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Sr Marketing Analyst Jobs (NOW HIRING)

University of Virginia

Senior Marketing Analyst

Charlottesville, VA · On-site

$101K - $125K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

As a strategic analytics partner, the Senior Marketing Analyst will work across marketing channels-including search, social media, display advertising, email, content, and web-to understand how ...

Posted today

Planet Fitness

Sr. Marketing Analyst

Boston, MA · On-site

$111K - $137K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

The Senior Marketing Analyst will analyze marketing and member performance, develop insights that drive strategic marketing decisions, build/support dashboards and KPI reporting, design and support ...

New

Natural Grocers

Senior Marketing Analyst

Denver, CO

$80K - $90K/yr

The Senior Marketing Analyst is responsible for leading the measurement, analysis, and optimization of Natural Grocers' marketing initiatives, customer loyalty programs, digital experiences, and ...

A Groundworks Company

Senior Marketing Analyst

Irving, TX · On-site

$100K - $125K/yr

The Senior Marketing Analyst serves as thehands-on analytical engine for the marketing organization. This role sits at the intersection of Conversion Optimization and marketing analytics, responsible ...

Natural Grocers

Senior Marketing Analyst

Lakewood, CO · On-site

$80K - $90K/yr

The Senior Marketing Analyst is responsible for leading the measurement, analysis, and optimization of Natural Grocers' marketing initiatives, customer loyalty programs, digital experiences, and ...

Natural Grocers

Senior Marketing Analyst

Lakewood, CO · On-site

$80K/yr

The Senior Marketing Analyst is responsible for leading the measurement, analysis, and optimization of Natural Grocers' marketing initiatives, customer loyalty programs, digital experiences, and ...

Natural Grocers

Senior Marketing Analyst

Lakewood, CO · On-site

$80K - $90K/yr

The Senior Marketing Analyst is responsible for leading the measurement, analysis, and optimization of Natural Grocers' marketing initiatives, customer loyalty programs, digital experiences, and ...

Natural Grocers

Senior Marketing Analyst

Denver, CO

$80K - $90K/yr

The Senior Marketing Analyst is responsible for leading the measurement, analysis, and optimization of Natural Grocers' marketing initiatives, customer loyalty programs, digital experiences, and ...

RADaR

Senior Marketing Analyst

Clayton, MO · On-site

$95K - $118K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Senior Marketing Analyst serves as a subject matter expert in marketing data architecture, media performance analysis, and data visualization. Working within our agency's analytics department ...

RADaR

Senior Marketing Analyst

Saint Louis, MO · Hybrid

$99K - $123K/yr

The Senior Marketing Analyst serves as a subject matter expert in marketing data architecture, media performance analysis, and data visualization. Working within our agency's analytics department ...

RADaR

Senior Marketing Analyst

Columbia, MO · Hybrid

$97K - $120K/yr

The Senior Marketing Analyst serves as a subject matter expert in marketing data architecture, media performance analysis, and data visualization. Working within our agency's analytics department ...

CPI Security

Senior Marketing Analyst

Charlotte, NC

$100K - $123K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

CPI Security, a leader in security, smart home, and business automation solutions, is looking for a full-time Senior Marketing Analyst to join our growing Marketing team in office, in Charlotte, NC.

CPI Security

Senior Marketing Analyst

Charlotte, NC · On-site

$100K - $123K/yr

CPI Security, a leader in security, smart home, and business automation solutions, is looking for a full-time Senior Marketing Analyst to join our growing Marketing team in office, in Charlotte, NC.

RADaR

Senior Marketing Analyst

Kansas City, MO · Hybrid

$100K - $123K/yr

The Senior Marketing Analyst serves as a subject matter expert in marketing data architecture, media performance analysis, and data visualization. Working within our agency's analytics department ...

CPI Security

Senior Marketing Analyst

Charlotte, NC · On-site

$100K - $123K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

CPI Security, a leader in security, smart home, and business automation solutions, is looking for a full-time Senior Marketing Analyst to join our growing Marketing team in office, in Charlotte, NC.

Remitly, Inc.

Senior Marketing Analyst

Arlington, VA · On-site

$132K - $165K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Remitly is looking for a Senior Marketing Analyst, who will report to our Senior Manager of Analytics, support key decisions using data and analytics. As a Senior Marketing Analyst, you will be ...

Remitly

Senior Marketing Analyst

Arlington, VA

$132K - $165K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Remitly is looking for a Senior Marketing Analyst, who will report to our Senior Manager of Analytics, support key decisions using data and analytics. As a Senior Marketing Analyst, you will be ...

3ds

Senior Marketing Analyst

New York, NY · On-site

$112K - $138K/yr

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

As the Sr. Marketing Analyst, your core responsibility is to support Marketing teams by conducting analyses, providing insights and identifying operational enhancements that will improve the ...

Remitly

Senior Marketing Analyst

Seattle, WA

$132K - $165K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Remitly is looking for a Senior Marketing Analyst, who will report to our Senior Manager of Analytics, support key decisions using data and analytics. As a Senior Marketing Analyst, you will be ...

