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Marketing Analytics Lead Jobs (NOW HIRING)

U.S. LawShield

Marketing Analytics Lead

Houston, TX · On-site

$110 - $170/hr

Marketing Analytics Lead U.S. LawShield Houston, Texas, United States About this position About U.S. LawShield At U.S. LawShield our focus is on encouraging people to take proactive measures to ...

Flagstar Bank

Marketing Analytics Lead

$90K - $144K/yr

Position Title Marketing Analytics Lead Location Nationwide, MI 48098 Job Summary Flagstar's Client Insights & Analytics Team leverages cutting-edge analytics and modern data platforms to unlock ...

Flagstar Bank

Marketing Analytics Lead

$90K - $144K/yr

Position Title Marketing Analytics Lead Location Nationwide, MI 48098 Job Summary Flagstar's Client Insights & Analytics Team leverages cutting-edge analytics and modern data platforms to unlock ...

Nourish

Marketing Analytics Lead

Manhattan, NY · On-site

As the Marketing Analytics Lead, you will own the marketing analytics workflow, develop measurement and attribution strategies, and deliver insights that drive growth and efficiency for the company.

Jobless

$120 - $170/hr

US LawShield is hiring our first dedicated Marketing Analytics Lead to help build and shape how we measure, understand, and optimize marketing performance. This role sits at the intersection of ...

New

US LawShield

Marketing Analytics Lead

Houston, TX · On-site

US LawShield is hiring our first dedicated Marketing Analytics Lead to help build and shape how we measure, understand, and optimize marketing performance. This role sits at the intersection of ...

Jobless

Marketing Analytics Lead

Houston, TX · On-site

$120 - $170/hr

US LawShield is hiring our first dedicated Marketing Analytics Lead to help build and shape how we measure, understand, and optimize marketing performance. This role sits at the intersection of ...

New

Menlo Ventures

Marketing Analytics Lead

Manhattan, NY · On-site

$100 - $130/hr

Partner closely with marketing stakeholders to proactively identify and lead analyses that answer key strategic questions, uncover growth and efficiency levers, and inform channel strategy. * Drive ...

Nourish

Marketing Analytics Lead

New York, NY · On-site

As our Marketing Analytics Lead, you'll drive the strategy for marketing attribution, performance measurement, and channel optimization. You'll collaborate with the Marketing team to design and ...

Nourish

Marketing Analytics Lead

New York, NY · On-site

As our Marketing Analytics Lead, you'll drive the strategy for marketing attribution, performance measurement, and channel optimization. You'll collaborate with the Marketing team to design and ...

Nourish

Marketing Analytics Lead

New York, NY

As our Marketing Analytics Lead, you'll drive the strategy for marketing attribution, performance measurement, and channel optimization. You'll collaborate with the Marketing team to design and ...

Faire

Marketing Analytics Lead

New York, NY · On-site

$157K - $216K/yr

About this role Marketing Analytics spans the full early retailer journey at Faire - from paid ... We have two lead roles open on the team: one focused on top-of-funnel acquisition and paid ...

Globe Telecom, Inc.

Marketing Analytics Lead

Globe, AZ · On-site

Lead data analytics and strategic initiatives, developing and managing analytical models and tools to interpret market data, track KPIs for marketing activities, Collaborate with brand strategy teams ...

Manychat

Marketing Analytics Lead

Austin, TX · On-site

And you don't see marketing analytics in isolation: you keep it tied to the bigger picture of the ... craft to lead it credibly. * Shape the measurement and experimentation framework. Help set the ...

Manychat, Inc

Marketing Analytics Lead

Austin, TX · On-site

$180 - $240/hr

And you don't see marketing analytics in isolation: you keep it tied to the bigger picture of the ... craft to lead it credibly. * Shape the measurement and experimentation framework. Help set the ...

Manychat

Marketing Analytics Lead

Austin, TX · On-site

And you don't see marketing analytics in isolation: you keep it tied to the bigger picture of the ... craft to lead it credibly. * Shape the measurement and experimentation framework. Help set the ...

Manychat

Marketing Analytics Lead

Austin, TX · On-site

$150 - $210/hr

And you don't see marketing analytics in isolation: you keep it tied to the bigger picture of the ... craft to lead it credibly. * Shape the measurement and experimentation framework. Help set the ...

ONE

Marketing Analytics Lead

$200K - $230K/yr

Own full-funnel marketing analytics from paid media through lifecycle journeys partnering directly with Analytics/ML, Growth and Product Marketing leadership. * Lead and scale a small, AI-augmented ...

Range

Marketing Analytics Lead

Manhattan, NY · On-site

$169.54 - $210/hr

About the role The Marketing Analytics role will play a pivotal role in driving growth strategy. Responsible for supporting marketing strategies and execution across paid and organic channels, while ...

Range

Marketing Analytics Lead

New York, NY · On-site

$169K - $210K/yr

About the role The Marketing Analytics role will play a pivotal role in driving growth strategy. Responsible for supporting marketing strategies and execution across paid and organic channels, while ...

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Marketing Analytics Lead information

See salary details

$31.5K

$94.7K

$175.5K

How much do marketing analytics lead jobs pay per year?

As of Aug 25, 2026, the average yearly pay for marketing analytics lead in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What does a marketing analytics lead do?

