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Content Analytics Jobs (NOW HIRING)

Minno

Director of Analytics

Nashville, TN

Safe Entertaining Christian Content: Kid-friendly, entertaining, engaging, age-appropriate, and ... You will build the analytical backbone of the entire company from the ground up. You\'ll partner ...

Minno

Director of Analytics

Nashville, TN

Safe Entertaining Christian Content: Kid-friendly, entertaining, engaging, age-appropriate, and ... You will build the analytical backbone of the entire company from the ground up. You'll partner ...

Minno

Director of Analytics

Nashville, TN · On-site

Safe Entertaining Christian Content: Kid-friendly, entertaining, engaging, age-appropriate, and ... You will build the analytical backbone of the entire company from the ground up. You'll partner ...

Curious Plot

Sr. Content Manager

Minneapolis, MN · On-site

$80K - $95K/yr

Reviews data and analytics to optimize content performance and inform recommendations. * Contributes to annual client planning, campaign development and new business opportunities as needed. * Uses ...

W.B. Mason

Product Content Analyst

Brockton, MA · On-site

$52K - $57K/yr

Mason is looking for an entry-level, full-time Product Content Analyst ! We are looking for the perfect fit, someone who is a detail-oriented problem solver with a knack for wrangling data and a ...

W.B. Mason

Product Content Analyst

Brockton, MA · On-site

$52K - $57K/yr

Mason is looking for an entry-level, full-time Product Content Analyst ! We are looking for the perfect fit, someone who is a detail-oriented problem solver with a knack for wrangling data and a ...

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All JobsContent Analytics Jobs

Content Analytics information

See salary details

$29.5K

$116.6K

$129K

How much do content analytics jobs pay per year?

As of Aug 2, 2026, the average yearly pay for content analytics in the United States is $116,615.00, according to ZipRecruiter salary data. Most workers in this role earn between $123,000.00 and $128,000.00 per year, depending on experience, location, and employer.

What is a content analyst's salary?

The average salary for a content analyst typically ranges from $50,000 to $80,000 per year, depending on experience, location, and industry. Entry-level roles may start lower, while experienced analysts with skills in data tools and analytics software can earn higher salaries.

What are the key skills and qualifications needed to thrive as a Content Analytics professional, and why are they important?

To thrive as a Content Analytics professional, you need strong analytical skills, experience with data analysis, and a background in marketing, communications, or a related field. Familiarity with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms like Tableau is typically expected. Excellent communication, critical thinking, and attention to detail are essential soft skills for interpreting data and presenting actionable insights. These skills enable you to drive data-informed content strategies that maximize engagement and business impact.

Will AI replace a data analyst?

AI can automate routine data processing and basic analysis tasks, but the role of a data analyst involves interpreting complex data, providing insights, and making strategic decisions that require human judgment. Content analytics professionals will likely see AI as a tool to enhance their work rather than replace their expertise entirely.

How does a Content Analytics professional typically collaborate with content creators and marketing teams?

Content Analytics professionals work closely with content creators and marketing teams to provide actionable insights derived from data. They regularly share reports on content performance, audience engagement, and trends, helping teams understand what resonates with their target audience. Collaboration often involves attending strategy meetings, recommending content adjustments based on analytics, and setting up dashboards or KPIs to track progress. This partnership ensures that content strategies are data-driven and aligned with business goals.

What is content analytics?

Content analytics is the process of collecting, analyzing, and interpreting data related to digital content, such as articles, videos, or social media posts. It helps organizations understand how their content is performing, what engages their audience, and how to optimize future content strategies. By using content analytics tools, businesses can track metrics like views, shares, engagement rates, and conversions to make data-driven decisions. This field is essential for maximizing the effectiveness and ROI of content marketing efforts.

Can I be a data analyst with no experience?

Entry-level data analyst roles, including those in content analytics, often do not require prior experience if candidates have relevant skills such as proficiency in Excel, SQL, or data visualization tools. Gaining certifications or completing online courses can help demonstrate competence and improve job prospects for beginners.

What is the difference between Content Analytics vs Content Marketing?

