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Digital Content Analyst Jobs (NOW HIRING)

Epitec

Web Content Analyst

Chicago, IL · On-site

$42.50/hr

Web Content Analyst Location : Chicago, IL Details : Contract with ongoing need, opportunity for ... Bachelor's degree in Computer Science, Web Design, Digital Media, Communications, or a related ...

twg

E-Retail Content Analyst

Livermore, CA · On-site +1

$72K - $98K/yr

The E-Retail Content Analyst reports to the Director of eCommerce. We're looking for a passionate digital marketer to manage the full eCommerce content machine. This role will focus on developing ...

Baylor Genetics

Sr Digital Content Specialist

$58K/yr

This position requires a strategic and analytical marketer with expertise in digital content strategy, conversion optimization, customer journey mapping, and performance-driven content execution. KEY ...

Digital Remedy

Digital Content Manager

Boise, ID · On-site

Use Google Analytics to keep an eye on website performance and informing future content decisions ... Strong understanding of how to drive digital traffic * A college degree in Journalism or a related ...

Digital Remedy

Digital Content Manager

Lynchburg, VA · On-site

$43K - $50K/yr

Oversee digital and social platforms to ensure we are serving our local communities by sharing ... Use Google Analytics to keep an eye on website performance and informing future content decisions ...

Hearst

Digital Content Specialist

Houston, TX · On-site

$52K/yr

Digital Content Specialist The Digital Content Specialist is responsible for creating, optimizing ... Analyze content performance data and provide insights and recommendations to improve engagement ...

Hearst

Digital Content Specialist

Houston, TX · On-site

$52K/yr

Digital Content Specialist The Digital Content Specialist is responsible for creating, optimizing ... Analyze content performance data and provide insights and recommendations to improve engagement ...

Hearst Newspapers

Digital Content Specialist

Houston, TX · On-site

$52K/yr

Digital Content Specialist The Digital Content Specialist is responsible for creating, optimizing ... Analyze content performance data and provide insights and recommendations to improve engagement ...

Hearst

Digital Content Specialist

Houston, TX · On-site

$52K/yr

Digital Content Specialist The Digital Content Specialist is responsible for creating, optimizing ... Analyze content performance data and provide insights and recommendations to improve engagement ...

Hearst Newspapers

Digital Content Specialist

Houston, TX · On-site

$52K/yr

Digital Content Specialist The Digital Content Specialist is responsible for creating, optimizing ... Analyze content performance data and provide insights and recommendations to improve engagement ...

Hearst Newspapers

Digital Content Specialist

Houston, TX · On-site

$54K/yr

Digital Content Specialist The Digital Content Specialist is responsible for creating, optimizing ... Analyze content performance data and provide insights and recommendations to improve engagement ...

JNH Lifestyles

Digital Content Strategist

Irvine, CA · On-site

$70K - $75K/yr

Digital Content Specialist Summary JNH Lifestyles is a leading sauna manufacturer with over 30 ... Analyze and interpret content performance metrics (e.g. traffic, engagement, conversions, ROI), and ...

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Digital Content Analyst information

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How much do digital content analyst jobs pay per hour?

As of Aug 2, 2026, the average hourly pay for digital content analyst in the United States is $28.60, according to ZipRecruiter salary data. Most workers in this role earn between $24.28 and $31.97 per hour, depending on experience, location, and employer.

What are some common challenges faced by Digital Content Analysts, and how can they be addressed?

Digital Content Analysts often encounter challenges such as managing large volumes of diverse content, ensuring consistency across multiple channels, and staying updated with rapidly changing digital trends. To address these, it's important to develop strong organizational skills, leverage automation tools, and maintain open communication with content creators and marketing teams. Additionally, continuous learning and attending relevant training or webinars can help analysts stay ahead in the evolving digital landscape.

What are the key skills and qualifications needed to thrive as a Digital Content Analyst, and why are they important?

To thrive as a Digital Content Analyst, you need strong analytical abilities, attention to detail, and a background in marketing, communications, or related fields. Familiarity with content management systems (CMS), web analytics tools like Google Analytics, and SEO platforms is typically required. Excellent communication, problem-solving skills, and adaptability help you interpret data and collaborate with diverse teams. These competencies ensure effective content strategy, data-driven decision-making, and optimized digital presence for organizational success.

What is the difference between Digital Content Analyst vs Content Marketing Specialist?