A Marketing Analytics Lead is responsible for analyzing marketing data to help organizations make informed decisions about their marketing strategies. They design and implement data-driven approaches to measure campaign effectiveness, identify market trends, and provide actionable insights to improve marketing ROI. Their work often includes managing analytics tools, collaborating with marketing teams, and presenting findings to stakeholders. Ultimately, they play a key role in optimizing marketing performance and supporting business growth.

What skills and qualifications are needed to thrive as a marketing analytics lead?

To thrive as a Marketing Analytics Lead, you need expertise in marketing strategy, data analysis, and statistical modeling, often supported by a degree in marketing, statistics, or a related field. Familiarity with analytics platforms like Google Analytics, Tableau, SQL, and certifications in data analytics or digital marketing are highly valued. Strong communication, leadership, and problem-solving skills help translate complex data insights into actionable strategies for cross-functional teams. These capabilities are crucial for driving informed decision-making, optimizing marketing performance, and achieving business goals.

How does a marketing analytics lead typically collaborate with other departments to drive data-informed decisions?

A Marketing Analytics Lead frequently works cross-functionally with teams such as marketing, product, sales, and IT. They translate complex data insights into actionable recommendations and often facilitate workshops or presentations to ensure stakeholders understand key findings. This role involves regular meetings to align analytics projects with business goals and to ensure that data-driven strategies are effectively implemented. Strong communication and collaboration skills are essential, as the Lead acts as a bridge between technical analysts and non-technical decision-makers.

What is the difference between Marketing Analytics Lead vs Marketing Data Analyst?

AspectMarketing Analytics LeadMarketing Data Analyst
Required CredentialsBachelor's degree in Marketing, Data Science, or related field; often advanced certifications in analytics or marketing toolsBachelor's degree in Marketing, Data Analytics, or related field; certifications in analytics tools are common
Work EnvironmentLeads analytics projects, manages teams, collaborates with marketing and sales departmentsAnalyzes marketing data, prepares reports, supports decision-making
Employer & Industry UsageUsed in marketing departments across various industries, often in mid to large companiesCommon in marketing teams for data analysis roles in similar industries

The Marketing Analytics Lead typically oversees analytics projects, manages teams, and develops strategic insights, while the Marketing Data Analyst focuses on analyzing data and generating reports to support marketing decisions. Both roles require strong analytical skills and familiarity with marketing tools, but the Lead has more leadership responsibilities.

More about Marketing Analytics Lead jobs

What states have the most Marketing Analytics Lead jobs?

States with the most job openings for Marketing Analytics Lead jobs include:

What job categories do people searching Marketing Analytics Lead jobs look for?

The top searched job categories for Marketing Analytics Lead jobs are:

Marketing Analytics Lead jobs near you
Infographic showing various Marketing Analytics Lead job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 9% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Marketing Analytics Lead

Houston, TX • On-site

U.S. LawShield
Legal Services • 201 - 500 employees
Learn more about U.S. LawShieldexternal

$110 - $170/hr

Other

Posted 4 days ago

Job description

Marketing Analytics Lead

U.S. LawShield Houston, Texas, United States

About this position

About U.S. LawShield

At U.S. LawShield our focus is on encouraging people to take proactive measures to improve their safety and self-defense abilities—and to serve those who do. We strive to create better-protected communities of responsible self-defenders who have the peace of mind to live their lives confidently. Our company was established in 2009. After initially launching in Texas as Texas LawShield®, the demand for services developed well beyond state lines. Our coverage began to expand across the United States, which is when we became U.S. LawShield. Today, we provide coverage in 46 states and have proudly served more than 2 million people in their self-defense journey.

US LawShield is hiring our first dedicated Marketing Analytics Lead to help build and shape how we measure, understand, and optimize marketing performance. This role sits at the intersection of Marketing and Business Intelligence, serving as the primary analytics partner to Marketing leadership while building scalable reporting, attribution, and measurement capabilities.

What You’ll Own
  • Build executive-level marketing dashboards and reporting in Power BI
  • Define KPIs and measurement frameworks across the marketing funnel
  • Analyze acquisition, conversion, CAC, LTV, retention, and marketing ROI
  • Develop multi-channel marketing attribution and performance measurement
  • Build lead lifecycle and CRM-driven reporting from lead through membership
  • Analyze digital, email, affiliate, referral, event, partnership, and other marketing channels
  • Identify growth opportunities through funnel, segmentation, and customer behavior analysis
  • Translate complex data into clear recommendations that influence marketing strategy and investment
What We’re Looking For
  • 5+ years in marketing analytics, BI, or data analytics
  • Advanced SQL skills
  • Strong Power BI, Tableau, Looker Studio, or similar BI experience
  • Hands-on experience with marketing attribution, lead lifecycle analysis, and CRM reporting
  • Experience building KPI frameworks and analytics capabilities - not just maintaining existing reports
  • Strong understanding of multi-channel marketing measurement
  • Excellent communication and data storytelling skills
  • Ability to work independently and turn ambiguous business questions into actionable insights

You’ll work across technologies and data sources including Power BI, Salesforce, SQL, Google Analytics 4, Google Ads, Meta Ads, marketing automation platforms, and enterprise reporting systems.

Experience with subscription or membership businesses, insurance, legal services, or other regulated industries is a plus.

Why This Role?

This isn’t a traditional reporting role. You’ll be the first dedicated marketing analytics hire at US LawShield, with the opportunity to help establish the frameworks, dashboards, attribution models, and analytical capabilities that Marketing uses to make decisions.

If you enjoy building analytics capabilities from the ground up and want your work to directly influence growth strategy and marketing investment, we’d like to hear from you.

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