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Marketing Data Analyst Jobs (NOW HIRING)

Adecco

Marketing Data Analyst

Spring, TX

$28.53/hr

If Marketing Data Analyst sounds like something you would be interested in, and you meet the qualifications listed below, apply now! Responsibilities for Marketing Data Analyst include but are not ...

Optimal

Marketing Data Analyst

Austin, TX · On-site

The Marketing Data Analyst works hand-in-hand with our Paid Media and SEO departments to improve the effectiveness and efficiency of our client services teams. The Data Analyst helps to clearly ...

CGI Inc.

Marketing Data Analyst

Atlanta, GA · On-site

Marketing Data Analyst Category: Marketing Main location: United States, Georgia, Atlanta Position ID:J0626-0752 Employment Type: Full Time Position Description: CGI is seeking a Marketing Data ...

Parkview Health

Senior Marketing Data Analyst

Fort Wayne, IN · On-site

$85K - $106K/yr

Summary Plays a critical role in driving data-informed marketing decisions by leading the analysis, interpretation, and visualization of complex marketing data. Reporting to the Marketing Technology ...

Improvado

$70K - $110K/yr

About the Role The Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data. You'll own client delivery end-to-end for your assigned accounts -- from ...

Improvado

Middle+ Marketing Data Analyst

OH · Remote

$70K - $110K/yr

About the Role The Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data. You'll own client delivery end-to-end for your assigned accounts -- from ...

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How much do marketing data analyst jobs pay per hour?

As of Jul 28, 2026, the average hourly pay for marketing data analyst in the United States is $44.62, according to ZipRecruiter salary data. Most workers in this role earn between $34.62 and $53.85 per hour, depending on experience, location, and employer.

Is marketing data analytics a good career?

Marketing data analysts analyze data to improve marketing strategies, using tools like Excel, SQL, and data visualization software. The role offers strong job growth, competitive salaries, and opportunities across various industries, making it a viable career choice for those with analytical skills and interest in marketing.

How does a Marketing Data Analyst typically collaborate with other departments within a company?

A Marketing Data Analyst regularly works with cross-functional teams, such as marketing, sales, product management, and IT. They collaborate to gather data requirements, interpret results, and translate analytical findings into actionable strategies. This collaborative environment helps ensure that marketing campaigns are data-driven and aligned with broader business objectives. Strong communication skills are essential, as analysts often present complex insights to non-technical stakeholders.

What is the difference between Marketing Data Analyst vs Data Scientist?

AspectMarketing Data AnalystData Scientist
Required CredentialsBachelor's in Marketing, Business, or Data Analysis; certifications like Google Data AnalyticsBachelor's or higher in Computer Science, Statistics, or related; advanced certifications often preferred
Work EnvironmentMarketing teams, advertising agencies, retail, e-commerceTech companies, finance, healthcare, research institutions
Employer & Industry UsageMarketing departments, advertising firms, retail companies

While both roles analyze data to inform decisions, Marketing Data Analysts focus on marketing metrics and consumer insights, whereas Data Scientists develop complex models and algorithms across various domains. The roles share similar educational backgrounds and tools but differ in scope and application.

Will AI replace a data analyst?

AI tools can automate routine data processing and basic analysis tasks, but the role of a marketing data analyst involves interpreting complex data, providing strategic insights, and communicating findings, which currently require human judgment and domain expertise. AI is a complement to analysts, enhancing productivity rather than replacing the entire role. Developing skills in data visualization, statistical analysis, and AI tools can help analysts stay valuable in an evolving environment.

How much does a marketing data analyst make in the US?

A marketing data analyst in the US typically earns between $55,000 and $85,000 annually, with the median salary around $70,000. Salaries vary based on experience, location, and industry, and professionals often use tools like SQL and Excel to analyze marketing data.

What are Marketing Data Analysts?

Marketing Data Analysts are professionals who collect, analyze, and interpret data related to marketing campaigns and customer behavior. They use tools such as Excel, SQL, and statistical software to uncover trends, measure campaign effectiveness, and provide actionable insights that help businesses make informed marketing decisions. Their work supports strategy development, optimizes marketing spend, and helps organizations better understand their target audience. Marketing Data Analysts typically collaborate with marketing teams, management, and other stakeholders to translate complex data into clear, impactful recommendations.

What is a marketing data analyst?

A marketing data analyst is a professional who collects, analyzes, and interprets data related to marketing campaigns and customer behavior to help organizations make informed marketing decisions. They often use tools like Excel, SQL, and data visualization software, and require strong analytical skills and knowledge of marketing metrics. Their work supports optimizing marketing strategies and measuring campaign effectiveness.

