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Digital Marketing Analyst Jobs (NOW HIRING)

Highmark Health

Senior Digital Marketing Analyst

$104K - $129K/yr

This role works across Marketing, Digital, Sales, and Enterprise Analytics to translate business questions into analytical approaches, build performance dashboards, evaluate campaign ROI, and uncover ...

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Digital Marketing Analyst information

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How much do digital marketing analyst jobs pay per year?

As of Aug 23, 2026, the average yearly pay for digital marketing analyst in the United States is $67,377.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,500.00 and $80,000.00 per year, depending on experience, location, and employer.

What is a digital marketing analyst?

A digital marketing analyst focuses on web analytics, social data, and trends in the digital market. Your responsibilities include social media and other online research, content development, trend analysis, and data tracking. You perform research to develop content strategies, enhance SEO, and identify link-building opportunities online. Marketing analyst duties also involve advising companies of industry trends, creating presentations to share findings, and designing digital marketing plans. Jobs in this field focus on using digital tools, platforms, and technology to meet sales and marketing goals.

What are some common challenges a digital marketing analyst faces when interpreting campaign data?

Digital Marketing Analysts often encounter challenges such as integrating data from multiple platforms, ensuring data accuracy, and distinguishing meaningful trends from normal fluctuations. It's common to work with large datasets that may contain inconsistencies, requiring strong analytical skills and attention to detail. Collaborating closely with marketing, creative, and technical teams is essential to understand campaign goals and to provide actionable insights, which can sometimes be difficult if objectives are not clearly defined. Adapting to rapidly changing digital trends and tools also keeps the role dynamic and requires continuous learning.

What are the key skills and qualifications needed to thrive as a digital marketing analyst, and why are they important?

To thrive as a Digital Marketing Analyst, you need strong analytical skills, proficiency in marketing concepts, and a relevant degree in marketing, business, or data analytics. Familiarity with tools like Google Analytics, SEMrush, Excel, and data visualization platforms, as well as certifications such as Google Analytics or Google Ads, is highly valued. Attention to detail, critical thinking, and effective communication are crucial soft skills for interpreting data and collaborating with teams. These skills and qualifications enable accurate campaign analysis, data-driven decision-making, and successful optimization of marketing strategies.

What is the difference between Digital Marketing Analyst vs Content Marketing Specialist?

AspectDigital Marketing AnalystContent Marketing Specialist
Primary FocusData analysis and campaign performanceContent creation and strategy
Skills RequiredAnalytics, SEO, SEM, data toolsWriting, storytelling, SEO, content management
Work EnvironmentMarketing teams, data-driven projectsContent teams, creative projects
Common CertificationsGoogle Analytics, HubSpot, SEO certificationsContent marketing certifications, SEO certifications

While both roles support digital marketing efforts, a Digital Marketing Analyst primarily focuses on analyzing data to optimize campaigns, whereas a Content Marketing Specialist concentrates on creating engaging content to attract and retain audiences. Both roles often collaborate but serve different functions within marketing teams.

Do digital marketing analysts make a lot of money?

Digital marketing analysts typically earn a competitive salary that varies based on experience, location, and industry. Entry-level analysts may start with lower wages, while experienced professionals with skills in data analysis, SEO, and tools like Google Analytics can earn higher salaries, often supplemented by bonuses or benefits.
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Digital Marketing Analyst jobs near you
Infographic showing various Digital Marketing Analyst job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $67,377 per year, or $32.4 per hour.

