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Content Analytics Jobs in California (NOW HIRING)

We are looking for a highly analytical, business-minded leader to join Fox One's Content organization as Director, Content Strategy and Planning. This individual will be responsible for delivering ...

Content Marketing Manager

San Francisco, CA ยท On-site

$120K - $155K/yr

Working knowledge of SEO fundamentals, content analytics, and modern content tooling Bonus Points: * Experience writing about AI/ML products for skeptical, risk-aware buyers * Familiarity with ...

Tubi is seeking a highly analytical and commercially minded Associate, Content Valuation to join the Content Acquisitions & Partnerships team. This role will support Acquisitions, Originals, Content ...

Associate, Content Valuation

Los Angeles, CA ยท On-site +1

$59K - $85K/yr

Tubi is seeking a highly analytical and commercially minded Associate, Content Valuation to join the Content Acquisitions & Partnerships team. This role will support Acquisitions, Originals, Content ...

Operating at the intersection of strategy, product, content, analytics, and operations, you'll shape how millions of fans discover, engage with, and stay connected to Crunchyroll while driving ...

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Content Analytics information

What is content analytics?

Content analytics is the process of collecting, analyzing, and interpreting data related to digital content, such as articles, videos, or social media posts. It helps organizations understand how their content is performing, what engages their audience, and how to optimize future content strategies. By using content analytics tools, businesses can track metrics like views, shares, engagement rates, and conversions to make data-driven decisions. This field is essential for maximizing the effectiveness and ROI of content marketing efforts.

How does a Content Analytics professional typically collaborate with content creators and marketing teams?

Content Analytics professionals work closely with content creators and marketing teams to provide actionable insights derived from data. They regularly share reports on content performance, audience engagement, and trends, helping teams understand what resonates with their target audience. Collaboration often involves attending strategy meetings, recommending content adjustments based on analytics, and setting up dashboards or KPIs to track progress. This partnership ensures that content strategies are data-driven and aligned with business goals.

What are the key skills and qualifications needed to thrive as a Content Analytics professional?

To thrive as a Content Analytics professional, you need strong analytical skills, experience with data analysis, and a background in marketing, communications, or a related field. Familiarity with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms like Tableau is typically expected. Excellent communication, critical thinking, and attention to detail are essential soft skills for interpreting data and presenting actionable insights. These skills enable you to drive data-informed content strategies that maximize engagement and business impact.

What is the difference between Content Analytics vs Content Marketing?

AspectContent AnalyticsContent Marketing
Primary FocusAnalyzing data to measure content performance and insightsCreating and distributing content to attract and engage audiences
Skills RequiredData analysis, SEO, metrics interpretationContent creation, storytelling, marketing strategy
Work EnvironmentData-driven teams, marketing departmentsMarketing teams, creative departments
Tools UsedAnalytics platforms, SEO tools, data visualizationContent management systems, social media platforms

While Content Analytics focuses on measuring and interpreting content performance through data, Content Marketing emphasizes creating and promoting content to reach target audiences. Both roles are essential in a digital marketing strategy but serve different purposes within the content lifecycle.

What does a content analyst do?

A content analyst examines digital content such as articles, videos, and social media to assess performance, relevance, and audience engagement. They use analytics tools like Google Analytics or Tableau to interpret data, identify trends, and provide insights to improve content strategies. Strong analytical skills and knowledge of data visualization are essential for this role.

What are popular job titles related to Content Analytics jobs in California?

For Content Analytics jobs in California, the most frequently searched job titles are:

What job categories do people searching Content Analytics jobs in California look for?

The top searched job categories for Content Analytics jobs in California are:

Infographic showing various Content Analytics job openings in California as of August 2026, with employment types broken down into 1% Internship, 77% Full Time, 19% Part Time, 1% Temporary, and 2% Contract. Highlights an 72% Physical, 4% Hybrid, and 24% Remote job distribution.

Director, Audience and Content Analytics

Los Angeles, CA โ€ข On-site

$160 - $197/hr

Other

Medical, Dental, Vision, Retirement, PTO

This job post hasย expired 2 days ago.ย Applications are no longer accepted.


Job description

OVERVIEW OF THE COMPANY

Fox Corporation Under the FOX banner, we produce and distribute content through some of the world's leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

JOB DESCRIPTION

The Director, Audience & Content Analytics will establish a comprehensive understanding of how audiences discover, consume, and engage with content across FOX One. This individual will translate viewing behavior and audience data into actionable recommendations that improve programming decisions, content investment, content promotion, personalization, and the overall customer experience. The role will also grow a team of analytics managers and provide dotted-line leadership for Ad Performance reporting and analytics.