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All JobsSr Marketing Analyst Jobs

Sr Marketing Analyst information

See salary details

$66K

$114.9K

$136.5K

How much do sr marketing analyst jobs pay per year?

As of Aug 14, 2026, the average yearly pay for sr marketing analyst in the United States is $114,870.00, according to ZipRecruiter salary data. Most workers in this role earn between $102,500.00 and $126,500.00 per year, depending on experience, location, and employer.

What is the difference between Sr Marketing Analyst vs Marketing Analyst?

AspectSr Marketing AnalystMarketing Analyst
Required CredentialsBachelor's degree, 3+ years experience, advanced analytics skillsBachelor's degree, 1-3 years experience, basic analytics skills
Work EnvironmentStrategic projects, cross-department collaborationData collection, reporting, supporting marketing campaigns
Employer & Industry UsageMarketing departments across industries, often in larger companiesEntry to mid-level roles in marketing teams

The main difference between a Sr Marketing Analyst and a Marketing Analyst lies in experience, responsibilities, and complexity of tasks. Sr Marketing Analysts handle more strategic projects, require more advanced skills, and often have more years of experience. Marketing Analysts focus on data collection and reporting to support marketing efforts. Both roles are essential in marketing teams, but the senior role involves greater responsibility and expertise.

What are some common challenges faced by a Sr Marketing Analyst when working with cross-functional teams?

Sr Marketing Analysts often collaborate with product, sales, and creative teams to develop data-driven marketing strategies. A frequent challenge is ensuring alignment between analytical insights and the goals or perspectives of other departments, which may require translating complex data findings into actionable recommendations for non-technical stakeholders. Effective communication and adaptability are crucial for bridging gaps and fostering productive partnerships, especially in fast-paced environments where priorities can shift quickly. Building strong relationships and maintaining transparency help address these challenges and drive successful marketing initiatives.

What are the key skills and qualifications needed to thrive as a Sr Marketing Analyst?

To thrive as a Sr Marketing Analyst, you need strong analytical skills, expertise in market research, and a degree in marketing, business, or a related field. Familiarity with analytics tools like Google Analytics, Tableau, and CRM platforms, as well as advanced Excel skills or data analysis certifications, is typically required. Exceptional problem-solving, communication, and project management abilities help you interpret data insights and collaborate effectively with cross-functional teams. These skills are crucial for driving data-informed marketing strategies that improve campaign performance and support business growth.

What is a Sr Marketing Analyst?

A Sr Marketing Analyst is an experienced professional responsible for analyzing market trends, customer behavior, and the effectiveness of marketing campaigns to help organizations make data-driven decisions. They gather and interpret large datasets, create reports, and provide strategic recommendations to improve marketing performance. Sr Marketing Analysts often collaborate with cross-functional teams, including sales, product development, and executive leadership, to drive business growth. Their expertise helps companies optimize marketing strategies and achieve their business objectives.
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Cities with the most Sr Marketing Analyst job openings:

What states have the most Sr Marketing Analyst jobs?

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Sr Marketing Analyst jobs near you
Infographic showing various Sr Marketing Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $114,870 per year, or $55.2 per hour.

Senior Marketing Analyst

University of Virginia

Charlottesville, VA • On-site

$101K - $125K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

University Of Virginia rating

7.9

Company rating: 7.9 out of 10

Based on 35 frontline employees who took The Breakroom Quiz

208th of 618 rated colleges and universities

Job description

Turn Data Into Strategy at UVA Health
UVA Health is seeking a Senior Marketing Analyst to join the Office of Strategic Marketing and Communications and help shape a more data-driven approach to marketing across the Health System. This role will transform complex marketing, digital, customer, and web data into meaningful insights that inform strategy, improve performance, and support smarter investment decisions.
As a strategic analytics partner, the Senior Marketing Analyst will work across marketing channels-including search, social media, display advertising, email, content, and web-to understand how audiences engage with UVA Health and what drives meaningful action. This position will play a key role in developing measurement strategies, advancing attribution and predictive analytics, identifying opportunities for optimization, and translating findings into clear recommendations for colleagues and senior leadership.
The ideal candidate combines strong technical and analytical capabilities with business acumen, curiosity, attention to detail, and the ability to communicate complex findings in a clear and actionable way.
What You'll Do
Marketing Analytics & Measurement
  • Lead reporting and analytics efforts across marketing initiatives and channels supporting acquisition, engagement, awareness, and growth strategies.
  • Establish comprehensive measurement strategies, including learning agendas, KPIs, benchmarks, reporting methodologies, and data sources.
  • Develop measurement frameworks that connect marketing activity to meaningful business and customer outcomes.
  • Analyze customer, campaign, web, and behavioral data across complex and disparate data sources.
  • Conduct advanced analyses, including channel attribution, predictive modeling, ROI analysis, and performance forecasting.
  • Develop analytics strategies that map customer journeys from initial engagement through conversion and downstream outcomes.

