Marketing Analytics Lead
Manhattan, NY · On-site
As the Marketing Analytics Lead, you will own the marketing analytics workflow, develop measurement and attribution strategies, and deliver insights that drive growth and efficiency for the company.
Marketing Analytics Lead
Manhattan, NY · On-site
As the Marketing Analytics Lead, you will own the marketing analytics workflow, develop measurement and attribution strategies, and deliver insights that drive growth and efficiency for the company.
As our Marketing Analytics Lead, you'll be responsible for measurement, attribution, and improving marketing performance. You'll be instrumental in the execution of Nourish's growth roadmap ...
As our Marketing Analytics Lead, you'll be responsible for measurement, attribution, and improving marketing performance. You'll be instrumental in the execution of Nourish's growth roadmap ...
Marketing Analytics Lead
New York, NY · On-site
As our Marketing Analytics Lead, you'll be responsible for measurement, attribution, and improving marketing performance. You'll be instrumental in the execution of Nourish's growth roadmap ...
Marketing Analytics Lead
New York, NY · On-site
As our Marketing Analytics Lead, you'll be responsible for measurement, attribution, and improving marketing performance. You'll be instrumental in the execution of Nourish's growth roadmap ...
Marketing Analytics Lead
New York, NY · On-site
As our Marketing Analytics Lead, you'll be responsible for measurement, attribution, and improving marketing performance. You'll be instrumental in the execution of Nourish's growth roadmap ...
Quick apply
Marketing Analytics Lead
New York, NY · On-site
As our Marketing Analytics Lead, you'll be responsible for measurement, attribution, and improving marketing performance. You'll be instrumental in the execution of Nourish's growth roadmap ...
Marketing Analytics Lead
San Francisco, CA · On-site
$187K - $260K/yr
About the Role You will be the analytics lead that defines a data-driven marketing development and measurement culture at OpenAI. This is critical as we hope to reach millions of users and businesses ...
Marketing Analytics Lead
San Francisco, CA · On-site
$187K - $260K/yr
About the Role You will be the analytics lead that defines a data-driven marketing development and measurement culture at OpenAI. This is critical as we hope to reach millions of users and businesses ...
Marketing Analytics Lead
$90K - $120K/yr
Learn more at marathon.health ABOUT THE JOB The Marketing Analytics Lead is the analytical engine behind Marathon Health's member engagement strategy, responsible for building the attribution models ...
Marketing Analytics Lead
$90K - $120K/yr
Learn more at marathon.health ABOUT THE JOB The Marketing Analytics Lead is the analytical engine behind Marathon Health's member engagement strategy, responsible for building the attribution models ...
AZ, FL, GA, LA, NJ, PA, TN, TX, UT, ID, MI, MO and WI THERE IS NO VISA SPONSORSHIP FOR THIS ROLE Digital Marketing Analytics Lead We are seeking a Digital Marketing Analytics Lead to play a critical ...
AZ, FL, GA, LA, NJ, PA, TN, TX, UT, ID, MI, MO and WI THERE IS NO VISA SPONSORSHIP FOR THIS ROLE Digital Marketing Analytics Lead We are seeking a Digital Marketing Analytics Lead to play a critical ...
AZ, FL, GA, LA, NJ, PA, TN, TX, UT, ID, MI, MO and WI THERE IS NO VISA SPONSORSHIP FOR THIS ROLE Digital Marketing Analytics Lead We are seeking a Digital Marketing Analytics Lead to play a critical ...
AZ, FL, GA, LA, NJ, PA, TN, TX, UT, ID, MI, MO and WI THERE IS NO VISA SPONSORSHIP FOR THIS ROLE Digital Marketing Analytics Lead We are seeking a Digital Marketing Analytics Lead to play a critical ...
And you don't see marketing analytics in isolation: you keep it tied to the bigger picture of the ... craft to lead it credibly. * Shape the measurement and experimentation framework. Help set the ...
And you don't see marketing analytics in isolation: you keep it tied to the bigger picture of the ... craft to lead it credibly. * Shape the measurement and experimentation framework. Help set the ...
Marketing Analytics Lead
Austin, TX · On-site
And you don't see marketing analytics in isolation: you keep it tied to the bigger picture of the ... craft to lead it credibly. * Shape the measurement and experimentation framework. Help set the ...
