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Content Analytics Jobs (NOW HIRING)

General Motors

Part Content & Analytics Lead

Warren, MI · On-site

The Part Content & Analytics Lead plays a vital role in increasing the volume of part photography, developing AI and Power App solutions, and interpreting the data. Being able to analyze and tell an ...

General Motors

Part Content & Analytics Lead

Austin, TX · On-site

The Part Content & Analytics Lead plays a vital role in increasing the volume of part photography, developing AI and Power App solutions, and interpreting the data. Being able to analyze and tell an ...

General Motors

Part Content & Analytics Lead

Warren, MI · On-site

The Part Content & Analytics Lead plays a vital role in increasing the volume of part photography, developing AI and Power App solutions, and interpreting the data. Being able to analyze and tell an ...

Minno

Director of Analytics

Nashville, TN

Safe Entertaining Christian Content: Kid-friendly, entertaining, engaging, age-appropriate, and ... You will build the analytical backbone of the entire company from the ground up. You\'ll partner ...

Minno

Director of Analytics

Nashville, TN

Safe Entertaining Christian Content: Kid-friendly, entertaining, engaging, age-appropriate, and ... You will build the analytical backbone of the entire company from the ground up. You'll partner ...

Minno

Director of Analytics

Nashville, TN · On-site

Safe Entertaining Christian Content: Kid-friendly, entertaining, engaging, age-appropriate, and ... You will build the analytical backbone of the entire company from the ground up. You'll partner ...

Curious Plot

Content Director

Minneapolis, MN · On-site

$90K - $105K/yr

Reviews data, analytics and platform performance to help optimize content recommendations * Supports the broader content function through mentorship and collaboration * Brings strong writing ...

BNY

Senior Vice President, Markets Content

Manhattan, NY

$138K/yr

Data-driven mindset with experience in content analytics, marketing automation, CRM alignment, and A/B testing. * Experience navigating brand, legal, compliance, and risk requirements for public ...

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All JobsContent Analytics Jobs

Content Analytics information

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$29.5K

$116.6K

$129K

How much do content analytics jobs pay per year?

As of Jul 12, 2026, the average yearly pay for content analytics in the United States is $116,615.00, according to ZipRecruiter salary data. Most workers in this role earn between $123,000.00 and $128,000.00 per year, depending on experience, location, and employer.

What is a content analyst's salary?

The average salary for a content analyst typically ranges from $50,000 to $80,000 per year, depending on experience, location, and industry. Entry-level roles may start lower, while experienced analysts with skills in data tools and analytics software can earn higher salaries.

What are the key skills and qualifications needed to thrive as a Content Analytics professional, and why are they important?

To thrive as a Content Analytics professional, you need strong analytical skills, experience with data analysis, and a background in marketing, communications, or a related field. Familiarity with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms like Tableau is typically expected. Excellent communication, critical thinking, and attention to detail are essential soft skills for interpreting data and presenting actionable insights. These skills enable you to drive data-informed content strategies that maximize engagement and business impact.

Will AI replace a data analyst?

AI can automate routine data processing and basic analysis tasks, but the role of a data analyst involves interpreting complex data, providing insights, and making strategic decisions that require human judgment. Content analytics professionals will likely see AI as a tool to enhance their work rather than replace their expertise entirely.

How does a Content Analytics professional typically collaborate with content creators and marketing teams?

Content Analytics professionals work closely with content creators and marketing teams to provide actionable insights derived from data. They regularly share reports on content performance, audience engagement, and trends, helping teams understand what resonates with their target audience. Collaboration often involves attending strategy meetings, recommending content adjustments based on analytics, and setting up dashboards or KPIs to track progress. This partnership ensures that content strategies are data-driven and aligned with business goals.

What is content analytics?

Content analytics is the process of collecting, analyzing, and interpreting data related to digital content, such as articles, videos, or social media posts. It helps organizations understand how their content is performing, what engages their audience, and how to optimize future content strategies. By using content analytics tools, businesses can track metrics like views, shares, engagement rates, and conversions to make data-driven decisions. This field is essential for maximizing the effectiveness and ROI of content marketing efforts.

Can I be a data analyst with no experience?

Entry-level data analyst roles, including those in content analytics, often do not require prior experience if candidates have relevant skills such as proficiency in Excel, SQL, or data visualization tools. Gaining certifications or completing online courses can help demonstrate competence and improve job prospects for beginners.

What is the difference between Content Analytics vs Content Marketing?

AspectContent AnalyticsContent Marketing
Primary FocusAnalyzing data to measure content performance and insightsCreating and distributing content to attract and engage audiences
Skills RequiredData analysis, SEO, metrics interpretationContent creation, storytelling, marketing strategy
Work EnvironmentData-driven teams, marketing departmentsMarketing teams, creative departments
Tools UsedAnalytics platforms, SEO tools, data visualizationContent management systems, social media platforms

While Content Analytics focuses on measuring and interpreting content performance through data, Content Marketing emphasizes creating and promoting content to reach target audiences. Both roles are essential in a digital marketing strategy but serve different purposes within the content lifecycle.