Insights & Optimization
  • Identify trends, opportunities, and performance gaps and translate findings into actionable recommendations.
  • Develop and implement testing and optimization strategies to improve marketing effectiveness.
  • Evaluate campaign performance and identify opportunities to improve audience engagement, conversion, and return on investment.
  • Monitor emerging digital marketing, analytics, measurement, and attribution trends and recommend opportunities for innovation.
  • Lead annual benchmarking efforts and identify industry best practices to inform continuous improvement.

Data Visualization & Reporting
  • Create intuitive dashboards, data visualizations, executive reports, and campaign performance analyses.
  • Integrate data from multiple marketing and digital sources to provide a holistic view of performance.
  • Establish consistent reporting methodologies and ensure insights are accurate, meaningful, and actionable.
  • Evaluate UTM strategies and tracking practices to strengthen campaign measurement and attribution.
  • Develop reporting that clearly communicates performance, trends, opportunities, and recommended actions.

Cross-Functional Partnership
  • Partner with Performance Marketing to leverage CRM and downstream data to evaluate marketing effectiveness, patient engagement, and return on investment.
  • Collaborate with Health Information Technology (HIT) and other subject matter experts to ensure marketing technologies, data connections, and infrastructure support analytics requirements.
  • Work closely with marketing strategists, channel owners, content teams, and other stakeholders to develop meaningful measurement plans.
  • Serve as a trusted analytics advisor to marketing teams and health system leadership.
  • Communicate complex analytical findings clearly and effectively to both technical and non-technical audiences.

Strategic Leadership
  • Help advance a culture of data-informed decision-making across the Office of Strategic Marketing and Communications.
  • Translate sophisticated analytics into clear business and marketing recommendations.
  • Influence marketing strategy by connecting data, customer behavior, channel performance, and organizational objectives.
  • Identify opportunities to improve analytics capabilities, processes, technologies, and measurement practices.
  • Lead and contribute to strategic projects that advance UVA Health's marketing analytics maturity.

Why UVA Health?
At UVA Health, marketing plays an important role in connecting patients and communities with the care, services, and expertise they need. As a Senior Marketing Analyst, you'll have the opportunity to influence how one of the nation's leading academic health systems uses data to understand its audiences, improve digital experiences, and make smarter marketing decisions.
You'll work alongside talented marketing, technology, clinical, and operational professionals in an environment that values innovation, collaboration, and continuous improvement.
What We're Looking For
The successful candidate will bring:
  • Advanced analytical and quantitative skills with the ability to work with complex, disparate data sets.
  • Strong understanding of digital marketing channels, including SEM, SEO, social media, display advertising, email, content marketing, and web analytics.
  • Experience with marketing attribution, predictive modeling, customer journey analysis, and ROI measurement.
  • Strong knowledge of digital measurement and campaign tracking, including UTM strategy and best practices.
  • Experience developing dashboards, data visualizations, and executive-level reporting.
  • Strong problem-solving skills and the ability to identify meaningful insights within complex data.
  • Excellent written, verbal, presentation, and interpersonal communication skills.
  • Ability to translate technical and analytical findings into clear, actionable recommendations.
  • Strong collaboration skills and the ability to build effective relationships with technical teams, marketing professionals, and senior leaders.
  • Curiosity and a continuous improvement mindset with a passion for using data to influence strategy.

MINIMUM REQUIREMENTS
Education: Bachelor's degree; Master's preferred.
Experience: Minimum of 7 years of experience in a role that focuses on leveraging analytical and reporting tools and advanced analytics methodologies, including but not limited to Tableau, Google Analytics, and Data Studio.
Licensure/Certification: None.
PHYSICAL DEMANDS
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.
The pay range for this role is $66,518.40 - $109,153.00 annually. Individual compensation will be determined by the selected candidate's qualifications, previous work experience, and/or education.
Benefits
  • Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
  • Paid Time Off, Long-term and Short-term Disability, Retirement Savings
  • Health Saving Plans, and Flexible Spending Accounts
  • Certification and education support
  • Generous Paid Time Off

UVA Health is a world-class Magnet Recognized academic medical center and health system with a level 1 trauma center. 2023-2024 U.S. News & World Report "Best Hospitals" guide rates UVA Health University Medical Center as "High Performing" in 5 adult specialties and 14 conditions/procedures. We are one of 70 National Cancer Institute designated cancer centers. UVA Health Children's is named by 2023-2024 U.S. News & World Report as the best children's hospital in Virginia with 9 specialties ranked among the best in the nation. Our footprint also encompasses 3 community hospitals and an integrated network of primary and specialty care clinics throughout Charlottesville, Culpeper, Northern Virginia, and beyond.
The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about UVA's commitment to non-discrimination and equal opportunity employment .

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About University of Virginia

Sourced by ZipRecruiter

The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, the University sustains the ideal of developing, through education, leaders who are well-prepared to shape the future of the nation.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Charlottesville, VA, US

Year founded

1819

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