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Marketing Data Analyst Jobs (NOW HIRING)

mcw

The Marketing Data Analyst owns the analysis of customer and marketing data to measure performance, understand customer behavior, and enable more relevant, personalized marketing experiences. This ...

mcw

The Marketing Data Analyst owns the analysis of customer and marketing data to measure performance, understand customer behavior, and enable more relevant, personalized marketing experiences. This ...

Essity

Marketing Data Analyst

Philadelphia, PA · On-site

Marketing Data Analyst Who We Are Essity is a global leader in health and hygiene headquartered in Stockholm, Sweden, with a North American headquarters located in Philadelphia, PA. We are a multi ...

Mister Car Wash

Marketing Data Analyst

Tucson, AZ · On-site

The Marketing Data Analyst owns the analysis of customer and marketing data to measure performance, understand customer behavior, and enable more relevant, personalized marketing experiences. This ...

INSPYR Solutions

Marketing Data Analyst

Irvine, CA · On-site

$40 - $45/hr

Marketing Data Analyst The client is looking for a Marketing Data Analyst (contract) to support content performance tracking, reporting, and insights development for multiple social content and ...

Independencepetgroup

You will analyze marketing, website, and sales performance and translate complex data into clear insights that improve customer acquisition, engagement, revenue, and ROI. You, along with another ...

Independencepetgroup

You will analyze marketing, website, and sales performance and translate complex data into clear insights that improve customer acquisition, engagement, revenue, and ROI. You, along with another ...

Independencepetgroup

You will analyze marketing, website, and sales performance and translate complex data into clear insights that improve customer acquisition, engagement, revenue, and ROI. You, along with another ...

Independencepetgroup

You will analyze marketing, website, and sales performance and translate complex data into clear insights that improve customer acquisition, engagement, revenue, and ROI. You, along with another ...

Independencepetgroup

You will analyze marketing, website, and sales performance and translate complex data into clear insights that improve customer acquisition, engagement, revenue, and ROI. You, along with another ...

Independencepetgroup

You will analyze marketing, website, and sales performance and translate complex data into clear insights that improve customer acquisition, engagement, revenue, and ROI. You, along with another ...

Independencepetgroup

Marketing Data Analyst

Ohio, IL · On-site

You will analyze marketing, website, and sales performance and translate complex data into clear insights that improve customer acquisition, engagement, revenue, and ROI. You, along with another ...

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How much do marketing data analyst jobs pay per hour?

As of Jun 12, 2026, the average hourly pay for marketing data analyst in the United States is $44.62, according to ZipRecruiter salary data. Most workers in this role earn between $34.62 and $53.85 per hour, depending on experience, location, and employer.

Can a data analyst work in marketing?

A marketing data analyst specializes in analyzing marketing data to inform strategies, often using tools like Excel, SQL, and data visualization software. They work closely with marketing teams to interpret campaign performance, customer behavior, and market trends to support decision-making.

Is 40 too late for data science?

A Marketing Data Analyst role requires strong analytical skills, familiarity with data tools, and often a background in statistics or programming. Age is not a barrier; many professionals successfully transition into data science at 40 or later by gaining relevant certifications and experience. Continuous learning and practical skills are key factors for entering the field regardless of age.

How does a Marketing Data Analyst typically collaborate with other departments within a company?

A Marketing Data Analyst regularly works with cross-functional teams, such as marketing, sales, product management, and IT. They collaborate to gather data requirements, interpret results, and translate analytical findings into actionable strategies. This collaborative environment helps ensure that marketing campaigns are data-driven and aligned with broader business objectives. Strong communication skills are essential, as analysts often present complex insights to non-technical stakeholders.

What is the difference between Marketing Data Analyst vs Data Scientist?

