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Marketing Analytics Jobs (NOW HIRING)

Collabera

Marketing Analytics

Plano, TX

Collaborate with Marketing to identify, prioritize and execute analytical work that enables a deep understanding of customer behavior. * Develop customer insights through leveraging customer database ...

Beazer Homes

Marketing Analytics Mgr

Atlanta, GA · Remote

The Marketing Analytics Manager is responsible for owning performance measurement and insight delivery across Beazer's digital and lifecycle experiences. This role ensures that marketing, sales, and ...

Beazer Homes

Marketing Analytics Mgr

Atlanta, GA · On-site

The Marketing Analytics Manager is responsible for owning performance measurement and insight delivery across Beazer's digital and lifecycle experiences. This role ensures that marketing, sales, and ...

Stanley 1913

Manager, Marketing Analytics

Seattle, WA · On-site

Position Summary The Manager, Marketing Analytics will build the marketing analytics function within the Stanley 1913 organization. This role includes owning frameworks, narratives, and reporting ...

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Marketing Analytics information

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$36.5K

$94.8K

$143.5K

How much do marketing analytics jobs pay per year?

As of Jul 20, 2026, the average yearly pay for marketing analytics in the United States is $94,807.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,000.00 and $111,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Marketing Analytics position, and why are they important?

To thrive in Marketing Analytics, you need a strong analytical mindset, expertise in statistical methods, and a relevant degree such as marketing, statistics, or business. Proficiency in data analysis tools like Google Analytics, Tableau, SQL, and knowledge of marketing automation platforms is highly valued, and certifications in analytics or digital marketing can be advantageous. Strong communication, teamwork, and the ability to translate complex data into actionable insights are important soft skills for this role. These skills enable you to drive data-informed marketing strategies that improve campaign effectiveness and business outcomes.

What are the typical daily responsibilities of someone working in Marketing Analytics?

In a Marketing Analytics role, your daily responsibilities may include collecting and analyzing marketing data, tracking campaign performance, building and updating dashboards, and generating reports to support decision-making. You’ll regularly collaborate with marketing, sales, and product teams to interpret results and provide actionable recommendations. Additionally, you may be involved in A/B testing, customer segmentation, and identifying market trends to help optimize marketing strategies. The role often requires balancing both short-term campaign analysis and long-term strategic reporting.

Is marketing analytics a good job?

Marketing analytics is a growing field that involves analyzing data to improve marketing strategies and decision-making. It typically requires skills in data analysis, statistics, and tools like Excel, SQL, or Tableau. The role offers opportunities for advancement and often involves a collaborative work environment, making it a valuable career choice for those interested in data-driven marketing.

What can you do with marketing analytics?

Marketing analytics professionals analyze data from marketing campaigns to measure performance, identify trends, and optimize strategies. They use tools like Excel, SQL, and marketing platforms to improve ROI, target audiences effectively, and support decision-making processes.

What kind of job roles for market analytics?

Job roles in marketing analytics include Marketing Analyst, Data Analyst, Marketing Data Scientist, and Business Intelligence Analyst. These roles involve analyzing marketing data, using tools like Excel, SQL, and Tableau, and often require skills in statistics, data visualization, and understanding marketing strategies.

What does a marketing analyst do?

A marketing analyst collects and interprets data related to market trends, customer behavior, and campaign performance to help organizations make informed marketing decisions. They use tools like Excel, SQL, and analytics platforms to analyze data, generate reports, and support strategic planning. Strong analytical skills and knowledge of marketing metrics are essential for this role.

What is a Marketing Analytics job?

A Marketing Analytics job involves collecting, analyzing, and interpreting data to measure the effectiveness of marketing campaigns and strategies. Professionals in this role use tools like Google Analytics, SQL, and data visualization platforms to track key performance metrics. Their insights help businesses optimize marketing efforts, improve customer targeting, and increase ROI. They often collaborate with marketing, sales, and product teams to drive data-driven decision-making. Skills in data analysis, statistics, and predictive modeling are highly valuable in this role.

More about Marketing Analytics jobs
What cities are hiring for Marketing Analytics jobs? Cities with the most Marketing Analytics job openings:
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Marketing Analytics jobs near you
Infographic showing various Marketing Analytics job openings in the United States as of July 2026, with employment types broken down into 1% Internship, 94% Full Time, 3% Part Time, and 2% Contract. Highlights an 79% Physical, 5% Hybrid, and 16% Remote job distribution, with an average salary of $94,807 per year, or $45.6 per hour.
Marketing Analytics Specialist

Marketing Analytics Specialist

Internet Marketing Expert Group

Nashville, TN • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 19 hours ago

Job description

Company Overview:

IMEG is a leading marketing firm specializing in driving business growth and in increasing revenue for our clients. We are currently seeking an experienced Analytics Manager to join our team of talented professionals.

Benefits:

  • Flexible work location: Nashville, Knoxville or Sevierville, TN office and remote and hybrid available.
  • Retirement ( Simple, and we match up to 3% ), Life Insurance, Health Insurance, Dental Insurance, Vision Insurance, Short Term Disability Insurance
Key Responsibilities:

As Marketing Analytics Specialist, your primary responsibilities will include:

  • Transform client and company raw data into business insights that are useful for decision making and strategic planning.
  • Manage and maintain the company analytics platform(s)
  • Lead cross-functional projects using advanced data modeling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities, both for the company and the company's clients
  • Build, develop and maintain data models, reporting systems, data automation systems, dashboards and performance metrics support that support key business decisions.
  • Ensure accuracy of data and deliverables
  • Manage and report on marketing campaign tracking, including sources across multiple channels like web, social, email, live events, webinars, and online communities.
  • Manage and optimize processes for data intake, validation, mining and engineering as well as modeling, visualization and communication deliverables
  • Anticipate future demands of initiatives related to people, technology, budget and business within your department and design/implement solutions to meet these needs
  • Communicate results and business impacts of data initiatives to stakeholders within and outside of the company.
Required Skills and Qualifications:

To be considered for this role, you must possess the following skills and qualifications:

  • Proven experience in an analytics role with a preference on marketing analytics.
  • Ability to manage and manipulate data and to learn new tools that aid in this task.
  • Experience with analytical tools such as Google Analytics, Google Search Console and Google Tag Manager
  • Experience with data presentation tools like Databox and Looker Studio are a plus.
  • Experience with SQL data warehousing.
  • Experience with marketing research tools and competitive analysis (Semrush, Ahrefs, etc).
  • Analytical mindset with numerical aptitude
  • Excellent communication and teamwork skills, with the ability to work effectively in a collaborative environment
  • Working knowledge of statistics within a test and learn marketing environment.
  • Self-starter with a history of pushing for deadline-driven results
Why Join Our Team?

At our marketing firm, we value innovation, creativity, and collaboration. As an Analytics Manager on our team, you will have the opportunity to work on exciting projects that make a real impact on our clients' businesses. We offer competitive compensation and a supportive work environment where your skills and expertise are valued.

If you are passionate about crafting data to tell a story, we want to hear from you. Please submit your resume and portfolio for consideration. Let's create exceptional digital experiences together!