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Marketing Technology Analyst Jobs in Indiana (NOW HIRING)

We're looking for an experienced Digital Marketing Manager who thrives at the intersection of marketing, technology, eComW merce, and analytics. In this highly visible role, you'll lead the evolution ...

We're looking for an experienced Digital Marketing Manager who thrives at the intersection of marketing, technology, eComW merce, and analytics. In this highly visible role, you'll lead the evolution ...

Experience working with marketing technology platforms, including website/CMS platforms, consumer-facing CRM systems, marketing automation tools, analytics/reporting platforms, customer data ...

This role is ideal for a developing digital marketer who enjoys working with data, analytics, search marketing, and technology. The Analyst will assist with improving search visibility, generating ...

Marketing Coordinator

Fort Wayne, IN · On-site

$39K - $53K/yr

... technology platforms to ensure accuracy, quality, and on-time delivery. · Coordinate campaign ... Analyze Results and Recommend Strategy · Assist in analyzing historical marketing results to ...

Marketing consultant

Bloomington, IN · On-site

$3.0K - $4.0K/mo

Finally, a great digital marketing consultant should be well-versed in a variety of digital marketing technologies and possess strong analytical, problem-solving, and organizing abilities. Are you ...

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Marketing Technology Analyst information

What is a marketing technology analyst?

A Marketing Technology Analyst is a professional who bridges the gap between marketing and technology within an organization. They evaluate, implement, and optimize marketing technologies such as CRM systems, marketing automation platforms, and analytics tools to enhance marketing effectiveness. Their role involves analyzing marketing data, identifying trends, and providing actionable insights to improve campaign performance. They also collaborate with marketing, IT, and other departments to ensure that technology solutions align with business goals.

What are some common challenges faced by marketing technology analysts when integrating new tools into existing systems?

Marketing Technology Analysts often encounter challenges such as ensuring compatibility between new and legacy systems, managing data migration, and aligning cross-functional teams on new processes. It's important to thoroughly assess current infrastructure and anticipate potential data silos or workflow disruptions. Analysts typically collaborate closely with IT, marketing, and vendor partners to facilitate smooth implementation and maximize the value of new marketing technologies.

What is the difference between Marketing Technology Analyst vs Digital Marketing Analyst?

AspectMarketing Technology AnalystDigital Marketing Analyst
Required SkillsMarketing platforms, data analysis, technical toolsDigital campaigns, SEO, social media
Work EnvironmentTech-focused, data-driven teamsMarketing teams, client-facing roles
Common CertificationsGoogle Analytics, HubSpot, CRM certificationsGoogle Ads, SEO certifications

While both roles involve marketing data, the Marketing Technology Analyst focuses on managing marketing tools and platforms, whereas the Digital Marketing Analyst emphasizes campaign performance and digital strategy. Understanding these differences helps employers and candidates align skills with job expectations.

Do marketing technology analysts make a lot of money?

Marketing technology analysts typically earn a competitive salary that varies based on experience, location, and industry. According to industry reports, the median annual salary ranges from $60,000 to $100,000, with higher earnings possible for those with advanced skills in marketing automation tools, data analysis, and certifications. Salary growth is often linked to expertise in marketing platforms and technical proficiency.

What are popular job titles related to Marketing Technology Analyst jobs in Indiana?

For Marketing Technology Analyst jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Marketing Technology Analyst jobs in Indiana look for?

The top searched job categories for Marketing Technology Analyst jobs in Indiana are:

What cities in Indiana are hiring for Marketing Technology Analyst jobs?

Cities in Indiana with the most Marketing Technology Analyst job openings:

Digital Marketing Technology Manager

Masco Corporation

Indianapolis, IN • On-site

Full-time

Retirement

Posted 11 days ago


Masco rating

7.7

Company rating: 7.7 out of 10

Based on 15 frontline employees who took The Breakroom Quiz


Job description

At Delta Faucet, we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence.
Your Role at Delta Faucet
Delta Faucet is seeking a Functional Manager in Digital Marketing Technology for our Channel & Experience function housed within Information Technology with a proven track record of leading engagements to build, deliver, and support digital marketing and content platforms. You will direct the functional activities, analysis, and re-design of functional requirements in the identified solutions space, while aligning to the overall Information Technology (IT) strategy.
This role will focus on the following digital marketing functions and supporting technologies in the B2C space: marketing and data automation, web content management, search and analytics, social media management, merchandising tools, and analytics - all channels and agentic experiences. As a functional consultant you will strive to become a trusted advisor for your stakeholders, solving complex challenges while supporting functional goals and processes, while maturing the enterprise digital marketing strategy. In addition, you will work with other IT teams to achieve desired outcomes. Finally, you will govern platforms and services for your respective Delta partners including brand and channel marketing.
Responsibilities:
Business Partner Engagement
  • Develop strong partnering relationships within the Company's Brands and Channels, providing consultancy on business process and solutions
  • Support strategic priorities and goals as well as contribute to the development of roadmaps in support of team goals
  • Assist in crafting Business Cases to identify projects to add to the IT Portfolio
  • Collaborate closely with cross-functional teams (digital experience, product, business intelligence, creative) for alignment
  • Lead digital marketing strategy planning activities across a diverse group of stakeholders

Solutions Design & Delivery
  • Maintain an understanding of broad trends in the technology landscape and apply them to our goals
  • Participate in overall business solutions designs including reengineering business processes, organization, and application architecture
  • Ensure that the projects aligned to the strategic roadmap for this business area are delivered with quality, timeliness, and cost-effectiveness
  • Act as Project Coordinator for smaller Information Technology projects while ensuring your project portfolio is successfully executed, in regard to scope, budget, and timeliness of solution delivery
  • Contribute to the development and maintenance of the enterprise digital marketing technology plan

Solutions Support
  • Help manage support resources (internal and external) for a timely resolution of support issues
  • Drive critical incidents in area of responsibility to completion
  • Assist with the resolution of complex problems that cannot be resolved by business SMEs
  • Partner with Solution Sustainment to seek opportunities to improve enterprise data management needs are being met
  • Accountable for the day-to-day operations of the digital marketing platforms supported by IT standard operating and support processes
  • Accountable for performance and uptime of the solution as measured by department KPIs

Qualifications:
  • Bachelor's degree and 5+ years' experience in crafting, delivering, and developing technical solutions to support business process and organization change.
  • Demonstrable experience in developing professional business relationships and cultivating these relationships to drive value centric initiatives.
  • Experience supporting and solutioning in digital marketing channels including email, social, web and mobile.
  • Experience with Salesforce Marketing Cloud including the governance and technical administration of the platform or similar.
  • Experience with content management platforms including PIM & DAM solutions.
  • Experience with search technologies and SEO, SEM, SOM & AEO
  • Demonstrated ability to leverage generative AI across varying toolsets to increase efficiencies while maintaining brand, privacy and governance standards.
  • Creative and critical thinking, problem solving, business case development and achievement.
  • Experience working with external partners, including agencies and contractors.
  • Shown ability to implement new standards and processes.
  • Excellent written and verbal communication skills with the ability to understand technical information and translate that information to users.
  • Executes responsibilities with limited oversight required.

Diversity & Inclusion:
At Delta Faucet Company, we view diversity as a mosaic of thoughts and perspectives that come from people's varied cultural backgrounds, experiences, education, career paths and other influences that make each of us unique. For us, inclusion means welcoming differing opinions, collaborating, allowing people to come to work as who they are and recognizing everyone's contributions. We know that in a diverse, inclusive company, ideas flow freely, all voices are heard and all perspectives are valued. Delta Faucet Company continuously strives to be this kind of organization. Diversity and Inclusion (D&I) supports our inherent values, makes us more relevant to customers and consumers and inspires innovation. It is not a goal or a program; it is a vital ingredient in our formula for success and a key to our future growth.
Why Join Us?
At Delta Faucet Company, our people are our greatest assets. We value different perspectives and fostering an inclusive environment. You'll have the opportunity to shape the future of our brand, working alongside passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization.
Here are some of the benefits we offer for your personal and professional growth:
  • Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
  • Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
  • Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
  • Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.

Company: Delta Faucet Company
Full time
Hiring Range: $103,700.00 - $163,020.00 USD
Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.
Delta Faucet Company (the "Company") is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
Delta Faucet Company is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.
E-Verify Participation Poster: English & Spanish
E-verify Right to Work Poster: English, Spanish

What Masco employees say

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About Masco

Sourced by ZipRecruiter

Our founder, Alex Manoogian, arrived in the United States in 1920 with $50 in his pocket and a relentless drive to make a better life for himself and his family. Decades later, that drive continues to permeate every aspect of our business. We believe in better living possibilities—for our homes, our environment and our community. Across our businesses and geographies, we seek out these possibilities to grow ourselves, enhance our consumers’ lives, create long-term value for our shareholders and improve the world around us. As a family of companies, we share a strong ethical culture and continuous improvement mindset driven by people and backed by an operating system designed to leverage our scale.

Industry

Building materials and garden equipment dealers

Company size

10,000+ Employees

Headquarters location

Livonia, MI, US

Year founded

1929

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