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Content Analytics Jobs (NOW HIRING)

BASIS ED

Marketing Content Strategist

Scottsdale, AZ · On-site

Monitor content analytics (traffic, engagement, conversion rates) to assess performance, proactively identify content gaps, and make data-driven improvements to strategy and copy. * Lead A/B testing ...

New

BASIS Ed

Marketing Content Strategist

Scottsdale, AZ

Monitor content analytics (traffic, engagement, conversion rates) to assess performance, proactively identify content gaps, and make data-driven improvements to strategy and copy. * Lead A/B testing ...

New

Minno

Director of Analytics

Nashville, TN · On-site

Safe Entertaining Christian Content: Kid-friendly, entertaining, engaging, age-appropriate, and ... You will build the analytical backbone of the entire company from the ground up. You'll partner ...

Minno

Director of Analytics

Nashville, TN

Safe Entertaining Christian Content: Kid-friendly, entertaining, engaging, age-appropriate, and ... You will build the analytical backbone of the entire company from the ground up. You'll partner ...

Zero Heroes®

Be Seen First

Content Marketing Manager

Los Angeles, CA · Remote

$2.0K - $3.0K/mo

Oversee content creation, editorial calendars, and social media strategies to grow online presence ... Track, analyze, and report on marketing KPIs (ROI, engagement, conversion rates, etc.) to optimize ...

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Content Analytics information

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$29.5K

$116.6K

$129K

How much do content analytics jobs pay per year?

As of Aug 22, 2026, the average yearly pay for content analytics in the United States is $116,615.00, according to ZipRecruiter salary data. Most workers in this role earn between $123,000.00 and $128,000.00 per year, depending on experience, location, and employer.

What is content analytics?

Content analytics is the process of collecting, analyzing, and interpreting data related to digital content, such as articles, videos, or social media posts. It helps organizations understand how their content is performing, what engages their audience, and how to optimize future content strategies. By using content analytics tools, businesses can track metrics like views, shares, engagement rates, and conversions to make data-driven decisions. This field is essential for maximizing the effectiveness and ROI of content marketing efforts.

How does a Content Analytics professional typically collaborate with content creators and marketing teams?

Content Analytics professionals work closely with content creators and marketing teams to provide actionable insights derived from data. They regularly share reports on content performance, audience engagement, and trends, helping teams understand what resonates with their target audience. Collaboration often involves attending strategy meetings, recommending content adjustments based on analytics, and setting up dashboards or KPIs to track progress. This partnership ensures that content strategies are data-driven and aligned with business goals.

What are the key skills and qualifications needed to thrive as a Content Analytics professional?

To thrive as a Content Analytics professional, you need strong analytical skills, experience with data analysis, and a background in marketing, communications, or a related field. Familiarity with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms like Tableau is typically expected. Excellent communication, critical thinking, and attention to detail are essential soft skills for interpreting data and presenting actionable insights. These skills enable you to drive data-informed content strategies that maximize engagement and business impact.

What is the difference between Content Analytics vs Content Marketing?

AspectContent AnalyticsContent Marketing
Primary FocusAnalyzing data to measure content performance and insightsCreating and distributing content to attract and engage audiences
Skills RequiredData analysis, SEO, metrics interpretationContent creation, storytelling, marketing strategy
Work EnvironmentData-driven teams, marketing departmentsMarketing teams, creative departments
Tools UsedAnalytics platforms, SEO tools, data visualizationContent management systems, social media platforms

While Content Analytics focuses on measuring and interpreting content performance through data, Content Marketing emphasizes creating and promoting content to reach target audiences. Both roles are essential in a digital marketing strategy but serve different purposes within the content lifecycle.

What does a content analyst do?

A content analyst examines digital content such as articles, videos, and social media to assess performance, relevance, and audience engagement. They use analytics tools like Google Analytics or Tableau to interpret data, identify trends, and provide insights to improve content strategies. Strong analytical skills and knowledge of data visualization are essential for this role.
More about Content Analytics jobs

What states have the most Content Analytics jobs?

States with the most job openings for Content Analytics jobs include:

What job categories do people searching Content Analytics jobs look for?

The top searched job categories for Content Analytics jobs are:

Content Analytics jobs near you
Infographic showing various Content Analytics job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 72% Full Time, 24% Part Time, 1% Temporary, and 2% Contract. Highlights an 72% Physical, 4% Hybrid, and 24% Remote job distribution, with an average salary of $116,615 per year, or $56.1 per hour.

