ZipRecruiter

Log In

1

Digital Marketing Data Analyst Jobs (NOW HIRING)

Infojini Inc

Digital Marketing Data Analyst

New York, NY

$94K - $117K/yr

... marketing and communications model. All Analysts operate fluidly in an entrepreneurial environment. In this role, the Senior Digital Data Analyst will handle projects that include: Attribution ...

INSPYR Solutions

Marketing Data Analyst

Irvine, CA · On-site

$40 - $45/hr

Minimum Qualifications: * 3+ years' data analysis experience in media planning, social media management and/or digital marketing analytics/research * Demonstrated experience in Project Management

Essity

Marketing Data Analyst

Philadelphia, PA · On-site

Bachelor's or Master's degree in Marketing, Data Science, or a related field, with at least 5 years of experience in digital marketing, analytics, or campaign management. * Technical Expertise:

next page

Showing results 1-20

All JobsDigital Marketing Data Analyst Jobs

Digital Marketing Data Analyst information

See salary details

$61K

$92K

$127K

How much do digital marketing data analyst jobs pay per year?

As of Jun 17, 2026, the average yearly pay for digital marketing data analyst in the United States is $91,985.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,500.00 and $100,000.00 per year, depending on experience, location, and employer.

What is a Digital Marketing Data Analyst job?

A Digital Marketing Data Analyst collects, analyzes, and interprets data from digital marketing campaigns to measure performance and optimize strategies. They work with tools like Google Analytics, SQL, and visualization platforms to track key metrics such as traffic, conversions, and ROI. Their insights help businesses make data-driven decisions, improve marketing efficiency, and enhance customer engagement. This role requires a mix of analytical skills, marketing knowledge, and technical proficiency to drive successful digital campaigns.

What are typical day-to-day responsibilities of a Digital Marketing Data Analyst?

Digital Marketing Data Analysts commonly track and analyze campaign performance metrics across various channels, such as social media, search engines, and email marketing. They generate regular reports, identify key trends, and collaborate with marketing teams to optimize strategies based on data insights. Additional tasks may include testing attribution models, segmenting audiences, and managing tracking tags or pixels. This role involves both independent deep-dives into data and frequent communication with cross-functional teams to align marketing objectives and maximize ROI.

What are the key skills and qualifications needed to thrive in the Digital Marketing Data Analyst position, and why are they important?

To thrive as a Digital Marketing Data Analyst, you need strong analytical skills, proficiency in data interpretation, and a solid understanding of digital marketing concepts, typically backed by a degree in marketing, statistics, or a related field. Familiarity with analytics platforms like Google Analytics, data visualization tools such as Tableau or Power BI, and certifications like Google Analytics Individual Qualification (GAIQ) are highly valuable. Strong attention to detail, effective communication, and problem-solving abilities help differentiate top candidates in this role. These skills and qualities are crucial for accurately analyzing data, providing actionable insights, and driving data-informed marketing strategies.

What is a digital marketing data analyst?

A digital marketing data analyst is a professional who collects, analyzes, and interprets data from online marketing campaigns to assess performance and inform strategy. They often use tools like Google Analytics, Excel, and data visualization software, and require strong analytical skills and knowledge of digital marketing metrics.

Is AI replacing data analysts?

AI is automating certain tasks within the role of a digital marketing data analyst, such as data processing and basic reporting. However, analysts are still essential for interpreting complex insights, making strategic decisions, and applying domain knowledge that AI cannot replicate fully. Skills in data visualization, statistical analysis, and tools like SQL or Python remain valuable in this evolving field.

Can a digital marketer become a data analyst?

A digital marketing data analyst role requires skills in data collection, analysis, and visualization, often using tools like Excel, SQL, and Tableau. Transitioning from digital marketing to data analysis is feasible with additional training in data management, statistics, and programming languages such as Python or R.

Is 40 too old to become a data analyst?

