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Content Data Analyst Jobs (NOW HIRING)

$84K - $106K/yr

The Sr Content Data Analyst, Application Data will call on their expertise in master data analysis, enrichment, management, governance, and quality control to effectively manage and improve the data ...

Senior Data Analyst/Modeler

Washington, DC · On-site

$97K - $122K/yr

... content/data management services. We have developed our methodologies and processes based on the ... Data Analysis is the art of collecting and analyzing data so that can be use said data to address ...

Are you passionate about building trusted data products that power search, analytics, and AI experiences? Do you enjoy leading teams, improving data quality, and transforming complex content into ...

Are you passionate about building trusted data products that power search, analytics, and AI experiences? Do you enjoy leading teams, improving data quality, and transforming complex content into ...

Are you passionate about building trusted data products that power search, analytics, and AI experiences? Do you enjoy leading teams, improving data quality, and transforming complex content into ...

The Content Data Structure Specialist supports Content production by structuring data for use ... Analytical Rigor: Exceptional analytical skills with a meticulous approach to data accuracy and ...

The Content Data Structure Specialist supports Content production by structuring data for use ... Analytical Rigor: Exceptional analytical skills with a meticulous approach to data accuracy and ...

The Apple Media Products Data Science & Analytics organization is passionate about developing ... Work closely with TV+ and Sports leads to advise their roadmap and content strategy. Minimum ...

SQL Data Analyst Endeavor Streaming, part of Endeavor, is building the worlds most advanced content distribution platform for Content Creators, Global Brands, TV Broadcasters and Sports Federations.

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Content Data Analyst information

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$34K

$82.6K

$136K

How much do content data analyst jobs pay per year?

As of Aug 20, 2026, the average yearly pay for content data analyst in the United States is $82,640.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,500.00 and $97,000.00 per year, depending on experience, location, and employer.

What is a content data analyst?

A Content Data Analyst is a professional who collects, analyzes, and interprets data related to digital content, such as articles, videos, and social media posts. They help organizations understand how content is performing, identify trends, and make data-driven decisions to improve engagement and reach. Their work often involves using analytics tools, reporting on key metrics, and collaborating with content creators and marketing teams to optimize content strategies.

How does a content data analyst typically collaborate with content creators and marketing teams?

Content Data Analysts work closely with content creators and marketing teams to provide actionable insights based on content performance metrics. They often analyze user engagement, conversion rates, and audience demographics, then translate this data into clear recommendations for optimizing future content strategies. Regular meetings and shared dashboards are common, fostering a collaborative environment where data-driven decisions help align creative efforts with business objectives.

What are the key skills and qualifications needed to thrive as a content data analyst, and why are they important?

To thrive as a Content Data Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in data science, statistics, or a related field. Familiarity with analytics tools such as Google Analytics, SQL, Excel, and data visualization platforms like Tableau or Power BI is common, along with experience in content management systems. Critical thinking, attention to detail, and effective communication are standout soft skills for translating data insights into actionable content strategies. These skills are crucial for driving data-informed decisions that optimize content performance and support organizational goals.

What is the difference between Content Data Analyst vs Content Marketing Analyst?

AspectContent Data AnalystContent Marketing Analyst
Primary FocusAnalyzing data related to content performance and user engagementDeveloping and executing content marketing strategies based on data insights
Skills & CertificationsData analysis, SQL, Excel, analytics toolsContent marketing, SEO, analytics, social media
Work EnvironmentData teams, marketing departments, digital agenciesMarketing teams, advertising agencies, digital media firms
Industry UsageUsed across digital media, publishing, e-commercePrimarily in marketing, advertising, and media sectors

While both roles involve data and content, the Content Data Analyst primarily focuses on analyzing content performance data to inform decisions, whereas the Content Marketing Analyst develops marketing strategies to promote content and increase engagement. Understanding these differences helps employers and professionals align skills and expectations effectively.

More about Content Data Analyst jobs

What states have the most Content Data Analyst jobs?

States with the most job openings for Content Data Analyst jobs include:

Infographic showing various Content Data Analyst job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $82,640 per year, or $39.7 per hour.

