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Content Analyst Jobs in California (NOW HIRING)

twg

E-Retail Content Analyst

Livermore, CA · On-site +1

$72K - $98K/yr

The E-Retail Content Analyst reports to the Director of eCommerce. We're looking for a passionate digital marketer to manage the full eCommerce content machine. This role will focus on developing ...

Tubi

Associate, Content Valuation

Los Angeles, CA · Hybrid

Tubi is seeking a highly analytical and commercially minded Associate, Content Valuation to join the Content Acquisitions & Partnerships team. This role will support Acquisitions, Originals, Content ...

New

Tubi

Associate, Content Valuation

Los Angeles, CA · On-site +1

$59K - $85K/yr

Tubi is seeking a highly analytical and commercially minded Associate, Content Valuation to join the Content Acquisitions & Partnerships team. This role will support Acquisitions, Originals, Content ...

New

Bretton AI

Content Marketing Manager

San Francisco, CA · On-site

$120K - $155K/yr

Working knowledge of SEO fundamentals, content analytics, and modern content tooling Bonus Points: * Experience writing about AI/ML products for skeptical, risk-aware buyers * Familiarity with ...

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Content Analyst information

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How much do content analyst jobs pay per hour?

As of Aug 3, 2026, the average hourly pay for content analyst in California is $28.23, according to ZipRecruiter salary data. Most workers in this role earn between $23.94 and $31.54 per hour, depending on experience, location, and employer.

What is the difference between Content Analyst vs Data Analyst?

AspectContent AnalystData Analyst
Required CredentialsBachelor's degree in communications, marketing, or related fields; familiarity with content management systemsBachelor's degree in statistics, mathematics, or related fields; proficiency in data analysis tools
Work EnvironmentMedia companies, marketing agencies, content platformsBusiness, finance, healthcare, tech industries
Employer & Industry UsageUsed in content creation, digital marketing, media analysisUsed in data-driven decision making, reporting, and analytics

While both roles involve analyzing information, a Content Analyst focuses on evaluating and managing digital content, ensuring it aligns with brand and audience needs. A Data Analyst interprets numerical data to inform business strategies. The roles often overlap in data interpretation but differ in their primary focus and tools used.

What are some common challenges faced by Content Analysts, and how can they be addressed?

Content Analysts often face challenges such as managing large volumes of information, ensuring content accuracy, and meeting tight deadlines. To address these, it's important to develop strong organizational skills, utilize automated tools for data management, and maintain clear communication with stakeholders. Collaborating closely with cross-functional teams like marketing, product, and compliance also helps in aligning content with business goals and streamlining review processes.

What is a Content Analyst?

A Content Analyst is a professional who reviews, evaluates, and interprets digital content, such as articles, videos, or social media posts, to ensure quality, accuracy, and compliance with guidelines. They often analyze large sets of data to identify trends, assess content performance, and provide recommendations for improvement. Content Analysts may also play a role in content moderation, helping to remove or flag inappropriate material. Their work helps organizations maintain a positive online presence and meet business objectives.

What are the key skills and qualifications needed to thrive as a Content Analyst, and why are they important?

To thrive as a Content Analyst, you need strong analytical skills, attention to detail, and a bachelor's degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), data analytics tools like Google Analytics, and SEO platforms is typically required. Excellent communication, critical thinking, and collaboration skills help set top performers apart in this role. These abilities are essential for accurately evaluating content effectiveness, optimizing digital strategies, and supporting organizational goals.

What Is a Content Analyst?

A content analyst helps a business determine how best to improve efficiency, either in sales or productivity. Their job duties include ensuring the security of customer and company databases. They may also perform data analysis based on keyword searches of company products and suggest ways to leverage this data into future earnings. Qualifications for this position include a bachelor’s degree in computer science or business. Employers often prefer candidates with experience in internet marketing or customer support. Strong web research skills and written and verbal communication are important for the career.

