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Digital Marketing Analyst Jobs (NOW HIRING)

Gecko Hospitality

Digital Marketing Analyst

Plano, TX

$90K - $95K/yr

Digital Marketing Analyst Concept Type: Employment Opportunity Location: Dallas, TX Salary: $85,000 - $95,000 per year Join a growing hospitality organization built on a genuine passion for guest ...

Posted today

Aston Carter

Digital Marketing Analyst

Atlanta, GA · On-site

$38.46 - $43.77/hr

Digital Marketing Analyst Help Turn Marketing Data Into Business Growth We're looking for a Digital Marketing Analyst to help measure, improve, and optimize marketing performance. In this role, you ...

GAF

Digital Marketing Analyst

Parsippany, NJ · On-site

$64K - $88K/yr

Job Summary As a Digital Marketing Analyst you will be the lead point of contact for web performance metrics and analysis of user behavior. This role is crucial to enabling data confidence and ...

Matthews

Digital Marketing Analyst (TN)

Nashville, TN · On-site

$60K - $100K/yr

The Digital Marketing Analyst will support the Marketing team in tracking, analyzing, and reporting on the performance of digital marketing campaigns across all channels. The Digital Marketing ...

Gaf

Digital Marketing Analyst

Parsippany, NJ · On-site +1

$64K - $88K/yr

Job Summary As a Digital Marketing Analyst you will be the lead point of contact for web performance metrics and analysis of user behavior. This role is crucial to enabling data confidence and ...

Team Velocity

Digital Marketing Analyst

Atlanta, GA · Remote

$48K/yr

As a Digital Marketing Analyst , you won't just support campaigns, you will help drive performance, strengthen client partnerships, and bring data-driven marketing strategies to life for a dynamic ...

Team Velocity

Digital Marketing Analyst

Tampa, FL · Remote

$48K/yr

As a Digital Marketing Analyst , you won't just support campaigns, you will help drive performance, strengthen client partnerships, and bring data-driven marketing strategies to life for a dynamic ...

Team Velocity

Digital Marketing Analyst

Coraopolis, PA · Remote

$48K/yr

As a Digital Marketing Analyst , you won't just support campaigns, you will help drive performance, strengthen client partnerships, and bring data-driven marketing strategies to life for a dynamic ...

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All JobsDigital Marketing Analyst Jobs

Digital Marketing Analyst information

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$36.5K

$67.4K

$114.5K

How much do digital marketing analyst jobs pay per year?

As of Aug 3, 2026, the average yearly pay for digital marketing analyst in the United States is $67,377.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,500.00 and $80,000.00 per year, depending on experience, location, and employer.

What is the difference between Digital Marketing Analyst vs Content Marketing Specialist?

AspectDigital Marketing AnalystContent Marketing Specialist
Primary FocusData analysis and campaign performanceContent creation and strategy
Skills RequiredAnalytics, SEO, SEM, data toolsWriting, storytelling, SEO, content management
Work EnvironmentMarketing teams, data-driven projectsContent teams, creative projects
Common CertificationsGoogle Analytics, HubSpot, SEO certificationsContent marketing certifications, SEO certifications

While both roles support digital marketing efforts, a Digital Marketing Analyst primarily focuses on analyzing data to optimize campaigns, whereas a Content Marketing Specialist concentrates on creating engaging content to attract and retain audiences. Both roles often collaborate but serve different functions within marketing teams.

Can I get into digital marketing with no experience?

Digital marketing analysts can enter the field with little or no experience by developing skills in areas such as social media, SEO, and data analysis, often through online courses or certifications. Entry-level roles may require a basic understanding of marketing tools like Google Analytics and content management systems, but many employers value willingness to learn and relevant skills over experience.

What Is a Digital Marketing Analyst?

A digital marketing analyst focuses on web analytics, social data, and trends in the digital market. Your responsibilities include social media and other online research, content development, trend analysis, and data tracking. You perform research to develop content strategies, enhance SEO, and identify link-building opportunities online. Marketing analyst duties also involve advising companies of industry trends, creating presentations to share findings, and designing digital marketing plans. Jobs in this field focus on using digital tools, platforms, and technology to meet sales and marketing goals.

How much does a digital marketing analyst earn?

The average salary for a digital marketing analyst typically ranges from $50,000 to $75,000 annually, depending on experience, location, and industry. Entry-level analysts may earn around $45,000, while experienced professionals with specialized skills or certifications can earn over $85,000. Salaries often increase with proficiency in tools like Google Analytics and SEO, and with additional certifications.

What are some common challenges a Digital Marketing Analyst faces when interpreting campaign data?

Digital Marketing Analysts often encounter challenges such as integrating data from multiple platforms, ensuring data accuracy, and distinguishing meaningful trends from normal fluctuations. It's common to work with large datasets that may contain inconsistencies, requiring strong analytical skills and attention to detail. Collaborating closely with marketing, creative, and technical teams is essential to understand campaign goals and to provide actionable insights, which can sometimes be difficult if objectives are not clearly defined. Adapting to rapidly changing digital trends and tools also keeps the role dynamic and requires continuous learning.

Do digital marketers get paid well?

Digital marketing analysts typically earn competitive salaries that vary based on experience, location, and industry. Entry-level roles may start lower, but with skills in data analysis, SEO, and tools like Google Analytics, salaries can increase significantly with experience and certifications.

What are the key skills and qualifications needed to thrive as a Digital Marketing Analyst, and why are they important?

To thrive as a Digital Marketing Analyst, you need strong analytical skills, proficiency in marketing concepts, and a relevant degree in marketing, business, or data analytics. Familiarity with tools like Google Analytics, SEMrush, Excel, and data visualization platforms, as well as certifications such as Google Analytics or Google Ads, is highly valued. Attention to detail, critical thinking, and effective communication are crucial soft skills for interpreting data and collaborating with teams. These skills and qualifications enable accurate campaign analysis, data-driven decision-making, and successful optimization of marketing strategies.

