Direct Marketing Manager Jobs in Virginia (NOW HIRING)

We're looking for a Senior Manager, Marketing Operations to own the systems, processes, and team behind our direct marketing function, reporting to the Chief Marketing Officer.

The impact you'll make:

As you read this, someone is opening an envelope. It's a credit card offer from Mission Lane, and it's the first one that's actually made sense for where they are in their financial life. This may be the moment they realize a once impossible goal is actually within reach.

Getting that personalized offer into their hands was an operational feat. Data, creative, legal, and production all had a hand in it, in a highly regulated environment where every detail matters and timing is critical.

As the Senior Manager, Marketing Operations, you own making sure the offers that make these moments possible are delivered precisely, every time.

In your first year, the business process is documented, running, and earning trust from the teams who feed into it. Assets are tagged, named, and findable. Campaign cycle times are moving in the right direction. Leadership has the visibility they need to plan and prioritize. And the team has a clearer sense of what good looks like, upstream and downstream.

In this role, you'll own:

• Business process design and governance across the full direct marketing lifecycle, from intake through legal review, production, and vendor execution
• A small, specialized team, plus relationships with the external vendors and internal stakeholders (BAs, marketing managers, creative, legal, compliance) who make campaigns move
• Digital asset management: establishing and enforcing naming conventions, tagging taxonomy, and the organizational discipline that makes creative assets findable and reusable
• QA and audit controls that hold up under regulatory scrutiny, including UDAAP review readiness
• Operational reporting that gives leadership real visibility into campaign status, cycle times, and throughput
• Identification of automation opportunities across the workflow, and partnership with the right internal teams to implement them
• The long-term build: as this function expands from direct mail into digital, you're the person who makes sure the operational foundation is ready

You'll thrive in this role if:

• You've walked into organizations where the process lived in people's heads and implemented a documented, working system.
• You think in handoffs: who owns what, where each accountability lives, and how to design for consistency across every step.
• Regulated environments sharpen you. You know what a regulatory risk looks like and you've built audit controls proactively.
• You spot automation opportunities and know the process has to be solid first. You identify where manual work shouldn't exist and partner with the right people to eliminate it.
• Change management is something you've driven, not just experienced. You know how to respect what came before while moving things forward.

Minimum Qualifications:

• 7+ years of experience in marketing operations or direct marketing campaign management in a regulated environment (financial services, healthcare, energy, insurance, gaming, or similar)
• Demonstrated experience designing and implementing business processes across complex, multi-stakeholder workflows, including intake, legal review, creative, production, and vendor handoffs
• Direct mail execution experience, with the systems thinking to extend those disciplines into digital channels over time
• Experience managing direct reports and vendor relationships, with a track record of improving operational performance
• Hands-on experience with digital asset management: building or maintaining a tagging, taxonomy, and naming convention system
• Ability to identify process automation opportunities and partner cross-functionally to implement them
• QA and audit mindset: you've built controls and documented them

Preferred Qualifications:

• Background in financial services direct marketing with working knowledge of UDAAP and regulatory review workflows
• Experience across multiple direct marketing channels, or clear curiosity about how direct mail disciplines translate to digital
• Experience working alongside creative or data BA resources in a production environment

Compensation:

Annual full-time starting base salary range: $142,000 to $185,000

This role is eligible for additional compensation in the forms of participation in our annual incentive and equity programs.

Pay is based on factors such as work experience, education, certification(s), training, skills, and competencies related to the role. Mission Lane also offers a comprehensive benefits plan, which includes paid time off, 401(k) match, a monthly wellness stipend, health/dental/vision insurance options, disability coverage, paid parental leave, flexible spending account (for childcare and healthcare), life insurance, and a remote-first work environment.