Marketing Analytics Lead
Austin, TX · On-site
And you don't see marketing analytics in isolation: you keep it tied to the bigger picture of the ... craft to lead it credibly. * Shape the measurement and experimentation framework. Help set the ...
Digital Marketing & Analytics Lead
Minneapolis, MN · Hybrid
$84K - $110K/yr
The Digital Marketing & Analytics Lead oversees digital advertising, marketing automation, audience segmentation, analytics reporting, and campaign performance measurement. The position serves as the ...
Digital Marketing & Analytics Lead
Minneapolis, MN · Hybrid
$84K - $110K/yr
The Digital Marketing & Analytics Lead oversees digital advertising, marketing automation, audience segmentation, analytics reporting, and campaign performance measurement. The position serves as the ...
Marketing Analytics Lead
New York, NY · On-site
$169K - $210K/yr
About the role The Marketing Analytics role will play a pivotal role in driving growth strategy. Responsible for supporting marketing strategies and execution across paid and organic channels, while ...
Marketing Analytics Lead
New York, NY · On-site
$169K - $210K/yr
About the role The Marketing Analytics role will play a pivotal role in driving growth strategy. Responsible for supporting marketing strategies and execution across paid and organic channels, while ...
Senior Marketing Analytics Lead
Chicago, IL · On-site
$140K - $149K/yr
Senior Marketing Analytics Lead We are seeking a strategic and commercially minded Senior Analytics Lead to drive insight generation and performance optimization across global marketing and ...
Senior Marketing Analytics Lead
Chicago, IL · On-site
$140K - $149K/yr
Senior Marketing Analytics Lead We are seeking a strategic and commercially minded Senior Analytics Lead to drive insight generation and performance optimization across global marketing and ...
Overview We are seeking a forward-thinking and results-driven Director of Marketing Analytics to lead the strategy, design, and execution of our marketing measurement and analytics capabilities. This ...
Overview We are seeking a forward-thinking and results-driven Director of Marketing Analytics to lead the strategy, design, and execution of our marketing measurement and analytics capabilities. This ...
Riot Games is looking for a Growth Marketing Analytics Lead to join their Publishing team in Santa Monica, CA. This hybrid role involves establishing and optimizing marketing analytics for campaigns ...
Riot Games is looking for a Growth Marketing Analytics Lead to join their Publishing team in Santa Monica, CA. This hybrid role involves establishing and optimizing marketing analytics for campaigns ...
Manager, Marketing Analytics
Richmond, VA · On-site
$102K - $163K/yr
Lead portfolio level analyses to ensure we have an optimized marketing mix. Drive consistency in our measurement systems and leads efforts to continuously improve their accuracy, scope and ...
Manager, Marketing Analytics
Richmond, VA · On-site
$102K - $163K/yr
Lead portfolio level analyses to ensure we have an optimized marketing mix. Drive consistency in our measurement systems and leads efforts to continuously improve their accuracy, scope and ...
Manager, Marketing Analytics
Richmond, VA · On-site
Lead portfolio level analyses to ensure we have an optimized marketing mix. Drive consistency in our measurement systems and leads efforts to continuously improve their accuracy, scope and ...
Manager, Marketing Analytics
Richmond, VA · On-site
Lead portfolio level analyses to ensure we have an optimized marketing mix. Drive consistency in our measurement systems and leads efforts to continuously improve their accuracy, scope and ...
As a Business Analytics Lead within PNC's Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA; Cleveland, OH; Tyson's Corner, VA; or Washington, D.C. Job Summary: As a ...
As a Business Analytics Lead within PNC's Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA; Cleveland, OH; Tyson's Corner, VA; or Washington, D.C. Job Summary: As a ...
As a Business Analytics Lead within PNC's Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA; Cleveland, OH; Tyson's Corner, VA; or Washington, D.C. Job Summary: As a ...
As a Business Analytics Lead within PNC's Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA; Cleveland, OH; Tyson's Corner, VA; or Washington, D.C. Job Summary: As a ...
As a Business Analytics Lead within PNC's Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA; Cleveland, OH; Tyson's Corner, VA; or Washington, D.C. Job Summary: As a ...
As a Business Analytics Lead within PNC's Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA; Cleveland, OH; Tyson's Corner, VA; or Washington, D.C. Job Summary: As a ...