Age is not a barrier to becoming a data analyst, as the role values skills such as data analysis, proficiency in tools like Excel, SQL, and Python, and the ability to interpret data. Many professionals transition into data analysis later in their careers, and continuous learning through online courses or certifications can help regardless of age.
More about Digital Marketing Data Analyst jobs
What cities are hiring for Digital Marketing Data Analyst jobs? Cities with the most Digital Marketing Data Analyst job openings:
What are the most commonly searched types of Digital Marketing Data Analyst jobs? The most popular types of Digital Marketing Data Analyst jobs are:
What states have the most Digital Marketing Data Analyst jobs? States with the most job openings for Digital Marketing Data Analyst jobs include:
What job categories do people searching Digital Marketing Data Analyst jobs look for? The top searched job categories for Digital Marketing Data Analyst jobs are:
Digital Marketing Data Analyst jobs near you
Infographic showing various Digital Marketing Data Analyst job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 87% Full Time, and 12% Part Time. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $91,985 per year, or $44.2 per hour.
Digital Marketing Data Analyst

Digital Marketing Data Analyst

Infojini Inc

New York, NY

$94K - $117K/yr

Full-time

Posted 9 days ago

Job description

Company Description

Infojini Consulting is a full service IT consulting, services, and staffing firm with offices in Secaucus, NJ.

Infojini Consulting is recognized as one of the fastest growing IT services and software development Companies. With a partnership of all major technology vendors, Infojini Consulting has built a strong Government and commercial customer base including fortune 100 companies and most state and federal agencies such as State of North Carolina, State of South Carolina, State of Maryland, State of California, State of Pennsylvania, State of Virginia, State of Washington and many others.

Infojini Consulting is an equal opportunity employer and considers all qualified individuals for employment irrespective of their race, gender, age, color, sexual orientation. We offer an excellent compensation package

Job Description

Description:Needs both analytics and digital.

Analysts are professionals who display intellectual curiosity, creativity and a willingness to approach research in new and different ways as part of an integrated marketing and communications model. All Analysts operate fluidly in an entrepreneurial environment. In this role, the Senior Digital Data Analyst will handle projects that include:

Attribution modeling

Tracking a user journey through various channels and segmenting audiences by analyzing various datasets from: paid media, paid/organic social, website, CRM, SEM/SEO

Identifying patterns through exploratory regression analyses across datasets

A/B testing

Requirements

3+ years of experience in digital analytics with direct experience working with a web analytics suite such as Google Analytics

Passion for the digital space Ability to demonstrate in-depth knowledge of agency's business, products, markets and influencers

Ability to dig into multiple data sets and tell a story based on the findings

Ability to analyze both quantitative and qualitative research to connect back to the client's business needs

Ability to maintain timelines and budgets

Ability to present in new business and client meetings

Proficiency in the use of software like Microsoft Excel, SPSS, SAS

Understanding of statistical languages such as R or Python a plus

Degree in a quantitative field (i.e., business, economics, computer science, mathematics etc.) a plus

Background in qualitative research, marketing analytics/science a plus

Strong communication and writing skills

Ability to multitask and deliver quality work on deadlines

Ability to plan measurement strategies for key performance indicators, and monitor existing properties to ensure all tracking and data-collection works properly

Ability to extract core insights from data to develop testing and optimization strategies across tactics

Ability to develop and recommend scalable best practices for use in our clients' projects

Ability to develop effective and persuasive presentations and memos demonstrating the value of our work for client teams and business development

Qualifications

Bachelors degree in related field 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Infojini logo

About Infojini

Sourced by ZipRecruiter

Infojini Consulting is a full service IT consulting, services, and staffing firm with offices in Linthicum Heights ,Maryland, Washington, DC and Mumbai, India. Infojini Consulting is recognized as one of the fastest growing IT services and software development Companies. With a partnership of all major technology vendors, Infojini Consulting has built a strong Government and commercial customer base including fortune 100 companies and most state and federal agencies such as State of North Carolina, State of South Carolina, State of Maryland, State of California, State of Pennsylvania, State of Virginia, State of Washington and many others.

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Columbia, MD, US

Year founded

2006

View All Infojini Jobs

Apply