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Database Marketing Analyst Jobs (NOW HIRING)

Cowlitz

Database Marketing Coordinator

Ridgefield, WA · On-site

$19.94/hr

This position is responsible for maintaining customer database integrity and analyzing aspects of Marketing strategy to provide clear, actionable information to all Marketing stakeholders and ...

OneBlood

Mgr Database Marketing

Saint Petersburg, FL · On-site

Manages all aspects of database marketing, including approval and release of multi-channel ... Collaborates with IT, Data Analytics, and Recruitment Operations teams to align data standards ...

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How much do database marketing analyst jobs pay per hour?

As of Jun 22, 2026, the average hourly pay for database marketing analyst in the United States is $44.62, according to ZipRecruiter salary data. Most workers in this role earn between $34.62 and $53.85 per hour, depending on experience, location, and employer.

What does a Database Marketing Analyst do?

A Database Marketing Analyst is responsible for collecting, analyzing, and interpreting large sets of customer data to help businesses make informed marketing decisions. They use data mining techniques to identify trends, segment audiences, and evaluate the effectiveness of marketing campaigns. By leveraging customer information, they help organizations target the right customers with personalized marketing strategies, ultimately improving campaign ROI and customer engagement.

What is the difference between Database Marketing Analyst vs Data Analyst?

AspectDatabase Marketing AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; knowledge of marketing databasesBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentMarketing teams, CRM systems, marketing campaignsData teams, business intelligence platforms, various departments
Employer & Industry UsageMarketing agencies, retail, e-commerce, consumer servicesFinance, healthcare, technology, consulting
Common Search & ComparisonYesYes

The Database Marketing Analyst focuses on leveraging marketing databases to optimize campaigns and customer targeting, while the Data Analyst interprets data across various business functions to support decision-making. Both roles require analytical skills and familiarity with data tools, but their primary focus and industry applications differ.

What are the key skills and qualifications needed to thrive as a Database Marketing Analyst, and why are they important?

To thrive as a Database Marketing Analyst, you need strong analytical skills, experience with data management, and a solid understanding of marketing principles, often backed by a degree in marketing, statistics, or a related field. Proficiency with SQL, CRM platforms, marketing automation tools, and data visualization software is typically required. Attention to detail, problem-solving ability, and effective communication are valuable soft skills for interpreting data and collaborating with marketing teams. These skills are crucial for extracting actionable insights from data, optimizing campaigns, and driving business growth.

How does a Database Marketing Analyst typically collaborate with other departments to support marketing campaigns?

A Database Marketing Analyst works closely with marketing, sales, and IT teams to ensure data-driven strategies are effectively implemented. They provide insights by analyzing customer data, segmenting audiences, and tracking campaign performance, which helps the marketing team tailor their messaging and outreach. Regular collaboration with IT is also essential to maintain data quality and integrate new data sources. This cross-functional teamwork is crucial for delivering targeted, successful marketing campaigns and supporting overall business goals.
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Database Marketing Analyst jobs near you
Regional Marketing Analyst

Regional Marketing Analyst

Churchill Downs Incorporated

Louisville, KY

Full-time

Posted 10 days ago

Job description

ABOUT CHURCHILL DOWNS INCORPORATED 

Churchill Downs Incorporated (“CDI”) (Nasdaq: CHDN) has been creating extraordinary entertainment experiences for more than 150 years, beginning with one of the most iconic and enduring events in sports and entertainment—the Kentucky Derby. Headquartered in Louisville, Kentucky, CDI blends a rich legacy with a forward-looking approach to growth. Through the acquisition, development, and operation of live and historical racing entertainment venues, the expansion of online wagering services and other technology businesses, and the ownership and operation of regional casino gaming properties, CDI offers diverse career opportunities across the country. Our success is driven by dedicated team members who are passionate about delivering exceptional experiences, embracing innovation, and helping shape the future of entertainment.

JOB SUMMARY

The Regional Marketing Analyst supports the execution and optimization of database marketing campaigns across multiple properties, ensuring alignment with corporate objectives and reinvestment guidelines. This role plays an active part in the campaign production process, including segmentation, offer creation, quality assurance, and deployment, while maintaining data accuracy and compliance. The Analyst collaborates with property marketing, analytics, and corporate teams to drive guest engagement and revenue performance.

ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Support execution of database marketing campaigns across multiple properties in alignment with business objectives and property-level revenue goals, supporting both HHR and Class III business verticals as needed.
  • Assist in planning, development, and deployment of targeted marketing campaigns across channels (email, direct mail, digital, on-property)
  • Build and generate campaign lists using Excel, Access, SQL, SNOWFLAKE, and business intelligence tools
  • Extract, manipulate, and analyze customer data from multiple systems to support campaign initiatives
  • Apply segmentation strategies based on demographics, worth, behavioral trends, and lifecycle positioning
  • Create and implement marketing offers within source systems in accordance with reinvestment guidelines
  • Perform quality assurance checks on campaign builds, lists, and outputs to ensure accuracy and compliance
  • Track and report on campaign performance metrics; provide insights to support optimization efforts
  • Maintain data integrity across properties and ensure adherence to database marketing standards
  • Collaborate with property marketing, analytics, IT, and corporate teams to ensure timely and accurate campaign deployment
  • Support testing initiatives and pilot programs designed to improve segmentation and offer strategies
  • Follow established campaign processes, procedures, and compliance protocols
  • Perform other duties as assigned
REQUIRED SKILLS AND ABILITIES
  • Strong analytical and problem-solving skills
  • Working knowledge of casino database marketing and reinvestment principles
  • Strong organizational skills with ability to manage multiple projects and deadlines
  • Attention to detail with focus on data accuracy and quality assurance
  • Effective written and verbal communication skills
  • Ability to work collaboratively across departments
  • Ability to work flexible hours as needed, including weekends, nights, and holidays
  • Ability to obtain and maintain valid gaming licenses in applicable jurisdictions
EDUCATION AND EXPERIENCE
  • Bachelor’s Degree in Business, Marketing, Analytics, or related field (or equivalent experience
  • 2+ years of experience in database marketing, CRM, or casino marketing analytics
  • Proficiency in Excel and Access required
  • Working knowledge of SQL preferred
  • Experience with campaign management platforms and BI/reporting tools preferred
PHYSICAL REQUIREMENTS & WORKING CONDITIONS
  • This position requires extended periods of sitting while working at a computer and analyzing data
  • While performing the duties of this job, the employee is regularly required to sit or stand; walk; use hands to handle or operate equipment; reach with hands and arms; and communicate effectively
  • The employee may occasionally be required to climb, balance, stoop, kneel, crouch, or crawl
  • The employee may be required to lift and/or move items up to 25 pounds
  • The role may require working extended hours, including nights, weekends, and holidays, based on business needs
  • The noise level in the work environment ranges from moderate to loud, particularly when on the gaming floor
  • The employee may be exposed to secondhand smoke while on the casino floor, subject to property regulations

CHURCHILL DOWNS INCORPORATED

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

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