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Direct Marketing Manager Jobs (NOW HIRING)

Thecentermemphis

$70 - $100/hr

The Associate Manager, Direct Marketing serves as the strategic planning and governance lead within Direct Marketing. This role is responsible for developing enterprise communication strategies ...

Andersen

Direct Marketing Manager I

Laguna Hills, CA · On-site

$55K - $86K/yr

Manages a team ofDirect Marketing Associates (canvassers)with a direct hands-on approach, provides motivation and coaching to help team reach daily, weekly and monthly goals. * Recruits, hires ...

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How much do direct marketing manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for direct marketing manager in the United States is $58,968.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,000.00 and $67,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a direct marketing manager?

To thrive as a Direct Marketing Manager, you need expertise in campaign strategy, data analysis, and audience segmentation, typically supported by a degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and analytics software is also essential. Strong project management, creativity, and effective communication skills help you lead campaigns and coordinate with cross-functional teams. These abilities are crucial for delivering targeted, measurable marketing initiatives that drive engagement and revenue growth.

What are some common challenges a direct marketing manager faces when launching new campaigns?

A Direct Marketing Manager often encounters challenges such as accurately segmenting target audiences, ensuring compliance with data privacy regulations, and optimizing messaging for various channels (email, mail, SMS, etc.). Additionally, measuring ROI and attributing results to specific campaigns can be complex, especially when multiple touchpoints are involved. Collaboration with creative teams, data analysts, and sales is crucial to overcome these hurdles and achieve campaign objectives.

What is the difference between Direct Marketing Manager vs Digital Marketing Specialist?

AspectDirect Marketing ManagerDigital Marketing Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; often some experience in direct marketingBachelor's degree in marketing, digital media, or related; certifications like Google Ads or HubSpot are common
Work EnvironmentTypically in marketing departments, focusing on direct channels like email, direct mail, telemarketingPrimarily digital platforms, including social media, email, SEO, PPC campaigns
Employer & Industry UsageUsed across retail, finance, and consumer goods industries for targeted campaignsCommon in tech, e-commerce, and advertising sectors for online brand promotion

The main difference is that a Direct Marketing Manager oversees targeted direct marketing campaigns using channels like email and direct mail, while a Digital Marketing Specialist focuses on online digital channels such as social media and search engines. Both roles require marketing knowledge but differ in their primary platforms and strategies.

Is a direct marketing manager a high paying job?

A direct marketing manager typically earns a competitive salary that varies by industry and location, often higher than average marketing roles due to the strategic and leadership responsibilities involved. Compensation can increase with experience, certifications, and the size of the company, and may include bonuses and benefits. Overall, it is considered a well-paying position within marketing careers.

What is a direct marketing manager?

A direct marketing manager oversees marketing campaigns that communicate directly with targeted consumers through channels such as email, direct mail, or telemarketing. They develop strategies to generate sales and leads, analyze campaign performance, and often use marketing tools like CRM software. Strong communication, analytical skills, and knowledge of marketing analytics are essential for this role.

What's the average pay for a direct marketing manager?

The average salary for a direct marketing manager in the United States typically ranges from $70,000 to $120,000 annually, depending on experience, location, and industry. Senior roles or those in large companies may offer higher compensation, often supplemented with bonuses and benefits.
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Direct Marketing Manager jobs near you
Infographic showing various Direct Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $58,968 per year, or $28.4 per hour.

Direct Marketing Manager

Renewal by Andersen of Central Virginia

Roanoke, VA • On-site

$60K - $70K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

Renewal By Andersen rating

8.3

Company rating: 8.3 out of 10

Renewal By Andersen

Based on 151 frontline employees who took The Breakroom Quiz

6.2

Company rating compared to similar companies: 6.2 out of 10

National retailers average

Based on 97,141 frontline employees who took The Breakroom Quiz

The best things about working at Renewal By Andersen

  • 94%

    94% say it is easy to take sick days

    say it is easy to take sick days

  • 91%

    91% say they get paid time off

    say they get paid time off

  • 91%

    91% say it’s easy to book vacation

    say it’s easy to book vacation

Featured by Renewal By Andersen, based on 151 Breakroom Quiz responses from their frontline employees

