Digital Marketing Data Analyst Jobs (NOW HIRING)

Additional Location(s): US-MN-Maple Grove
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.
About the role:
Boston Scientific was recognized as a Glassdoor Best Place to Work in 2026, ranking No. 15 on the Top 100 list, reflecting the culture our employees experience every day.
The Marketing Data Analyst III will support data-driven decision making across the Interventional Oncology and Embolization (IO&E) marketing organization. The analyst will report into the Marketing Activation group, and will be responsible for analyzing complex datasets, generating actionable insights, and applying advanced analytics and AI to improve customer engagement, optimize marketing performance, and support business growth. This individual will also drive effective customer segmentation that will inform several activities including personalization, digital marketing efforts, and other commercial tactics. Additionally, this role will be a key stakeholder of IO&E's overall data management strategy, data governance, and data accessibility in order to drive & enable AI initiatives for IO&E marketing.
Work model, sponsorship, relocation:
At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local Maple Grove, Minnesota, office at least three days per week. Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time. Relocation assistance is not available for this position at this time.
Your responsibilities will include:
Data Analysis & Marketing Insights

• Analyze data from internal systems & digital platforms (i.e. Salesforce, SAP, Tableau), market research, and healthcare data sources (i.e. IQVIA) to identify trends and opportunities.
• Develop dashboards and reports to monitor campaign performance, physician engagement, and commercial effectiveness.
• Translate complex datasets into actionable insights for marketing, sales, and leadership teams.

Marketing & Campaign Effectiveness

• Track and optimize key performance indicators such as HCP engagement, lead generation, conversion rates, and ROI.
• Support omnichannel marketing initiatives (email, digital, events, field engagement) through data-driven recommendations.
• Develop insightful digital marketing KPIs, campaign ROI, and attribution models to represent the marketing activation team's efforts supporting the broader business goals and objectives.

AI & Advanced Analytics Applications

• Apply predictive analytics and machine learning models to forecast demand, segment healthcare providers (HCPs), and identify high-value opportunities.
• Leverage AI tools to enhance personalization, content optimization, and campaign automation.
• Explore generative AI use cases within marketing while ensuring adherence to regulatory and brand standards.

Customer Segmentation

• Develop segmentation models for healthcare providers, hospitals, and key accounts.
• Analyze customer journeys across digital and field touchpoints to improve engagement strategies.
• Support competitive analysis and market assessments with data-backed insights.

Data Governance & Compliance

• Ensure all data usage aligns with healthcare regulations, privacy laws (HIPAA, GDPR), and internal compliance policies.
• Partner with legal, compliance, and IT teams to maintain data integrity, security, and appropriate use of AI technologies.
• Document methodologies and maintain audit-ready analytics processes.

Required qualifications:

• Bachelor's degree in Business, Finance, Data Analytics, Economics or Marketing
• 5+ years' experience in analytics, consulting, business strategy/analytics, finance, marketing, and/or health economics
• Strong experience with Tableau, PowerBI, Snowflake, Amazon S3, Alteryx
• Proficiency in SQL and Python for data analysis
• Experience with Commercial Data Lakes (Snowflake)
• Proven experience combining multiple, disparate datasets to develop insights
• Strong communication skills with the ability to translate data into business insights

Preferred qualifications:

• MBA or other advanced degree
• Advanced in SQL
• Experience in healthcare, medtech, life sciences, or a regulated industry
• Familiarity with AI/ML techniques and responsible AI practices
• Understanding of healthcare data, HCP engagement, and compliance requirements (HIPAA, GDPR)
• Experience with healthcare industry claims data

Requisition ID: 633101
Minimum Salary: $78300
Maximum Salary: $148800
The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) - see www.bscbenefitsconnect.com-will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.
Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).
Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).
For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.
Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more at www.bostonscientific.com and follow us on LinkedIn.
Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.
Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company's policies or protocols change with regard to COVID-19 vaccination.