Job Summary The Medpace Marketing Analytics team fuels a data-driven business development culture at Medpace. We are seeking an experienced leader to oversee the Marketing Analytics group ...
Job Summary The Medpace Marketing Analytics team fuels a data-driven business development culture at Medpace. We are seeking an experienced leader to oversee the Marketing Analytics group ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
$138K - $210K/yr
As Senior Marketing Analytics Manager, you will own the dashboards, models, and analyses that help marketing leaders understand what's working, optimize spend, and drive pipeline growth. You will ...
$138K - $210K/yr
As Senior Marketing Analytics Manager, you will own the dashboards, models, and analyses that help marketing leaders understand what's working, optimize spend, and drive pipeline growth. You will ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...
Marketing Analytics information
See salary details
$36.5K - $46.2K
2% of jobs
$46.2K - $56K
0% of jobs
$56K - $65.7K
8% of jobs
$65.7K - $75.4K
13% of jobs
$76.4K is the 25th percentile. Wages below this are outliers.
$75.4K - $85.1K
18% of jobs
The median wage is $92K / yr.
$85.1K - $94.9K
13% of jobs
$94.9K - $104.6K
17% of jobs
$108.7K is the 75th percentile. Wages above this are outliers.
$104.6K - $114.3K
11% of jobs
$114.3K - $124K
8% of jobs
$124K - $133.8K
5% of jobs
$133.8K - $143.5K
5% of jobs
$36.5K
$94.8K
$143.5K
How much do marketing analytics jobs pay per year?
As of Jun 7, 2026, the average yearly pay for marketing analytics in the United States is $94,807.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,000.00 and $111,000.00 per year, depending on experience, location, and employer.
What are the key skills and qualifications needed to thrive in the Marketing Analytics position, and why are they important?
To thrive in Marketing Analytics, you need a strong analytical mindset, expertise in statistical methods, and a relevant degree such as marketing, statistics, or business. Proficiency in data analysis tools like Google Analytics, Tableau, SQL, and knowledge of marketing automation platforms is highly valued, and certifications in analytics or digital marketing can be advantageous. Strong communication, teamwork, and the ability to translate complex data into actionable insights are important soft skills for this role. These skills enable you to drive data-informed marketing strategies that improve campaign effectiveness and business outcomes.
What are the typical daily responsibilities of someone working in Marketing Analytics?
In a Marketing Analytics role, your daily responsibilities may include collecting and analyzing marketing data, tracking campaign performance, building and updating dashboards, and generating reports to support decision-making. You’ll regularly collaborate with marketing, sales, and product teams to interpret results and provide actionable recommendations. Additionally, you may be involved in A/B testing, customer segmentation, and identifying market trends to help optimize marketing strategies. The role often requires balancing both short-term campaign analysis and long-term strategic reporting.
What is a Marketing Analytics job?
A Marketing Analytics job involves collecting, analyzing, and interpreting data to measure the effectiveness of marketing campaigns and strategies. Professionals in this role use tools like Google Analytics, SQL, and data visualization platforms to track key performance metrics. Their insights help businesses optimize marketing efforts, improve customer targeting, and increase ROI. They often collaborate with marketing, sales, and product teams to drive data-driven decision-making. Skills in data analysis, statistics, and predictive modeling are highly valuable in this role.
More about Marketing Analytics jobs
What cities are hiring for Marketing Analytics jobs? Cities with the most Marketing Analytics job openings:
What are the most commonly searched types of Marketing Analytics jobs? The most popular types of Marketing Analytics jobs are:
What states have the most Marketing Analytics jobs? States with the most job openings for Marketing Analytics jobs include:
What job categories do people searching Marketing Analytics jobs look for? The top searched job categories for Marketing Analytics jobs are:
Other
Medical, PTO
Posted 27 days ago
Medpace rating
8.4
Based on 8 frontline employees who took The Breakroom Quiz
14th of 56 rated research
Job description
Job Summary
The Medpace Marketing Analytics team fuels a data-driven business development culture at Medpace. We are seeking an experienced leader to oversee the Marketing Analytics group, responsible for the development of advanced analytics, customer targeting and market intelligence capabilities to identify growth opportunities, optimize sales effectiveness and strengthen competitive positioning across the clinical development outsourcing landscape. This is a critical role that will help drive the company's continued growth as a top 10 global Clinical Research Organization.
Responsibilities
Qualifications
Medpace Overview
Medpace is a full-service clinical contract research organization (CRO). We provide Phase I-IV clinical development services to the biotechnology, pharmaceutical and medical device industries. Our mission is to accelerate the global development of safe and effective medical therapeutics through its scientific and disciplined approach. We leverage local regulatory and therapeutic expertise across all major areas including oncology, cardiology, metabolic disease, endocrinology, central nervous system, anti-viral and anti-infective. Headquartered in Cincinnati, Ohio, employing more than 6,000 people across 40+ countries.
Why Medpace?
People. Purpose. Passion. Make a Difference Tomorrow. Join Us Today.
