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Digital Content Specialist Jobs (NOW HIRING)

SUNY Cortland

Digital Content Specialist

Cortland, NY · On-site

$55K/yr

Position Summary The Digital Content Specialist manages SUNY Cortland's university-level social media presence and supports digital storytelling across institutional channels. Reporting to the ...

Acosta

Digital Content Specialist

Rogers, AR · On-site

$37K - $46K/yr

The Digital Content Specialist (DCS) reports to the Digital Content Manager. This role provides support to the digital content manager and works collaboratively with the digital content analysts ...

Acosta

Digital Content Specialist

Rogers, AR

$47K/yr

The Digital Content Specialist (DCS) reports to the Digital Content Manager. This role provides support to the digital content manager and works collaboratively with the digital content analysts ...

h2m

Digital Content Specialist

Melville, NY

$58K/yr

H2M architects + engineers, a multidiscipline architectural, engineering, and environmental consulting firm based in NY, NJ, CT, and FL, is seeking a Digital Content Specialist to join our Corporate ...

Classical KING

Digital Content Specialist

Seattle, WA · On-site

$55 - $85/hr

Position Summary Classical KING is seeking a creative, collaborative, and highly organized Digital Content Specialist to help bring the organization's programming, partnerships, artists, hosts, and ...

Classical KING

Digital Content Specialist

Seattle, WA · On-site

$36 - $41/hr

Position Summary Classical KING is seeking a creative, collaborative, and highly organized Digital Content Specialist to help bring the organization's programming, partnerships, artists, hosts, and ...

ASCENDING

Digital Content Specialist

Fairfax, VA · On-site

$60 - $90/hr

Digital Content Specialist Onsite 4 days/week in Fairfax, VA (Mosaic District) to start, further flexibility possible with above average performance. ASCENDING Inc, is an AWS partner specializing in ...

H2M

Digital Content Specialist

Melville, NY · On-site

$75K - $84K/yr

Collaborate with Communications Specialists to source content, stories, and project highlights for social media and digital platforms * Attend firm events such as groundbreakings, ribbon cuttings and ...

ASCENDING LLC

Digital Content Specialist

Fairfax, VA · On-site

$56K/yr

Digital Content Specialist Onsite 4 days/week in Fairfax, VA (Mosaic District) to start, further flexibility possible with above average performance. ASCENDING Inc, is an AWS partner specializing in ...

ASCENDING

Digital Content Specialist

Fairfax, VA · On-site

$56K/yr

Digital Content Specialist Onsite 4 days/week in Fairfax, VA (Mosaic District) to start, further flexibility possible with above average performance. ASCENDING Inc, is an AWS partner specializing in ...

Workplace Resource

Digital Content Specialist

Denver, CO · On-site

$68K - $75K/yr

THE OPPORTUNITY As a Digital Content Specialist, you will bring Workplace Resource's brands to life through engaging visual storytelling, compelling written content, and strategic digital marketing ...

Addison Group

Digital Content Specialist

Lombard, IL · On-site

$56K/yr

We are seeking an experienced Digital Content Specialist to support the development and execution of creative content across a variety of digital marketing and eCommerce channels. This individual ...

Rice University

Digital Content Specialist

Houston, TX · Hybrid

$54K/yr

The Digital Content Specialist serves as a key contributor to Rice's Development and Alumni Relations division, responsible for developing, managing, and optimizing digital content across email and ...

Egan Company

Digital Content Specialist

Champlin, MN · On-site

$58K/yr

Egan Company is hiring a Digital Content Specialist who will support and execute digital marketing efforts while also actively creating engaging content for web, social platforms, and campaigns. This ...

Egan Company

Digital Content Specialist

Champlin, MN · On-site

$58K/yr

Egan Company is hiring a Digital Content Specialist who will support and execute digital marketing efforts while also actively creating engaging content for web, social platforms, and campaigns. This ...

Rice University

Digital Content Specialist

Houston, TX · On-site

$54K/yr

The Digital Content Specialist serves as a key contributor to Rice's Development and Alumni Relations division, responsible for developing, managing, and optimizing digital content across email and ...

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Digital Content Specialist information

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How much do digital content specialist jobs pay per year?

As of Sep 3, 2026, the average yearly pay for digital content specialist in the United States is $57,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,000.00 and $57,000.00 per year, depending on experience, location, and employer.

What is a digital content specialist?

A Digital Content Specialist is a professional responsible for creating, editing, and managing digital content across various online platforms such as websites, blogs, and social media. They ensure that content aligns with the brand’s voice, engages the target audience, and helps achieve marketing or communication goals. Their work often includes writing, graphic design, SEO optimization, and analyzing content performance to improve future strategies.

What does a digital content specialist do?

