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Marketing Analytics Lead Jobs (NOW HIRING)

Flagstar Bank

Marketing Analytics Lead

$90K - $144K/yr

Position Title Marketing Analytics Lead Location Nationwide, MI 48098 Job Summary Flagstar's Client Insights & Analytics Team leverages cutting-edge analytics and modern data platforms to unlock ...

Nourish

Marketing Analytics Lead

Manhattan, NY · On-site

As the Marketing Analytics Lead, you will own the marketing analytics workflow, develop measurement and attribution strategies, and deliver insights that drive growth and efficiency for the company.

Nourish

Marketing Analytics Lead

New York, NY

As our Marketing Analytics Lead, you'll be responsible for measurement, attribution, and improving marketing performance. You'll be instrumental in the execution of Nourish's growth roadmap ...

Nourish

Marketing Analytics Lead

New York, NY · On-site

As our Marketing Analytics Lead, you'll be responsible for measurement, attribution, and improving marketing performance. You'll be instrumental in the execution of Nourish's growth roadmap ...

Nourish

Marketing Analytics Lead

New York, NY

As our Marketing Analytics Lead, you'll be responsible for measurement, attribution, and improving marketing performance. You'll be instrumental in the execution of Nourish's growth roadmap ...

Marathon Health

Marketing Analytics Lead

$90K - $120K/yr

Learn more at marathon.health ABOUT THE JOB The Marketing Analytics Lead is the analytical engine behind Marathon Health's member engagement strategy, responsible for building the attribution models ...

360training

Digital Marketing Analytics Lead

AZ, FL, GA, LA, NJ, PA, TN, TX, UT, ID, MI, MO and WI Digital Marketing Analytics Lead We are seeking a Digital Marketing Analytics Lead to play a critical role in driving insight, strategy, and ...

OpenAI

Marketing Analytics Lead

San Francisco, CA · On-site

$187K - $260K/yr

About the Role You will be the analytics lead that defines a data-driven marketing development and measurement culture at OpenAI. This is critical as we hope to reach millions of users and businesses ...

360training

Digital Marketing Analytics Lead

AZ, FL, GA, LA, NJ, PA, TN, TX, UT, ID, MI, MO and WI Digital Marketing Analytics Lead We are seeking a Digital Marketing Analytics Lead to play a critical role in driving insight, strategy, and ...

ZS

Senior Marketing Analytics Lead

Chicago, IL · On-site

$140K - $149K/yr

Senior Marketing Analytics Lead We are seeking a strategic and commercially minded Senior Analytics Lead to drive insight generation and performance optimization across global marketing and ...

Carmax

Manager, Marketing Analytics

Richmond, VA

Lead portfolio level analyses to ensure we have an optimized marketing mix. Drive consistency in our measurement systems and leads efforts to continuously improve their accuracy, scope and ...

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All JobsMarketing Analytics Lead Jobs

Marketing Analytics Lead information

See salary details

$31.5K

$94.7K

$175.5K

How much do marketing analytics lead jobs pay per year?

As of Jun 14, 2026, the average yearly pay for marketing analytics lead in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

How does a Marketing Analytics Lead typically collaborate with other departments to drive data-informed decisions?

A Marketing Analytics Lead frequently works cross-functionally with teams such as marketing, product, sales, and IT. They translate complex data insights into actionable recommendations and often facilitate workshops or presentations to ensure stakeholders understand key findings. This role involves regular meetings to align analytics projects with business goals and to ensure that data-driven strategies are effectively implemented. Strong communication and collaboration skills are essential, as the Lead acts as a bridge between technical analysts and non-technical decision-makers.

What does a Marketing Analytics Lead do?

A Marketing Analytics Lead is responsible for analyzing marketing data to help organizations make informed decisions about their marketing strategies. They design and implement data-driven approaches to measure campaign effectiveness, identify market trends, and provide actionable insights to improve marketing ROI. Their work often includes managing analytics tools, collaborating with marketing teams, and presenting findings to stakeholders. Ultimately, they play a key role in optimizing marketing performance and supporting business growth.

What is the difference between Marketing Analytics Lead vs Marketing Data Analyst?

AspectMarketing Analytics LeadMarketing Data Analyst
Required CredentialsBachelor's degree in Marketing, Data Science, or related field; often advanced certifications in analytics or marketing toolsBachelor's degree in Marketing, Data Analytics, or related field; certifications in analytics tools are common
Work EnvironmentLeads analytics projects, manages teams, collaborates with marketing and sales departmentsAnalyzes marketing data, prepares reports, supports decision-making
Employer & Industry UsageUsed in marketing departments across various industries, often in mid to large companiesCommon in marketing teams for data analysis roles in similar industries

The Marketing Analytics Lead typically oversees analytics projects, manages teams, and develops strategic insights, while the Marketing Data Analyst focuses on analyzing data and generating reports to support marketing decisions. Both roles require strong analytical skills and familiarity with marketing tools, but the Lead has more leadership responsibilities.