The work we've done over the past 30+ years has positively impacted the lives of countless patients and families who face hundreds of diseases across all key therapeutic areas. The work we do today will improve the lives of people living with illness and disease in the future.
Cincinnati Perks
Awards
What to Expect Next
A Medpace team member will review your qualifications and, if interested, you will be contacted with details for next steps.
The Medpace Marketing Analytics team fuels a data-driven business development culture at Medpace. We are seeking an experienced leader to oversee the Marketing Analytics group, responsible for the development of advanced analytics, customer targeting and market intelligence capabilities to identify growth opportunities, optimize sales effectiveness and strengthen competitive positioning across the clinical development outsourcing landscape. This is a critical role that will help drive the company's continued growth as a top 10 global Clinical Research Organization.
Responsibilities
- Lead the design and execution of customer targeting models and initiatives to identify highest potential biopharmaceutical customers, therapeutic areas and clinical programs for targeted BD & Marketing activity;
- Translate market, customer and operational insights into clear strategic recommendations that inform marketing and business development strategy and execution;
- Own and advance CRM strategic, technical and operational effectiveness including system enhancements, automations and workflows, user compliance, data quality and actionable reports and dashboards;
- Lead and support the development of sales tracking, performance measurement, forecasting and territory optimization initiatives;
- Leverage industry intelligence and data resources including drug development pipelines, clinical trial activity, regulatory filings and financial indicators to proactively identify opportunities;
- Partner closely with Business Development, Marketing, Medical Affairs, Commercial and Clinical Operations in order to leverage knowledge and expertise across the organization; and
- Lead, train, mentor and develop a high-performing team of marketing analysts and CRM administrators.
Qualifications
- Minimum of 7 years of experience in market analytics, business intelligence and/or sales operations; experience in a Business-to-Business (B2B) setting is preferred; Experience in the life science / clinical development industry is a bonus;
- Bachelor's degree in Marketing, Business Administration, Data Analytics or similar;
- Strong analytical skills with the ability to translate business insights into strategic recommendations;
- Strong data management and visualization skills in business intelligence tools to include Microsoft Excel, Power BI, Tableau or similar;
- Previous experience in CRM & Marketing Automation Tools required, Salesforce CRM and HubSpot preferred;
- Excellent communication skills, including the ability to derive meaningful insights and recommended action from complex data sets and tailor to intended audience from frontline to executive level, is required;
- Relentless focus on continuous improvement and optimization to maximize value provided by analytics and CRM programs; and
- Excellent leadership, communication, organizational, and problem-solving skills.
Medpace Overview
Medpace is a full-service clinical contract research organization (CRO). We provide Phase I-IV clinical development services to the biotechnology, pharmaceutical and medical device industries. Our mission is to accelerate the global development of safe and effective medical therapeutics through its scientific and disciplined approach. We leverage local regulatory and therapeutic expertise across all major areas including oncology, cardiology, metabolic disease, endocrinology, central nervous system, anti-viral and anti-infective. Headquartered in Cincinnati, Ohio, employing more than 6,000 people across 40+ countries.
Why Medpace?
People. Purpose. Passion. Make a Difference Tomorrow. Join Us Today.
The work we've done over the past 30+ years has positively impacted the lives of countless patients and families who face hundreds of diseases across all key therapeutic areas. The work we do today will improve the lives of people living with illness and disease in the future.
Cincinnati Perks
- Cincinnati Campus Overview
- Flexible work environment
- Competitive PTO packages, starting at 20+ days
- Competitive compensation and benefits package
- Company-sponsored employee appreciation events
- Employee health and wellness initiatives
- Community involvement with local nonprofit organizations
- Discounts on local sports games, fitness gyms and attractions
- Modern, ecofriendly campus with an on-site fitness center
- Structured career paths with opportunities for professional growth
- Discounted tuition for UC online programs
Awards
- Named a Top Workplace in 2024 by The Cincinnati Enquirer
- Recognized by Forbes as one of America's Most Successful Midsize Companies in 2021, 2022, 2023 and 2024
- Continually recognized with CRO Leadership Awards from Life Science Leader magazine based on expertise, quality, capabilities, reliability, and compatibility
What to Expect Next
A Medpace team member will review your qualifications and, if interested, you will be contacted with details for next steps.
About Medpace
Sourced by ZipRecruiter
Medpace is a globally recognized clinicial contract research organization (CRO) based in Cincinnati, OH, in the United States. Established in 1992, it operates in the healthcare sector, providing scientifically-driven outsourcing solutions for the development of drugs and medical devices. It offers comprehensive services like full-service clinical development services, regulatory affairs management, clinical pharmacology, data management, statistical analysis, and medical writing. By applying a scientifically-driven, therapeutically-focused, and patient-centric approach, Medpace's mission is to accelerate the global development of safe and effective medical therapies.
Industry
Medical equipment and supplies manufacturing
Company size
1,001 - 5,000 Employees
Headquarters location
Cincinnati, OH, US
Year founded
1992