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How much do marketing technology analyst jobs pay per hour?

As of Aug 28, 2026, the average hourly pay for marketing technology analyst in the United States is $37.30, according to ZipRecruiter salary data. Most workers in this role earn between $27.88 and $43.99 per hour, depending on experience, location, and employer.

What is a marketing technology analyst?

A Marketing Technology Analyst is a professional who bridges the gap between marketing and technology within an organization. They evaluate, implement, and optimize marketing technologies such as CRM systems, marketing automation platforms, and analytics tools to enhance marketing effectiveness. Their role involves analyzing marketing data, identifying trends, and providing actionable insights to improve campaign performance. They also collaborate with marketing, IT, and other departments to ensure that technology solutions align with business goals.

What are some common challenges faced by marketing technology analysts when integrating new tools into existing systems?

Marketing Technology Analysts often encounter challenges such as ensuring compatibility between new and legacy systems, managing data migration, and aligning cross-functional teams on new processes. It's important to thoroughly assess current infrastructure and anticipate potential data silos or workflow disruptions. Analysts typically collaborate closely with IT, marketing, and vendor partners to facilitate smooth implementation and maximize the value of new marketing technologies.

What is the difference between Marketing Technology Analyst vs Digital Marketing Analyst?

AspectMarketing Technology AnalystDigital Marketing Analyst
Required SkillsMarketing platforms, data analysis, technical toolsDigital campaigns, SEO, social media
Work EnvironmentTech-focused, data-driven teamsMarketing teams, client-facing roles
Common CertificationsGoogle Analytics, HubSpot, CRM certificationsGoogle Ads, SEO certifications

While both roles involve marketing data, the Marketing Technology Analyst focuses on managing marketing tools and platforms, whereas the Digital Marketing Analyst emphasizes campaign performance and digital strategy. Understanding these differences helps employers and candidates align skills with job expectations.

Do marketing technology analysts make a lot of money?

Marketing technology analysts typically earn a competitive salary that varies based on experience, location, and industry. According to industry reports, the median annual salary ranges from $60,000 to $100,000, with higher earnings possible for those with advanced skills in marketing automation tools, data analysis, and certifications. Salary growth is often linked to expertise in marketing platforms and technical proficiency.
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Marketing Technology Analyst jobs near you
Infographic showing various Marketing Technology Analyst job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 17% Part Time, and 4% Contract. Highlights an 85% Physical, 3% Hybrid, and 12% Remote job distribution, with an average salary of $77,589 per year, or $37.3 per hour.

Marketing Technology Analyst

Fisher Investments

Plano, TX • Hybrid

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 29 days ago

Fisher Investments rating

8.5

Company rating: 8.5 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

Job description

Do you have experience driving multinational growth by creating unique solutions in the martech and adtech space? If so, this MarTech Analyst opportunity may be the perfect fit for you.

The Opportunity:

As a Marketing Technology Analyst, you will help with the coordination and daily management of marketing tools and platforms used by the marketing department. Reporting to the Marketing Technology Manager, you will coordinate the efforts between marketing and third-party contractors, consultants and internal IT staff to complete projects according to plan. You will work with management and marketing channels to establish a project's goals and oversee quality control throughout its life cycle.

The Day-to-Day:

  • Help with ongoing monitoring and enhancements of platforms/tools in the Marketing technology stack, including cross platform integrations and managing technical vendors
  • Configure advertising and marketing technology platforms to support global marketing measurement and activation across digital marketing experiences
  • Communicate business enhancements and modifications – verbally or through written documentation – to senior management, peers, staff and other employees so that issues and solutions are understood
  • Capture and document requirements for system enhancements from global marketing team
  • Conduct trainings and provide technical expertise and support for global marketing
  • Ensure quality, uptime and accuracy of tech stack 

Qualifications:

  • 3+ years of professional experience in marketing technology or IT; Bachelor's degree or equivalent combination of education and experience
  • Hands-on experience with web analytics, digital content management and marketing automation tools
  • Ability to write and troubleshoot JavaScript, HTML and CSS
  • Familiarity with web debugging tools, CMS, Analytics, A/B testing tools, TMS, Manual/Automated QC, Ad Tech platforms (Facebook for Business, Google Adwords, Tealium)
  • Familiarity with Excel, macros, and SQL scripting/editing

Why Fisher Investments:

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

  • 100% paid medical, dental and vision premiums for you and your qualifying dependents
  • A 50% 401(k) match, up to the IRS maximum
  • 20 days of PTO, plus 10 paid holidays 
  • Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
  • This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change. 

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER

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