A SNAPSHOT OF YOUR RESPONSIBILITIESContent Programming and Performance

Lead analytics supporting FOX One's content engagement strategy across Fox Sports, News, Entertainment, and Local TV programming, evaluating performance and valuation using reach, engagement, retention, acquisition, and monetization metrics. Assess the incremental impact of individual titles, franchises, sports events, networks, and content categories, and partner with Content Strategy teams on promotion, investment decisions, and opportunity sizing. Evaluate the effectiveness of homepage placement, featured content, collections, rails, recommendations, and notifications, developing insights that improve content discovery, reduce time to view, and boost repeat engagement.

Audience and Engagement Strategy

Build behavioral audience segments based on content preferences, viewing frequency, intensity, platform usage, and cross-network consumption, identifying high-value, emerging, lapsing, and at-risk groups. Translate audience segments into actionable strategies for programming, personalization, promotion, product development, and lifecycle marketing. Analyze customer journeys from discovery through sustained engagement, identifying opportunities to grow viewing frequency, minutes viewed, and content breadth across categories, platforms, devices, and cohorts. Leverage third-party research tools like Nielsen and Antenna to build a clear understanding of FOX One's audience profile, including how demographic composition varies by content category, network, daypart, platform, and viewing environment.

Measurement and Reporting

Establish a comprehensive content and audience measurement framework, defining and standardizing KPIs related to reach, engagement, discovery, audience health, retention, and content value. Oversee executive dashboards, recurring reporting, and strategic analyses that deliver clear recommendations and business implications, not just performance results. Partner with BI Engineering and Data Platform teams to improve engagement event data quality, measurement capabilities, and audience datasets, promoting consistent metric definitions and governance.

Ad Performance Analytics

Provide strategic direction for Ad Performance reporting, connecting advertising performance with content consumption, audience composition, and engagement trends. Partner with Monetization and Ad Operations to align reporting priorities and identify opportunities to improve measurement of ad-supported viewing and monetization value.

Team and Organizational Leadership

Manage, coach, and develop two Analytics Managers, setting priorities and standards for analytical quality, business impact, and executive communication. Build strong relationships across Content, Product, Marketing, Strategy, Finance, Monetization, and Data Platform teams. Present findings and recommendations to senior leaders through clear, concise, and compelling data-driven narratives.

WHAT YOU WILL NEED

Bachelor's degree in analytics, statistics, economics, mathematics, business, media, or a related field; advanced degree preferred. Typically, 10+ years experience in content or audience analytics within digital media, streaming, television, or subscription services, including experience leading and developing analytical talent. Strong understanding of content performance, audience behavior, and engagement/retention measurement, with experience developing content valuation methodologies tied to business outcomes. Experience with experimentation, promotional measurement, merchandising analytics, or recommendation performance. Advanced SQL proficiency and experience with large, complex audience-level datasets, along with BI/visualization tools such as Tableau. Familiarity with statistical analysis, audience segmentation, predictive modeling, and experimentation methodologies. Strong executive communication and data-storytelling skills, with the ability to translate complex analyses into clear business recommendations. Regular, on-site attendance at the workplace a minimum of 3 days per week is an essential function of the position. Selected candidate must be able to reliably meet this requirement.

NICE TO HAVE, BUT NOT A DEALBREAKER

Experience with subscription streaming services or ad-supported streaming analytics. Deep knowledge of sports and/or news content - a strong understanding of NFL and MLB audiences, viewership patterns, and programming dynamics is a big plus.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $160,000.00-197,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement. View more detail about FOX Benefits.

  • medical/dental/vision
  • insurance
  • 401(k) plan
  • paid time off

Weโ€™re disruptors. Weโ€™re big dreamers. Weโ€™re believers in the future, in possibility, in potential. Weโ€™re reinventing the world, every day. We create content for audiences big and small, global and local. We put our audiences first, and work hard to bring them stories theyโ€™ll love, wherever they are and however they watch, listen and learn. Whatever your discipline, from on-air talent to behind-the-scenes tech guru to business and finance, the career opportunities at FOX are exciting, rewarding and game-changing. We seek out the most talented individuals โ€“ the dreamers, the disruptors and the visionaries โ€“and we want them to know that they matter. Weโ€™re committed to helping every single one of our employees feel valued and inspired, every day.

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