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Audience Marketing Manager Jobs (NOW HIRING)

Sage

Audience Marketing Manager

Washington, DC · On-site +1

$79K - $89K/yr

Sage is looking for an Audience Marketing Manager to lead strategic, data-driven marketing initiatives that grow, engage, and retain target audiences across multiple brands. The role guides audience ...

Home Depot

Manager, Audience Marketing

Atlanta, GA · On-site

This position typically reports to Sr Manager, Audience Marketing * This position has 0 Direct Reports Travel Requirements: * Typically requires overnight travel less than 10% of the time. Physical ...

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Audience Marketing Manager information

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$33K

$83.5K

$145.5K

How much do audience marketing manager jobs pay per year?

As of Jul 16, 2026, the average yearly pay for audience marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is the highest salary for a marketing manager?

The highest salary for a marketing manager can exceed $150,000 annually, especially in large corporations or senior roles with extensive experience, strategic responsibilities, and advanced skills in digital marketing and data analysis. Compensation varies based on industry, location, and company size.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior marketing directors, media strategists, and digital advertising managers often earn $150,000 or more annually. These positions typically require extensive experience, strong analytical skills, and proficiency with tools like data analytics platforms and marketing automation software.

How does an Audience Marketing Manager typically collaborate with sales and product teams to drive targeted campaigns?

An Audience Marketing Manager plays a key role in bridging marketing, sales, and product teams by leveraging audience insights to inform campaign strategies. They frequently meet with sales to align on customer needs and with product teams to understand new features or updates, ensuring campaigns are tailored and relevant. This cross-functional collaboration enables more precise segmentation, messaging, and timing, ultimately driving higher engagement and conversion rates. Open communication and regular feedback loops are essential for success in this collaborative environment.

What is an audience marketing manager?

An audience marketing manager is responsible for identifying and engaging target audiences to promote products or services through strategic marketing campaigns. They analyze audience data, develop tailored messaging, and utilize tools like social media and analytics platforms to optimize outreach efforts. Strong communication skills and knowledge of digital marketing are essential for this role.

What is the typical salary for a marketing manager?

The typical salary for a marketing manager varies by experience and location but generally ranges from $70,000 to $130,000 annually. Audience marketing managers, a specialized role, often earn within this range, with higher salaries for those with advanced skills in digital tools and data analysis.

What is the difference between Audience Marketing Manager vs Content Marketing Manager?

AspectAudience Marketing ManagerContent Marketing Manager
Primary FocusTargeting and engaging specific audience segments to drive brand awareness and conversionsCreating and distributing valuable content to attract and retain customers
Required SkillsAudience segmentation, data analysis, digital advertising, campaign managementContent creation, storytelling, SEO, editorial skills
Work EnvironmentMarketing teams, digital advertising platforms, analytics toolsContent teams, editorial calendars, content management systems
Common UsageUsed in digital marketing, advertising, and audience engagement strategiesUsed in inbound marketing, brand storytelling, and content strategy

The Audience Marketing Manager focuses on understanding and targeting specific audience segments through data-driven campaigns, while the Content Marketing Manager emphasizes creating compelling content to attract and retain customers. Both roles are essential in digital marketing but serve different strategic purposes.

What are the key skills and qualifications needed to thrive as an Audience Marketing Manager, and why are they important?

To thrive as an Audience Marketing Manager, you need expertise in audience segmentation, data analysis, and content strategy, typically supported by a degree in marketing or a related field. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and analytics tools like Google Analytics is crucial. Strong communication, creativity, and project management skills help you craft compelling campaigns and collaborate across teams. These competencies enable effective targeting, engagement, and growth of key audience segments, driving business results.
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Audience Marketing Manager jobs near you
Infographic showing various Audience Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 10% Part Time, 1% Temporary, and 2% Contract. Highlights an 79% Physical, 4% Hybrid, and 17% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.
Audience Marketing Manager

Audience Marketing Manager

Sage Publishing

Thousand Oaks, CA • On-site

Other

Medical, Dental, Vision, Life, Retirement

This job post has expired today. Applications are no longer accepted.

Job description

Sage is looking for an Audience Marketing Manager to lead strategic, data-driven marketing initiatives that grow, engage, and retain target audiences across multiple brands. The role guides audience development to deliver measurable results, serves as a key contact for collaborators, and collaborates across teams to support business objectives.

