ZipRecruiter

Log In

1

Content Data Analyst Jobs in California (NOW HIRING)

Centraprise

Data Analyst

Santa Clara, CA · On-site

Strong focus on advertising data, AdTech, or digital media content evaluation. Expert proficiency ... analysis, statistical modeling, and visualization (using libraries such as Pandas, NumPy ...

Vscore Inc.

Data Analyst

Sacramento, CA · On-site

Communicating with stakeholders to understand data content and business requirements. Qualifications : * 5 + years of experience in data analysis, data modeling, or business intelligence, with proven ...

MW Partner

Data Analyst 3

San Francisco, CA · On-site

MW Partners is currently seeking a Data Analyst to work for our client who is a global leader in ... The role will also involve re-organizing the content repository for data sources, reporting, and ...

Ampcus Inc

Data Analyst.

Culver City, CA · On-site

Responsibilities : • Evaluation of the performance of program features and marketing content ... exploratory data analysis • Employ data mining, model building, segmentation, and other ...

MindSource

Data Analyst III

Cupertino, CA · On-site

Job Summary : MindSource is looking for an experienced Data Analyst to support its Retail ... content strategy goals, and help define KPIs that align to those goals • Develop robust data ...

next page

Showing results 1-20

All JobsContent Data Analyst JobsContent Data Analyst Jobs in California

Content Data Analyst information

See California salary details

$33.6K

$81.6K

$134.2K

How much do content data analyst jobs pay per year?

As of Sep 11, 2026, the average yearly pay for content data analyst in California is $81,558.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,700.00 and $95,700.00 per year, depending on experience, location, and employer.

What is a content data analyst?

A Content Data Analyst is a professional who collects, analyzes, and interprets data related to digital content, such as articles, videos, and social media posts. They help organizations understand how content is performing, identify trends, and make data-driven decisions to improve engagement and reach. Their work often involves using analytics tools, reporting on key metrics, and collaborating with content creators and marketing teams to optimize content strategies.

How does a content data analyst typically collaborate with content creators and marketing teams?

Content Data Analysts work closely with content creators and marketing teams to provide actionable insights based on content performance metrics. They often analyze user engagement, conversion rates, and audience demographics, then translate this data into clear recommendations for optimizing future content strategies. Regular meetings and shared dashboards are common, fostering a collaborative environment where data-driven decisions help align creative efforts with business objectives.

What are the key skills and qualifications needed to thrive as a content data analyst, and why are they important?

To thrive as a Content Data Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in data science, statistics, or a related field. Familiarity with analytics tools such as Google Analytics, SQL, Excel, and data visualization platforms like Tableau or Power BI is common, along with experience in content management systems. Critical thinking, attention to detail, and effective communication are standout soft skills for translating data insights into actionable content strategies. These skills are crucial for driving data-informed decisions that optimize content performance and support organizational goals.

What is the difference between Content Data Analyst vs Content Marketing Analyst?

AspectContent Data AnalystContent Marketing Analyst
Primary FocusAnalyzing data related to content performance and user engagementDeveloping and executing content marketing strategies based on data insights
Skills & CertificationsData analysis, SQL, Excel, analytics toolsContent marketing, SEO, analytics, social media
Work EnvironmentData teams, marketing departments, digital agenciesMarketing teams, advertising agencies, digital media firms
Industry UsageUsed across digital media, publishing, e-commercePrimarily in marketing, advertising, and media sectors

While both roles involve data and content, the Content Data Analyst primarily focuses on analyzing content performance data to inform decisions, whereas the Content Marketing Analyst develops marketing strategies to promote content and increase engagement. Understanding these differences helps employers and professionals align skills and expectations effectively.

What are popular job titles related to Content Data Analyst jobs in California?

For Content Data Analyst jobs in California, the most frequently searched job titles are:

What job categories do people searching Content Data Analyst jobs in California look for?