AspectContent AnalyticsContent Marketing
Primary FocusAnalyzing data to measure content performance and insightsCreating and distributing content to attract and engage audiences
Skills RequiredData analysis, SEO, metrics interpretationContent creation, storytelling, marketing strategy
Work EnvironmentData-driven teams, marketing departmentsMarketing teams, creative departments
Tools UsedAnalytics platforms, SEO tools, data visualizationContent management systems, social media platforms

While Content Analytics focuses on measuring and interpreting content performance through data, Content Marketing emphasizes creating and promoting content to reach target audiences. Both roles are essential in a digital marketing strategy but serve different purposes within the content lifecycle.

What does a content analyst do?

A content analyst examines digital content such as articles, videos, and social media posts to assess quality, relevance, and engagement. They use data analysis tools and metrics to identify trends, optimize content strategies, and improve audience targeting.
More about Content Analytics jobs
What states have the most Content Analytics jobs? States with the most job openings for Content Analytics jobs include:
What job categories do people searching Content Analytics jobs look for? The top searched job categories for Content Analytics jobs are:
Content Analytics jobs near you
Infographic showing various Content Analytics job openings in the United States as of July 2026, with employment types broken down into 95% Full Time, 3% Part Time, and 2% Contract. Highlights an 80% Physical, 6% Hybrid, and 14% Remote job distribution, with an average salary of $116,615 per year, or $56.1 per hour.

TikTok Content Digital Marketing Advertising Analyst

BluZinc

Austin, TX • On-site

Other

Re-posted 3 days ago

Job description


Short Form Content Analyst (TikTok + Visuals) - a sharp, creative, data-driven professional passionate about the intersection of content, analytics, and audience growth. This role will play a key part in shaping and optimising the short-form content strategy across TikTok, YouTube Shorts, Instagram Reels, and other emerging platforms. Candidates must be based in the Austin Metro area or fully committed to relocating to work closely with the executive and creative teams.
The Opportunity
You'll be responsible for analysing content performance, identifying trends, and collaborating with the creative team to maximise reach, engagement, and conversions through short-form video.
This is an opportunity to work in a high-performance, founder-led culture - combining creative instincts with analytical precision - for a brand reaching millions of entrepreneurs, investors, and creators worldwide.
Key Responsibilities
  • Monitor, analyse, and report on the performance of TikTok, YouTube Shorts, and Instagram Reels content.
  • Identify top-performing trends, visual styles, and storytelling techniques that drive engagement and growth.
  • Collaborate closely with the YouTube and creative teams to plan, test, and optimise short-form content strategies.
  • Use data insights to inform creative decisions - from video hooks and formats to posting schedules and audience segmentation.
  • Maintain dashboards and reports highlighting key KPIs such as views, engagement rate, retention, follower growth, and conversion.
  • Test and iterate creative formats to discover what resonates with different audience segments.
  • Stay current with evolving trends, algorithms, and cultural shifts in the short-form landscape.
BluZinc A-Player Criteria
We are only considering A-Players who:
  • Have 2-5 years' experience in content analytics, growth marketing, or short-form media performance.
  • Have direct experience with TikTok, YouTube Shorts, and Instagram Reels analytics tools (native and third-party).
  • Can demonstrate spotlight achievements, such as:
    • Increasing engagement or follower growth 2-5x through trend analysis and content optimisation.
    • Creating actionable insights that improved content retention and conversion rates.
    • Contributing to the success of short-form campaigns for an eLearning, online education, or entrepreneurial media brand.
  • Combine strong creative judgment with deep analytical skills.
  • Thrive in a fast-moving, founder-led company where initiative, curiosity, and precision drive results.
  • Are based in or relocating to Austin, TX for hands-on collaboration with a passionate creative team.
Why Join
  • Help shape the short-form storytelling and growth engine for one of the fastest-growing entrepreneurial education brands.
  • Work in a dynamic team that values creativity, experimentation, and measurable success.
  • Learn directly from top-tier strategists, creators, and executives leading digital media innovation.
  • Competitive salary with performance-based incentives and growth opportunities.
Apply or Refer an A-Player
If this opportunity aligns with your creative energy and analytical expertise, please apply with your resume or share this role with your network.

Apply