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Hispanic Marketing Jobs (NOW HIRING)

AEG

Director, Marketing

Tempe, AZ · On-site

Lead Hispanic marketing strategy locally and across Mexico and Canada through the NFL's GMP program * Integrate multicultural storytelling and audience insights into broader marketing initiatives

Arizona Cardinals

Director, Marketing

Tempe, AZ · On-site

Lead Hispanic marketing strategy locally and across Mexico and Canada through the NFL's GMP program * Integrate multicultural storytelling and audience insights into broader marketing initiatives

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Hispanic Marketing information

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How much do hispanic marketing jobs pay per hour?

As of Jun 15, 2026, the average hourly pay for hispanic marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is Hispanic Marketing?

Hispanic Marketing refers to the strategies and practices used by businesses and organizations to reach and engage Hispanic or Latino audiences. This field involves understanding the cultural nuances, language preferences, and consumer behaviors unique to Hispanic communities. Professionals in Hispanic Marketing develop targeted advertising, branding, and communications campaigns that resonate with this diverse demographic. Their work is essential for brands seeking to build authentic relationships and expand their reach in U.S. and global Hispanic markets.

What is the difference between Hispanic Marketing vs Hispanic Marketing Coordinator?

AspectHispanic MarketingHispanic Marketing Coordinator
Required CredentialsBachelor's degree in marketing, communications, or related fieldBachelor's degree in marketing, communications, or related field
Work EnvironmentMarketing agencies, corporate marketing departments, media companiesMarketing teams, advertising agencies, corporate marketing departments
Employer & Industry UsageUsed across various industries targeting Hispanic audiencesTypically employed within marketing teams executing Hispanic campaigns
Common Search & Comparison IntentUnderstanding strategic roles in Hispanic marketingUnderstanding entry-level or specialized roles in Hispanic marketing

Hispanic Marketing refers to the overall strategic approach to reaching Hispanic audiences, involving planning and campaign development. The Hispanic Marketing Coordinator is a specific role responsible for executing and coordinating these campaigns within a marketing team. While Hispanic Marketing involves high-level strategy, the Coordinator focuses on implementation and day-to-day tasks within that strategy.

How does a Hispanic Marketing professional typically collaborate with other departments to ensure culturally relevant campaigns?

Hispanic Marketing professionals frequently work closely with teams such as creative, product development, and data analytics to design campaigns that resonate authentically with Hispanic audiences. This collaboration often involves sharing cultural insights, reviewing content for linguistic and cultural accuracy, and strategizing on the best channels for outreach. Regular cross-departmental meetings and brainstorming sessions are common, allowing for alignment on messaging and campaign objectives. These professionals also serve as cultural advisors, ensuring that marketing efforts are both effective and respectful.

How to market to Hispanic consumers?

Hispanic marketing professionals focus on culturally relevant messaging, bilingual content, and community engagement to effectively reach Hispanic consumers. Understanding cultural values, traditions, and media preferences is essential, often requiring skills in multicultural marketing and market research tools.

What is the highest paid job in marketing?

In marketing, the highest paid roles are typically Chief Marketing Officers (CMOs) or Vice Presidents of Marketing, who oversee overall strategy and brand management. These executive positions often require extensive experience, leadership skills, and a strong understanding of market analytics and digital tools, with salaries reaching into the high six or seven figures annually.

What jobs do Hispanics work the most?

Hispanics are commonly employed in industries such as construction, hospitality, agriculture, and retail. Many work in roles that require physical labor, customer service, or skilled trades, often with opportunities for bilingual communication and certifications. These sectors tend to have higher Hispanic employment rates due to community needs and industry demand.

What are the key skills and qualifications needed to thrive in Hispanic Marketing, and why are they important?

To thrive in Hispanic Marketing, you need a deep understanding of Hispanic cultures, fluency in Spanish and English, and a background in marketing or communications. Familiarity with digital marketing tools, analytics platforms, and multicultural marketing certifications are commonly required. Strong interpersonal skills, cultural sensitivity, and creativity help professionals build authentic connections with diverse audiences. These skills ensure campaigns are both culturally relevant and effective, driving brand engagement and business growth within Hispanic markets.