A digital content specialist creates a variety of online content designed to increase traffic or improve sales for a website or company. As a digital content specialist, your duties may include writing daily blog posts to develop and maintain an audience, creating content for marketing campaigns, and overseeing social media accounts for your brand or site. Qualifications to become a digital content specialist include experience in blogging or web copywriting and familiarity in how to utilize social media in marketing campaigns.

What are the key skills and qualifications needed to thrive as a digital content specialist, and why are they important?

To thrive as a Digital Content Specialist, you need strong writing, editing, SEO knowledge, and digital marketing skills, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and basic graphic design software is typically required. Creativity, attention to detail, and strong organizational skills are vital soft skills for producing engaging and effective content. These abilities ensure content meets audience needs, drives engagement, and supports overall digital marketing goals.

What are some common challenges digital content specialists face when managing multiple content projects simultaneously?

Digital Content Specialists often juggle several projects with overlapping deadlines, which can make prioritizing tasks and maintaining high-quality output challenging. Effective time management and clear communication with cross-functional teams, such as designers and marketing strategists, are essential to ensure all content aligns with brand guidelines and campaign goals. Utilizing project management tools and regularly updating stakeholders can help streamline workflows and reduce the risk of missed deadlines or inconsistent messaging.

What is the difference between Digital Content Specialist vs Content Writer?

AspectDigital Content SpecialistContent Writer
Primary FocusDeveloping, managing, and optimizing digital content across platformsCreating written content primarily for blogs, articles, and marketing materials
Skills & CertificationsSEO, digital marketing, content management systems, analyticsStrong writing, editing, research skills, possibly SEO knowledge
Work EnvironmentMarketing teams, digital agencies, online platformsPublishing houses, marketing teams, freelance

The Digital Content Specialist and Content Writer roles overlap in content creation but differ in scope. The specialist manages digital content strategy and optimization, while the writer focuses on producing high-quality written material. Both roles often require strong writing skills, but the specialist also needs technical and marketing knowledge to optimize content for digital channels.

More about Digital Content Specialist jobs

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Cities with the most Digital Content Specialist job openings:

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What states have the most Digital Content Specialist jobs?

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For Digital Content Specialist jobs, the most frequently searched job titles are:

Digital Content Specialist jobs near you
Infographic showing various Digital Content Specialist job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 82% Full Time, 12% Part Time, 1% Temporary, and 4% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $57,705 per year, or $27.7 per hour.

Digital Content Specialist

SUNY Cortland

Cortland, NY • On-site

$55K/yr

Full-time, Part-time, Contractor, Temporary

Medical, Dental, Vision, Retirement, PTO

Re-posted 9 days ago

Job description

Position Details
Position Information
Budget Title
Community Relations Assistant
Campus Title
Digital Content Specialist
School/Division
Institutional Advancement, Division of
Department
Communications Office
Staff Sub-Type
Staff & Administration
Salary Level
SL2
Salary Range
$55,000 + depending on experience (DOE)
Salary Determination
Starting salary rates are based on multiples factors which may include the position's major responsibilities, the applicant's background including education, work experience, and key competencies, the university's strategic priorities, internal peer equity and external market analyses, applicable federal, state, and local laws and negotiated labor contracts.
Position Effort
Full-Time
If Part-Time, enter FTE:
Is this a temporary position?
If Temporary, enter End Date:
Position Summary
The Digital Content Specialist manages SUNY Cortland's university-level social media presence and supports digital storytelling across institutional channels. Reporting to the Director of Communications, this position develops, publishes, and monitors content that advances the university's brand, enrollment, engagement, and reputational goals. The position manages the university's social media calendar, tracks platform performance, monitors trends and conversations, and helps ensure a consistent and authentic institutional voice. The Digital Content Specialist collaborates with campus social media partners and supports the university's broader digital presence.
Salary Range: $55,000 + depending on experience (DOE)
Watch this video to learn more about careers at SUNY Cortland: https://youtu.be/krNjgXC95M0?si=k2l13TUB9mJ9YjD8
What makes SUNY Cortland a great place to work?
  • Our positions provide predictable salary progressions, and many offer permanency.

  • Generous benefits include health, dental, and vision insurance, various retirement program options, paid family leave and/or parental leaves, flexible spending and dependent care accounts, long term disability and tuition reimbursement.

  • SUNY Cortland prioritizes work-life balance and well-being in all forms. The university's state-of-the-art Student Life Center is free for employees to use, with membership options for families. Alternate work schedules are available with a supervisor's approval.

  • Professional development opportunities exist through training, continuing education programs, tuition reimbursement and conference travel, based on funding.

