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Director Marketing Analytics Jobs (NOW HIRING)

Marqeta

Director Marketing Analytics

Marqeta is seeking a Director of Marketing Analytics to serve as the intelligence backbone of their go-to-market engine. This senior leadership role focuses on defining marketing's contribution to ...

Marqeta

Director Marketing Analytics

Marqeta is seeking a Director of Marketing Analytics to serve as the intelligence backbone of our go-to-market engine. This is a senior leadership role for someone who doesn't just measure marketing ...

MQ Referrals Only

Director Marketing Analytics

Marqeta is seeking a Director of Marketing Analytics to serve as the intelligence backbone of our go-to-market engine. This is a senior leadership role for someone who doesn't just measure marketing ...

Okta

Director, Marketing Analytics

Bellevue, WA · On-site

$240K - $330K/yr

As Director of Marketing Analytics, you'll lead a team that transforms data into insights and drives decisions and strategy across our marketing channels. You'll own measurement and analytics for ...

loanDepot

Director, Marketing Analytics

Irvine, CA · On-site +1

$104K - $170K/yr

The Director will lead full-funnel attribution and unit economics analysis to optimize digital marketing ROI, improve conversion efficiency, and inform lifecycle strategy, prioritization, and ...

Goodyear

Senior Director Marketing, Americas

Akron, OH · On-site

$190 - $280/hr

JR-40110992The Senior Director, Marketing, Americas will act as the regional leader and subject matter authority for Consumer Marketing, Insights, and Analytics across Media, Content, CRM, Websites ...

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Director Marketing Analytics information

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$100.5K

$132.8K

$160K

How much do director marketing analytics jobs pay per year?

As of Aug 4, 2026, the average yearly pay for director marketing analytics in the United States is $132,823.00, according to ZipRecruiter salary data. Most workers in this role earn between $123,000.00 and $141,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director of marketing analytics, and why are they important?

To thrive as a Director of Marketing Analytics, you need expertise in data analysis, marketing strategy, and leadership, often supported by a degree in marketing, statistics, or business and substantial experience in analytics roles. Proficiency with analytics platforms (like Google Analytics, Adobe Analytics), data visualization tools (such as Tableau or Power BI), and statistical software (like SQL, R, or Python) is typically required. Strong communication, critical thinking, and stakeholder management skills help you translate complex data into actionable business insights. These abilities are essential for driving data-informed marketing decisions that support organizational growth and competitive advantage.

How does a director of marketing analytics typically collaborate with other departments to drive business growth?

A Director of Marketing Analytics works closely with teams such as marketing, sales, finance, and product development to align analytics strategies with broader business objectives. They translate complex data insights into actionable recommendations, helping these departments optimize campaigns, allocate budgets efficiently, and identify new market opportunities. Regular cross-functional meetings and collaborative projects are common, ensuring that data-driven decisions are integrated throughout the organization. This collaborative approach not only enhances marketing effectiveness but also fosters a culture of data-driven decision-making company-wide.

What does a director of marketing analytics do?

A Director of Marketing Analytics leads a team responsible for analyzing marketing data to guide strategic decisions and improve campaign effectiveness. They oversee data collection, develop analytical models, and provide actionable insights to optimize marketing performance. The role often involves collaborating with cross-functional teams, setting key performance indicators (KPIs), and presenting findings to executives. Their work helps organizations understand customer behavior, measure return on investment, and drive business growth.

What is the difference between Director Marketing Analytics vs Marketing Analyst?

AspectDirector Marketing AnalyticsMarketing Analyst
Required CredentialsBachelor's or Master's in Marketing, Data Analytics, or related field; extensive experienceBachelor's degree in Marketing, Business, or related field; entry to mid-level experience
Work EnvironmentStrategic leadership, cross-department collaboration, senior managementData collection, reporting, campaign analysis, supporting marketing teams
Employer & Industry UsageLarge corporations, marketing agencies, tech companiesMarketing departments across various industries, agencies

The main difference between a Director Marketing Analytics and a Marketing Analyst lies in their level of responsibility and scope. The Director oversees strategic analytics initiatives, manages teams, and influences high-level decisions, while the Marketing Analyst focuses on data collection, analysis, and supporting marketing campaigns. Both roles require strong analytical skills, but the director's role is more leadership-oriented and strategic.

More about Director Marketing Analytics jobs
What cities are hiring for Director Marketing Analytics jobs? Cities with the most Director Marketing Analytics job openings:
What are the most commonly searched types of Marketing Analytics jobs? The most popular types of Marketing Analytics jobs are:
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Director Marketing Analytics jobs near you
Infographic showing various Director Marketing Analytics job openings in the United States as of July 2026, with employment types broken down into 95% Full Time, 3% Part Time, and 2% Contract. Highlights an 80% Physical, 6% Hybrid, and 14% Remote job distribution, with an average salary of $132,823 per year, or $63.9 per hour.

Director, Marketing Analytics

Cinch Home Services, Inc.

Boca Raton, FL

Full-time

Re-posted 26 days ago

Job description

Description

The Director, Marketing & Sales Analytics will report to the Chief Data & Analytics Officer and be responsible for delivering business priorities and through testing and measurement, Insights, and Advanced Analytics. The role will work in a highly matrixed manner with the business– i.e. the leaders of the Marketing and Product teams. This person will serve as the primary interface for delivering the Data & Analytics shared goals with these business units, contributing to delivering the budget, shared business priorities, and strategy. This leader is also expected to act as a key stakeholder and partner supporting Learning Agenda development, and the shaping of the Company’s data & AI strategies and technology roadmap.

What You Have

• Bachelor’s degree in computer science, Economics, Information Systems, Statistics, Operations Research, Applied Math, or another related field or equivalent work experience

• MBA or Masters, Applied Data Analytics preferred but not required

• 7+ years of experience using analytics and statistical methods to deliver business value in Marketing and Sales, with preferably with some time spent in subscription-based companies, agency or consulting

• 7+ years of experience managing the development of learning agendas and measurement protocol

• 5+ years of experience in data science, data analytics, web analytics, and marketing analytics

• Expert experience with SQL, Python

• Experience with managing data scientists through development, deployment and operationalization of statistical models in a production environment

• Strong influencing and written/oral storytelling capability with proven experience working directly with business leaders

• A positive, collaborative attitude and hands-on style, someone used to work in a fast-paced environment

• The ability to evaluate processes and drive continuous improvement

What You’ll Do

• Working closely with the business leaders and their reports in building data driven strategy, insight and recommendations in line with the Company’s business priorities

• Be D&A’s point leader working with the business for the creation of learning agendas, test and learn setups, performance measurement and the development of so-what conclusions

• The role will oversee a team of analyst direct reports, as well as be the guide to D&A’s data scientists, BI & data engineers, and PMO leaders through discovery, development, prototyping and ultimately scaling of successful initiatives

• Integrate data collection, data quality, and advanced analytics output into application

• Apply data mining techniques to uncover actionable business insights

• Establish, define the data governance created process and policies for your areas

• Ensure and improve data integrity, data accuracy, and data quality

• Oversee machine learning model development partnering with the data science team

• Partner with Technology teams, and D&A’s data engineering, data science, and business intelligence teams to build a scalable data infrastructure to support ai readiness

• Identify and utilize 3rd party data sources to enhance analytics

• Lead executive level presentations and strategy discussions

• Perform other duties as assigned