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Direct Marketing Manager Jobs (NOW HIRING)

Soco Solar Energy

Direct Marketing Manager

Bayfield, CO · On-site

$40K - $70K/yr

Direct Marketing Manager Oversees the planning, execution, and optimization of direct marketing campaigns to drive customer acquisition and retention. Develops data-driven strategies across channels ...

The 250 Network

Direct Marketing Manager

Roanoke, VA

$60K - $70K/yr

Position Summary A growing and established organization within the home improvement/services industry is seeking a Direct Marketing Manager to lead its regional canvassing and field marketing ...

Boyd Gaming

Direct Marketing Manager

Las Vegas, NV

Oversee the effective management of multi-property and property-specific direct marketing campaigns ensuring they are completed accurately, cost-effectively, and in a timely manner. * Manage the team ...

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Renewal by Andersen

Be Seen First

Direct Marketing Associate

Wilmington, NC · On-site

$20 - $25/hr

Communicate with Direct Marketing Manager ideas that can improve effectiveness of the canvassing program policies of Renewal by Andersen. * Attend company meetings, as required. Qualifications:

AutoZone

Senior Marketing Manager

Memphis, TN · On-site

The Sr. Marketing Manager, Loyalty and Direct Marketing, will play a critical role in enhancing customer retention, engagement, and lifetime value through data-driven marketing strategies across ...

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How much do direct marketing manager jobs pay per year?

As of Jun 6, 2026, the average yearly pay for direct marketing manager in the United States is $58,968.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,000.00 and $67,500.00 per year, depending on experience, location, and employer.

What does a Direct Marketing Manager do?

A Direct Marketing Manager is responsible for planning, executing, and overseeing marketing campaigns that communicate directly with targeted consumers through channels like email, direct mail, telemarketing, or digital advertising. Their main goal is to generate leads, increase sales, and build customer loyalty by delivering personalized messages that drive action. They analyze campaign performance, segment audiences, manage budgets, and collaborate with creative and data teams to ensure effective outreach. This role requires strong analytical, communication, and project management skills to optimize campaign effectiveness and maximize ROI.

What is the difference between Direct Marketing Manager vs Digital Marketing Specialist?

AspectDirect Marketing ManagerDigital Marketing Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; often some experience in direct marketingBachelor's degree in marketing, digital media, or related; certifications like Google Ads or HubSpot are common
Work EnvironmentTypically in marketing departments, focusing on direct channels like email, direct mail, telemarketingPrimarily digital platforms, including social media, email, SEO, PPC campaigns
Employer & Industry UsageUsed across retail, finance, and consumer goods industries for targeted campaignsCommon in tech, e-commerce, and advertising sectors for online brand promotion

The main difference is that a Direct Marketing Manager oversees targeted direct marketing campaigns using channels like email and direct mail, while a Digital Marketing Specialist focuses on online digital channels such as social media and search engines. Both roles require marketing knowledge but differ in their primary platforms and strategies.

What are some common challenges a Direct Marketing Manager faces when launching new campaigns?

A Direct Marketing Manager often encounters challenges such as accurately segmenting target audiences, ensuring compliance with data privacy regulations, and optimizing messaging for various channels (email, mail, SMS, etc.). Additionally, measuring ROI and attributing results to specific campaigns can be complex, especially when multiple touchpoints are involved. Collaboration with creative teams, data analysts, and sales is crucial to overcome these hurdles and achieve campaign objectives.

What are the key skills and qualifications needed to thrive as a Direct Marketing Manager, and why are they important?

To thrive as a Direct Marketing Manager, you need expertise in campaign strategy, data analysis, and audience segmentation, typically supported by a degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and analytics software is also essential. Strong project management, creativity, and effective communication skills help you lead campaigns and coordinate with cross-functional teams. These abilities are crucial for delivering targeted, measurable marketing initiatives that drive engagement and revenue growth.
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Direct Marketing Manager jobs near you
Direct Marketing Manager

Direct Marketing Manager

Soco Solar Energy

Bayfield, CO • On-site

$40K - $70K/yr

Full-time

Medical, PTO

Posted 8 hours ago

Job description

Direct Marketing Manager
Oversees the planning, execution, and optimization of direct marketing campaigns to drive customer acquisition and retention. Develops data-driven strategies across channels such as email, mail, SMS, and digital advertising. Manages budgets, measures campaign performance, and ensures alignment with overall brand and sales objectives. Collaborates with creative, analytics, and product teams to maximize ROI and customer engagement.

Company Description

Our mission here at SOCO Solar Energy is providing homeowners and local business owners with affordable, cleaner, and renewable energy including Solar and Generac generators and full service electrical contracting. Owned and operated by Will Nowell and his partners, local owners who are very involved and invested in the business and in the community.
SOCO Solar Energy cares about providing exceptional value to it’s employees and customers alike. We’re excited about the amazing opportunity the solar industry has created and are looking for the right people to grow with us!