Marketing Content Strategist

BASIS ED

Scottsdale, AZ • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 2 days ago

New

Job description

BASIS is seeking a Marketing Content Strategist at our Central Office in Scottsdale!
Are you a passionate storyteller and a strategic thinker with 3-5 years of experience ready to elevate a brand's voice and drive measurable results?
We are seeking a highly motivated Marketing Content Strategist to shape the entire narrative framework � from big-picture messaging to flawless execution. This role is the central visionary, ensuring our voice is vibrant, consistent and strategically aligned across all channels. You will blend creative strategy with performance insights, turning organizational goals into compelling, high-performing content that inspires engagement and drives enrollment.
If you are excited by the challenge of developing our brand's message and leveraging data (including AI insights) and SEO to win, then this is your mission!
Essential Functions
Strategy & Planning
  • Lead Content Strategy Development: Develop and maintain a comprehensive, multi-channel content strategy (web, social media, ads, print, email, blogs) that directly support marketing and enrollment goals.
  • Data-informed Planning: Conduct rigorous audience, competitor, and SEO keyword research to identify high-value content opportunities and inform messaging priorities.
  • Plan and manage the master content calendar, ensuring timely delivery and strategic alignment across all campaigns.

Creation & Optimization
  • Strategic Content Creation: Write, edit, and oversee the production of high-impact marketing content, including web copy, long-form blogs, short-form ad copy, newsletters, and social media posts.
  • SEO & AI Mastery: Ensure all content is meticulously optimized for SEO, continuously refining it with analytics and leveraging AI tools to enhance research, scale output, and inform better headlines/messaging.
  • Maintain and champion our brand style guides and tone standards, acting as the final editorial authority on all outward-facing content.

Campaign & Performance Management: The Impact
  • Integrated Campaigns: Partner closely with digital marketing and design teams to plan and launch fully integrated campaigns, mapping content to every stage of the customer journey.
  • Data-Driven Optimization: Monitor content analytics (traffic, engagement, conversion rates) to assess performance, proactively identify content gaps, and make data-driven improvements to strategy and copy.
  • Lead A/B testing efforts to continuously refine and optimize messaging effectiveness across key platforms.

ESSENTIAL ABILITIES
  • Strategic Thinking with Creative Flair: You see the big picture (the 'why') but maintain the highest standard for every tactical deliverable (the 'how').
  • Proactive Contributor: Possess a strong ability to take initiative, anticipate content needs, and independently drive strategic projects forward
  • Analytical Storyteller: Demonstrated ability to translate performance data and keyword research into inspiring, actionable, and conversion-focused content.
  • Exceptional Organization: Ability to manage multiple strategic deadlines and content streams simultaneously with meticulous attention to detail.
  • Technical Familiarity: Comfortable using core SEO tools (e.g., Google Search Console, SEMRush), content management systems (Hubspot), and modern project management software (JIRA).

POSITION QUALIFICATIONS
  • 3-5 years of demonstrated experience in Content Strategy, Content Marketing, or related strategic communications role.
  • Bachelor's degree in marketing, Communications, or a related field (preferred).
  • Proven ability to develop, execute, and measure multi-channel content strategies.
  • Strong working knowledge of SEO tools, content analytics (e.g., Google Analytics), and experience utilizing AI in the content workflow.

COMPETENCIES
  • Independent & Self-Motivated: Takes full ownership of the content lifecycle, anticipates needs, and consistently builds trust through reliable execution.
  • Clear Communicator: Articulates content strategy and performance effectively to stakeholders across teams.
  • Focus on Details: Possesses an unwavering commitment to grammatical accuracy, brand voice adherence, and keyword inclusion.
  • Sound Judgment: Makes well-reasoned decisions regarding content prioritization and messaging based on strategic goals and data.

Benefits and Salary:
  • Salary for this position is competitive and dependent on education and experience
  • BASIS Ed offers a comprehensive benefits package, including but not limited to:
    • Employer paid medical and dental insurance
    • Vision insurance
    • PTO
    • Ability to add dependents
    • 401k with partial match that grows over time
    • Employee Assistance Program
    • Childcare Savings Opportunity (KinderCare tuition discount)

Notice of Non-Discrimination: In accordance with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, the Age Discrimination Act of 1975, Title II of the Americans with Disabilities Act of 1990, the Boy Scouts of America Equal Access Act and applicable state law, BASIS* does not discriminate on the basis of actual or perceived race, color, religion, national origin, sex, age, disability, gender identity or expression, or any other classification protected by law in any of its business activities, including its educational programs and activities which comply fully with the requirements of state and federal law and Title IX. The following person has been designated to handle inquiries regarding BASIS� non-discrimination policies: Beverly Traver, Compliance and Equity Investigator, BASIS Educational Group, LLC., 7975 N. Hayden Rd, Scottsdale, AZ 85258, (480) 289-2088.
*As used in this policy, the term "BASIS" refers to: BASIS Educational Group, LLC, BASIS Charter Schools, Inc., BTX Schools, Inc., BDC, A Public School, Inc., BBR Schools, Inc., and all affiliated entities.

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