Your New Role:

Strategy and Planning

  • Lead marketing strategy for assigned products, with clear accountability for performance and return on investment.

Audience Growth and Insights

  • Leverage the organization's Customer Data Platform to segment audiences, analyze engagement trends, and optimize marketing strategies for improved audience acquisition and retention.

  • Analyze audience behavior, preferences, and market trends to shape strategy and inform decision-making.

  • Identify audience segments and growth opportunities, and implement data-led plans across email, social, paid media, and partnerships.

  • Deliver campaigns that build awareness, drive conversion, and support acquisition, engagement, and retention goals.

  • Advance integrated marketing approaches and adopt new tools that support audience growth and revenue performance.

  • Lead marketing strategy for assigned products, with clear accountability for performance and return on investment.

  • Analyze audience behavior, preferences, and market trends to shape strategy and inform decision-making.

  • Deliver campaigns that build awareness, drive conversion, and support acquisition, engagement, and retention goals.

  • Advance integrated marketing approaches and adopt new tools that support audience growth and revenue performance.

Content and Channel Optimization

  • Optimize content across digital channels and align messaging with audience needs and channel procedures.

Campaign Management

  • Plan, implement, and optimize multi-channel marketing campaigns across email, social, paid media, and related channels.

  • Monitor campaign performance, apply testing and optimization, and translate results into clear recommendations.

  • Implement A/B testing and refine campaigns based on performance metrics.

Collaboration and Communication

  • Partner effectively with editorial, sales, and creative teams to deliver cross-functional initiatives on schedule.

Can you be our New Audience Marketing Manager? Do you have:

  • 3+ years of experience in audience development, subscription marketing, or digital campaign management.

  • Demonstrated ability to interpret audience data and convert insights into action.

  • Experience in B2B publishing, life sciences, or academic publishing is advantageous.

  • Strong understanding of sales and marketing processes, including campaign planning, promotional materials, and execution.

  • Experience managing Customer Data Platforms.

  • Sound business judgment, with the ability to assess situations and identify effective solutions.

  • Intermediate proficiency in Microsoft Office.

  • Strong analytical and problem-solving capability.

  • Able to work independently, manage priorities effectively, and contribute in a fast-paced team environment.

If you have a disability and you need any support during the application process, please contact hr.resume@sagepub.com. All qualified applicants are encouraged to apply.

Pay Transparency & Benefits Package:

Sage Publishing is committed to being an inclusive employer where all individuals are treated with fairness and respect. Sage is proud to be an equal opportunity workplace and is an affirmative action employer.

Compensation at Sage is influenced by several factors, including but not limited to skill set, nature and level of experience, qualifications, and other relevant considerations. Please note that the compensation details listed in U.S. role postings reflect the base salary only and do not include bonuses or benefits. Your recruiter can share more about the specific salary range and additional aspects of the compensation/benefits package for this position during the hiring process. If your desired salary falls outside of this range, we hope you'll still apply as there may be other positions that better align.

In addition to compensation, Sage offers a highly competitive and comprehensive PPO medical, dental, and vision care benefits package with SAGE covering most of the premium costs. Unique program benefits that support a healthy life, a company-sponsored anniversary trip every 5 years, a 401(k)-matching program of 100% up to 5% of pay, and other significant meaningful benefits. In alignment with our value for education, Sage offers financial support for bachelor's and graduate-level degree programs as well as learning for personal interest.

Sage offers freedom and autonomy in your day-to-day with hybrid or remote work, depending on the role. Join the nearly 2,000 Sage employees worldwide who deliver products and services that serve to fulfill our noble goal of education and dissemination of knowledge globally. We'd love to meet you!

Diversity, Equity, and Inclusion

Sage Publishing is committed to being an inclusive employer where all individuals are treated with fairness and respect, regardless of age, disability, gender identity, marriage and partnership status, pregnancy and parental responsibilities, race, religion and belief, sex, or sexual orientation.

We believe that diversity is a cornerstone of a vibrant culture. We want Sage to be an organization where the most talented staff and high-potential staff are recruited, have the opportunity to grow, and want to work. We strive to achieve a better representation of diverse talent at all levels, including leadership, across our workforce.

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