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Direct Marketing Manager Jobs in Virginia (NOW HIRING)

As the Alliances Marketing Manager, you will be responsible for identifying, managing, and ... directors to ensure alignment of marketing efforts with Alliance business activities. ** This ...

Performance Marketing Manager Capital One's Small Business Bank ("SBB") is entering an exciting ... Ability to self-direct and task switch between strategic and tactical initiatives regularly

The Director of Field Marketing will be responsible for developing and executing strategic ... This role will involve managing a team of field marketing representatives, coordinating with ...

The Director of Field Marketing will be responsible for developing and executing strategic ... This role will involve managing a team of field marketing representatives, coordinating with ...

Manages a team with more than 2 full-time direct reports, typically professional level roles and may include support level roles and temporary/contract employees. Bachelor's degree in marketing ...

Manages a team with more than 2 full-time direct reports, typically professional level roles and may include support level roles and temporary/contract employees. Bachelor's degree in marketing ...

Showing results 21-40

Direct Marketing Manager information

See Virginia salary details

$37.7K

$58.5K

$98.2K

How much do direct marketing manager jobs pay per year?

As of Aug 20, 2026, the average yearly pay for direct marketing manager in Virginia is $58,462.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,600.00 and $66,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a direct marketing manager?

To thrive as a Direct Marketing Manager, you need expertise in campaign strategy, data analysis, and audience segmentation, typically supported by a degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and analytics software is also essential. Strong project management, creativity, and effective communication skills help you lead campaigns and coordinate with cross-functional teams. These abilities are crucial for delivering targeted, measurable marketing initiatives that drive engagement and revenue growth.

What are some common challenges a direct marketing manager faces when launching new campaigns?

A Direct Marketing Manager often encounters challenges such as accurately segmenting target audiences, ensuring compliance with data privacy regulations, and optimizing messaging for various channels (email, mail, SMS, etc.). Additionally, measuring ROI and attributing results to specific campaigns can be complex, especially when multiple touchpoints are involved. Collaboration with creative teams, data analysts, and sales is crucial to overcome these hurdles and achieve campaign objectives.

What is the difference between Direct Marketing Manager vs Digital Marketing Specialist?

AspectDirect Marketing ManagerDigital Marketing Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; often some experience in direct marketingBachelor's degree in marketing, digital media, or related; certifications like Google Ads or HubSpot are common
Work EnvironmentTypically in marketing departments, focusing on direct channels like email, direct mail, telemarketingPrimarily digital platforms, including social media, email, SEO, PPC campaigns
Employer & Industry UsageUsed across retail, finance, and consumer goods industries for targeted campaignsCommon in tech, e-commerce, and advertising sectors for online brand promotion

The main difference is that a Direct Marketing Manager oversees targeted direct marketing campaigns using channels like email and direct mail, while a Digital Marketing Specialist focuses on online digital channels such as social media and search engines. Both roles require marketing knowledge but differ in their primary platforms and strategies.

Is a direct marketing manager a high paying job?

A direct marketing manager typically earns a competitive salary that varies by industry and location, often higher than average marketing roles due to the strategic and leadership responsibilities involved. Compensation can increase with experience, certifications, and the size of the company, and may include bonuses and benefits. Overall, it is considered a well-paying position within marketing careers.

What is a direct marketing manager?

A direct marketing manager oversees marketing campaigns that communicate directly with targeted consumers through channels such as email, direct mail, or telemarketing. They develop strategies to generate sales and leads, analyze campaign performance, and often use marketing tools like CRM software. Strong communication, analytical skills, and knowledge of marketing analytics are essential for this role.

What's the average pay for a direct marketing manager?

The average salary for a direct marketing manager in the United States typically ranges from $70,000 to $120,000 annually, depending on experience, location, and industry. Senior roles or those in large companies may offer higher compensation, often supplemented with bonuses and benefits.

What are the most commonly searched types of Direct Marketing jobs in Virginia?

The most popular types of Direct Marketing jobs in Virginia are:

What are popular job titles related to Direct Marketing Manager jobs in Virginia?

For Direct Marketing Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Direct Marketing Manager jobs in Virginia look for?

The top searched job categories for Direct Marketing Manager jobs in Virginia are:

What cities in Virginia are hiring for Direct Marketing Manager jobs?

Cities in Virginia with the most Direct Marketing Manager job openings:

Infographic showing various Direct Marketing Manager job openings in Virginia as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $58,462 per year, or $28.1 per hour.

