What is a content analyst?

A content analyst helps a business determine how best to improve efficiency, either in sales or productivity. Their job duties include ensuring the security of customer and company databases. They may also perform data analysis based on keyword searches of company products and suggest ways to leverage this data into future earnings. Qualifications for this position include a bachelor’s degree in computer science or business. Employers often prefer candidates with experience in internet marketing or customer support. Strong web research skills and written and verbal communication are important for the career.