The top searched job categories for Content Data Analyst jobs in California are:

Content Data Analyst jobs near you
Infographic showing various Content Data Analyst job openings in California as of September 2026, with employment types broken down into 1% Internship, 1% As Needed, 82% Full Time, 13% Part Time, and 3% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $81,558 per year, or $39.2 per hour.

Senior AI Data Analyst, User & Content Insights

El Segundo, CA • On-site

Internet Brands
Internet and IT • 5 - 10K employees
Learn more about Internet Brandsexternal

$90K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 9 days ago

Key responsibilities

  • Analyze content performance signals such as engagement, dwell time, conversion, and retention by topic, format, and audience.

  • Analyze how user behavior aligns with content consumption patterns, including sequencing, depth, and frequency.

  • Build dashboards, analyses, and narratives that make complex content-user relationships accessible to stakeholders.

Internet Brands rating

8.7

Company rating: 8.7 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

Job description

Description
Data Analyst, User & Content Insights
Role Summary: The Data Analyst, User & Content Insights focuses on uncovering relationships between user behavior, content metadata, and engagement needs across Internet Brands' platforms. This role analyzes patterns in how users discover, consume, and engage with content to inform personalization strategies, content development, and ontology design.
You will partner closely with ontology, behavioral analytics, product, and ML teams to translate empirical insights into actionable recommendations. This role emphasizes exploratory analysis, pattern discovery, and clear storytelling to support smarter content-driven personalization.
This role will be based in our El Segundo, CA office.
Key Responsibilities
Content & Topic Analysis
  • Map content clusters, topic distributions, and thematic relationships using metadata, taxonomy, and behavioral signals.
  • Analyze content performance signals such as engagement, dwell time, conversion, and retention by topic, format, and audience.
  • Track emerging topic trends and shifts in user interest over time.

User Behavior & Content Alignment
  • Analyze how user behavior aligns with content consumption patterns, including sequencing, depth, and frequency.
  • Identify behavioral pathways and content journeys that correlate with high engagement or learning outcomes.
  • Segment users based on content affinity, intent, and engagement patterns.

Ontology & Knowledge Support
  • Support ontology and taxonomy development with empirical evidence derived from content usage and performance.
  • Validate or challenge proposed content structures using real-world data.
  • Help identify meaningful content attributes and relationships that improve personalization relevance.

Opportunity & Gap Identification
  • Identify content gaps, under-served topics, and opportunity areas that can drive personalization impact.
  • Surface mismatches between user needs and available content.
  • Partner with product and content teams to inform roadmap and prioritization decisions.

Reporting & Insight Communication
  • Build dashboards, analyses, and narratives that make complex content-user relationships accessible to stakeholders.
  • Clearly communicate insights and recommendations to product, editorial, and personalization teams.
  • Support experimentation and measurement by defining content-related success metrics.

Experience & Qualifications
Required:
  • Bachelor's degree in Data Analytics, Statistics, Information Science, Marketing Analytics, or a related field.
  • 5+ years of experience in a data analyst or insights role.
  • Strong skills in:
    • SQL for data extraction and analysis
    • Exploratory data analysis and visualization upon large data sets and from various platforms
  • Experience working with content metadata, taxonomies, or categorical data.
  • Experience with web log data and web analytic tools, including understanding of traffic sourcing and behavior KPIs
  • Ability to translate analysis into clear, actionable insights.
  • Proficiency with data visualization tools (e.g., Looker, Tableau, or similar).

Preferred:
  • Experience analyzing content platforms, media products, or knowledge-based systems.
  • Familiarity with taxonomy or ontology concepts.
  • Experience with behavioral or engagement analytics.
  • Exposure to personalization or recommendation systems.
  • Solid understanding of Data Science principles

Why Join Internet Brands
  • Influence how content and user intelligence shape AI-driven personalization.
  • Work with rich behavioral and content datasets across multiple brands.
  • Be part of a newly formed Personalization team with high visibility.
  • Collaborate with analytics, ML, ontology, and product leaders.

At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to be starting at $90k.
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra

What Internet Brands employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply