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Direct Marketing Manager Jobs in Virginia (NOW HIRING)

CACI International, Inc.

Marketing Manager

Reston, VA · On-site

$73K - $155K/yr

... Director, Marketing. This role is based in Reston, Virginia or Colorado Springs, Colorado and ... management. • Ability to produce in a fast-paced, deadline-oriented environment. • Creativity ...

Software Technology Inc

Marketing Manager

Vienna, VA · On-site

Company Description Hello , Our Direct Client, A high technology based company is looking for an Account Based Marketing Manager. Below is a detailed , should you be interested please feel free to ...

Software Technology Inc

Marketing Manager

Vienna, VA · Remote

Hello , Our Direct Client, A high technology based company is looking for an Account Based Marketing Manager. Below is a detailed , should you be interested please feel free to reach me via call or ...

Revolutional, LLC

Marketing Manager

Mclean, VA

$130 - $160K/hr

You'll have real ownership over Revolutional's marketing strategy and brand identity, direct access ... Build and manage the marketing processes and operational infrastructure that enable the function to ...

Marriott International

Marketing Manager

Mclean, VA · On-site

$78K - $101K/yr

Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer ... Manages all internal and external communication, digital presence, including but not limited to ...

Marriott

Marketing Manager

Mclean, VA

Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer ... Manages all internal and external communication, digital presence, including but not limited to ...

Heihotels

Marketing Manager

Virginia Beach, VA · On-site

$72K/yr

Working closely with the Director of Marketing, this role ensures marketing initiatives are ... Manage creative requests and production across digital and print assets. * Maintain consistency in ...

HCAOA

Marketing Manager

Front Royal, VA · On-site

$16 - $25/hr

... driven Marketing Manager to help expand our presence throughout Northern Virginia. If you enjoy ... We recognize our direct care staff as our greatest asset and offer: competitive compensation ...

Cellebrite

Senior Product Marketing Manager

Tysons, VA · On-site +1

$122K - $160K/yr

This role requires a highly self-directed marketer who can thrive in a fast-paced, evolving ... Manage creation of relevant content for buyer roles in various formats, including white papers ...

Advantia Health

Marketing Manager

Arlington, VA · On-site +1

$75K - $85K/yr

Advantia Health is seeking a Marketing Manager to execute and enhance marketing strategies, working in collaboration with the Senior Director of Marketing & Communications, that drive new patient ...

Advantia Health

Marketing Manager

Arlington, VA · On-site +1

$75K - $85K/yr

Advantia Health is seeking a Marketing Manager to execute and enhance marketing strategies, working in collaboration with the Senior Director of Marketing & Communications, that drive new patient ...

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All JobsDirect Marketing JobsDirect Marketing Manager JobsDirect Marketing Manager Jobs in Virginia

Direct Marketing Manager information

See Virginia salary details

$37.7K

$58.5K

$98.2K

How much do direct marketing manager jobs pay per year?

As of Aug 25, 2026, the average yearly pay for direct marketing manager in Virginia is $58,462.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,600.00 and $66,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a direct marketing manager?

To thrive as a Direct Marketing Manager, you need expertise in campaign strategy, data analysis, and audience segmentation, typically supported by a degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and analytics software is also essential. Strong project management, creativity, and effective communication skills help you lead campaigns and coordinate with cross-functional teams. These abilities are crucial for delivering targeted, measurable marketing initiatives that drive engagement and revenue growth.

What are some common challenges a direct marketing manager faces when launching new campaigns?

A Direct Marketing Manager often encounters challenges such as accurately segmenting target audiences, ensuring compliance with data privacy regulations, and optimizing messaging for various channels (email, mail, SMS, etc.). Additionally, measuring ROI and attributing results to specific campaigns can be complex, especially when multiple touchpoints are involved. Collaboration with creative teams, data analysts, and sales is crucial to overcome these hurdles and achieve campaign objectives.

What is the difference between Direct Marketing Manager vs Digital Marketing Specialist?

AspectDirect Marketing ManagerDigital Marketing Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; often some experience in direct marketingBachelor's degree in marketing, digital media, or related; certifications like Google Ads or HubSpot are common
Work EnvironmentTypically in marketing departments, focusing on direct channels like email, direct mail, telemarketingPrimarily digital platforms, including social media, email, SEO, PPC campaigns
Employer & Industry UsageUsed across retail, finance, and consumer goods industries for targeted campaignsCommon in tech, e-commerce, and advertising sectors for online brand promotion

The main difference is that a Direct Marketing Manager oversees targeted direct marketing campaigns using channels like email and direct mail, while a Digital Marketing Specialist focuses on online digital channels such as social media and search engines. Both roles require marketing knowledge but differ in their primary platforms and strategies.

Is a direct marketing manager a high paying job?

A direct marketing manager typically earns a competitive salary that varies by industry and location, often higher than average marketing roles due to the strategic and leadership responsibilities involved. Compensation can increase with experience, certifications, and the size of the company, and may include bonuses and benefits. Overall, it is considered a well-paying position within marketing careers.

What is a direct marketing manager?

A direct marketing manager oversees marketing campaigns that communicate directly with targeted consumers through channels such as email, direct mail, or telemarketing. They develop strategies to generate sales and leads, analyze campaign performance, and often use marketing tools like CRM software. Strong communication, analytical skills, and knowledge of marketing analytics are essential for this role.

What's the average pay for a direct marketing manager?

The average salary for a direct marketing manager in the United States typically ranges from $70,000 to $120,000 annually, depending on experience, location, and industry. Senior roles or those in large companies may offer higher compensation, often supplemented with bonuses and benefits.

What are the most commonly searched types of Direct Marketing jobs in Virginia?

The most popular types of Direct Marketing jobs in Virginia are:

What are popular job titles related to Direct Marketing Manager jobs in Virginia?

For Direct Marketing Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Direct Marketing Manager jobs in Virginia look for?

The top searched job categories for Direct Marketing Manager jobs in Virginia are:

What cities in Virginia are hiring for Direct Marketing Manager jobs?

Cities in Virginia with the most Direct Marketing Manager job openings:

Direct Marketing Manager jobs near you
Infographic showing various Direct Marketing Manager job openings in Virginia as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $58,462 per year, or $28.1 per hour.

Marketing Manager

Bristol, VA • On-site

CCMC Community Management
See more jobs at CCMC Community Managementexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 6 days ago

Job description

Marketing Manager (Remote - U.S.)
This is a fully remote position. To support coloration with our team, candidates must be available to work primarily during Eastern or Central Time Zone Business Hours. Candidates located in the Easter or Central Time Zones are preferred.
The Marketing Manager supports execution of B2B marketing programs that build brand awareness, generate leads, and help attract and retain new business from property developers and homeowner associations (HOAs). This hands-on role is junior to the Marketing Director and is responsible for creating marketing copy, building and maintaining HubSpot campaigns, supporting direct mail and email programs, and coordinating campaign assets and reporting. The role partners closely with the Marketing Director, sales, regional partners, subject matter experts, and vendors to deliver accurate, brand-aligned campaigns on time.
The Marketing Manager demonstrates Ventura Community Partner core values through a commitment to Integrity, Respect, Service, and Community, and through a passion for enhancing the resident and client experience.
RESPONSIBILITIES
  • Develop clear, brand-aligned marketing copy for email, direct mail, landing pages, sales collateral, presentations, newsletters, and campaign materials, including content created independently and with approved AI tools.
  • Build, QA, launch, and optimize marketing campaigns in HubSpot, including emails, lists, workflows, forms, landing pages, segmentation, tracking links, reporting dashboards, and campaign performance updates.
  • Support multi-channel B2B lead generation campaigns for developers, HOAs, and related audiences, ensuring campaign components are accurate, timely, compliant with brand standards, and aligned with agreed-upon objectives.
  • Coordinate direct mail campaigns by preparing copy and campaign inputs, collaborating with print/mail vendors, reviewing proofs, confirming mailing lists and production timelines, and tracking results where available.
  • Partner with the Marketing Director on campaign calendars, project plans, creative briefs, vendor coordination, and cross-functional communications to keep work moving efficiently.
  • Maintain and update marketing assets and basic website content, including landing pages and campaign pages, with attention to AEO/SEO best practices, accessibility, and brand consistency.
  • Provide secondary tradeshow and event marketing support as needed, including ordering materials, coordinating shipments, preparing follow-up campaigns, and supporting post-event reporting, while the Marketing Director retains primary ownership of events.
  • Monitor campaign performance and operational metrics, share insights, and recommend improvements to copy, audience targeting, workflows, direct mail tactics, and overall campaign execution.

REQUIREMENTS
Essential Qualifications
  • 2-4 years of marketing experience, preferably in B2B marketing, professional services, property management, real estate, community management, or another service-based industry.
  • Strong HubSpot Marketing Hub skills, including hands-on experience building emails, lists, workflows, forms, landing pages, and campaign reports; must be comfortable executing directly in the platform.
  • Ability to work primarily during Eastern and Central Time Zone business hours; candidates located in ET or CT are preferred.
  • Excellent writing and editing skills with the ability to create concise, compelling marketing copy for emails, direct mail, landing pages, campaign materials, and sales support content.
  • Experience supporting email marketing and lead generation campaigns, including audience segmentation, QA, basic performance tracking, and optimization recommendations.
  • Working knowledge of direct mail campaign execution and willingness to coordinate with print/mail vendors, review proofs, and manage production details.
  • Strong project management and attention to detail, with the ability to manage multiple campaign tasks, deadlines, and stakeholders at the same time.
  • Comfort using AI tools responsibly to improve productivity, draft content, organize work, or identify campaign efficiencies while maintaining quality and brand standards.
  • Proficiency with Microsoft Office; experience with Canva, PowerPoint, WordPress, or similar marketing tools a strong plus.

Desired Qualifications
  • Knowledge of printing, postal requirements, proofing, print production timelines, mailing lists, variable data, or direct mail vendor management.
  • Basic understanding of AEO/SEO best practices and web content optimization.

PHYSICAL REQUIREMENTS
This position is primarily performed in a professional office or remote work environment, with occasional onsite, tradeshow, vendor, or community support as business needs require.
  • Lifting: Occasionally lift, carry, or move marketing materials, event supplies, packages, or printed collateral up to 25 pounds.
  • Mobility: Occasionally walk, stand, bend, reach, or move around event spaces, offices, vendor locations, or community environments when supporting marketing activities.
  • Working Conditions: Work is generally performed in a climate-controlled office or remote environment. Occasional event support may involve indoor or outdoor settings, moderate noise, travel, or variable weather conditions.
  • Personal Protective Gear: No routine PPE is required; event or site-specific safety requirements may apply.
  • Extended Sitting or Standing: Ability to sit for extended periods while using a computer and to stand or walk for extended periods during occasional events, meetings, or vendor/site activities.
  • Manual Dexterity: Ability to use computers, mobile devices, office equipment, marketing platforms, and presentation tools frequently throughout the workday.
  • Driving: Ability to operate a vehicle for occasional job-related travel, errands, vendor coordination, or event support may be required. A satisfactory driving status may be reviewed at hire and periodically thereafter, consistent with company policy.

We are committed to creating an inclusive and accessible work environment. If you require reasonable accommodation in performing the job duties as described in the job description, discuss with your manager.
WHAT WE OFFER:
  • Expected starting salary is $70,000 per year.
  • Comprehensive benefits package including medical, dental, and vision
  • Wellness program
  • Flexible Spending Accounts
  • Company-matching 401k contributions
  • Paid time off for vacation, holidays, medical, and volunteering
  • Paid parental leave
  • Training and educational assistance
  • Support programs, including Employee Assistance Program and Calm Health
  • Optional benefits including short- and long-term disability, life insurance, and pet insurance
  • Most importantly, a caring team who is dedicated to your success!

Apply