What are the key skills and qualifications needed to thrive as a Marketing Data Analyst, and why are they important?

To thrive as a Marketing Data Analyst, you need strong analytical skills, proficiency in statistics, and a background in marketing, business, or a related field. Familiarity with data visualization tools (such as Tableau or Power BI), statistical software (like R or Python), and experience with CRM and marketing analytics platforms are typically required. Attention to detail, problem-solving, and clear communication are essential soft skills for translating complex data into actionable marketing insights. These abilities ensure accurate data interpretation, effective strategy development, and clear communication of insights that drive marketing success.
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What cities are hiring for Marketing Data Analyst jobs? Cities with the most Marketing Data Analyst job openings:
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Marketing Data Analyst jobs near you
Infographic showing various Marketing Data Analyst job openings in the United States as of July 2026, with employment types broken down into 89% Full Time, 6% Part Time, 1% Temporary, and 4% Contract. Highlights an 83% Physical, 7% Hybrid, and 10% Remote job distribution, with an average salary of $92,811 per year, or $44.6 per hour.
Marketing Data Analyst

Marketing Data Analyst

Adecco

Spring, TX

$28.53/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 28 days ago

Job description

Adecco is assisting a local client recruiting Marketing Data Analyst in Onsite environment in Spring, TX. This is an excellent opportunity to join a winning culture and get your foot in the door of a multinational technology company that develops personal computing devices, printers, and related services for both consumers and businesses. Its core offerings include laptops, desktops, enterprise hardware, printing systems, and managed IT solutions, with a focus on enabling productivity, connectivity, and digital workflows across a wide range of industries. If Marketing Data Analyst sounds like something you would be interested in, and you meet the qualifications listed below, apply now!

Responsibilities for Marketing Data Analyst include but are not limited to:

· Design, build, and consolidate Power BI dashboards by integrating data across multiple projects into a unified reporting layer.

· Develop advanced DAX measures, including YoY, MoM, YTD, growth rates, and other time intelligence calculations.

· Perform end-to-end data modeling, transformation, and source consolidation, replacing manual workflows (e.g., CSVs, Databricks tables) with scalable datasets.

· Define, standardize, and maintain KPIs and performance metrics to ensure consistency across business reviews.

· Conduct data analysis, trend identification, and performance diagnostics to generate actionable insights.

· Leverage historical data for trend analysis and support predictive modeling where applicable.

· Optimize dashboards for performance, refresh efficiency, and long-term maintainability.

· Partner closely with business stakeholders to translate requirements into analytical solutions and insights.

· Present findings through dashboards, reports, and stakeholder discussions to support data-driven decision-making.

· Continuously improve reporting frameworks through feedback loops and evolving business needs.

Candidates for Marketing Data Analyst must meet the following requirements to be considered:

· 3–5 years of experience in Data Analytics, Business Intelligence, or a related role.

· Strong expertise in Power BI, including data modeling, dashboard design, and complex DAX development.

· Solid experience with SQL and working with structured/curated datasets (Databricks or similar environments is a plus).

· Proven experience building dashboards for ongoing business reviews and performance tracking.

· Strong analytical and problem-solving skills with the ability to work on complex datasets.

· Experience in data transformation, data mapping, and BI tool-based reporting.

· Ability to manage multiple projects and deliver independently in a fast-paced environment.

· Strong communication skills with the ability to translate data into business insights.

Preferred

· Experience with statistical analysis, forecasting, or predictive modeling.

· Familiarity with data warehousing and data engineering concepts.

· Strong Excel and financial modeling skills.

What's in this Marketing Data Analyst position for you?

• Pay: $28.53 /Hour
• Shift: Monday – Friday; 8:00 AM – 5:00 PM
• Duration: 06 -months assignment
• Weekly paycheck
• Dedicated Onboarding Specialist & Recruiter
• Access to Adecco’s Aspire Academy with thousands of free upskilling courses

This Marketing Data Analyst position is Onsite. This role may require flexibility in work hours, including occasional extended hours to support operational demands.

This Marketing Data Analyst position is being recruited for by one of our Centralized Delivery Teams and not your local Branch. For instant consideration for this Marketing Data Analyst position and other opportunities with Adecco.

Apply today!


Pay Details: $28.53 per hour
Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.
Equal Opportunity Employer/Veterans/Disabled
Military connected talent encouraged to apply
To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.adecco.com/en-us/candidate-privacy
The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:
  • The California Fair Chance Act
  • Los Angeles City Fair Chance Ordinance
  • Los Angeles County Fair Chance Ordinance for Employers
  • San Francisco Fair Chance Ordinance

Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.