What jobs are Latino stereotypes?

Latino stereotypes in the workplace often involve assumptions about roles such as manual labor, service industry positions, or roles requiring physical strength. These stereotypes can lead to biased hiring practices and limit opportunities for Latino professionals in diverse fields like management, technology, or healthcare.
More about Hispanic Marketing jobs
What cities are hiring for Hispanic Marketing jobs? Cities with the most Hispanic Marketing job openings:
What are the most commonly searched types of Hispanic Marketing jobs? The most popular types of Hispanic Marketing jobs are:
What states have the most Hispanic Marketing jobs? States with the most job openings for Hispanic Marketing jobs include:
What job categories do people searching Hispanic Marketing jobs look for? The top searched job categories for Hispanic Marketing jobs are:
Hispanic Marketing jobs near you
Infographic showing various Hispanic Marketing job openings in the United States as of June 2026, with employment types broken down into 31% Full Time, 50% Part Time, and 19% Temporary. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Director, Marketing

AEG

Tempe, AZ • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 27 days ago

Job description

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
Position: Director, Marketing - Full Time/Exempt Department: Marketing Reports to: Senior VP, Marketing Location: Arizona Cardinals (Tempe, AZ) NOTE: Starting 2028, this role will be based at the new Arizona Cardinals Training Facility in north Phoenix, AZ. Format: In-person Note: Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of a student or employment Visas (including, but not limited to F-1, M-1, J-1, H-1B, OPT and/or CPT programs, etc.).
Cardinals Organizational Summary: The Arizona Cardinals Football Club is a professional football team within the National Football League (NFL). We compete in the National Football Conference (NFC) West division and call State Farm Stadium, in Glendale, Arizona, our home. As one of the oldest pro football franchises in the U.S., the Club has established itself as a sport and cultural hallmark within Arizona, as well as a trailblazer for diversity, equity, inclusion, and belonging (DEIB) initiatives and firsts around the League. Our vision is to build a leading sports organization that competes for championships, drives business results, creates loyal fans, develops proud employees, and inspires hope in our community. We are relentless in our pursuit of greatness on and off the field, while positively impacting our people, our fans, and our community. If you want to join an organization that values putting the team first, doing what is right, growing with positivity, valuing every voice, while driving performance, we would love for you to join our team. Learn more about the Arizona Cardinals and see what's happening here.
Job Summary: The Director of Marketing will lead the planning and execution for key audience segments and growth initiatives. This role is responsible for developing integrated plans that drive fan growth, strengthen brand equity, and deepen community connection across priority audiences. The Director of Marketing focuses on multicultural marketing; targeted fan growth across youth, women, multicultural, and international audiences; and select brand, community, and retail initiatives. We're looking for a strategic operator who combines strong creative thinking with exceptional planning, presentation, activation and recap skills, along with operational rigor and the ability to collaborate across functions.
Primary Job Duties: The Director of Marketing will have the daily responsibilities including, without limitation, to the following:
  • Campaign Strategy & Execution
    • Own end-to-end execution of integrated marketing campaigns (briefing through launch and recap) for assigned audiences and strategic initiatives
    • Build clear, compelling marketing plans, presentations, and post-campaign recaps with actionable insights and recommendations
    • Translate fan, audience, and performance data into optimizations that improve reach, engagement, fan growth, and revenue
    • Partner cross-functionally with creative, analytics, and key stakeholders to ensure high-quality, on-brand execution
    • Manage agency partners and internal teams to deliver campaigns on time and at scale
    • Lead planning and execution of NFL initiatives and tentpole programs, including Hispanic Heritage Month, Salute to Service, and other league-wide campaigns
  • Audience & Growth Initiatives (Core Focus)
    • Lead marketing strategy and execution for priority audience segments, including multicultural, youth, women, and international growth audiences
    • Oversee community, foundation, retail, and brand activations tied to these audiences
    • Align storytelling, content, and campaigns to drive measurable fan engagement, growth, and revenue
  • Multicultural Marketing & International Growth
    • Lead Hispanic marketing strategy locally and across Mexico and Canada through the NFL's GMP program
    • Integrate multicultural storytelling and audience insights into broader marketing initiatives
    • Track, analyze, and report on campaign performance, including fan growth and revenue impact
    • Support digital and social strategy for key audience segments
    • Oversee international fan clubs and related content initiatives, including newsletters and campaigns
  • Partnerships & Revenue
    • Identify and support partnerships that drive revenue growth and brand impact
    • Collaborate with the Partnerships team on co-branded marketing opportunities
    • Partner with the Ticket Sales team to develop incremental ticket sales initiatives for groups, theme nights, and special events
  • Retail & Merchandise
    • Lead planning and execution of retail marketing initiatives alongside retail partner Fanatics, including promotional calendars, in-store activations, signage, and merchandise-driven brand campaigns
    • Identify opportunities to grow brand visibility, audience relevance, and merchandise sales
  • Project Management, Collaboration, & Leadership
    • Develop briefs, timelines, and workflows to ensure on-time and on-budget delivery
    • Partner cross-functionally with Ticketing, Partnerships, Community, and Marketing teams
    • Align initiatives with broader business objectives and fan growth strategies
    • Lead, mentor, and develop team members and external partners
    • Delegate effectively while maintaining strategic oversight and accountability
  • Other duties and projects assigned