What does a content analyst do?

A content analyst examines digital content such as articles, videos, and social media posts to assess quality, relevance, and engagement. They use data analysis tools and metrics to identify trends, optimize content strategies, and improve audience targeting.
More about Content Analytics jobs
What states have the most Content Analytics jobs? States with the most job openings for Content Analytics jobs include:
What job categories do people searching Content Analytics jobs look for? The top searched job categories for Content Analytics jobs are:
Content Analytics jobs near you
Infographic showing various Content Analytics job openings in the United States as of July 2026, with employment types broken down into 1% Internship, 94% Full Time, 3% Part Time, and 2% Contract. Highlights an 79% Physical, 5% Hybrid, and 16% Remote job distribution, with an average salary of $116,615 per year, or $56.1 per hour.
Part Content & Analytics Lead

Part Content & Analytics Lead

General Motors

Warren, MI • On-site

Full-time

Posted 5 days ago

General Motors rating

8.0

Company rating: 8.0 out of 10

Based on 309 frontline employees who took The Breakroom Quiz

6th of 44 rated automakers

Job description

Job Description
The Role
The Service Parts Information & Cataloging team is responsible for creating, managing, and delivering world class part content to various online digital solutions.
The Part Content & Analytics Lead plays a vital role in increasing the volume of part photography, developing AI and Power App solutions, and interpreting the data. Being able to analyze and tell an effective story about the data is extremely important. You will work cross functionally between the Service Parts Information & Cataloging, GM IT, National ACDelco & Retail Account, and Service Engineering and other DSWO teams to drive forward part content and AI solutions.
What You'll Do
  • Develop & Sustain Power BI dashboards
  • Develop and sustain AI agents
  • Identify newer technologies team should be using and cross train others
  • Develop and automate manual processes
  • Collaborate cross-functionally to source and prioritize data effectively
  • Utilize tools such as Partsmart (PIM), Erapa, ARC, Databricks, Knime, Power BI, Access databases, and SQL
  • Develop & maintain Photography Strategy (physical and AI rendering)
  • Work cross functionally with PDC & Warehouse leadership and UAW members
  • Understanding of OE and Aftermarket content including ACES & PIES
  • Collaborate and manage competing priorities with the Product Information Management (PIM) team, National Accounts, eCommerce, GM Parts Connect and other teams.
  • Be able to lead and drive conversations
  • Drive solutions to fill data gaps and perform data audits
  • Ability to interpret data and tell a story about the data to leadership
  • Produce visuals that help tell the story
  • Develop and implement new processes, provide feedback, and work with others to ensure continuous improvement

Your Skills & Abilities (Required Qualifications)
  • Bachelor's Degree
  • Proficiency in Microsoft Access, Excel, SQL, Power BI, Python
  • Building AI agents
  • Excellent communication skills to interact effectively with both internal and external teams
  • Strong organizational skills with proven track record of efficiently executing complex projects to completion at a high level of quality
  • Effective negotiation skills
  • Demonstrated ability to work independently and in a team environment
  • Ability to create data visuals and interpret the findings
  • Attention to detail and data accuracy in a fast-paced environment
  • Proven track record in partnering with external and internal stakeholders to deliver mutually beneficial outcomes
  • Experience with analyzing and reporting of data

What Can Give You a Competitive Advantage (Preferred Qualifications)
  • Master's Degree preferred
  • Experience with data management and familiarity with Product Information Management (PIM) systems such as PartSmart
  • Experience with Service Engineering Content (ERAPA & ARC)
  • Highly encouraged to have knowledge of Auto Care, PIES (Product Information Exchange Standard) and ACES (Aftermarket Catalog Exchange Standard) standards
  • Familiarity with automotive retail accounts such as Amazon, Auto Zone, Advanced Auto, O'Reilly, and NAPA
  • Familiarity with eCommerce & GM EPC/GM Parts Connect
  • Experience online OE & Aftermarket content

#LI-JT2
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, emailus or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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About General Motors

Sourced by ZipRecruiter

General Motors is a company with global scale and capabilities, headquartered in Detroit, Michigan, with employees around the world. The company employs over 165,000 people, serves six continents, operates across 22 time zones, and has a diverse workforce speaking 75 languages1. GM’s vision is to drive the world forward by pioneering innovations that move and connect people to what matters. The company is working towards an all-electric future with its new Ultium Platform and is pushing transportation options beyond our wildest imaginations with autonomous vehicles. GM is also committed to becoming the most inclusive company in the world.

Industry

Transportation equipment manufacturing

Company size

10,000+ Employees

Headquarters location

Detroit, MI, US

Year founded

1908

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