Sr Analyst - Digital, Application Data

Genuine Parts Company

Atlanta, GA • On-site

$81K - $103K/yr

Full-time

Re-posted 24 days ago


Genuine Parts Company rating

7.3

Company rating: 7.3 out of 10

Based on 60 frontline employees who took The Breakroom Quiz

212th of 421 rated retail wholesalers


Job description

Company Background:
Established in 1928, Genuine Parts Company is a leading global service provider of automotive and industrial replacement parts and value-added solutions. Our Automotive Parts Group operates across the U.S., Canada, Mexico, Australasia, France, the U.K., Ireland, Germany, Poland, the Netherlands, Belgium, Spain and Portugal, while our Industrial Parts Group serves customers in the U.S., Canada, Mexico and Australasia. We keep the world moving with a vast network of over 10,700 locations spanning 17 countries supported by more than 63,000 teammates. Learn more at genpt.com.
Position Purpose:
Seeking world-class talent to join the world's leading distributor of automotive and industrial replacement parts and value-added services operating 5,500+ locations and servicing more than 20,000 locations in the U.S and Canada. Specifically, this role will function as Sr Content Data Analyst, Application Data to join our eComm & Digital Operations team. Complete, accurate catalog data is critical to the success of several functions, including Technology, Finance, Category Management, Merchandising, and Customer Experience. Working alongside key business functions, the Sr Content Data Analyst, Application Data will own every component of vehicle fitment data and will support the design and implementation of future systems, science and processes to ensure that GPCs foundational data is best-in-class.
The Sr Content Data Analyst, Application Data will call on their expertise in master data analysis, enrichment, management, governance, and quality control to effectively manage and improve the data elements and operations of a complex product catalog, including setting goals, strategy, and standards for data, content and the category experience they support. This includes working closely with Technology, Category Management, Operations, Product and User Experience staff. This role supports the creation and maintenance of data onboarding, governance, management, and analytics capabilities that will guide our future-state strategy, as well as owning individual product category(ies) data breadth and quality.
The Sr Content Data Analyst, Application Data is responsible for high volume and complex product categories. In this role they are responsible to define a strategy with category and supplier participation to improve the quality of the data by meeting KPI's.
Regularly, you'll need to analyze data, identify trends, and deliver both improvements and actionable insights to stakeholders that can help improve vehicle application records and user experience through regular analysis of applications and engagement with internal and external data owners and stakeholders.
Job Responsibilities
  • Ensure seamless communication and collaboration between cross-functional teams (Category, Operations, Supplier, UX, Product, and Engineering) to ensure a smooth flow of information into, and out of, our core systems
  • Optimize our customers' experience using a variety of inputs, and clearly articulate rationale and data behind decisions
  • Analyze more complex application data from multiple sources to validate completeness and correctness of records, engage appropriate contacts to update source data as needed. Assist junior team members as needed.
  • Facilitate the exchange of vehicle information, assets, and updates, ultimately enhancing our product listings and business performance
  • Manage application data, digital assets, and content within GPC PIM, ensuring accuracy, completeness, and consistency across all product records
  • Act as the primary point of contact between GPC and our Supplier Partners, facilitating effective communication, onboarding and information exchange
  • Provide manufacturers with training and support to update and maintain application records, assets, and specifications
  • Conduct regular audits and quality checks to ensure that application data meets industry standards and best practices
  • Address and resolve any issues or discrepancies related to application data
  • Support transformation and long term strategic execution of Product Data & Catalog initiatives
  • Engage in the development of a roadmap of improvements for the optimization of supplier and application data into GPC systems
  • Partner with Product & Engineering to bring improved tooling for Product Information Management
  • Define, implement, and maintain team OKRs, KPIs, data policies, standards, and processes to ensure data accuracy, completeness, and consistency
  • Plan and facilitate the exposure of new data elements: manage intake and assess requests for new data attributes
  • Continuously improve the quality of the end-to-end process, including data governance, quality audits and process reviews
  • Other duties as assigned

Location:
  • This position is at the Atlanta office.
  • We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.

Desired Qualifications & Experiences:
  • Bachelor's degree in computer information systems, computer science, data science, or a related field
  • 2 (5+ preferred) years of experience in data management and vehicle application mapping in the Automotive space
  • In-depth knowledge of Auto Care Association ACES standards and supporting databases
  • Knowledge of FMSI & Interchange
  • 1 or more of the following certifications are preferred:
    • Automotive Content Professional (ACP)
    • Automotive Aftermarket Professional (AAP)
    • Master Automotive Aftermarket Professional (MAAP)
    • ASE Parts Specialist
  • 2 (5+ preferred) years of experience in data platforms and processes including STIBO/STEP, BI reporting with PowerBI, Metadata Management, Data Governance, Master Data Management, and Data Catalog
  • Proven experience in data quality management and data process improvement at scale
  • Proficiency in Microsoft Office with advanced Excel knowledge
  • Ability to document, communicate, implement, and operationalize complex processes
  • Ability to interpret data for others, conveying your findings clearly, concisely, and effectively so that they can take action
  • Ability to both operate at a strategic level and dive deep into the complexity of data and content
  • Experience tying business strategy to data needs and opportunities, and acting with urgency to improve current/future state execution
  • In-depth specialty area knowledge with a solid grasp of industry standards and practices
  • Naturally an analytical thinker who employs strong problem-solving skills with an owner mentality
  • Excellent communication and presentation skills

Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest!
GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

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