Senior Digital Marketing Analyst

CrossCountry Mortgage

Cleveland, OH • On-site

$99K - $122K/yr

Full-time

Medical, Dental, Vision, Retirement

Re-posted 4 days ago

CrossCountry Mortgage rating

7.4

Company rating: 7.4 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

Job description

CrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 9,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture.
A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You'll get unwavering support from all departments and total transparency from the top down.
CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.
Position Overview:
The Senior Digital Marketing Analyst plays a critical role in analyzing marketing efforts and supporting the execution of marketing campaigns across various channels. This role oversees the development of detailed reporting and in-depth analysis of marketing campaign performance. The Senior Digital Marketing Analyst tracks and evaluates metrics across websites, CRM, and social media, providing actionable insights to improve performance, increase conversions, and drive revenue. This role requires a data-driven mindset, analytical skills, technical competency, and collaboration across teams to optimize marketing efforts.
Job Responsibilities:
  • Develop and maintain dashboards in Sigma, Excel, Looker Studio, and other reporting tools, leveraging Snowflake data and native system exports as needed.
  • Design, implement, and maintain advanced reporting systems to track and analyze campaign performance.
  • Provide teams and leadership with actionable insights based on data analysis and identify opportunities for improvement across marketing operations.
  • Generate ad-hoc reporting and analysis to measure the outcome of short-term strategies.
  • Track key performance indicators (KPIs) and provide insights to improve marketing campaigns and tool adoption.
  • Compile reports for CRM tactics, including Email, Print, SMS, Gifting, Lead Forms, and Automation.
  • Use Ai/ML tools to automate reporting, generate predictive insights, and identify optimization opportunities.
  • Manage customer lifecycle reporting tools.
  • Support ad hoc analytic requests.
  • Track lead generation sources, conversions, and ROI across Google Analytics, Snowflake, Cube, and Total Expert.
  • Work with the digital marketing team to analyze audience behavior and refine segmentation strategies.
  • Evaluate the effectiveness of email campaigns, AI virtual assistant, SMS, and CRM workflows.
  • Analyze user engagement and adoption of marketing tools such as Total Expert, Website Profiles, CCM Social, Vidyard, Verse AI, and Taylor.
  • Support data flow monitoring between LO One, Encompass, Blend, and Total Expert.
  • Assist with marketing attribution modeling to measure the impact of various marketing efforts.
  • Transform data into actionable insights and support team members as needed.
  • Help maintain documentation of data preparation, decision-making, and processes.
  • Support data hygiene, update requirements, and assist in business process specification.
  • Facilitate collaboration with IT and business SMEs for system improvements and sales data reconciliation.
  • Conduct presentations showcasing the CRM platform to branches as an integral component of their onboarding procedure, as well as during Marketing Summits.
  • Ensure proper data governance, accuracy, and integrity across all systems. Oversee data cleaning, transformation, and management processes to ensure high data quality standards.
  • Support the identification and documentation of data migration paths and processes and resolution of data inconsistencies.
  • Support continuous improvement efforts and CRM-related project execution.
  • Conduct pre-launch testing to ensure all campaign tracking elements (e.g., UTMs, form submissions, pageviews, conversions) are firing correctly and mapping to reporting dashboards.
  • Support in the creation of strategy briefs/processes for projects that require data ingestion or report requests.
  • Present complex data findings and actionable insights to senior management, executive leadership, and other key stakeholders in a clear and concise manner, translating technical analysis into strategic recommendations.
  • Stay current on the latest data analytics trends and technologies, applying innovative solutions to enhance existing data systems, processes, and tools.
  • Work closely with department leaders to support strategic initiatives.
  • Assist in A/B testing efforts to optimize marketing messaging and creative performance.

Qualifications and Skills:
  • Bachelor's degree in Marketing, Business, Data Analytics, or related field preferred.
  • 5+ years of experience in data analytics.
  • 3+ years of experience using data visualization tools (e.g., Power BI, Tableau, Sigma.)
  • Experience with AI-powered reporting tools.
  • Experience with Sigma, Google Looker Studio, Google Analytics, and Total Expert.
  • Expertise in working with large datasets, data management, and analytics platforms.
  • Mortgage or financial services industry experience, preferred.
  • Familiarity with marketing automation, social media analytics, and CRM platforms.
  • Advanced knowledge of web analytics and tag management.
  • Proficiency in Excel, SQL, and Snowflake for data extraction and analysis.
  • Excellent communication skills with experience interacting effectively with technical and non-technical stakeholders.
  • Skilled at problem-solving, with a proactive approach to learning new skills.
  • Excellent critical thinking skills.
  • Excellent collaborative skills, to support team members in delivering results.
  • Skilled at meeting deadlines and managing priorities effectively.
  • Skilled in contributing to team success within a collaborative environment.
  • Skilled in maintaining a detail-oriented and proactive approach to optimizing marketing performance.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
CrossCountry Mortgage, LLC offers MORE than a job, we offer a career. Apply now to begin your path to success! careersatccm.com
CrossCountry Mortgage, LLC strives to provide employees with a robust benefit package: https://mycrosscountrybenefits.com
California residents: Please see CrossCountry's privacy statement for information about how CrossCountry collects and uses personal information about California applicants.
CrossCountry Mortgage supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to race, color, religion, religious creed, national origin, age, physical or mental disability, ancestry, marital status, uniformed service, covered veteran status, citizenship status, sex (including pregnancy, childbirth, and related medical conditions, and lactation), sexual orientation, gender identity, gender expression, transgender status, domestic violence victim status (where applicable), protected hair style or texture, genetic information (testing or characteristics), or any other protected status of an individual or because of the individual's association with a member of a protected group or any other characteristic protected by federal, state, or local law ("Protected Characteristics"). The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion.
CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit www.NMLSConsumerAccess.org

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