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Marketing Communications Manager

Chicago, IL · On-site

I.JOB SUMMARY The Manager, Brand Marketing serves as a marketing consultant to business units ... He/she will collaborate with Department of Communications colleagues to execute integrated, multi ...

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How much do manager of marketing communications jobs pay per year?

As of Aug 26, 2026, the average yearly pay for manager of marketing communications in the United States is $75,748.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $87,500.00 per year, depending on experience, location, and employer.

What does a manager of marketing communications do?

A Manager of Marketing Communications oversees the development and implementation of communication strategies that promote a company’s products or services. They coordinate advertising, public relations, and promotional activities, ensuring consistent messaging across all channels. This role often involves collaborating with other marketing team members, managing content creation, and monitoring the effectiveness of campaigns to enhance brand awareness and engagement. Their work is crucial in shaping the public image of an organization.

How does a manager of marketing communications typically collaborate with other departments to ensure cohesive messaging?

As a Manager of Marketing Communications, you will frequently work with teams such as product management, sales, public relations, and creative design. Collaboration is key to aligning messaging across different channels and ensuring consistency with the organization's overall brand strategy. Regular cross-functional meetings, joint campaign planning sessions, and ongoing feedback loops help maintain unified communications and meet business objectives efficiently. Building strong relationships with stakeholders in other departments is essential for managing deadlines and integrating diverse perspectives into campaigns.

What are the key skills and qualifications needed to thrive as a manager of marketing communications, and why are they important?

To thrive as a Manager of Marketing Communications, you need a strong background in marketing strategy, content creation, and brand management, typically supported by a bachelor’s degree in marketing, communications, or a related field. Familiarity with tools like marketing automation platforms (e.g., HubSpot), analytics software (e.g., Google Analytics), and content management systems (CMS) is often required. Exceptional leadership, project management, and interpersonal communication skills help you effectively guide teams and collaborate with stakeholders. These skills ensure the development and delivery of consistent, impactful messaging that drives brand awareness and supports business objectives.

What is the difference between Manager Of Marketing Communications vs Marketing Coordinator?

AspectManager Of Marketing CommunicationsMarketing Coordinator
ResponsibilitiesDevelops overall communication strategies, manages teams, oversees branding and messagingSupports marketing campaigns, coordinates events, assists with content creation
Required SkillsStrategic planning, leadership, communication, project managementOrganizational skills, communication, basic marketing knowledge
Work EnvironmentOffice-based, managerial setting, cross-department collaborationOffice or remote, supporting marketing teams, event planning
Common CertificationsBA/BS in Marketing, Communications, or related field; sometimes advanced certificationsBA/BS in Marketing or related field; certifications are optional

The Manager Of Marketing Communications typically holds a strategic, leadership role overseeing communication efforts, while the Marketing Coordinator supports these initiatives through execution and coordination. Both roles require strong communication skills, but the manager focuses on strategy and team management, whereas the coordinator handles day-to-day tasks.

Is a manager of marketing communications a high paying job?

A manager of marketing communications typically earns a competitive salary that varies by industry, location, and experience level. In general, it is considered a well-paying role within marketing and communications fields, often requiring strong communication skills and strategic planning abilities.
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Manager Of Marketing Communications jobs near you
Infographic showing various Manager Of Marketing Communications job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $75,748 per year, or $36.4 per hour.

Director of Marketing & Communications

American Song Archives LLC

Tulsa, OK • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

Job description

Job Type
Full-time
Description
About the American Song Archives: The American Song Archives (ASA) in Tulsa, Oklahoma is the home of the archives of Bob Dylan, Woody Guthrie, Phil Ochs, Tom Paxton, Cynthia Gooding and many other archival and library collections. The ASA welcomes visitors from around the world to the Woody Guthrie Center and Bob Dylan Center-located in Tulsa's vibrant Arts District and adjacent to the historic Greenwood District-and hosts academics and writers who utilize the archives for research.
Position Purpose: The Director of Marketing & Communications (MarCom) provides strategic leadership, vision, and oversight for all marketing, communications, audience engagement, education, merchandising and brand initiatives American Song Archives. The position will be responsible for maximizing awareness and revenue for the organization externally while internally leading teams, managing internal communications and uniting people across the organization to maintain strategic initiatives. This job is full-time with benefits based in Tulsa, OK.
The Director of Marketing & Communications plays a critical leadership role in connecting audiences to the center's collections, stories, educational programs and mission. Through strategic communications, creative storytelling, and innovative audience engagement, this position helps ensure the centers' continued growth, relevance and impact for future generations. This position reports to the Managing Director.
RESPONSIBILITIES:
Strategic Leadership & Organizational Management
  • Oversee strategic organization initiatives, from ideation through successful execution, under the guidance of managing director and George Kaiser Family Foundation® (GKFF) leadership and collaboration with exec team.
  • Review, design and execute improvements to organizational structure; find knowledge and skills gaps and help address them.
  • Improve current processes and optimize organizational procedures for efficiency and productivity.
  • Develop and execute comprehensive marketing, communications, branding, and audience development strategies aligned with the museum's mission and strategic plan.
  • Position the center and archive as a premier destination for music education, preservation, scholarship and public engagement.
  • Establish annual goals, budgets, key performance indicators and audience growth strategies.
  • Serve as a member of the senior leadership team, contributing to organizational planning and decision-making.

