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Database Marketing Analyst Jobs (NOW HIRING)

SolarWinds

Database Marketing Analyst

Austin, TX · On-site

Position Summary The Database Marketing Analyst accelerates the business at the intersection of data management, marketing technology, and email strategy, working to centralize email operations ...

SolarWinds

Database Marketing Analyst

Austin, TX · On-site

Position Summary The Database Marketing Analyst accelerates the business at the intersection of data management, marketing technology, and email strategy, working to centralize email operations ...

Seminolehardrock

... hoc analysis. Essential Duties: * Setup Direct Marketing Offers in Casino Management System (CMP) * Maintains and updates existing reports on a daily, weekly, or monthly basis. * Investigates and ...

Capital Bank

Marketing Database Analyst

Cary, NC

Marketing Database Analyst: Atticus LLC About Us Atticus is a demand-driven manufacturer of Battle-Tested Chemistries; 100% American-Owned with a purpose to Enhance Daily Life and committed to ...

Capital Bank

Marketing Database Analyst

Cary, NC · On-site

Marketing Database Analyst: Atticus LLC About Us Atticus is a demand-driven manufacturer of Battle-Tested Chemistries; 100% American-Owned with a purpose to Enhance Daily Life and committed to ...

SuCitta Stealth

Marketing Database Analyst

Cary, NC · On-site

Marketing Database Analyst: Atticus LLC About Us Atticus is a demand-driven manufacturer of Battle-Tested Chemistries; 100% American-Owned with a purpose to Enhance Daily Life and committed to ...

Meruelo Group

Database Marketing Specialist

Reno, NV · On-site

SUMMARY The Database Marketing Specialist is responsible for executing data-driven marketing ... This role requires various administrative skills, strong analytical skills, attention to detail ...

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How much do database marketing analyst jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for database marketing analyst in the United States is $44.62, according to ZipRecruiter salary data. Most workers in this role earn between $34.62 and $53.85 per hour, depending on experience, location, and employer.

What does a database marketing analyst do?

A Database Marketing Analyst is responsible for collecting, analyzing, and interpreting large sets of customer data to help businesses make informed marketing decisions. They use data mining techniques to identify trends, segment audiences, and evaluate the effectiveness of marketing campaigns. By leveraging customer information, they help organizations target the right customers with personalized marketing strategies, ultimately improving campaign ROI and customer engagement.

What skills and qualifications are needed to be a database marketing analyst?

To thrive as a Database Marketing Analyst, you need strong analytical skills, experience with data management, and a solid understanding of marketing principles, often backed by a degree in marketing, statistics, or a related field. Proficiency with SQL, CRM platforms, marketing automation tools, and data visualization software is typically required. Attention to detail, problem-solving ability, and effective communication are valuable soft skills for interpreting data and collaborating with marketing teams. These skills are crucial for extracting actionable insights from data, optimizing campaigns, and driving business growth.

How does a database marketing analyst collaborate with other departments to support marketing campaigns?

A Database Marketing Analyst works closely with marketing, sales, and IT teams to ensure data-driven strategies are effectively implemented. They provide insights by analyzing customer data, segmenting audiences, and tracking campaign performance, which helps the marketing team tailor their messaging and outreach. Regular collaboration with IT is also essential to maintain data quality and integrate new data sources. This cross-functional teamwork is crucial for delivering targeted, successful marketing campaigns and supporting overall business goals.

What is the difference between Database Marketing Analyst vs Data Analyst?

AspectDatabase Marketing AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; knowledge of marketing databasesBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentMarketing teams, CRM systems, marketing campaignsData teams, business intelligence platforms, various departments
Employer & Industry UsageMarketing agencies, retail, e-commerce, consumer servicesFinance, healthcare, technology, consulting
Common Search & ComparisonYesYes

The Database Marketing Analyst focuses on leveraging marketing databases to optimize campaigns and customer targeting, while the Data Analyst interprets data across various business functions to support decision-making. Both roles require analytical skills and familiarity with data tools, but their primary focus and industry applications differ.

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Database Marketing Analyst jobs near you
Infographic showing various Database Marketing Analyst job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, and 13% Contract. Highlights an 87% In-person, and 13% Hybrid job distribution, with an average salary of $92,811 per year, or $44.6 per hour.

Database Marketing Analyst

SolarWinds

Austin, TX • On-site

Full-time

Re-posted 27 days ago

SolarWinds rating

7.8

Company rating: 7.8 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

139th of 246 rated software companies

Job description

Position Summary 

The Database Marketing Analyst accelerates the business at the intersection of data management, marketing technology, and email strategy, working to centralize email operations, streamline governance, and optimize marketing programs performance. The role is cross-functional, collaborating with marketing automation teams and marketing stakeholders to support efforts that drive continuous utility of our contact database data for email marketing strategy and roadmap progression. 

This role will report to the Senior Manager, Marketing Automation, and will lead an effort to ensure the health and performance of SolarWinds' marketing automation programs. In addition to this management responsibility, the Analyst will partner across operations and marketing teams to ensure our go-to-market needs are met with proactive and forward-thinking consideration of our contact database. The ideal candidate will have a deep understanding of B2B marketing, marketing automation, data analytics, and a desire to translate business needs into powerful segmentation and audience concepts that continuously modernize our digital marketing strategy. The right candidate will thrive in deeply understanding the overall business strategy, loves technology and analytics, and can be thoughtful about ways to design marketing journeys tailored to various stages, profiles, and strategic objectives across the customer lifecycle. 

Responsibilities 

  • Database Management: Overseeing subscriber databases, maintaining list hygiene, and ensuring compliance with privacy regulations like GDPR and CAN-SPAM. Build and maintain reporting that benchmarks and measures opt out rates, invalid and inactive email address trends, monitor sender score metrics, and manage merge record processes. Present findings to the business in a quarterly scorecard to drive strategic actions with maintaining and growing a healthy database of customers and prospects, and to drive deliverability improvements. 
  • Audience Segmentation: Querying and building target lists based on customer behavior, demographics, or purchase history so the right audience receives the right email. 
  • Personas Research: Work with marketing and product management to maintain current personas for targeted audience engagement. Develop the list of criteria across systems that can be leveraged to build robust personas that reflect the go to market strategy 
  • Performance Analytics: Tracking metrics such as open rates, click-through rates, and conversion rates to measure the success of email strategies. 
  • A/B Testing & Optimization: Analyzing which email elements perform best and using those insights to continuously optimize future messaging and deliverability. 

Qualifications 

  • Technical Skills: Proficiency in relational databases and business intelligence tools (e.g., Tableau, Power BI). Experience with statistical programming and CRM platforms (e.g., Salesforce) is highly preferred. Marketo experience preferred 
  • Analytical Abilities: Strong capability in A/B testing, data modeling, predictive analytics, and translating raw data into actionable marketing strategies. 
  • Education: A bachelor's degree in marketing, statistics, computer science, economics, or a related quantitative field. 
  • Experience: 1+ years of experience in data analysis, digital marketing, or database management. 
  • Communication: The ability to present complex data insights clearly to non-technical stakeholders and marketing teams. 

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