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Marketing Technology Analyst Jobs (NOW HIRING)

Ensure data flows correctly between marketing platforms, CRM, and analytics systems -- working with ... Own the marketing technology budget, manage vendor contracts and renewals, and negotiate to ...

Ensure data flows correctly between marketing platforms, CRM, and analytics systems - working with ... Own the marketing technology budget, manage vendor contracts and renewals, and negotiate to ...

Partner closely with Growth Marketing, Product, Engineering, Data Science, and Analytics teams to translate business needs into scalable technical solutions. * Evaluate new marketing technologies ...

Partner closely with Growth Marketing, Product, Engineering, Data Science, and Analytics teams to translate business needs into scalable technical solutions. * Evaluate new marketing technologies ...

Director, Marketing Technology

Washington, DC · On-site

$85.12 - $140.50/hr

Analytics tools (e.g., Google Analytics, BI platforms) * Other ABA applications such as LMS ... Drive the vision, roadmap, and governance of the marketing technology stack to bring together ...

New

Ensure data flows correctly between marketing platforms, CRM, and analytics systems - working with ... Own the marketing technology budget, manage vendor contracts and renewals, and negotiate to ...

The Revenue Operations team supports both the Marketing and Sales functions, covering technology, process, analytics and enablement. This position will require the applicant to work across multiple ...

The Enterprise Marketing Technologies & Analytics Manager is responsible for leading the strategy, implementation, and optimization of marketing platforms that power digital engagement, automation ...

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Marketing Technology Analyst information

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How much do marketing technology analyst jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for marketing technology analyst in the United States is $37.30, according to ZipRecruiter salary data. Most workers in this role earn between $27.88 and $43.99 per hour, depending on experience, location, and employer.

What is the difference between Marketing Technology Analyst vs Digital Marketing Analyst?

AspectMarketing Technology AnalystDigital Marketing Analyst
Required SkillsMarketing platforms, data analysis, technical toolsDigital campaigns, SEO, social media
Work EnvironmentTech-focused, data-driven teamsMarketing teams, client-facing roles
Common CertificationsGoogle Analytics, HubSpot, CRM certificationsGoogle Ads, SEO certifications

While both roles involve marketing data, the Marketing Technology Analyst focuses on managing marketing tools and platforms, whereas the Digital Marketing Analyst emphasizes campaign performance and digital strategy. Understanding these differences helps employers and candidates align skills with job expectations.

Do marketing technology analysts make a lot of money?

Marketing technology analysts typically earn a competitive salary that varies by experience, location, and industry. Entry-level positions may start around $50,000 annually, while experienced analysts can earn over $100,000, especially with skills in data analysis, marketing automation tools, and analytics platforms. Certifications and advanced technical skills can also influence earning potential.

What is a marketing technology analyst?

A Marketing Technology Analyst is a professional who bridges the gap between marketing and technology within an organization. They evaluate, implement, and optimize marketing technologies such as CRM systems, marketing automation platforms, and analytics tools to enhance marketing effectiveness. Their role involves analyzing marketing data, identifying trends, and providing actionable insights to improve campaign performance. They also collaborate with marketing, IT, and other departments to ensure that technology solutions align with business goals.

What are some common challenges faced by marketing technology analysts when integrating new tools into existing systems?

Marketing Technology Analysts often encounter challenges such as ensuring compatibility between new and legacy systems, managing data migration, and aligning cross-functional teams on new processes. It's important to thoroughly assess current infrastructure and anticipate potential data silos or workflow disruptions. Analysts typically collaborate closely with IT, marketing, and vendor partners to facilitate smooth implementation and maximize the value of new marketing technologies.
More about Marketing Technology Analyst jobs
What cities are hiring for Marketing Technology Analyst jobs? Cities with the most Marketing Technology Analyst job openings:
What states have the most Marketing Technology Analyst jobs? States with the most job openings for Marketing Technology Analyst jobs include:
What job categories do people searching Marketing Technology Analyst jobs look for? The top searched job categories for Marketing Technology Analyst jobs are:
Infographic showing various Marketing Technology Analyst job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 18% Part Time, and 4% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $77,589 per year, or $37.3 per hour.

Marketing Technology Coordinator

Holland & Knight

Dallas, TX • On-site

$80K - $120K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 16 days ago


Holland & Knight rating

8.3

Company rating: 8.3 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

17th of 34 rated law firms


Job description

We are a Firm where people truly believe in what they do and strive to achieve the highest standards of performance and success.

This position may be based in our global operations center in Tampa, FL, or in Dallas.