Brand & Communications Strategy
  • Ensure consistent brand standards and messaging across all platforms and public-facing initiatives.
  • Act as steward of Woody Guthrie Center and Bob Dylan Center brands, enforcing brand guidelines and standards.
  • Develop compelling storytelling strategies that highlight collections, archives, educational impact and community engagement.
  • Oversee media relations, public relations, crisis communications and reputation management with external PR team.
  • Serve as a spokesperson and representative of the museum when appropriate.

Digital Media & Campaigns
  • Lead our media ecosystem including website and SEO initiatives and manage team members who plan and execute email marketing, social media, paid media to drive engagement, education and activism from our visitors, members, followers, and new leads to explore our Tulsa or virtual offerings, visit the center, attend concerts and events, and shop etc.
  • Evaluate current paid media approach, agency partners and campaign performance; recommend opportunities for improvement; explore new paid media opportunities, determine whether to test and learn, develop new channels as needed to reach, engage and convert our target audiences.
  • Deliver effective creative briefs and requests to external designers to drive development of compelling creative execution for the centers.
  • Plan and execute campaigns that will build awareness and drive engagement among identified target audiences, including strong calls to action for our key initiatives (admission, membership, shop).
  • Strategize with team on social media, email and website plans and audience data that can be utilized to identify lookalikes and expand our audience with those most likely to convert.

Audience Development & Engagement
  • Leverage internal and external market research to understand and remain focused on attracting visitors to the centers.
  • Identify and grow target audiences through data-driven marketing strategies.
  • Expand community engagement through innovative outreach programs and partnerships.
  • Develop initiatives that increase visitation, membership, donor engagement and online participation.
  • Utilize audience research and analytics to inform marketing decisions and improve visitor experiences.

Data, Analytics & Performance
  • Analyze and share performance data, key learnings and follower insights.
  • Leverage analytics to evaluate campaign performance and optimize marketing investments.
  • Monitor ROI and performance metrics across campaigns and programs.

Budget & Resource Management
  • Develop and manage departmental budgets.
  • Allocate resources effectively across marketing, communications, education and digital initiatives and work with colleagues to do the same.
  • Ensure efficient use of internal and external resources.

Team & People Leadership
  • Manage agency partners; facilitate not only revenue growth but also professional growth and development of the teams with helpful direction, meaningful work and effective feedback.
  • Foster a collaborative, creative and high-performing team culture.
  • Mentor and develop staff through coaching, performance management and professional growth opportunities.
  • Coordinate cross-departmental initiatives to ensure integrated messaging and audience experiences.
  • Build solid long-term relationships with key stakeholders inside and outside the organization.

Additional Duties
  • Other duties as assigned.

REQUIREMENTS & QUALIFICATIONS
Education & Experience
  • M.B.A. with relevant concentration.
  • A minimum of ten years of relevant work experience professional environment.
  • Demonstrated experience managing multidisciplinary teams and creative professionals.
  • Proven success developing integrated marketing and communications strategies.
  • Strong knowledge of digital marketing, social media, content strategy, advertising and analytics.
  • Excellent written, verbal, and presentation communication skills.
  • Experience managing budgets and complex projects.

Skills and Abilities
  • Strong sense of accountability, with a demonstrated ability to follow through and meet deadlines.
  • Ability to take initiative and manage multiple tasks and projects simultaneously.
  • Must be a skilled communicator with an understanding of audience, style and digital engagement strategies.
  • Demonstrated ability to work effectively in a flexible, collaborative team environment with a dynamic range of events and people.
  • Strong knowledge of Outlook, Word, Excel, PowerPoint and digital advertising platforms.

Preferred
  • Familiarity with graphic design and Adobe Creative Suite
  • Experience within museums, archives, cultural institutions, performing arts organizations, music organizations or nonprofit environments.
  • Knowledge of music history, archival collections and cultural heritage preservation.
  • Experience with membership, fundraising and donor communications.
  • Familiarity with center audience development and visitor engagement strategies.

Physical Requirements
  • Physical requirements include the ability to stand for prolonged periods of time and lift up to 30lbs.

Hours & Location
  • This is a full-time, in-person position. Regular work schedule is Monday through Friday, 8:00 A.M. to 5:00 P.M., based in Tulsa, OK at the American Song Archives offices.
  • Flexibility to work evenings and weekends as needed for events, programs, exhibitions, and special initiatives.
  • Ability to travel may be required.

About our Benefits
As part of our overall compensation package, we offer work/life flexibility, comprehensive health benefits, paid time off, and a generous retirement contributions designed to support you and your family. Details:
  • 100% employer paid medical, dental, and long-term disability for full-time employees only. Option to add vision and dependents.
  • 401K employee and employer contributions.
  • Paid time off to support you while you are out of the office.
  • Paid holidays so our employees can spend time with those they care about
  • Employer paid AD&D life insurance, with employee options to add supplemental life insurance.

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