Marketing Analytics Lead information
See salary details
$31.5K - $44.6K
20% of jobs
$49.1K is the 25th percentile. Wages below this are outliers.
$44.6K - $57.7K
14% of jobs
$57.7K - $70.8K
11% of jobs
The median wage is $76.2K / yr.
$70.8K - $83.9K
13% of jobs
$83.9K - $97K
10% of jobs
$97K - $110K
5% of jobs
$110K - $123.1K
2% of jobs
$126.4K is the 75th percentile. Wages above this are outliers.
$123.1K - $136.2K
2% of jobs
$136.2K - $149.3K
7% of jobs
$149.3K - $162.4K
14% of jobs
$162.4K - $175.5K
2% of jobs
$31.5K
$94.7K
$175.5K
How much do marketing analytics lead jobs pay per year?
As of Jul 14, 2026, the average yearly pay for marketing analytics lead in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.
How does a Marketing Analytics Lead typically collaborate with other departments to drive data-informed decisions?
A Marketing Analytics Lead frequently works cross-functionally with teams such as marketing, product, sales, and IT. They translate complex data insights into actionable recommendations and often facilitate workshops or presentations to ensure stakeholders understand key findings. This role involves regular meetings to align analytics projects with business goals and to ensure that data-driven strategies are effectively implemented. Strong communication and collaboration skills are essential, as the Lead acts as a bridge between technical analysts and non-technical decision-makers.
What does a Marketing Analytics Lead do?
A Marketing Analytics Lead is responsible for analyzing marketing data to help organizations make informed decisions about their marketing strategies. They design and implement data-driven approaches to measure campaign effectiveness, identify market trends, and provide actionable insights to improve marketing ROI. Their work often includes managing analytics tools, collaborating with marketing teams, and presenting findings to stakeholders. Ultimately, they play a key role in optimizing marketing performance and supporting business growth.
What is the difference between Marketing Analytics Lead vs Marketing Data Analyst?
| Aspect | Marketing Analytics Lead | Marketing Data Analyst |
|---|---|---|
| Required Credentials | Bachelor's degree in Marketing, Data Science, or related field; often advanced certifications in analytics or marketing tools | Bachelor's degree in Marketing, Data Analytics, or related field; certifications in analytics tools are common |
| Work Environment | Leads analytics projects, manages teams, collaborates with marketing and sales departments | Analyzes marketing data, prepares reports, supports decision-making |
| Employer & Industry Usage | Used in marketing departments across various industries, often in mid to large companies | Common in marketing teams for data analysis roles in similar industries |
The Marketing Analytics Lead typically oversees analytics projects, manages teams, and develops strategic insights, while the Marketing Data Analyst focuses on analyzing data and generating reports to support marketing decisions. Both roles require strong analytical skills and familiarity with marketing tools, but the Lead has more leadership responsibilities.
What are the key skills and qualifications needed to thrive as a Marketing Analytics Lead, and why are they important?
To thrive as a Marketing Analytics Lead, you need expertise in marketing strategy, data analysis, and statistical modeling, often supported by a degree in marketing, statistics, or a related field. Familiarity with analytics platforms like Google Analytics, Tableau, SQL, and certifications in data analytics or digital marketing are highly valued. Strong communication, leadership, and problem-solving skills help translate complex data insights into actionable strategies for cross-functional teams. These capabilities are crucial for driving informed decision-making, optimizing marketing performance, and achieving business goals.
More about Marketing Analytics Lead jobs
What states have the most Marketing Analytics Lead jobs? States with the most job openings for Marketing Analytics Lead jobs include:
What job categories do people searching Marketing Analytics Lead jobs look for? The top searched job categories for Marketing Analytics Lead jobs are:
Job description
Job Summary:
Nourish is on a mission to improve people’s health by making it easy to eat well, focusing on nutrition as a critical intervention for chronic diseases. As the Marketing Analytics Lead, you will own the marketing analytics workflow, develop measurement and attribution strategies, and deliver insights that drive growth and efficiency for the company.
Responsibilities:
• Own marketing analytics end-to-end: Take full ownership of the marketing analytics workflow—from models and dashboards to insights that shape team priorities and roadmaps.