Qualifications/Requirements
  • Education: Bachelor's degree in marketing, sports management, or related field
  • Experience: At least seven (7) years of full-time, professional progressive experience in marketing, brand strategy, audience development, or integrated campaign management
  • Proven track record of leading targeted marketing initiatives that drive measurable business results, fan growth, engagement, and revenue impact
  • Strong experience developing integrated marketing plans, executive presentations, campaign briefs, and post-campaign recaps with actionable insights
  • Demonstrated ability to translate data, fan insights, and performance analytics into strategic recommendations and campaign optimizations
  • Experience managing budgets, timelines, agencies, and cross-functional stakeholders in a fast-paced environment
  • Proven success managing multiple high-priority projects simultaneously while maintaining strong attention to detail and operational excellence
  • Experience leading multicultural and/or international marketing initiatives preferred
  • Sports, entertainment, live events, or consumer brand marketing experience strongly preferred
  • Strategic thinker with a strong balance of creative vision, operational rigor, and executional excellence
  • Experience supervising and supporting the professional growth and development of full-time colleagues
  • Exceptional communication, storytelling, and presentation skills, with the ability to influence stakeholders at all levels
  • Strong understanding of audience development, fan engagement, and integrated marketing strategy
  • Highly organized with strong project management, prioritization, and problem-solving abilities
  • Data-driven and results-oriented, with the ability to analyze performance metrics and optimize campaigns accordingly
  • Collaborative and team-oriented, with strong cross-functional relationship-building skills
  • Ability to thrive in a fast-paced, high-accountability environment while managing multiple priorities simultaneously
  • Self-starter with a proactive mindset, sound judgment, and strong attention to detail
  • Fluent in Spanish preferred but not required
  • Ability to effectively work in a fast-paced environment with multiple competing priorities that require strong project management, decision-making capabilities, and flexibility
  • Flexibility to work evenings, weekends, and holidays; hours may vary depending on business needs.
  • Must successfully complete pre-employment screening, including a background check

Cardinals' Benefits/Perks Summary: The Arizona Cardinals Football Club has developed a comprehensive benefits package that provides economic and inclusive benefits to full-time employees. The Cardinals benefits offer care, protection, and support for employees and their loved ones. The Cardinals organization encourages an environment that is conducive to living a healthy, productive, and flexible lifestyle. Benefits and Perks include, but are not limited to:
  • Health, Dental, and Vision Insurance options; effective the first day of hire
  • 401 (k) retirement option with employer match contribution
  • Paid Time Off Accruals (including sick time accruals)
  • Paid Time Off for most Federal holidays
  • Time off for Maternity, Paternity, Military, and Bereavement
  • MDLIVE: 24/7 medical support
  • Flexible Spending Accounts (FSA) & Health Care Saving Account options
  • Discounts on Cardinals gear & paraphernalia
  • Tuition reimbursement & Professional Growth opportunities
  • Daily free lunch
  • Complimentary season tickets
  • Subsidized gym memberships

The Arizona Cardinals Football Club is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class. #LI-Onsite
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992

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