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Junior Marketing Data Analyst Jobs (NOW HIRING)

Optimal

Marketing Data Analyst

Austin, TX · On-site

The Marketing Data Analyst works hand-in-hand with our Paid Media and SEO departments to improve the effectiveness and efficiency of our client services teams. The Data Analyst helps to clearly ...

Angenex

Remote Junior Data Analyst

Paterson, NJ · Remote

Provide essential support as a Junior Data Analyst, offering valuable insights for data-driven decision-making, primarily concentrating on retention marketing strategies. Collect, analyze, and ...

Improvado

Middle+ Marketing Data Analyst

OH · Remote

$70K - $110K/yr

About the Role The Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data. You'll own client delivery end-to-end for your assigned accounts -- from ...

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Junior Marketing Data Analyst information

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$34.5K

$79.4K

$127.5K

How much do junior marketing data analyst jobs pay per year?

As of Aug 8, 2026, the average yearly pay for junior marketing data analyst in the United States is $79,352.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,000.00 and $81,500.00 per year, depending on experience, location, and employer.

What is the difference between Junior Marketing Data Analyst vs Marketing Data Analyst?

AspectJunior Marketing Data AnalystMarketing Data Analyst
Required CredentialsBachelor's degree in marketing, statistics, or related field; some certifications preferredBachelor's or master's degree; certifications like Google Analytics or Tableau often required
Work EnvironmentEntry-level position, often in marketing teams or agenciesMid-level role, working across marketing campaigns and data analysis teams
Employer & Industry UsageCommon in marketing departments, advertising agencies, and digital firmsUsed in similar settings, often with more responsibilities and independence

The main difference between a Junior Marketing Data Analyst and a Marketing Data Analyst lies in experience and responsibility. The junior role is entry-level, focusing on basic data collection and reporting, while the marketing data analyst handles more complex analysis and strategic insights. Both roles require similar educational backgrounds and certifications, but the seniority level distinguishes their scope of work and independence.

What does a junior marketing data analyst do?

A Junior Marketing Data Analyst supports marketing teams by collecting, analyzing, and interpreting data to help guide marketing strategies and campaigns. They typically work with data from various sources such as social media, email campaigns, and website analytics to uncover trends and measure performance. Their responsibilities often include creating reports, maintaining data dashboards, and assisting senior analysts in making data-driven recommendations. This role is ideal for those who are detail-oriented, analytical, and interested in combining marketing knowledge with data science skills.

What are common challenges faced by junior marketing data analysts during their first year on the job?

Junior Marketing Data Analysts often encounter challenges such as learning new data analysis tools, interpreting complex marketing data, and balancing multiple projects with tight deadlines. Adapting to various marketing platforms and understanding how data informs business decisions can also be demanding. However, with support from more experienced team members and opportunities to upskill, new analysts typically become more confident and effective in their role over time.

What are the key skills and qualifications needed to thrive as a junior marketing data analyst?

To thrive as a Junior Marketing Data Analyst, you need a solid understanding of data analysis, statistics, and marketing principles, typically supported by a relevant degree in marketing, statistics, or business. Familiarity with tools such as Excel, Google Analytics, SQL, and data visualization platforms like Tableau is commonly required. Strong attention to detail, problem-solving skills, and effective communication help you interpret data and present actionable insights. These abilities are crucial for transforming raw data into strategic recommendations that drive marketing success.
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Junior Marketing Data Analyst jobs near you
Infographic showing various Junior Marketing Data Analyst job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 12% Part Time, and 4% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $79,352 per year, or $38.1 per hour.

Sr. Marketing Data Analyst

The University of Texas at El Paso

El Paso, TX • On-site

$78K - $97K/yr

Full-time

Re-posted 5 days ago

Job description

Job Summary:
The University of Texas at El Paso (UTEP) is a comprehensive public research university dedicated to increasing access to higher education. The Sr. Marketing Data Analyst leads the synthesis and interpretation of marketing and enrollment data, driving data-informed decision-making to enhance the university's marketing strategies and effectiveness.
Responsibilities:
• Identifies, analyzes, and interprets trends or patterns in complex marketing and enrollment datasets.
• Leads A/B testing, attribution modeling, ROI analysis, and campaign performance evaluation across digital channels (email, social, paid media, web, etc.).
• Investigates business processes to ensure dataset integrity, then filters, cleans, and prepares data for analysis.
• Develops and maintains executive-level marketing dashboards and reports that track key performance indicators such as cost-per-enrollment, conversion rates, student journey analytics, and campaign ROI.
• Partners with marketing leadership and cross-functional teams to translate data insights into campaign optimizations, budget recommendations, and strategic priorities.
• Maintains open communication with technology and data teams to ensure efficient, secure, and scalable data collection processes.
• Researches and applies advanced statistical techniques and predictive modeling to generate new insights and forecast enrollment outcomes.
• Evaluates and recommends new marketing technologies, analytics tools, and data sources to continuously improve performance and capabilities.
• Mentors junior team members and helps evolve the department’s overall marketing analytics competency.
• Understands and can clearly articulate the University Strategic Plan and how data analysis and digital marketing directly support it.
• Supports broader Marketing and Communication division efforts and other duties as assigned.
Qualifications:
Required:
• Bachelor’s degree in Data Science, Statistics, Marketing Analytics, Business Intelligence, Information Systems, or a related field required.
• Minimum of 4–5 years of experience as a Marketing Data Analyst, Business Intelligence Analyst, or similar role, with at least 2 years in a senior or lead capacity.
• Demonstrated experience supporting marketing teams, preferably in higher education.
• Commitment to the university’s mission.
Preferred:
• Master’s degree.
Company:
The University of Texas at El Paso. Founded in 1913, the company is headquartered in El Paso, USA, with a team of 1001-5000 employees. The company is currently Late Stage.

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