More about Content Analyst jobs
What are the most commonly searched types of Content Analyst jobs in California? The most popular types of Content Analyst jobs in California are:
What are popular job titles related to Content Analyst jobs in California? For Content Analyst jobs in California, the most frequently searched job titles are:
What job categories do people searching Content Analyst jobs in California look for? The top searched job categories for Content Analyst jobs in California are:
What cities in California are hiring for Content Analyst jobs? Cities in California with the most Content Analyst job openings:
What are popular job titles related to Content Analyst jobs in CA? For Content Analyst jobs in CA, the most frequently searched job titles are:
Content Analyst jobs near you
Infographic showing various Content Analyst job openings in California as of July 2026, with employment types broken down into 87% Full Time, 8% Part Time, 1% Temporary, and 4% Contract. Highlights an 85% Physical, 6% Hybrid, and 9% Remote job distribution, with an average salary of $58,709 per year, or $28.2 per hour.

E-Retail Content Analyst

twg

Livermore, CA • On-site, Remote

$72K - $98K/yr

Other

Re-posted 17 days ago

Job description

JOB SUMMARY

We’re seeking a passionate, creative, and detail-oriented E-Retail Content Analyst to join our growing eCommerce team at The Wine Group. The E-Retail Content Analyst reports to the Director of eCommerce. We’re looking for a passionate digital marketer to manage the full eCommerce content machine. This role will focus on developing, syndicating, optimizing, and innovating content and digital shelf syndication across all eCommerce channels to build and maintain best-in-class eCommerce presence. The ideal candidate brings a mix of technical aptitude, creativity, content fluency, and a strong interest in the food and beverage space. This role is eligible for remote work and travel as needed.

ESSENTIAL FUNCTIONS

  • Manage product content syndication through platforms such as Salsify, Syndigo, and direct retailer portals for full library of TWG SKUs and assets.
  • Support onboarding and maintenance of product data, ensuring content is complete, accurate, and optimized per retailer requirements and brand guidelines.
  • Partner with brand, creative, and marketing teams to gather, edit, and publish product imagery, copy, and digital assets.
  • Assist in the creation or editing of digital assets using tools like IT’SRAPID, Adobe Photoshop/Illustrator or Canva.
  • Conduct routine audits of retailer PDPs to identify gaps, errors, or opportunities for enhancement.
  • Track and report on content syndication and quality performance, flagging issues and collaborating with cross-functional teams to resolve.
  • Collaborate with sales and distributor partners to support execution within the 3-tier system, ensuring compliance and alignment across Retail, B2B E-Comm, and DTC.
  • Develop internal standards and thought leadership on digital shelf trends, platform updates, and eCommerce best practices.
  • Act as the technical lead for all internal and external digital assets and SEO needs.
  • Support the Director of eCommerce with any and all deliverables regarding digital content assets, including building presentations, reports, and share outs.
  • Optimize consistent asset sharing with all major national customers, unlock syndication for more retail partners.

QUALIFICATIONS

  • Bachelor’s degree required.
  • 2+ years of experience in eCommerce, digital content, or digital shelf management, preferably in the CPG or beverage alcohol industry.
  • Relevant experience in marketing, especially brand, E-Comm, and/or digital marketing in with wine, alcohol, or FMCG.
  • Technical skills in Salsify and similar PIM/DAM tools.
  • Experience with retailer content portals (e.g., Walmart, Item 360, etc.).
  • Demonstrated project management skills with excellent attention to detail, communication skills, and ability to work cross-functionally.
  • Prior experience in shared service roles, such as internal or external agencies preferred.
  • Experience in evaluating data and making insight-based recommendations.
  • Highly proficient in Excel and PowerPoint (can create powerful marketing presentations for internal and external customers and technical proficiency in managing data sets for data validation and uploads).
  • Experience with SEO and keyword optimization.
  • Creative design skills using tools Adobe Photoshop or Illustrator.

PHYSICAL DEMANDS

  • Position operates in a virtual office environment.
  • The position includes travel to various industry and/or company events, up to 20% of the time.
  • Ability to perform tasks requiring bending, stooping, standing, and twisting.
  • Must be able to lift up to 40 lbs. (a case of wine).

COMPENSATION

  • Hiring Salary Range Posted: $72,500 - $98,600.
  • Actual compensation will be based on factors such as experience, skills, knowledge, and abilities, education, and other position related factors.

At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

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