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Marketing Analytics Jobs in Texas (NOW HIRING)

CYNET SYSTEMS

Marketing Analytics

Dallas, TX · On-site

$35 - $40/hr

Bachelor's degree in Marketing, Economics, Data Analytics, Management Science, Engineering Management, Industrial Engineering, Mathematics, or Finance. * 4+ years of experience in an analytics ...

Collabera

Marketing Analytics

Plano, TX · On-site

Collaborate with Marketing to identify, prioritize and execute analytical work that enables a deep understanding of customer behavior. * Develop customer insights through leveraging customer database ...

U.S. LawShield

Marketing Analytics Lead

Houston, TX · On-site

$110 - $170/hr

Marketing Analytics Lead U.S. LawShield Houston, Texas, United States About this position About U.S. LawShield At U.S. LawShield our focus is on encouraging people to take proactive measures to ...

Ra

Marketing Analytics Manager

Dallas, TX

Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...

Ra

Marketing Analytics Manager

Houston, TX

Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...

LawShield

Marketing Analytics Lead

Houston, TX · On-site

$120 - $180/hr

US LawShield is hiring our first dedicated Marketing Analytics Lead to help build and shape how we measure, understand, and optimize marketing performance. This role sits at the intersection of ...

Ra

Marketing Analytics Manager

Irving, TX

Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...

Jobless

Marketing Analytics Lead

Houston, TX · On-site

$120 - $170/hr

US LawShield is hiring our first dedicated Marketing Analytics Lead to help build and shape how we measure, understand, and optimize marketing performance. This role sits at the intersection of ...

US LawShield

Marketing Analytics Lead

Houston, TX · On-site

US LawShield is hiring our first dedicated Marketing Analytics Lead to help build and shape how we measure, understand, and optimize marketing performance. This role sits at the intersection of ...

Right Side Up

Marketing Analytics Consultant

Austin, TX · On-site +1

About the Role We're seeking freelance Marketing Analytics Consultants to join our talent collective and support a range of clients across industries. This role is ideal for data-driven marketers who ...

CYNET SYSTEMS

Marketing Analytics Manager

Dallas, TX · On-site

$40/hr

Bachelor's degree in Marketing, Economics, Data Analytics, Management Science, Engineering Management, Industrial Engineering, Mathematics, or Finance. * 4+ years of experience in an analytics ...

Manychat

Marketing Analytics Lead

Austin, TX · On-site

And you don't see marketing analytics in isolation: you keep it tied to the bigger picture of the business, working across teams to keep that view connected. You bring 8+ years in Data Analytics or ...

Manychat

Marketing Analytics Lead

Austin, TX · On-site

$150 - $210/hr

And you don't see marketing analytics in isolation: you keep it tied to the bigger picture of the business, working across teams to keep that view connected. You bring 8+ years in Data Analytics or ...

Manychat

Marketing Analytics Lead

Austin, TX · On-site

And you don't see marketing analytics in isolation: you keep it tied to the bigger picture of the business, working across teams to keep that view connected. You bring 8+ years in Data Analytics or ...

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All JobsMarketing Analytics JobsMarketing Analytics Jobs in Texas

Marketing Analytics information

See Texas salary details

$34K

$88.3K

$133.7K

How much do marketing analytics jobs pay per year?

As of Aug 30, 2026, the average yearly pay for marketing analytics in Texas is $88,328.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,800.00 and $103,400.00 per year, depending on experience, location, and employer.

What is marketing analytics?

A Marketing Analytics job involves collecting, analyzing, and interpreting data to measure the effectiveness of marketing campaigns and strategies. Professionals in this role use tools like Google Analytics, SQL, and data visualization platforms to track key performance metrics. Their insights help businesses optimize marketing efforts, improve customer targeting, and increase ROI. They often collaborate with marketing, sales, and product teams to drive data-driven decision-making. Skills in data analysis, statistics, and predictive modeling are highly valuable in this role.

What does a marketing analytics professional do?

In a Marketing Analytics role, your daily responsibilities may include collecting and analyzing marketing data, tracking campaign performance, building and updating dashboards, and generating reports to support decision-making. You’ll regularly collaborate with marketing, sales, and product teams to interpret results and provide actionable recommendations. Additionally, you may be involved in A/B testing, customer segmentation, and identifying market trends to help optimize marketing strategies. The role often requires balancing both short-term campaign analysis and long-term strategic reporting.

What are the key skills and qualifications needed for marketing analytics?

To thrive in Marketing Analytics, you need a strong analytical mindset, expertise in statistical methods, and a relevant degree such as marketing, statistics, or business. Proficiency in data analysis tools like Google Analytics, Tableau, SQL, and knowledge of marketing automation platforms is highly valued, and certifications in analytics or digital marketing can be advantageous. Strong communication, teamwork, and the ability to translate complex data into actionable insights are important soft skills for this role. These skills enable you to drive data-informed marketing strategies that improve campaign effectiveness and business outcomes.

