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Content Analytics Jobs (NOW HIRING)

Verisk

Content Marketing Strategist

Jersey City, NJ · Hybrid

Help establish KPIs and best practices for measuring and analyzing content performance to assess effectiveness and ROI. Qualifications * Bachelor's degree in Marketing, Communications, Journalism, or ...

Full Spectrum Marketing

Content Marketer

Akron, OH · On-site

Strong analytical capabilities: You are comfortable using data to guide your content decisions. You can read performance metrics, identify what's working, and adjust strategy accordingly. * A ...

Verisk

Content Marketing Strategist

Jersey City, NJ · On-site

$100K - $120K/yr

Help establish KPIs and best practices for measuring and analyzing content performance to assess effectiveness and ROI. Qualifications * Bachelor's degree in Marketing, Communications, Journalism, or ...

Western Digital

Head of Content

California, MO

Own content performance -- establishing KPIs, applying SEO best practices, and using analytics to continuously improve effectiveness, engagement, and discoverability. * Build and govern WD ...

EMARKETER

Media Content Analyst/Writer

New York, NY

$80K - $90K/yr

We're hiring a Media Content Analyst / Writer to join our Media Team at EMARKETER. The Role and Team: As a Media Content Analyst / Writer, you will play a key role in creating the content that ...

TRACKVIA INC

Content Manager - Marketing

Denver, CO · On-site

$100K/yr

Analyze campaign effectiveness and user engagement data to provide actionable recommendations for continuous improvement and content optimization. * Stay current on emerging SEO, GEO, and AI search ...

Baylor Genetics

Sr Digital Content Specialist

$58K/yr

This position requires a strategic and analytical marketer with expertise in digital content strategy, conversion optimization, customer journey mapping, and performance-driven content execution. KEY ...

Gnosis

Establish content analytics frameworks and track KPIs (e.g., organic traffic, conversion rates, time on page, domain authority) to measure the effectiveness of content initiatives and help with SEO. ...

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All JobsContent Analytics Jobs

Content Analytics information

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$29.5K

$116.6K

$129K

How much do content analytics jobs pay per year?

As of Jul 13, 2026, the average yearly pay for content analytics in the United States is $116,615.00, according to ZipRecruiter salary data. Most workers in this role earn between $123,000.00 and $128,000.00 per year, depending on experience, location, and employer.

What is a content analyst's salary?

The average salary for a content analyst typically ranges from $50,000 to $80,000 per year, depending on experience, location, and industry. Entry-level roles may start lower, while experienced analysts with skills in data tools and analytics software can earn higher salaries.

What are the key skills and qualifications needed to thrive as a Content Analytics professional, and why are they important?

To thrive as a Content Analytics professional, you need strong analytical skills, experience with data analysis, and a background in marketing, communications, or a related field. Familiarity with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms like Tableau is typically expected. Excellent communication, critical thinking, and attention to detail are essential soft skills for interpreting data and presenting actionable insights. These skills enable you to drive data-informed content strategies that maximize engagement and business impact.

Will AI replace a data analyst?

AI can automate routine data processing and basic analysis tasks, but the role of a data analyst involves interpreting complex data, providing insights, and making strategic decisions that require human judgment. Content analytics professionals will likely see AI as a tool to enhance their work rather than replace their expertise entirely.

How does a Content Analytics professional typically collaborate with content creators and marketing teams?

Content Analytics professionals work closely with content creators and marketing teams to provide actionable insights derived from data. They regularly share reports on content performance, audience engagement, and trends, helping teams understand what resonates with their target audience. Collaboration often involves attending strategy meetings, recommending content adjustments based on analytics, and setting up dashboards or KPIs to track progress. This partnership ensures that content strategies are data-driven and aligned with business goals.

What is content analytics?

Content analytics is the process of collecting, analyzing, and interpreting data related to digital content, such as articles, videos, or social media posts. It helps organizations understand how their content is performing, what engages their audience, and how to optimize future content strategies. By using content analytics tools, businesses can track metrics like views, shares, engagement rates, and conversions to make data-driven decisions. This field is essential for maximizing the effectiveness and ROI of content marketing efforts.

Can I be a data analyst with no experience?

Entry-level data analyst roles, including those in content analytics, often do not require prior experience if candidates have relevant skills such as proficiency in Excel, SQL, or data visualization tools. Gaining certifications or completing online courses can help demonstrate competence and improve job prospects for beginners.

What is the difference between Content Analytics vs Content Marketing?

AspectContent AnalyticsContent Marketing
Primary FocusAnalyzing data to measure content performance and insightsCreating and distributing content to attract and engage audiences
Skills RequiredData analysis, SEO, metrics interpretationContent creation, storytelling, marketing strategy
Work EnvironmentData-driven teams, marketing departmentsMarketing teams, creative departments
Tools UsedAnalytics platforms, SEO tools, data visualizationContent management systems, social media platforms

While Content Analytics focuses on measuring and interpreting content performance through data, Content Marketing emphasizes creating and promoting content to reach target audiences. Both roles are essential in a digital marketing strategy but serve different purposes within the content lifecycle.

