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How much do database marketing analyst jobs pay per hour?

As of May 30, 2026, the average hourly pay for database marketing analyst in the United States is $44.62, according to ZipRecruiter salary data. Most workers in this role earn between $34.62 and $53.85 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Database Marketing Analyst, and why are they important?

To thrive as a Database Marketing Analyst, you need strong analytical skills, experience with data management, and a solid understanding of marketing principles, often backed by a degree in marketing, statistics, or a related field. Proficiency with SQL, CRM platforms, marketing automation tools, and data visualization software is typically required. Attention to detail, problem-solving ability, and effective communication are valuable soft skills for interpreting data and collaborating with marketing teams. These skills are crucial for extracting actionable insights from data, optimizing campaigns, and driving business growth.

How does a Database Marketing Analyst typically collaborate with other departments to support marketing campaigns?

A Database Marketing Analyst works closely with marketing, sales, and IT teams to ensure data-driven strategies are effectively implemented. They provide insights by analyzing customer data, segmenting audiences, and tracking campaign performance, which helps the marketing team tailor their messaging and outreach. Regular collaboration with IT is also essential to maintain data quality and integrate new data sources. This cross-functional teamwork is crucial for delivering targeted, successful marketing campaigns and supporting overall business goals.

What does a Database Marketing Analyst do?

A Database Marketing Analyst is responsible for collecting, analyzing, and interpreting large sets of customer data to help businesses make informed marketing decisions. They use data mining techniques to identify trends, segment audiences, and evaluate the effectiveness of marketing campaigns. By leveraging customer information, they help organizations target the right customers with personalized marketing strategies, ultimately improving campaign ROI and customer engagement.

What is the highest salary for a marketing analyst?

The highest salaries for a marketing analyst can reach over $100,000 annually, especially for those with extensive experience, advanced skills in data analysis and marketing tools, or working in high-cost-of-living areas. Senior or specialized roles may offer higher compensation, often supplemented with bonuses and benefits.

What is the difference between Database Marketing Analyst vs Data Analyst?

AspectDatabase Marketing AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; knowledge of marketing databasesBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentMarketing teams, CRM systems, marketing campaignsData teams, business intelligence platforms, various departments
Employer & Industry UsageMarketing agencies, retail, e-commerce, consumer servicesFinance, healthcare, technology, consulting
Common Search & ComparisonYesYes

The Database Marketing Analyst focuses on leveraging marketing databases to optimize campaigns and customer targeting, while the Data Analyst interprets data across various business functions to support decision-making. Both roles require analytical skills and familiarity with data tools, but their primary focus and industry applications differ.

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Database Marketing Analyst jobs near you
Database Marketing Manager

Database Marketing Manager

Full House Resorts

Cripple Creek, CO • On-site

$70K - $115K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Full House Resorts rating

6.8

Company rating: 6.8 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

71st of 133 rated casinos

Job description

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:
Database Management & Data Integrity:
  • Oversee the integrity, accuracy, and security of the casino marketing database.
  • Ensure clean and compliant data hygiene, including NCOA, duplication, and regulatory validations.
  • Campaign file management and vendor transfer coordination.
  • Manage integrations across CMS (e.g., Synkros), PMS, POS, and digital systems.
  • Establish campaign QA standards
  • Own marketing calendar execution accuracy

Player Segmentation, Modeling & Targeting:
  • Build and refine player segments based on gaming behavior, lifetime value, visitation patterns, and predictive models.
  • Develop advanced segmentation strategies aligned with competitive trends in Black Hawk, including:
  • KPI goal setting and ownership (ADT growth, trip frequency, reactivation rate, churn rate)
  • Test and learn methodology (A/B testing framework)
  • Lifecycle marketing strategy (new member onboarding, birthday campaigns, etc.)
  • AI supported clustering
  • Produce accurate list pulls for direct mail, email, SMS, kiosk offers, and loyalty campaigns.

Direct Marketing Program Management
  • Lead the end-to-end execution of promotional and offer-driven campaigns.
  • Budget oversight responsibility
  • Forecasting mail volumes, redemption rates, production and postage expenses
  • Creating proforma and postforma analysis and program recommendations.
  • Collaborate with Marketing, Casino Operations, and Guest Services to ensure proper offer setup, QA, and tracking.
  • Manage workflows with the marketing team, external mail vendors, and digital partners.
  • Stay current on industry trends, tools, and technologies to enhance marketing analytics and reporting capabilities.

Analytics, Insights & Performance Optimization:
  • Deliver ongoing reporting and analysis, including proforma ROI, reinvestment, offer redemption, theoretical value, and incremental revenue impact.
  • Deliver monthly marketing performance reviews, including program-level analysis and recommendations.
  • Benchmark performance relative to regional competitors and evolving gaming trends.
  • Communicate insights through presentations and data visualizations for leadership decision-making.
  • Forecast modeling support for finance.

Compliance & Regulatory Adherence:
  • Ensure all marketing activity complies with:
  • Colorado Limited Gaming Act,
  • Internal Control Minimum Procedures,
  • Chamonix Casino Resort policies and code of conduct
  • Uphold strict data privacy, confidentiality, and audit-ready documentation practices.

Collaboration, Communication & Cross Functional Alignment:
  • Work closely with Slots, Table Games, Hotel, F&B, VIP, and Finance to develop integrated marketing initiatives.
  • Provide clear communication of timelines, expectations, and data logic to nontechnical stakeholders.
  • Support VIP Marketing with analytical tools and VIP reports.
  • Provide performance analysis for all marketing programs, including promotions, events, and entertainment.
  • Support hotel yield strategy via database targeting.
  • Perform other related duties and special projects assigned.

Physical Requirements:
  • Must be able to sit, stand, or walk for extended periods of time throughout the shift.
  • Ability to lift, carry, push, or pull up to 25 pounds as needed for event setup or marketing materials.
  • Frequent use of standard office equipment, including computers, phones, printers, and copiers.
  • Must be able to work in a fast-paced, sometimes noisy, casino environment with varying levels of lighting and temperature.
  • Occasional travel within the region may be required for offsite promotions or training.

Required Qualifications:
  • Must be able to obtain a Colorado Division of Gaming Support License.
  • 2-4+ years of casino database marketing, analytics, CRM, or related gaming experience.
  • Prior leadership or vendor oversight experience.
  • Knowledge of data security, privacy regulations, and best practices in database marketing.
  • Prior experience supporting marketing teams with campaign analysis and player segmentation in a casino environment.
  • Proficiency with Konami SYNKROS or similar casino management systems is highly preferred.
  • Experience with QCI, Oracle Analytics and/or SQL, and advanced Excel (pivot tables, formulas, VBA/macros).
  • Working knowledge of SQL or willingness to train to meet operational needs.
  • Strong analytical and problem-solving ability and communication skills.
  • Excellent communication and collaboration skills, including the ability to translate data into actionable insights.
  • Detail-oriented and able to manage multiple deadlines.

Preferred Qualifications:
  • Predictive modeling, automation, or AI segmentation experience.
  • Colorado gaming market background
  • Power BI/Excel/Tableau proficiency
  • Knowledge of VIP analytics week and any shift of the day.

BENEFITS AND COMPENSATION
$70,000-$115,000 annually based on experience. This position is onsite.
Full House Resorts offers all full-time employees and eligible family members a comprehensive and valuable benefits program that includes medical, dental, vision, life, disability, FSA, and a 401k retirement plan, which includes a matching contribution after one (1) year of service; a generous paid time off program; paid transportation from Colorado Springs and Woodland Park; free local gym membership; tuition reimbursement; fabulous resort perks; and more.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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