Is marketing analytics a good job?

Marketing analytics is a growing field that involves analyzing data to improve marketing strategies and decision-making. It typically requires skills in data analysis, statistics, and tools like Excel, SQL, or Tableau. The role offers opportunities for advancement and often involves a collaborative work environment, making it a valuable career choice for those interested in data-driven marketing.

What can you do with a marketing analytics degree?

A marketing analytics degree prepares individuals for roles such as marketing analyst, data analyst, or digital marketing specialist. Graduates can analyze consumer data, measure campaign performance, and use tools like Excel, SQL, and marketing platforms to inform strategic decisions. These roles often require strong analytical skills and knowledge of data visualization and reporting.

What are the most commonly searched types of Marketing Analytics jobs in Texas?

The most popular types of Marketing Analytics jobs in Texas are:

What are popular job titles related to Marketing Analytics jobs in Texas?

For Marketing Analytics jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Marketing Analytics jobs in Texas look for?

The top searched job categories for Marketing Analytics jobs in Texas are:

What cities in Texas are hiring for Marketing Analytics jobs?

Cities in Texas with the most Marketing Analytics job openings:

Marketing Analytics jobs near you
Infographic showing various Marketing Analytics job openings in Texas as of August 2026, with employment types broken down into 2% Internship, 88% Full Time, 8% Part Time, and 2% Contract. Highlights an 95% In-person, 2% Hybrid, and 3% Remote job distribution, with an average salary of $88,328 per year, or $42.5 per hour.

Marketing Analytics Manager

Oldcastle BuildingEnvelope

Dallas, TX • On-site

Full-time

Re-posted yesterday

Oldcastle BuildingEnvelope rating

7.2

Company rating: 7.2 out of 10

Based on 60 frontline employees who took The Breakroom Quiz

353rd of 545 rated manufacturers

Job description

About the Role

Oldcastle BuildingEnvelope (OBE) is seeking a Marketing Analytics Manager to lead the development of a modern, data-driven analytics function supporting CRL's digital commerce business.

This is a high-impact, highly visible role sitting at the intersection of marketing strategy, data engineering, and digital commerce performance. You will own the end-to-end analytics framework across key ecommerce properties (CRL.com, Online Programs/CPQ, USH, and OBE.com), transforming data from a complex marketing technology stack into actionable insights that drive business decisions.

This role manages one Marketing Analytics Analyst and partners closely with data engineering to centralize and scale data in Snowflake.

Key ResponsibilitiesStrategy & Leadership
  • Own and evolve the marketing and ecommerce analytics framework-defining KPIs, measurement strategy, and prioritization
  • Act as the primary analytics partner to Marketing, Digital Product, eCommerce, and Finance leadership
  • Partner with stakeholders to align analytics with business objectives and growth initiatives
Reporting & Insights
  • Own and deliver the end-to-end Marketing reporting package for executive stakeholders (VP and C-level)
  • Translate complex, multi-source data into clear, actionable insights and narratives
  • Build and maintain executive dashboards across:
    • Commercial performance
    • Channel effectiveness
    • Site engagement
    • Customer behavior and attribution
Data Infrastructure & Automation
  • Lead the roadmap to centralize marketing data into Snowflake, defining requirements and data specifications
  • Partner with data engineering to build, QA, and scale data pipelines
  • Prioritize and automate manual reporting processes based on business impact
  • Govern the marketing analytics data layer, including definitions, rules, cadence, and documentation
Channel & Customer Performance
  • Drive attribution modeling (first-touch, last-touch, multi-touch) and inform budget allocation
  • Identify conversion friction across digital funnels (CRL.com, CPQ, USH) and recommend improvements
  • Monitor and analyze customer lifecycle metrics, including churn, CAC, LTV, and retention
Required Tools & Experience

Candidates must have hands-on experience with the following tools:

  • Google Analytics 4 (GA4)
  • Google Tag Manager
  • Marketing automation platform (e.g., Braze)
  • Personalization tools (e.g., Dynamic Yield)
  • Google Ads & Microsoft Ads
  • Voice of customer / NPS tools (e.g., Qualtrics)
  • Snowflake or similar cloud data warehouse
  • SQL
QualificationsExperience
  • 5-8+ years in marketing analytics, digital analytics, or a related field
  • Experience managing or mentoring analysts
  • Background in B2B, ecommerce, or product-driven environments preferred
  • Proven ability to build executive-level reporting and present to senior stakeholders
  • Experience collaborating with data engineering teams to develop data pipelines
Skills & Competencies
  • Strong strategic mindset with the ability to connect analytics to business outcomes
  • Advanced SQL skills and experience working within Snowflake or similar environments
  • Excellent communication skills; able to translate technical insights for non-technical audiences
  • Strong prioritization and stakeholder management skills
  • Familiarity with attribution modeling methodologies

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