General Description:
We are seeking a Marketing Technology Coordinator to join our team. The Marketing Technology Coordinator is a key member of the Marketing Technology Operations Team, supporting the implementation, optimization, and ongoing success of the firm's marketing technology platforms. This role serves as a subject matter expert in Litera Foundation, QorusDocs, and InterAction, partnering closely with the Business Development & Marketing team to support firmwide initiatives.

The Coordinator leads efforts to capture, maintain, and improve client and matter experience data in collaboration with Practice Development professionals. Working across marketing teams, this role analyzes platform data, produces actionable reports, and helps establish best practices to maximize the value of the firm's marketing data and technology investments.

Key Responsibilities and Essential Job Functions:

  • Leverage firm technology such as Litera Foundation (experience management), InterAction (contact relationship management), and QorusDocs (proposal generation) to document and track marketing activity.
  • Participate in project teams to recommend, develop and implement enhancements to the marketing technology stack and related systems.
  • Assist with testing of new releases and enhancements to drive adoption of the system. Serves as point of contact with technical resources to ensure daily functioning of certain systems.
  • Day-to-day administration of the Firm's experience management platform, including the management of data quality. Collaborate with Practice Development teams to ensure matter experience is captured and accurately categorized in the system.
  • Develop, support, and maintain content to assist Practice Development teams, including RFP and pitch templates, graphical slides and other collateral, league table and Chambers templates, and other Foundation output assets.
  • Collaborate with key stakeholders to gather and translate their needs into actionable solutions that leverage technology and strengthen the firm's data strategy.
  • Support power users by researching, analyzing, and preparing reports on client, matter, relationships, and firm experience and expertise to support the firm's business development and strategic initiatives.
  • Establish standard metrics reporting and analyze trends to measure effectiveness of various marketing and business development activities.
  • Expected to maintain a regular and predictable work schedule and full attention to and engagement in work activities on behalf of the firm during business hours unless otherwise approved or required by applicable law.
  • Special projects and duties as assigned.

Required Skills:

  • Strong working knowledge of and familiarity with legal clients and markets. Prior law firm or professional services firm experience is preferred.
  • Proficient in legal technology such as experience or expertise systems, workflow systems, project management, and practice management tools. Experience documenting and communicating processes and workflows.
  • Exceptional proficiency working with Microsoft Office Suite, or Microsoft 365 especially PowerPoint and Word styles and Microsoft VisualBasic for Office. Experience with PowerBI is a plus.
  • Ability to develop effective and collaborative relationships with various teams, lawyers, firm administrative departments, and vendors.
  • Champion for change management, process improvement, user adoption, and the constant evolution of complex data strategies and needs.
  • Demonstrated ability to manage multiple complex assignments with competing deadlines and priorities under minimal direct supervision. Experience managing projects from inception through planning, execution, and delivery phases.

Required Qualifications & Education:

  • Bachelor's degree in relevant field
  • 3-5 years of experience

Physical Requirements:

  • Ability to sit or stand for extended periods of time.
  • Moderate or advanced keyboard usage.

This position may be filled in District of Columbia. The base salary range for this position is $80,000/yr - $120,000/yr. This range may not be applicable to other locations. An individual's actual compensation will depend on the individual's qualifications and experience. In addition to the base compensation, Holland & Knight provides bonus opportunities and an exceptional benefits package.

Benefits: Our goal is to promote a work environment in which individuals have access to the resources they need to be their best both professionally and personally, which includes resources that encourage individuals to focus on their health and well-being.

Below are the benefits we offer: comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners; life and AD&D insurance; short and long term disability insurance; tax-advantaged accounts for health care expenses, including FSAs and HSAs; FSAs for dependent care; health advocacy services; behavioral health and counseling resources for all family members; 401(k); profit sharing; backup dependent care; senior care planning support; resources for individuals with development disabilities and their caregivers; and paid holidays and other paid time off, including paid leave for new parents.

Holland & Knight is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth or related conditions, transgender status, and sexual orientation), national origin, age, disability, genetic information, veteran status or any other factor prohibited by law.

Applicants who are interested in applying for a position and require an accommodation during the process should contact ApplicantAccommodations@hklaw.com.

Personal Information collected from applicants will be used for the purpose of processing the application throughout any recruitment or employment process, as well as inclusion in a personnel file. Categories of data collected may include name, address, phone numbers, email, Social Security Number, and signature. Holland & Knight may collect further information if you consent to a background check. This includes criminal background, employment, and certifications. Please visit Legal Information Portal for Holland & Knight LLP's privacy policies.


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