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Audience Marketing Manager Jobs (NOW HIRING)

Home Depot

Manager, Audience Marketing

Atlanta, GA · On-site

This position typically reports to Sr Manager, Audience Marketing * This position has 0 Direct Reports Travel Requirements: * Typically requires overnight travel less than 10% of the time. Physical ...

CIA

Marketing Manager

Hyde Park, NY · On-site

This role partners with the Marketing Managers responsible for audience marketing (traditional high school and non-traditional adult & post-graduate candidates) to address the overall experience from ...

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$33K

$83.5K

$145.5K

How much do audience marketing manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for audience marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an audience marketing manager?

To thrive as an Audience Marketing Manager, you need expertise in audience segmentation, data analysis, and content strategy, typically supported by a degree in marketing or a related field. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and analytics tools like Google Analytics is crucial. Strong communication, creativity, and project management skills help you craft compelling campaigns and collaborate across teams. These competencies enable effective targeting, engagement, and growth of key audience segments, driving business results.

How does an audience marketing manager typically collaborate with sales and product teams to drive targeted campaigns?

An Audience Marketing Manager plays a key role in bridging marketing, sales, and product teams by leveraging audience insights to inform campaign strategies. They frequently meet with sales to align on customer needs and with product teams to understand new features or updates, ensuring campaigns are tailored and relevant. This cross-functional collaboration enables more precise segmentation, messaging, and timing, ultimately driving higher engagement and conversion rates. Open communication and regular feedback loops are essential for success in this collaborative environment.

What is the difference between Audience Marketing Manager vs Content Marketing Manager?

AspectAudience Marketing ManagerContent Marketing Manager
Primary FocusTargeting and engaging specific audience segments to drive brand awareness and conversionsCreating and distributing valuable content to attract and retain customers
Required SkillsAudience segmentation, data analysis, digital advertising, campaign managementContent creation, storytelling, SEO, editorial skills
Work EnvironmentMarketing teams, digital advertising platforms, analytics toolsContent teams, editorial calendars, content management systems
Common UsageUsed in digital marketing, advertising, and audience engagement strategiesUsed in inbound marketing, brand storytelling, and content strategy

The Audience Marketing Manager focuses on understanding and targeting specific audience segments through data-driven campaigns, while the Content Marketing Manager emphasizes creating compelling content to attract and retain customers. Both roles are essential in digital marketing but serve different strategic purposes.

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Audience Marketing Manager jobs near you
Infographic showing various Audience Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Audience Marketing Manager, NA Agency

New York, NY • On-site

Meta
Internet and IT • 10K+ employees

7.8

Company rating: 7.8 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

139th of 246 rated software companies

People enjoy working here

Good employer

Recommended by students

Learn more about Metaexternal

Full-time

Re-posted 14 days ago

Job description

Meta is seeking a strategic and experienced Audience Marketing Manager to lead our North America Agency marketing efforts. In this role, you will develo...

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