What are the key skills and qualifications needed to thrive as a Marketing Analytics Lead, and why are they important?

To thrive as a Marketing Analytics Lead, you need expertise in marketing strategy, data analysis, and statistical modeling, often supported by a degree in marketing, statistics, or a related field. Familiarity with analytics platforms like Google Analytics, Tableau, SQL, and certifications in data analytics or digital marketing are highly valued. Strong communication, leadership, and problem-solving skills help translate complex data insights into actionable strategies for cross-functional teams. These capabilities are crucial for driving informed decision-making, optimizing marketing performance, and achieving business goals.
More about Marketing Analytics Lead jobs
What cities are hiring for Marketing Analytics Lead jobs? Cities with the most Marketing Analytics Lead job openings:
What states have the most Marketing Analytics Lead jobs? States with the most job openings for Marketing Analytics Lead jobs include:
What job categories do people searching Marketing Analytics Lead jobs look for? The top searched job categories for Marketing Analytics Lead jobs are:
Marketing Analytics Lead jobs near you
Infographic showing various Marketing Analytics Lead job openings in the United States as of June 2026, with employment types broken down into 98% Full Time, 1% Part Time, and 1% Temporary. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Marketing Analytics Lead

Flagstar Bank

Remote

$90K - $144K/yr

Full-time

Medical, Dental, Vision, Life

Posted 11 days ago

Job description

Position Title
Marketing Analytics Lead
Location
Nationwide, MI 48098
Job Summary
Flagstar's Client Insights & Analytics Team leverages cutting-edge analytics and modern data platforms to unlock actionable insights to make smarter decisions that balance business outcomes with customer needs. We're seeking a strategic, hands-on Marketing Analytics Lead to join our Client Insights & Analytics Team at Flagstar. In this role, you'll independently drive analysis, reporting, and data visualization that power smarter marketing decisions. You'll partner with cross-functional teams to uncover insights, guide performance optimization, and help shape marketing strategy.
Job Responsibilities:
JOB RESPONSIBILITIES
  • Develop and deliver high-impact analyses, dashboards, and reports to track marketing performance, campaign ROI, funnel metrics, and customer behavior.
  • Build intuitive, self-serve visualizations using tools like Power BI to support marketers in tracking their KPIs.
  • Develop and maintain scalable data models, ensuring data integrity and accuracy in reporting.
  • Serve as a trusted analytics advisor to marketing leaders and channel owners, providing data-driven recommendations to optimize campaigns and programs.
  • Contribute to the development of measurement frameworks, attribution models, and marketing mix optimization.
  • Lead/participate in cross-functional collaboration with data engineering, digital, and product teams to ensure analytics solutions are scalable and aligned with business needs.

ADDITIONAL ACCOUNTABILITIES
  • Performs special projects, and additional duties and responsibilities as required.
  • Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings. Accountable to maintain compliance with applicable federal, state and local laws and regulations.

JOB REQUIREMENTS
Required Qualifications:
  • Education level required: Undergraduate Degree (4 years or equivalent).
  • Minimum experience required: 7+ Years of hands-on experience in marketing analytics, data visualization, or related roles.
  • Hands on experience in modern data architecture and data modeling.
  • Experience with cloud data platforms (Snowflake, AWS, Azure, or GCP) and data transformation tools.
  • Strong programming experience in SQL, Python or R.
  • Proven experience with one of the BI tools (Power BI, Tableau, QlikView, etc.).
  • Proven ability to lead cross-functional workstreams and manage projects independently.
  • Solid understanding of marketing funnels, digital metrics, and campaign performance measurement.
  • Experience with Adobe Analytics, Google Analytics, or other clickstream data collection tools.

Job Competencies:
  • Strong communication and presentation skills.
  • Excellent stakeholder management skills.
  • Advanced knowledge of data warehouse and data governance.
  • Advanced technical and analytical skills.
  • Strong strategical planning skills.
  • Physical demands (ADA): No unusual physical exertion is involved.

Flagstar is an Equal Opportunity Employer
We are committed to providing clear and accurate compensation information in accordance with applicable laws. Actual starting base pay will be determined based on location, experience, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, bonuses, commissions, or other awards as outlined in the offer of employment. Flagstar provides teammates access to a variety of benefits including medical, dental, vision, life, and disability insurance, as well as a comprehensive leave program. Please click the following link for detailed information: Benefits | Flagstar Bank
Pay Range
$90,900.00 - $144,430.00
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, and the San Francisco Fair Chance Ordinance, as appliable.

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