What does a content analyst do?

A content analyst examines digital content such as articles, videos, and social media posts to assess quality, relevance, and engagement. They use data analysis tools and metrics to identify trends, optimize content strategies, and improve audience targeting.
More about Content Analytics jobs
What states have the most Content Analytics jobs? States with the most job openings for Content Analytics jobs include:
What job categories do people searching Content Analytics jobs look for? The top searched job categories for Content Analytics jobs are:
Content Analytics jobs near you
Infographic showing various Content Analytics job openings in the United States as of July 2026, with employment types broken down into 1% Internship, 94% Full Time, 3% Part Time, and 2% Contract. Highlights an 79% Physical, 5% Hybrid, and 16% Remote job distribution, with an average salary of $116,615 per year, or $56.1 per hour.
Digital Content Coordinator, Valuetainment

Digital Content Coordinator, Valuetainment

Valuetainment

Fort Lauderdale, FL • On-site

Full-time

Posted 16 days ago

Job description

You’re innovative. You work quickly with energy and accuracy. You know how to amplify content, and YouTube is your platform of choice. You understand how to distribute content while capitalizing on audience engagement. Hello Digital Content Coordinator! Join us.
The Digital Content Coordinator is responsible for actively searching, selecting, organizing, and presenting relevant digital content to engage an audience on specific platforms while adhering to brand guidelines and maintaining a consistent online presence. He/She curates and distributes content for a variety of web, mobile, and other platforms. The Digital Content Coordinator researches, coordinates, edits, and integrates the work of writers and designers to produce layouts that meet established branding and style guidelines. He/She organizes content in a way that makes sense and is most useful for target customers. The Digital Content Coordinator stays up to date on best practices and makes recommendations for content strategy while analyzing content needs and studying content consumption data to optimize content. He/She identifies and tracks metrics to measure the success of content curation efforts. The Digital Content Coordinator develops a schedule for updates, archiving, and ongoing production of content.
Job Responsibilities
Content sourcing:
  • Conduct extensive online research to discover high-quality content across various platforms like news websites, blogs, social media, industry publications, and expert sources
  • Monitor emerging trends and topics within their niche to stay current

Content evaluation and selection:
  • Analyze content for relevance, accuracy, credibility, and alignment with target audience interests
  • Assess the quality of content based on writing style, presentation, and source reputation
  • Select content that resonates with the brand voice and aligns with marketing objectives

Content organization and presentation:
  • Categorize and tag content with appropriate metadata for easy retrieval and search functionality 
  • Create engaging content summaries or introductions to provide context for the curated pieces
  • Design visually appealing presentations across different platforms like social media, company website, newsletters, or internal knowledge bases

Content distribution and promotion:
  • Share curated content through appropriate channels like social media posts, email newsletters, blog articles, or internal communication channels
  • Schedule content releases strategically to maximize audience engagement 
  • Engage with the audience by responding to comments and fostering discussions around shared content 

Analytics and reporting:
  • Track key performance indicators (KPIs) like reach, engagement, and click-through rates to measure the effectiveness of curated content
  • Analyze audience behavior to refine content strategy and improve curation efforts

Job Requirements
 
  • Bachelor’s degree in Film, Communications, Advertising, Political Science, or related field preferred
  • 1+ years of streaming media distribution experience on YouTube is preferred
  • Must be able to source, evaluate, curate, and distribute content
  • Must be able to develop and maintain a content calendar to plan the timing and distribution of curated content across different platforms
  • Must be proficient in Microsoft Word and Excel
  • Must have strong project management skills with the ability to handle multiple projects under tight deadlines; must be proactive with a high level of organization
  • Must be able to monitor audience response to curated content, engage with comments and feedback, and adapt the curation strategy accordingly
  • Must be able to utilize analytics tools to measure the performance of curated content, identify trends, and optimize future curation efforts
  • Ensure all curated content aligns with the company's brand identity and style guidelines
  • Must have the ability to effectively search and identify relevant content across various digital platforms
  • Must be able to use critical thinking to evaluate the quality and credibility of information
  • Must be proficient in using content management systems, social media platforms, and analytics tools
  • Must possess the ability to summarize, paraphrase, and edit content to fit the desired format
  • Must be able to leverage effective communication to convey information clearly and engagingly to the target audience
  • Must have knowledge of current events, industry trends, and emerging digital content formats
  • Must be able to manage multiple content sources and maintain a structured content calendar

Compensation: Salary + Performance-Based Bonus, Comprehensive Benefits Package. Final compensation will be determined based on experience and skills and may vary from the range listed above.
https://www.youtube.com/c/valuetainment  
Valuetainment is proud to be an Equal Opportunity Employer. Our hiring practices provide equal opportunity for employment without regard to race, religion, color, sex, gender, national origin, age, United States military veteran’s status, ancestry, sexual orientation, marital status, family structure, medical condition including genetic characteristics or information, veteran status, or mental or physical disability so long as the essential functions of the job can be performed with or without reasonable accommodation, or any other protected category under federal, state, or local law.

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