Job description

WE ARE
Renewal by Andersen, the replacement division of Andersen Windows, is looking for a Direct Marketing Manager to join its growing team. This is a full-time position in a fast-paced, energetic, deadline-driven environment. This is also an opportunity for the right candidate to become part of a passionate, close-knit team. This position is in our Roanoke, VA office.
OUR CULTURE
Our focus is people. Every member of our team is committed to taking care of not only our customers and the community we serve, but each other. We have a culture of making a difference, and we live those values every day. By taking care of ourselves and each other, we can take better care of our customers. It is our goal to bring out the best in everyone. We are committed to having an inclusive and diverse workplace where all people feel respected, valued and driven to realize their full potential.
YOUR ROLE
-Create and develop the culture of the local canvassing team, through personal role modeling desired behaviors and techniques.
Deliver a world-class customer experience across each touchpoint. Proficiency in Excel, Word and PPT a Bonus! Delivers world class training program by:
-Overseeing all canvass field activities, including training, role playing, field supervision and motivating team members.
-Monitoring and coaching all Team Leads to ensure they are following proper procedures, scripts, and customer service guidelines. Can Provide Strategy Management and Tactical Execution.
-Execute canvass strategies that help the region generate and develop leads via door-to-door activities.
-Actively manage program launch through a combination of strategic staffing, training, planning, scheduling, and management of canvassing activities.
-Develop immediate, short-term, and long-term strategies for your market.
LEADING YOUR TEAM
-Leads of Canvassers on planning and delivery of canvass activities and events that support objectives and go-to-market strategies within the market. Has the ability to provide the above while:
-Being an active member of the Marketing leadership team
-Creating annual budget with the sole purpose of generating qualified leads and appointments through canvassing efforts.
-Coordinating canvass logistics with mapping and tracking permit logistics, script, and flyer maintenance, organizing field leads, verifying validating leads gathered during each shift via proximity app.
-Providing timely tracking and entering marketing data into our database. - Providing daily updates to Vice President of Marketing.
-Developing and training on advanced canvassing protocols and monitoring quality of the leads, canvassers, and adherence to the pitch. Qualifications.
OUR IDEAL CANDIDATE
-Has managed large teams for 3+ years.
-Has data analytic skills and enjoys digging in to learn from trends.
-Has ability to master and effectively recite a script in the field.
-Is willing and able to walk with and coach new Team Leads in the field.
-Has ability to manage Team Leads and a team of canvassers. Works closely with Team Leads daily to provide motivation and coaching to help them reach daily, weekly, and monthly Team goals.
REQUIREMENTS
-Requires 3+ years of experience managing large teams.
-Valid Driver's license with a clean driving record
-Excellent training and coaching skills
-Ability to think strategically, with strong project management skills, including attention to detail.
-Strong verbal and written communication skills - Ability to self-manage resources (time and budget) to achieve objectives.
-Ability to analyze effectiveness of canvassing program and canvassing team.
-Ability to understand the role of marketing communications, sales promotion, and advertising.
-Ability to demonstrate strong leadership skills.
Direct Marketing Manager Compensation
Salary- $50,000 - $65,000 Annually + Performance-Based Bonus Structure with a stretch goal of $60,000 Annually
Benefits
• Medical
• Dental
• Vison
• 15 PTO days your first year
• 401K with a match
• Company paid Life insurance policy.
• Company recognition rewards through Blueboard

Working at Renewal By Andersen

Perks for frontline workers

From Renewal By Andersen, via Breakroom

  • Flexible Scheduling

  • Career Growth

  • Paid Training

  • Friendly Environment

  • Employee Recognition

  • Strong Team-Building

About Renewal By Andersen, in their own words

From Renewal By Andersen

Renewal by Andersen’s Signature Service is committed to giving you the best customer experience possible, through the perfect combination of the best people in the industry, a superior process, and an exclusive product.

Learn more about the benefits of Renewal by Andersen’s Signature Service:

Professional Installation. With Renewal by Andersen, you get the product reputation of Andersen Windows with the master work of passionate installers.

Superior Performance. Andersen’s exclusive Fibrex® composite material lasts longer, performs better, and is stronger than vinyl.*

Energy Efficiency. Renewal by Andersen’s energy efficient windows are ENERGY STAR® certified and can reduce heating and cooling costs.

Hassle-Free Process. Renewal by Andersen eliminates the need to work with multiple companies. We are responsible for all aspects of your window replacement and installation.

Long-term value. Our comprehensive, hands-on approach ensures your window and installation quality, beauty, and energy savings last for many years.

Unrivaled Beauty. Renewal by Andersen offers a wealth of styles, colors, grilles and more for our replacement windows, patio doors, and entry doors to fit any home.

Company values

From Renewal By Andersen

Our vision is to make the world a better place by living up to the promise that everyone benefits from their association with Andersen. We’re committed to making a difference through challenging ourselves each day, recognizing and rewarding success, taking pride in our work and honoring a legacy built on doing the right thing. There is great respect for life outside work so that you can bring your best self to work.

Diversity and inclusion statement

From Renewal By Andersen

Be Renewal. Be You.

We are committed to demonstrating mutual respect and appreciation for our similarities and differences (for example, race, color, culture, gender, sexual orientation, gender identity or expression, religion, education, military service, ethnicity, age, language, physical ability, and thought) so that each employee can realize their potential and we exceed our customers’ expectations.

What Renewal By Andersen employees say

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