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Content Analytics Jobs (NOW HIRING)

Collabera

Content Analyst

Moline, IL · On-site

Staffing Industry Analysts' "Best Staffing Firms to Work For" recognition 4 years in a row They are seeking a Content Analyst to assist in maintaining external websites. This individual will be ...

Floor & Décor

Content Operations Analyst

Atlanta, GA · On-site

Partner with analytics teams to connect content attributes to site performance metrics (conversion, bounce rate, search rank). * Surface content-driven opportunities and risks based on data analysis ...

Floor & Decor

Content Operations Analyst

Atlanta, GA · On-site

Partner with analytics teams to connect content attributes to site performance metrics (conversion, bounce rate, search rank). * Surface content-driven opportunities and risks based on data analysis ...

LexisNexis

Content Performance Analyst

... analytics and decision tools for professional and business customers. Our company has been a long ... About the Role The Content Performance Analyst is embedded in Global Editorial Operations (GEO ...

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Content Analytics information

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$29.5K

$116.6K

$129K

How much do content analytics jobs pay per year?

As of Aug 22, 2026, the average yearly pay for content analytics in the United States is $116,615.00, according to ZipRecruiter salary data. Most workers in this role earn between $123,000.00 and $128,000.00 per year, depending on experience, location, and employer.

What is content analytics?

Content analytics is the process of collecting, analyzing, and interpreting data related to digital content, such as articles, videos, or social media posts. It helps organizations understand how their content is performing, what engages their audience, and how to optimize future content strategies. By using content analytics tools, businesses can track metrics like views, shares, engagement rates, and conversions to make data-driven decisions. This field is essential for maximizing the effectiveness and ROI of content marketing efforts.

How does a Content Analytics professional typically collaborate with content creators and marketing teams?

Content Analytics professionals work closely with content creators and marketing teams to provide actionable insights derived from data. They regularly share reports on content performance, audience engagement, and trends, helping teams understand what resonates with their target audience. Collaboration often involves attending strategy meetings, recommending content adjustments based on analytics, and setting up dashboards or KPIs to track progress. This partnership ensures that content strategies are data-driven and aligned with business goals.

What are the key skills and qualifications needed to thrive as a Content Analytics professional?

To thrive as a Content Analytics professional, you need strong analytical skills, experience with data analysis, and a background in marketing, communications, or a related field. Familiarity with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms like Tableau is typically expected. Excellent communication, critical thinking, and attention to detail are essential soft skills for interpreting data and presenting actionable insights. These skills enable you to drive data-informed content strategies that maximize engagement and business impact.

What is the difference between Content Analytics vs Content Marketing?

AspectContent AnalyticsContent Marketing
Primary FocusAnalyzing data to measure content performance and insightsCreating and distributing content to attract and engage audiences
Skills RequiredData analysis, SEO, metrics interpretationContent creation, storytelling, marketing strategy
Work EnvironmentData-driven teams, marketing departmentsMarketing teams, creative departments
Tools UsedAnalytics platforms, SEO tools, data visualizationContent management systems, social media platforms

While Content Analytics focuses on measuring and interpreting content performance through data, Content Marketing emphasizes creating and promoting content to reach target audiences. Both roles are essential in a digital marketing strategy but serve different purposes within the content lifecycle.

What does a content analyst do?

A content analyst examines digital content such as articles, videos, and social media to assess performance, relevance, and audience engagement. They use analytics tools like Google Analytics or Tableau to interpret data, identify trends, and provide insights to improve content strategies. Strong analytical skills and knowledge of data visualization are essential for this role.
More about Content Analytics jobs

What states have the most Content Analytics jobs?

States with the most job openings for Content Analytics jobs include:

What job categories do people searching Content Analytics jobs look for?

The top searched job categories for Content Analytics jobs are:

Content Analytics jobs near you
Infographic showing various Content Analytics job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 72% Full Time, 24% Part Time, 1% Temporary, and 2% Contract. Highlights an 72% Physical, 4% Hybrid, and 24% Remote job distribution, with an average salary of $116,615 per year, or $56.1 per hour.

Content Marketing Manager

Healthpilot Technologies LLC

Nashville, TN • Remote

Full-time

Medical, Retirement

Re-posted 18 days ago

Job description

Job Title: Content Marketing Manager

Location: Remote

Role Type: Full Time

About the Role:

Healthpilot’s mission is a big one – to fundamentally shift the perception that finding the right Medicare plan has to be overwhelming. With the combination of an easy-to-use comparison platform, sophisticated matching technology, and undeniably human Medicare experts (who are not paid to push plans), we are uniquely poised to disrupt the profit-driven Medicare industry and finally put beneficiaries first. 

The Medicare market is a conditioned one: folks don’t know Medicare shopping can be easier, and they don’t trust yet that what we have to offer isn’t too good to be true. That’s where you come in: we’re looking for a curious, collaborative content marketing manager motivated to help us build brand trust in the wild and strengthen our relationship with our customers, current and future.

A member of Healthpilot’s Growth team, you will be responsible for activating an omni-channel marketing strategy that responds to the needs of our customers throughout their entire Medicare shopping journey. Your goal is to build trust and confidence among new customers, and maximize loyalty and retention among current customers. You will streamline the sales cycle by providing high-quality content, maintaining a centralized library of messaging resources, and ensuring that we have consistent and accurate messaging throughout the Healthpilot ecosystem.

In this role, you will:

  • Develop and execute a content marketing strategy aligned with business goals and Medicare enrollment cycles.
  • Champion our organic content strategy, building out a robust Medicare resource library and drafting lifecycle communications to both current and future customers, optimizing for engagement over time.
  • Create and optimize messaging for our omni-channel marketing campaigns across paid media, pay-per-click, SMS, programmatic, email, and more. Including but not limited to A/B testing for headlines, CTAs, email content and landing pages.
  • Build out our messaging playbook, documenting winning messages and value props across channels at different phases of the customer journey.
  • Work closely with our product marketing manager to understand our buyer personas and customer journey maps, testing and optimizing content to address customer needs throughout the marketing lifecycle.
  • Track and analyze content performance metrics (organic traffic, engagement, conversions), continuously optimizing content based on data insights and user feedback.
  • Ensure all content is clear, compliant, and easy to understand for seniors.

What we’re looking for:

  • 3–5+ years of experience in content marketing, preferably with B2C experience creating customer-driven content. Experience in healthcare a plus but not required.
  • Exceptional writing and editing skills, with a knack for simplifying complex topics.
  • Strong understanding of SEO, keyword research, and content analytics tools (Bing Webmaster Tools, Google Analytics).
  • Experience managing campaigns, blog strategies, and multi-channel content distribution.
  • Ability to work cross-functionally with our marketing agency, product, and design teams.
  • Familiarity with Medicare, health insurance regulations, and compliance (a plus but not required).

What We Offer:

  • A collaborative and innovative workplace where your ideas aren’t just heard—they make a difference. Here, your contributions shape our future.
  • Competitive salary and comprehensive benefits package, including health insurance and retirement plans.
  • Paid maternity and paternity leave
  • 401k program with company match

As we gear up for growth, you’ll find ample opportunities to stretch, grow, and advance your career. At Healthpilot, we’re on the move, and we want you to move up with us.

Healthpilot is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.