AspectMarketing Data AnalystData Scientist
Required CredentialsBachelor's in Marketing, Business, or Data Analysis; certifications like Google Data AnalyticsBachelor's or higher in Computer Science, Statistics, or related; advanced certifications often preferred
Work EnvironmentMarketing teams, advertising agencies, retail, e-commerceTech companies, finance, healthcare, research institutions
Employer & Industry UsageMarketing departments, advertising firms, retail companies

While both roles analyze data to inform decisions, Marketing Data Analysts focus on marketing metrics and consumer insights, whereas Data Scientists develop complex models and algorithms across various domains. The roles share similar educational backgrounds and tools but differ in scope and application.

What are Marketing Data Analysts?

Marketing Data Analysts are professionals who collect, analyze, and interpret data related to marketing campaigns and customer behavior. They use tools such as Excel, SQL, and statistical software to uncover trends, measure campaign effectiveness, and provide actionable insights that help businesses make informed marketing decisions. Their work supports strategy development, optimizes marketing spend, and helps organizations better understand their target audience. Marketing Data Analysts typically collaborate with marketing teams, management, and other stakeholders to translate complex data into clear, impactful recommendations.

What is the role of a marketing data analyst?

A marketing data analyst collects, analyzes, and interprets data related to marketing campaigns, customer behavior, and market trends to inform strategic decisions. They use tools like Excel, SQL, and data visualization software to identify insights and measure campaign effectiveness, often working closely with marketing teams to optimize performance.

What are the key skills and qualifications needed to thrive as a Marketing Data Analyst, and why are they important?

To thrive as a Marketing Data Analyst, you need strong analytical skills, proficiency in statistics, and a background in marketing, business, or a related field. Familiarity with data visualization tools (such as Tableau or Power BI), statistical software (like R or Python), and experience with CRM and marketing analytics platforms are typically required. Attention to detail, problem-solving, and clear communication are essential soft skills for translating complex data into actionable marketing insights. These abilities ensure accurate data interpretation, effective strategy development, and clear communication of insights that drive marketing success.

Do marketing analysts get paid well?

Marketing Data Analysts typically earn competitive salaries that vary by experience, location, and industry. Entry-level roles may start around average wages, while experienced analysts with advanced skills in data visualization and analytics tools can earn higher compensation, often supplemented with bonuses or benefits.
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Marketing Data Analyst jobs near you
Infographic showing various Marketing Data Analyst job openings in the United States as of June 2026, with employment types broken down into 3% As Needed, 36% Full Time, 57% Part Time, 2% Contract, and 2% Nights. Highlights an 81% Physical, 8% Hybrid, and 11% Remote job distribution, with an average salary of $92,811 per year, or $44.6 per hour.
Marketing Data Analyst

Marketing Data Analyst

Spartan Technologies, Inc.

Atlanta, GA • On-site

Full-time

Posted 23 days ago

Job description

We have an immediate need for a Marketing Data Analyst for a long-term contract assignment locateded in Atlanta, GA. In this position, you will be responsible for building and validating metrics, monitoring data quality, analyzing various forms of data, providing reports and interpreting results. They will work closely with the Marketing team to help with all their reporting and analysis needs. They must effectively communicate findings and results to stakeholders and make recommendations to the business based on data insights.
Top 5 Must Haves: SQL experience, Web Analytics experience (ex Google Analytics), BI Tool Experience (ex. Tableau or Power BI), Digital Marketing Analytics experience.
Responsibilities:
  • Coordinates data warehouse import, transformation, and validation of new data required for analysis.
  • Monitors and analyzes key metrics and ensures accuracy of results produced from data analysis.
  • Assists engineering teams in creating and maintaining data reporting models.
  • Collaborate with tagging teams and implementation specialists to create new digital tracking.
  • Builds and validates new derived metrics and associated business rules.
  • Perform ad hoc data analysis and reporting.
  • Develop dashboards for reporting, and work to improve and maintain existing dashboards.
  • Effectively communicate findings and results to marketing stakeholders based on analyses.

Qualifications:
  • Experience in Digital Marketing data analysis.
  • Experience working with SQL.
  • Experience with web analytics tools.
  • Experience with a BI tools.

Desirable:
  • Working experience with Tableau.
  • Working experience with the Snowflake.
  • Working experience with Google Analytics

Apply