Direct Marketing Associate - Fairfax

Renewal by Andersen

Fairfax, VA • On-site

$80K - $90K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 14 days ago


Renewal By Andersen rating

8.2

Company rating: 8.2 out of 10

Renewal By Andersen

Based on 145 frontline employees who took The Breakroom Quiz

6.2

Company rating compared to similar companies: 6.2 out of 10

National retailers average

Based on 96,472 frontline employees who took The Breakroom Quiz

The best things about working at Renewal By Andersen

  • 93%

    93% say they get paid time off

    say they get paid time off

  • 91%

    91% say it is easy to take sick days

    say it is easy to take sick days

  • 90%

    90% say it’s easy to book vacation

    say it’s easy to book vacation

Featured by Renewal By Andersen, based on 145 Breakroom Quiz responses from their frontline employees


Job description

Job Details
This position earns uncapped commission in addition to base pay. Successful candidates are expected to earn over $80,000-90,000 on-target earnings (OTE) in the first year. Base pay starts at $20 an hour and is based on several factors including but not limited to work experience, education, geographic location, certifications, etc. Your recruiter can share more about the specific compensation package for your preferred role during the hiring process. PURPOSE: This position is responsible for engaging in generating highly qualified leads by engaging in door to door canvassing. While doing so it is the responsibility of the canvasser to record accurate data regarding the information of prospective customers, and the targeted market area. Individuals in this role will be eligible for a base monthly driving incentive with variable mileage reimbursement. PRIMARY RESPONSIBLITIES: Vigorously and diligently work to generate leads while engaging in door to door campaigning in assigned territory generating qualified sales opportunities as instructed by the Canvassing Program Manager. Transport self to assigned territory and work independently to while representing Renewal by Andersen at all times with the utmost degree of professionalism. Utilize Renewal by Andersen mapping program, and business applications, to accurately keep records on house to house information and data tracking. Be courteous, neat, clean and in proper uniform with required municipality permitting at all times. Attend company meetings as required. Communicate with Canvassing Program Manager ideas that can improve effectiveness of the canvassing program policies of Renewal by Andersen. Master Renewal by Andersen methodology, product, and current promotional offerings. Become a Signature Service expert CULTURE AND BENEFITS: Our vision is to make the world a better place by living up to the promise that everyone benefits from their association with Andersen. We're committed to making a difference through challenging ourselves each day, recognizing and rewarding success, taking pride in our work and honoring a legacy built on doing the right thing. There is great respect for life outside work so that you can bring your best self to work. We are committed to demonstrating mutual respect and appreciation of our similarities and differences so that each employee can realize his/her potential and we exceed our customers' expectations. As an innovative and industry-leading organization, we think of benefits more broadly. From your health care to your work environment, to your development and quality of life, we think beyond basic benefits to provide a total rewards package including, but not limited to:
• Medical/Dental/Vision/Life Insurance
• Health Savings Account contributions
• Paid holidays plus PTO
• 401(k) plan & contributions
• Professional development & tuition reimbursement opportunities
• A culture that supports work-life balance
• An environment where collaboration is key
• Volunteer opportunities - on company time
• Environmentally conscious business decisions
• 10,000+ employees and career opportunities nationwide Qualifications: High School Diploma or equivalent required Valid Drivers License with a clean driving record Minimum age of 21 to be covered under company driving insurance policy Reliable transportation to navigate through territory Strong verbal communication skills Goal-oriented and self-motivated Able to navigate through multiple platforms on tablets Physically able to stand and walk 3 to 5 miles a day By applying to this job, I agree that I may be contacted at the number submitted, including by autodialed calls and texts, for informational and all other purposes by Renewal by Andersen, and its affiliated companies (collectively, "RbA"). Andersen has set a profit-sharing target of $3,500 per eligible employee, prorated as appropriate. Profit sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance. Andersen Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable federal, state and local laws
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Direct Marketing Associate - Fairfax
Fairfax, VA - Marketing

Working at Renewal By Andersen

Perks for frontline workers

From Renewal By Andersen, via Breakroom

  • Flexible Scheduling

  • Career Growth

  • Paid Training

  • Friendly Environment

  • Employee Recognition

  • Strong Team-Building

About Renewal By Andersen, in their own words

From Renewal By Andersen

Renewal by Andersen’s Signature Service is committed to giving you the best customer experience possible, through the perfect combination of the best people in the industry, a superior process, and an exclusive product.

Learn more about the benefits of Renewal by Andersen’s Signature Service:

Professional Installation. With Renewal by Andersen, you get the product reputation of Andersen Windows with the master work of passionate installers.

Superior Performance. Andersen’s exclusive Fibrex® composite material lasts longer, performs better, and is stronger than vinyl.*

Energy Efficiency. Renewal by Andersen’s energy efficient windows are ENERGY STAR® certified and can reduce heating and cooling costs.

Hassle-Free Process. Renewal by Andersen eliminates the need to work with multiple companies. We are responsible for all aspects of your window replacement and installation.

Long-term value. Our comprehensive, hands-on approach ensures your window and installation quality, beauty, and energy savings last for many years.

Unrivaled Beauty. Renewal by Andersen offers a wealth of styles, colors, grilles and more for our replacement windows, patio doors, and entry doors to fit any home.

Company values

From Renewal By Andersen

Our vision is to make the world a better place by living up to the promise that everyone benefits from their association with Andersen. We’re committed to making a difference through challenging ourselves each day, recognizing and rewarding success, taking pride in our work and honoring a legacy built on doing the right thing. There is great respect for life outside work so that you can bring your best self to work.

Diversity and inclusion statement

From Renewal By Andersen

Be Renewal. Be You.

We are committed to demonstrating mutual respect and appreciation for our similarities and differences (for example, race, color, culture, gender, sexual orientation, gender identity or expression, religion, education, military service, ethnicity, age, language, physical ability, and thought) so that each employee can realize their potential and we exceed our customers’ expectations.


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