  • Cortland County and surrounding areas offer easy access to arts, entertainment, outdoor recreation and much more. Experience Cortland dives deep into the region's offerings

Major Responsibilities
Social Media Management and Execution
  • Manage university social media channels, including posting, engagement, monitoring, and day-to-day operations.
  • Respond to comments, messages, and inquiries in a timely and professional manner, or route to appropriate offices.
  • Ensure adherence to institutional brand standards, tone, and social media guidelines.
  • Coordinate content approvals and posting priorities with internal stakeholders.
  • Maintain account access, organization, and basic platform administration.

Digital Storytelling and Content Development
  • Develop original content concepts that support institutional storytelling and campaign goals.
  • Create and edit platform-specific content, including captions, graphics, and short-form video.
  • Capture content at campus events, programs, and key university moments.
  • Adapt existing content (web, news, marketing materials) for social media use.
  • Ensure content meets accessibility standards (e.g., captions, alt text) and aligns with best practices.

Strategy, Calendar, and Campaign Alignment
  • Develop and manage a comprehensive social media calendar aligned with university priorities.
  • Collaborate with campus partners to plan and support campaigns, initiatives, and key dates.
  • Identify opportunities to amplify university messaging and cross-promote content across channels.
  • Contribute to content strategy discussions and recommend approaches based on audience and platform trends.

Analytics, Reporting, and Optimization
  • Monitor and analyze social media performance using platform analytics and third-party tools.
  • Prepare regular reports summarizing key metrics, trends, and campaign performance.
  • Use data insights to recommend adjustments to content strategy and posting practices.
  • Track engagement, reach, audience growth, and conversion-related metrics, as applicable.

Social Listening and Reputation Monitoring
  • Monitor social media channels and external platforms for mentions of the university.
  • Identify trends, emerging issues, and opportunities for engagement.
  • Escalate sensitive or reputational concerns in accordance with communications protocols.
  • Support timely and appropriate responses to public-facing comments or issues as needed.

Student Coordination and Campus Collaboration
  • Recruit, coordinate, and guide student content contributors or ambassadors.
  • Provide direction on content themes, expectations, and brand standards.
  • Collaborate with campus departments to support their social media efforts and align messaging.
  • Offer guidance or best practices to campus social media account managers.

Functional and Supervisory Relationships
  • Reports to: Director of Communications.
  • Works closely with: Marketing and Communications staff, Creative Services, Admissions, Athletics, Advancement, Student Affairs, Academic Affairs, and other campus partners.
  • Coordinates: Student social media street team, student content contributors, and/or interns, as assigned.
  • Supports: University social media committee and campus social media account managers.
  • Supervises: No direct full-time staff supervision unless otherwise assigned.

Required Qualifications
  • Bachelor's degree in communications, marketing, journalism, public relations, digital media, or a related field, or equivalent combination of education and professional experience.
  • Demonstrated experience managing social media accounts for an organization, brand, institution, agency, or professional setting.
  • Strong writing, editing, and proofreading skills, with the ability to adapt tone and content for different platforms and audiences.
  • Experience creating social media content, including short-form video, graphics, photography, and/or written posts.
  • Familiarity with major social media platforms and their content formats (e.g. Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms).
  • Strong organizational skills and ability to manage multiple priorities, deadlines, and stakeholders.
  • Experience aligning content with organizational goals or messaging.

Preferred Qualifications
  • Experience working in higher education, nonprofit, public sector, or mission-driven communications.
  • Experience developing and managing social media calendars.
  • Experience coordinating student workers, interns, ambassadors, or content contributors.
  • Familiarity with social media management, scheduling, listening, and analytics tools.
  • Experience with short-form video production and editing for social platforms.
  • Basic photography, graphic design, and/or mobile content creation skills.
  • Experience supporting enrollment marketing, brand awareness, or campaign-based communications.
  • Familiarity with accessibility best practices for social media and digital content.

Knowledge, Skills & Abilities
  • Strong understanding of social media strategy, platform trends, and audience engagement.
  • Effective writing, editing, and judgment.
  • Ability to interpret social media analytics and use data to inform content decisions.
  • Ability to maintain a consistent and authentic institutional voice.
  • Strong visual and digital storytelling skills, and attention to detail.
  • Ability to translate institutional priorities into engaging, audience-focused content.
  • Comfort working in a fast-paced, deadline-driven environment.
  • Strong collaboration skills and ability to work with students, faculty, staff, leadership, and campus partners.
  • Ability to use analytics and social listening to guide decisions and improve performance.
  • Sound judgment in managing public-facing channels, including sensitive, urgent, or reputational issues.
  • Understanding of brand consistency, accessibility, copyright, permissions, and appropriate use of user-generated content.

About the University
EEO Statement
SUNY Cortland is an AA/EEO/ADA employer and encourages applications from women, veterans, individuals with disabilities, and members of underrepresented groups.
Job Close Date
Posting Detail Information
Posting Number
S25152
Review Start Date
Open Until Filled
Quick Link for Direct Access to Posting
https://jobs.cortland.edu/postings/11381

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