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Digital Content Analyst Jobs (NOW HIRING)

Acosta

Digital Content Specialist

Rogers, AR · On-site

$37K - $46K/yr

This role provides support to the digital content manager and works collaboratively with the digital content analysts, focusing on content management and syndication needs. The DCS will be tasked ...

Acosta

Digital Content Specialist

Rogers, AR · On-site

$47K/yr

This role provides support to the digital content manager and works collaboratively with the digital content analysts, focusing on content management and syndication needs. The DCS will be tasked ...

Digital Remedy

Digital Content Manager

Boise, ID

Use Google Analytics to keep an eye on website performance and informing future content decisions ... Strong understanding of how to drive digital traffic * A college degree in Journalism or a related ...

Digital Remedy

Digital Content Producer

Portland, OR

KATU/KUNP seeks an experienced Digital Content Producer to join our team. We are looking for a ... A successful candidate knows how to use analytics to guide story choices and understands the needs ...

Harvard University

Manager, Digital Content

Cambridge, MA · On-site

$57/hr

User Experience & Analytics * Conduct user testing and collect feedback through surveys, analytics ... Support internal content contributors by offering editorial and digital strategy guidance. * Serve ...

Gwinnett Chamber of Commerce, Inc.

$60 - $80/hr

Use Google Analytics, Semrush, social analytics, and other digital performance tools to measure results * Monitor website traffic, engagement, search performance, and content effectiveness * Identify ...

Regional Client

Digital Content Creator

Tampa, FL · On-site

$80 - $100/hr

Intelligence Operations and Analysis Job Qualifications Skills: Content Creation, Social Media ... Yes As a Digital Content Creator, you will play a critical role in driving success and innovation.

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Digital Content Analyst information

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How much do digital content analyst jobs pay per hour?

As of Sep 8, 2026, the average hourly pay for digital content analyst in the United States is $28.60, according to ZipRecruiter salary data. Most workers in this role earn between $24.28 and $31.97 per hour, depending on experience, location, and employer.

What does a digital content analyst do?

A Digital Content Analyst is responsible for evaluating, organizing, and optimizing digital content across various online platforms. Their tasks often include analyzing web content for quality and relevance, ensuring it meets organizational standards, and using analytics tools to assess audience engagement. They may also recommend improvements to enhance user experience and support digital marketing strategies. Strong analytical skills, attention to detail, and familiarity with content management systems are essential for this role.

What are the key skills and qualifications needed to thrive as a digital content analyst, and why are they important?

To thrive as a Digital Content Analyst, you need strong analytical abilities, attention to detail, and a background in marketing, communications, or related fields. Familiarity with content management systems (CMS), web analytics tools like Google Analytics, and SEO platforms is typically required. Excellent communication, problem-solving skills, and adaptability help you interpret data and collaborate with diverse teams. These competencies ensure effective content strategy, data-driven decision-making, and optimized digital presence for organizational success.

What are some common challenges faced by digital content analysts, and how can they be addressed?

Digital Content Analysts often encounter challenges such as managing large volumes of diverse content, ensuring consistency across multiple channels, and staying updated with rapidly changing digital trends. To address these, it's important to develop strong organizational skills, leverage automation tools, and maintain open communication with content creators and marketing teams. Additionally, continuous learning and attending relevant training or webinars can help analysts stay ahead in the evolving digital landscape.

What is the difference between Digital Content Analyst vs Content Marketing Specialist?

AspectDigital Content AnalystContent Marketing Specialist
Required CredentialsBachelor's in Marketing, Communications, or related field; familiarity with analytics toolsBachelor's in Marketing, Communications, or related field; strong writing and SEO skills
Work EnvironmentData-driven, analytical settings, often within digital marketing teamsCreative, campaign-focused environments, often within marketing or advertising teams
Employer & Industry UsageUsed across digital marketing agencies, e-commerce, media companiesCommon in marketing agencies, brands, and media firms
Search & Comparison IntentAnalyzing digital content performance, data insightsCreating and promoting content strategies, campaigns

The Digital Content Analyst primarily focuses on analyzing content performance using data and analytics tools, while the Content Marketing Specialist concentrates on creating, promoting, and managing content campaigns. Both roles require marketing knowledge and often overlap in digital marketing teams, but their core responsibilities differ in focus and skill set.

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The most popular types of Digital Content Analyst jobs are:

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Digital Content Analyst jobs near you
Infographic showing various Digital Content Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 82% Full Time, 12% Part Time, 1% Temporary, and 4% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $59,488 per year, or $28.6 per hour.

DIGITAL CONTENT & ANALYTICS ASSISTANT

University of St Thomas

Saint Paul, MN • On-site

$16.50 - $17.50/hr

Other

Posted 6 days ago

University Of St. Thomas (Minnesota) rating

8.1

Company rating: 8.1 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

171st of 631 rated colleges and universities

Job description

OVERVIEW
JOB TITLE: Digital Content & Analytics Assistant
LOCATION: St. Paul Campus
PAY RATE: $16.50-17.50/ hour
HOURS:Up to 8-10 hours per week. Must be able to work 2-3 days per week for at least 90 minutesat a time. Flexible scheduling around classes. JOB SUMMARY
The PR/Communications team within the University of St. Thomas Marketing, Insights and Communications department is seeking a student interested in websites, analytics, search and digital content to help strengthen the performance and usability of the St. Thomas Newsroom.
The Digital Content & Analytics Assistant will help track how audiences find and engage with Newsroom content and use that information to improve content performance. The student will gain hands-on experience with website analytics, search engine optimization (SEO), WordPress, digital accessibility and content strategy.
Visit news.stthomas.edu to explore the website you would help support and improve.
For questions, contact:
Sheree R. Curry, Director of Communications,
sheree.curry@stthoma.edu
ESSENTIAL FUNCTIONS
  • Track and report on Newsroom website traffic, audience engagement and content performance.
  • Help identify high-performing content, traffic sources, search trends and opportunities for improvement.
  • Conduct keyword research and help optimize headlines, summaries, metadata and existing content for search.
  • Publish and update content in WordPress.
  • Review pages for metadata, links, formatting, alt text, accessibility and other quality issues.
  • Help update landing pages and other Newsroom content.
  • Use basic HTML/CSS, when appropriate, to help troubleshoot or improve digital content.
  • Help turn website and search data into recommendations for future content.

TRANSFERABLE SKILLS
  • Web and digital analytics
  • SEO and digital content strategy
  • Data interpretation and reporting
  • WordPress and web content management
  • Digital accessibility and user experience
  • Translating data into actionable recommendations

QUALIFICATIONS
  • Interest in websites, analytics, SEO, digital content or technology.
  • Strong analytical, problem-solving and organizational skills.
  • Attention to detail and ability to work independently.
  • Computer Science, data or business analytics, marketing, communications, web design, UX/UI and related majors are especially encouraged to apply, but students from any major are welcome.
  • Experience with website analytics, SEO tools or WordPress is helpful but not required.
  • Knowledge of HTML and CSS is preferred but not required.

ELIGIBILITY
To be eligible for student employment, St. Thomas students must be degree seeking at the undergraduate, graduate and doctoral levels. Students must be actively enrolled at least part-time in courses for credit. For further information on eligibility please see the Student Employee Toolkit on One StThomas.
The University of St. Thomas is an Equal Opportunity Employer, including disability and protected veteran status.

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