• Own and evolve measurement + attribution: Develop, maintain, and constantly improve our marketing measurement and attribution through analysis and experimentation.
• Deliver high-impact insights: Partner closely with marketing stakeholders to proactively identify and lead analyses that answer key strategic questions, uncover growth and efficiency levers, and inform channel strategy.
• Drive scientific decision-making: Use experimentation data, forecasting, and predictive analysis to inform forward-looking marketing and growth strategy.
• Champion a data-first culture: Guide teams to interpret and act on data, write clear documentation, and lead by example in driving evidence-based decisions.
Qualifications:
Required:
• Have 4–8 years of experience: You've owned marketing analytics at a fast-paced, high-growth company.
• Are a marketing attribution expert: You've seen it all when it comes to attribution, from relying on in-platform numbers to MTA or MMM, and you have strong perspectives about what solutions should be used when.
• Are well versed in growth marketing: You've worked hand-in-hand with performance marketing teams before and have a deep understanding of growth marketing priorities, projects, and challenges, including channel-specific nuances.
• Bring strong technical skills: You write clean, performant SQL and are comfortable working in our existing data stack (dbt, Fivetran). You can navigate and build on top of established data models—no need to build pipelines from scratch.
• Are curious, strategic, and outcome-oriented: You proactively shape the right questions, translate complex data into clear, actionable insights, and balance speed with depth to drive high-impact decisions.
• Communicate complex ideas with clarity: You distill deep analysis into crisp, actionable takeaways, whether writing a Notion doc or presenting to leadership, and you earn trust across cross-functional teams.
• Are motivated by impact and mission: You believe in the power of food as medicine to transform healthcare and are excited to improve lives at scale by contributing to Nourish's mission.
Company:
Nourish provides nutrition counseling that is covered by most insurance plans, making it accessible for many individuals. Founded in 2021, the company is headquartered in New York, USA, with a team of 201-500 employees. The company is currently Growth Stage.
Nourish is on a mission to improve people’s health by making it easy to eat well, focusing on nutrition as a critical intervention for chronic diseases. As the Marketing Analytics Lead, you will own the marketing analytics workflow, develop measurement and attribution strategies, and deliver insights that drive growth and efficiency for the company.
Responsibilities:
• Own marketing analytics end-to-end: Take full ownership of the marketing analytics workflow—from models and dashboards to insights that shape team priorities and roadmaps.
• Own and evolve measurement + attribution: Develop, maintain, and constantly improve our marketing measurement and attribution through analysis and experimentation.
• Deliver high-impact insights: Partner closely with marketing stakeholders to proactively identify and lead analyses that answer key strategic questions, uncover growth and efficiency levers, and inform channel strategy.
• Drive scientific decision-making: Use experimentation data, forecasting, and predictive analysis to inform forward-looking marketing and growth strategy.
• Champion a data-first culture: Guide teams to interpret and act on data, write clear documentation, and lead by example in driving evidence-based decisions.
Qualifications:
Required:
• Have 4–8 years of experience: You've owned marketing analytics at a fast-paced, high-growth company.
• Are a marketing attribution expert: You've seen it all when it comes to attribution, from relying on in-platform numbers to MTA or MMM, and you have strong perspectives about what solutions should be used when.
• Are well versed in growth marketing: You've worked hand-in-hand with performance marketing teams before and have a deep understanding of growth marketing priorities, projects, and challenges, including channel-specific nuances.
• Bring strong technical skills: You write clean, performant SQL and are comfortable working in our existing data stack (dbt, Fivetran). You can navigate and build on top of established data models—no need to build pipelines from scratch.
• Are curious, strategic, and outcome-oriented: You proactively shape the right questions, translate complex data into clear, actionable insights, and balance speed with depth to drive high-impact decisions.
• Communicate complex ideas with clarity: You distill deep analysis into crisp, actionable takeaways, whether writing a Notion doc or presenting to leadership, and you earn trust across cross-functional teams.
• Are motivated by impact and mission: You believe in the power of food as medicine to transform healthcare and are excited to improve lives at scale by contributing to Nourish's mission.
Company:
Nourish provides nutrition counseling that is covered by most insurance plans, making it accessible for many individuals. Founded in 2021, the company is headquartered in New York, USA, with a team of 201-500 employees. The company is currently Growth Stage.