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Digital Marketing Data Analyst Jobs (NOW HIRING)

Infojini Inc

Digital Marketing Data Analyst

New York, NY

$94K - $117K/yr

... marketing and communications model. All Analysts operate fluidly in an entrepreneurial environment. In this role, the Senior Digital Data Analyst will handle projects that include: Attribution ...

Optimal

Marketing Data Analyst

Austin, TX · On-site

About the Role Optimal is looking for a Marketing Data Analyst with experience in performance digital marketing analytics . The Marketing Data Analyst works hand-in-hand with our Paid Media and SEO ...

CGI Inc.

Marketing Data Analyst

Atlanta, GA · On-site

Marketing Data Analyst Category: Marketing Main location: United States, Georgia, Atlanta Position ... Proficiency with digital analytics and customer insights platforms such as Google Analytics ...

Aston Carter

Digital Marketing Analyst

Atlanta, GA · On-site

$38.46 - $43.77/hr

Digital Marketing Analyst Help Turn Marketing Data Into Business Growth We're looking for a Digital ... In this role, you'll use data, reporting, and analytics to identify trends, improve campaign ...

Adecco

Marketing Data Analyst

Spring, TX · On-site

$28.53/hr

... digital workflows across a wide range of industries. If Marketing Data Analyst sounds like ... something you would be interested in, and you meet the qualifications listed below, apply now!

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How much do digital marketing data analyst jobs pay per year?

As of Jul 30, 2026, the average yearly pay for digital marketing data analyst in the United States is $91,985.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,500.00 and $100,000.00 per year, depending on experience, location, and employer.

What is a Digital Marketing Data Analyst job?

A Digital Marketing Data Analyst collects, analyzes, and interprets data from digital marketing campaigns to measure performance and optimize strategies. They work with tools like Google Analytics, SQL, and visualization platforms to track key metrics such as traffic, conversions, and ROI. Their insights help businesses make data-driven decisions, improve marketing efficiency, and enhance customer engagement. This role requires a mix of analytical skills, marketing knowledge, and technical proficiency to drive successful digital campaigns.

What are typical day-to-day responsibilities of a Digital Marketing Data Analyst?

Digital Marketing Data Analysts commonly track and analyze campaign performance metrics across various channels, such as social media, search engines, and email marketing. They generate regular reports, identify key trends, and collaborate with marketing teams to optimize strategies based on data insights. Additional tasks may include testing attribution models, segmenting audiences, and managing tracking tags or pixels. This role involves both independent deep-dives into data and frequent communication with cross-functional teams to align marketing objectives and maximize ROI.

What are the key skills and qualifications needed to thrive in the Digital Marketing Data Analyst position, and why are they important?

To thrive as a Digital Marketing Data Analyst, you need strong analytical skills, proficiency in data interpretation, and a solid understanding of digital marketing concepts, typically backed by a degree in marketing, statistics, or a related field. Familiarity with analytics platforms like Google Analytics, data visualization tools such as Tableau or Power BI, and certifications like Google Analytics Individual Qualification (GAIQ) are highly valuable. Strong attention to detail, effective communication, and problem-solving abilities help differentiate top candidates in this role. These skills and qualities are crucial for accurately analyzing data, providing actionable insights, and driving data-informed marketing strategies.

What pays more, a data analyst or digital marketing?

Digital marketing data analysts typically earn higher salaries than general data analysts due to specialized skills in marketing analytics, campaign management, and tools like Google Analytics or Tableau. Salaries vary based on experience, location, and certifications, but digital marketing roles often offer higher compensation in competitive markets.

Can a digital marketer become a data analyst?

A digital marketing data analyst role involves analyzing marketing data to inform strategies, and transitioning from digital marketing to data analysis is common. Skills such as data visualization, statistical analysis, and proficiency with tools like Excel, SQL, or Python can facilitate this shift, often supported by relevant certifications or training. Experience in interpreting data and understanding marketing metrics is valuable for making the transition successful.

Is 40 too old to become a data analyst?

Age is not a barrier to becoming a data analyst, including in digital marketing. Success depends on acquiring relevant skills such as data analysis, SQL, and visualization tools, which can be learned at any age through online courses or certifications. Employers value experience and skills over age, making it possible to start a new career at 40 or older.
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Digital Marketing Data Analyst jobs near you
Infographic showing various Digital Marketing Data Analyst job openings in the United States as of July 2026, with employment types broken down into 89% Full Time, 6% Part Time, 1% Temporary, and 4% Contract. Highlights an 83% Physical, 7% Hybrid, and 10% Remote job distribution, with an average salary of $91,985 per year, or $44.2 per hour.

Digital Marketing Data Analyst

Infojini Inc

New York, NY

$94K - $117K/yr

Full-time

Re-posted 22 days ago

Job description

Company Description

Infojini Consulting is a full service IT consulting, services, and staffing firm with offices in Secaucus, NJ.

Infojini Consulting is recognized as one of the fastest growing IT services and software development Companies. With a partnership of all major technology vendors, Infojini Consulting has built a strong Government and commercial customer base including fortune 100 companies and most state and federal agencies such as State of North Carolina, State of South Carolina, State of Maryland, State of California, State of Pennsylvania, State of Virginia, State of Washington and many others.

Infojini Consulting is an equal opportunity employer and considers all qualified individuals for employment irrespective of their race, gender, age, color, sexual orientation. We offer an excellent compensation package

Job Description

Description:Needs both analytics and digital.

Analysts are professionals who display intellectual curiosity, creativity and a willingness to approach research in new and different ways as part of an integrated marketing and communications model. All Analysts operate fluidly in an entrepreneurial environment. In this role, the Senior Digital Data Analyst will handle projects that include:

Attribution modeling

Tracking a user journey through various channels and segmenting audiences by analyzing various datasets from: paid media, paid/organic social, website, CRM, SEM/SEO

Identifying patterns through exploratory regression analyses across datasets

A/B testing

Requirements

3+ years of experience in digital analytics with direct experience working with a web analytics suite such as Google Analytics

Passion for the digital space Ability to demonstrate in-depth knowledge of agency's business, products, markets and influencers

Ability to dig into multiple data sets and tell a story based on the findings

Ability to analyze both quantitative and qualitative research to connect back to the client's business needs

Ability to maintain timelines and budgets

Ability to present in new business and client meetings

Proficiency in the use of software like Microsoft Excel, SPSS, SAS

Understanding of statistical languages such as R or Python a plus

Degree in a quantitative field (i.e., business, economics, computer science, mathematics etc.) a plus

Background in qualitative research, marketing analytics/science a plus

Strong communication and writing skills

Ability to multitask and deliver quality work on deadlines

Ability to plan measurement strategies for key performance indicators, and monitor existing properties to ensure all tracking and data-collection works properly

Ability to extract core insights from data to develop testing and optimization strategies across tactics

Ability to develop and recommend scalable best practices for use in our clients' projects

Ability to develop effective and persuasive presentations and memos demonstrating the value of our work for client teams and business development

Qualifications

Bachelors degree in related field 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Infojini logo

About Infojini

Sourced by ZipRecruiter

Infojini Consulting is a full service IT consulting, services, and staffing firm with offices in Linthicum Heights ,Maryland, Washington, DC and Mumbai, India. Infojini Consulting is recognized as one of the fastest growing IT services and software development Companies. With a partnership of all major technology vendors, Infojini Consulting has built a strong Government and commercial customer base including fortune 100 companies and most state and federal agencies such as State of North Carolina, State of South Carolina, State of Maryland, State of California, State of Pennsylvania, State of Virginia, State of Washington and many others.

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Columbia, MD, US

Year founded

2006

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