AspectDigital Content AnalystContent Marketing Specialist
Required CredentialsBachelor's in Marketing, Communications, or related field; familiarity with analytics toolsBachelor's in Marketing, Communications, or related field; strong writing and SEO skills
Work EnvironmentData-driven, analytical settings, often within digital marketing teamsCreative, campaign-focused environments, often within marketing or advertising teams
Employer & Industry UsageUsed across digital marketing agencies, e-commerce, media companiesCommon in marketing agencies, brands, and media firms
Search & Comparison IntentAnalyzing digital content performance, data insightsCreating and promoting content strategies, campaigns

The Digital Content Analyst primarily focuses on analyzing content performance using data and analytics tools, while the Content Marketing Specialist concentrates on creating, promoting, and managing content campaigns. Both roles require marketing knowledge and often overlap in digital marketing teams, but their core responsibilities differ in focus and skill set.

What does a Digital Content Analyst do?

A Digital Content Analyst is responsible for evaluating, organizing, and optimizing digital content across various online platforms. Their tasks often include analyzing web content for quality and relevance, ensuring it meets organizational standards, and using analytics tools to assess audience engagement. They may also recommend improvements to enhance user experience and support digital marketing strategies. Strong analytical skills, attention to detail, and familiarity with content management systems are essential for this role.
More about Digital Content Analyst jobs
What are the most commonly searched types of Digital Content Analyst jobs? The most popular types of Digital Content Analyst jobs are:
What job categories do people searching Digital Content Analyst jobs look for? The top searched job categories for Digital Content Analyst jobs are:
Digital Content Analyst jobs near you
Infographic showing various Digital Content Analyst job openings in the United States as of July 2026, with employment types broken down into 89% Full Time, 6% Part Time, 1% Temporary, and 4% Contract. Highlights an 83% Physical, 7% Hybrid, and 10% Remote job distribution, with an average salary of $59,488 per year, or $28.6 per hour.

Digital Content Analyst

Colgate-Palmolive

Piscataway, NJ • On-site

Full-time

Re-posted 23 days ago

Colgate-Palmolive rating

6.4

Company rating: 6.4 out of 10

Based on 23 frontline employees who took The Breakroom Quiz

Job description

Job Summary:
Colgate-Palmolive is a global consumer products company specializing in various personal care and household products. They are seeking a Digital Content Analyst to optimize their digital presence by designing content workflows, troubleshooting technical issues, and managing SaaS system configurations to ensure operational efficiency and data synchronization.
Responsibilities:
• Workflow Design & Optimization: Map existing content lifecycles and design streamlined "future-state" processes to improve operational efficiency.
• Technical Troubleshooting & Root Cause Analysis: Investigate system integrations and front-end content delivery code to identify the source of bugs. You will move beyond "quick fixes" to implement long-term technical solutions that ensure data remains synchronized across the ecosystem..
• SaaS System Configuration: Transform business needs into functional system logic within platforms like Stibo or Salesforce, managing everything from automated workflows to custom validation rules.
• Quality Assurance & UAT Leadership: Define testing criteria and lead User Acceptance Testing (UAT) cycles. You will ensure that every system configuration or process change aligns with the original business intent and provides a seamless experience for end-users.
• Functional Documentation & Liaison: Act as the primary "translator" between Content Operations and Software Engineering. You will create clear functional specifications and Standard Operating Procedures (SOPs) to ensure technical builds meet operational needs.
Qualifications:
Required:
• Bachelor's Degree
• 3+ years of experience in Digital Content Management, Systems Analysis, or Technical Support with a focus on enterprise content applications
• Proven track record working with PIM (Product Information Management) and/or DAM (Digital Asset Management) platforms
• Proficiency in code analysis and debugging (HTML, CSS, JavaScript) alongside SQL and data manipulation tools.
• Experience with cloud platforms (GCP, AWS, or Azure) and understanding of API-driven content delivery is essential.
Preferred:
• Comfortable working in an agile environment with a strict focus on data privacy and technical standards
• Experience in the Consumer Goods (CPG/FMCG) or Retail industry, understanding the unique challenges of consumer data and brand equity.
Company:
Make More Smiles. Founded in 1806, the company is headquartered in New York, USA, with a team of 10001+ employees. The company is currently Late Stage.

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About Colgate-Palmolive

Sourced by ZipRecruiter

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.

Industry

Manufacturing

Company size

10,000+ Employees

Headquarters location

New York, NY, US

Year founded

1806

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