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Marketing Technology Analyst Jobs (NOW HIRING)

PadSplit

Marketing Technology Analyst (MarTech)

The Role We Need PadSplit is hiring a MarTech Analyst to own the measurement infrastructure that powers lifecycle marketing for Member and Host Growth to report into our Director of Performance ...

Polsinelli

Marketing Technology Manager

Kansas City, MO · On-site

Reporting to the Director of Marketing and managing two Marketing Technology Analysts, this role is responsible for the administration, and optimization of Foundation, InterAction, Vuture, Cvent, and ...

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Polsinelli

Marketing Technology Manager

Atlanta, GA · On-site

Reporting to the Director of Marketing and managing two Marketing Technology Analysts, this role is responsible for the administration, and optimization of Foundation, InterAction, Vuture, Cvent, and ...

CBRE

Senior Director, Marketing Technology

New York, NY · On-site

Serve as a strategic partner to global and regional marketing leaders, technology, analytics, and data science teams. * Foster a culture of innovation, experimentation, and measurable impact across a ...

Extraco Banks

Marketing Technology Specialist

Waco, TX · On-site

About the Role Extraco Banks is seeking a technically skilled, analytical, and innovation-driven Marketing Technology Specialist to manage and optimize our marketing technology stack. This role ...

Extraco Banks

Marketing Technology Specialist

Waco, TX · On-site

Extraco Banks is seeking a technically skilled, analytical, and innovation-driven Marketing Technology Specialist to manage and optimize their marketing technology stack. The role involves supporting ...

SkinSpirit

Marketing Technology Manager

Palo Alto, CA · On-site +1

$115K - $130K/yr

Track, analyze, and report on marketing campaign performance to inform strategic decisions * As the marketing technology subject matter expert, configure and manage the software stack to ensure ...

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Marketing Technology Analyst information

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How much do marketing technology analyst jobs pay per hour?

As of Jul 18, 2026, the average hourly pay for marketing technology analyst in the United States is $37.30, according to ZipRecruiter salary data. Most workers in this role earn between $27.88 and $43.99 per hour, depending on experience, location, and employer.

What is the difference between Marketing Technology Analyst vs Digital Marketing Analyst?

AspectMarketing Technology AnalystDigital Marketing Analyst
Required SkillsMarketing platforms, data analysis, technical toolsDigital campaigns, SEO, social media
Work EnvironmentTech-focused, data-driven teamsMarketing teams, client-facing roles
Common CertificationsGoogle Analytics, HubSpot, CRM certificationsGoogle Ads, SEO certifications

While both roles involve marketing data, the Marketing Technology Analyst focuses on managing marketing tools and platforms, whereas the Digital Marketing Analyst emphasizes campaign performance and digital strategy. Understanding these differences helps employers and candidates align skills with job expectations.

What is a Marketing Technology Analyst?

A Marketing Technology Analyst is a professional who bridges the gap between marketing and technology within an organization. They evaluate, implement, and optimize marketing technologies such as CRM systems, marketing automation platforms, and analytics tools to enhance marketing effectiveness. Their role involves analyzing marketing data, identifying trends, and providing actionable insights to improve campaign performance. They also collaborate with marketing, IT, and other departments to ensure that technology solutions align with business goals.

What are the key skills and qualifications needed to thrive as a Marketing Technology Analyst, and why are they important?

To thrive as a Marketing Technology Analyst, you need a strong background in digital marketing, data analysis, and marketing automation, often supported by a degree in marketing, IT, or a related field. Familiarity with marketing platforms like HubSpot or Salesforce, analytics tools such as Google Analytics, and certifications like Google Analytics Individual Qualification (GAIQ) are typically required. Strong problem-solving, communication, and project management skills help you bridge gaps between marketing and IT teams. These competencies are essential for optimizing marketing processes, leveraging data-driven insights, and ensuring the effective implementation of marketing technologies.

What are some common challenges faced by Marketing Technology Analysts when integrating new tools into existing systems?

Marketing Technology Analysts often encounter challenges such as ensuring compatibility between new and legacy systems, managing data migration, and aligning cross-functional teams on new processes. It's important to thoroughly assess current infrastructure and anticipate potential data silos or workflow disruptions. Analysts typically collaborate closely with IT, marketing, and vendor partners to facilitate smooth implementation and maximize the value of new marketing technologies.
More about Marketing Technology Analyst jobs
What cities are hiring for Marketing Technology Analyst jobs? Cities with the most Marketing Technology Analyst job openings:
What states have the most Marketing Technology Analyst jobs? States with the most job openings for Marketing Technology Analyst jobs include:
What job categories do people searching Marketing Technology Analyst jobs look for? The top searched job categories for Marketing Technology Analyst jobs are:
Marketing Technology Analyst jobs near you
Infographic showing various Marketing Technology Analyst job openings in the United States as of July 2026, with employment types broken down into 1% Locum Tenens, 1% Internship, 86% Full Time, 6% Part Time, 1% Temporary, and 5% Contract. Highlights an 82% Physical, 5% Hybrid, and 13% Remote job distribution, with an average salary of $77,589 per year, or $37.3 per hour.
Marketing Technology Analyst

Marketing Technology Analyst

Fisher Investments

Plano, TX • Hybrid

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 17 days ago

Fisher Investments rating

8.5

Company rating: 8.5 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

Job description

Do you have experience driving multinational growth by creating unique solutions in the martech and adtech space? If so, this MarTech Analyst opportunity may be the perfect fit for you.

The Opportunity:

As a Marketing Technology Analyst, you will help with the coordination and daily management of marketing tools and platforms used by the marketing department. Reporting to the Marketing Technology Manager, you will coordinate the efforts between marketing and third-party contractors, consultants and internal IT staff to complete projects according to plan. You will work with management and marketing channels to establish a project's goals and oversee quality control throughout its life cycle.

The Day-to-Day:

  • Help with ongoing monitoring and enhancements of platforms/tools in the Marketing technology stack, including cross platform integrations and managing technical vendors
  • Configure advertising and marketing technology platforms to support global marketing measurement and activation across digital marketing experiences
  • Communicate business enhancements and modifications – verbally or through written documentation – to senior management, peers, staff and other employees so that issues and solutions are understood
  • Capture and document requirements for system enhancements from global marketing team
  • Conduct trainings and provide technical expertise and support for global marketing
  • Ensure quality, uptime and accuracy of tech stack 

Qualifications:

  • 3+ years of professional experience in marketing technology or IT; Bachelor's degree or equivalent combination of education and experience
  • Hands-on experience with web analytics, digital content management and marketing automation tools
  • Ability to write and troubleshoot JavaScript, HTML and CSS
  • Familiarity with web debugging tools, CMS, Analytics, A/B testing tools, TMS, Manual/Automated QC, Ad Tech platforms (Facebook for Business, Google Adwords, Tealium)
  • Familiarity with Excel, macros, and SQL scripting/editing

Why Fisher Investments:

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

  • 100% paid medical, dental and vision premiums for you and your qualifying dependents
  • A 50% 401(k) match, up to the IRS maximum
  • 20 days of PTO, plus 10 paid holidays 
  • Family Support programs including 8 week Paid Primary Caregiver Leave, 10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
  • This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change. 

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER

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