What does a digital marketing analyst do?

A digital marketing analyst evaluates online marketing campaigns by analyzing data from tools like Google Analytics and social media platforms. They identify trends, measure campaign performance, and provide insights to optimize marketing strategies and improve ROI.
More about Digital Marketing Analyst jobs
What cities are hiring for Digital Marketing Analyst jobs? Cities with the most Digital Marketing Analyst job openings:
What are the most commonly searched types of Digital Marketing Analyst jobs? The most popular types of Digital Marketing Analyst jobs are:
Who are the top companies hiring for Digital Marketing Analyst jobs? The top employers for Digital Marketing Analyst jobs are:
What states have the most Digital Marketing Analyst jobs? States with the most job openings for Digital Marketing Analyst jobs include:
What job categories do people searching Digital Marketing Analyst jobs look for? The top searched job categories for Digital Marketing Analyst jobs are:
What are popular job titles related to Digital Marketing Analyst jobs? For Digital Marketing Analyst jobs, the most frequently searched job titles are:
Digital Marketing Analyst jobs near you
Infographic showing various Digital Marketing Analyst job openings in the United States as of July 2026, with employment types broken down into 89% Full Time, 6% Part Time, 1% Temporary, and 4% Contract. Highlights an 83% Physical, 7% Hybrid, and 10% Remote job distribution, with an average salary of $67,377 per year, or $32.4 per hour.

Digital Marketing Analyst

Gecko Hospitality

Plano, TX

$90K - $95K/yr

Full-time

Posted 18 hours ago

Posted today

Job description

Job Title: Digital Marketing Analyst

Concept Type: Employment Opportunity

Location: Dallas, TX


Salary: $85,000 - $95,000 per year

Join a growing hospitality organization built on a genuine passion for guest experience and a commitment to excellence across every property in its portfolio. This is a team-driven culture where collaboration, curiosity, and accountability are valued at every level, and where leadership actively invests in the people who help drive results. Team members here are trusted to bring ideas to the table, supported in their professional growth, and recognized for the impact their work has on the business. It's an organization that moves with purpose, values data-informed decision-making, and understands that strong performance starts with a strong team.

As Digital Marketing Analyst in Dallas, TX, you will play a central role in shaping how the organization understands and improves its digital presence across the guest journey, from first discovery to repeat visits.


Job Qualifications:

  • Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field (or equivalent practical experience)
  • 2-5+ years of experience in digital marketing analytics, preferably within hospitality or another consumer-facing industry
  • Proficiency with Google Analytics (GA4), Google Ads, Google Tag Manager, and Google Search Console
  • Strong understanding of AI platforms and their application to streamlining processes and improving operational efficiency
  • Experience with social media advertising platforms (Meta Ads Manager, etc.) and email marketing platforms
  • Strong Excel/spreadsheet skills; willingness to research and recommend data visualization tools is a plus
  • Familiarity with hospitality-specific systems such as Triple Seat, OpenTable, extranets, or Toast
  • Strong analytical and problem-solving skills, with the ability to translate data into clear business recommendations
  • Excellent written and verbal communication skills, with the ability to present to non-technical audiences
  • Detail-oriented, with strong project management and organizational skills
  • Ability to work cross-functionally with marketing, operations, and leadership teams
  • Preferred: Knowledge of hospitality industry trends, guest behavior, and digital booking best practices
  • Preferred: Google Analytics or Google Ads certification
  • Preferred: Experience working across a multi-property or multi-brand portfolio


Job Responsibilities:

As the Digital Marketing Analyst based in Dallas, TX, you will:

  • Track, analyze, and report on performance across digital channels, including website traffic, paid search/social, email marketing, and SEO
  • Build and maintain recurring dashboards and reports, including weekly and monthly performance summaries, campaign ROI, and booking funnel conversion, for leadership review
  • Monitor key hospitality metrics, such as Revenue Per Available Room (RevPAR), direct booking conversion rate, cost per acquisition, and channel mix, translating findings into clear recommendations
  • Partner with leadership to plan, execute, and optimize digital campaigns across properties, using data to guide budget allocation and targeting
  • Conduct A/B and multivariate testing on website content, landing pages, and email campaigns to improve conversion rates and ensure compliance
  • Analyze guest behavior and segmentation data to support personalized marketing and loyalty initiatives
  • Maintain and troubleshoot analytics tools and tracking implementation, including Google Analytics, tag management, and UTM structure, to ensure data accuracy
  • Benchmark performance against competitor properties and industry trends within the hospitality sector
  • Collaborate with leadership to align digital marketing efforts with pricing and demand strategy
  • Present findings and recommendations clearly to non-technical stakeholders, including Property General Managers and executive leadership
  • Stay current on digital marketing trends, platform updates, and best practices specific to hospitality


Company Benefits:

  • Competitive salary within the $85,000-$95,000 range
  • Opportunity to work directly with senior leadership and influence strategy across a multi-property portfolio
  • Collaborative, growth-oriented culture that invests in its people
  • Exposure to the full scope of hospitality digital marketing, from guest acquisition through loyalty


This Digital Marketing Analyst role in Dallas, TX offers a strong opportunity for a data-driven marketer who wants to see their work translate directly into bookings, revenue, and brand growth. If you're ready to bring analytical rigor and hospitality insight to a team that values both, this position is worth a closer look.


If you are interested in this Digital Marketing Analyst opportunity in Dallas, TX, please send your resume to Don Hutcheson at don@geckohospitality.com or call Don for details at 480-553-8026.