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Hispanic Marketing Jobs (NOW HIRING)

In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language ...

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Hispanic Marketing information

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$32

$56

How much do hispanic marketing jobs pay per hour?

As of Jul 14, 2026, the average hourly pay for hispanic marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is Hispanic Marketing?

Hispanic Marketing refers to the strategies and practices used by businesses and organizations to reach and engage Hispanic or Latino audiences. This field involves understanding the cultural nuances, language preferences, and consumer behaviors unique to Hispanic communities. Professionals in Hispanic Marketing develop targeted advertising, branding, and communications campaigns that resonate with this diverse demographic. Their work is essential for brands seeking to build authentic relationships and expand their reach in U.S. and global Hispanic markets.

What is the difference between Hispanic Marketing vs Hispanic Marketing Coordinator?

AspectHispanic MarketingHispanic Marketing Coordinator
Required CredentialsBachelor's degree in marketing, communications, or related fieldBachelor's degree in marketing, communications, or related field
Work EnvironmentMarketing agencies, corporate marketing departments, media companiesMarketing teams, advertising agencies, corporate marketing departments
Employer & Industry UsageUsed across various industries targeting Hispanic audiencesTypically employed within marketing teams executing Hispanic campaigns
Common Search & Comparison IntentUnderstanding strategic roles in Hispanic marketingUnderstanding entry-level or specialized roles in Hispanic marketing

Hispanic Marketing refers to the overall strategic approach to reaching Hispanic audiences, involving planning and campaign development. The Hispanic Marketing Coordinator is a specific role responsible for executing and coordinating these campaigns within a marketing team. While Hispanic Marketing involves high-level strategy, the Coordinator focuses on implementation and day-to-day tasks within that strategy.

How does a Hispanic Marketing professional typically collaborate with other departments to ensure culturally relevant campaigns?

Hispanic Marketing professionals frequently work closely with teams such as creative, product development, and data analytics to design campaigns that resonate authentically with Hispanic audiences. This collaboration often involves sharing cultural insights, reviewing content for linguistic and cultural accuracy, and strategizing on the best channels for outreach. Regular cross-departmental meetings and brainstorming sessions are common, allowing for alignment on messaging and campaign objectives. These professionals also serve as cultural advisors, ensuring that marketing efforts are both effective and respectful.

What is the highest paid job in marketing?

In marketing, the highest paid roles are typically Chief Marketing Officers (CMOs) or Vice Presidents of Marketing, who oversee overall strategy and brand management. These executive positions often require extensive experience, leadership skills, and advanced degrees, and they can earn six-figure salaries or more depending on the company and industry.

What jobs do Hispanics work the most?

Hispanics are commonly employed in industries such as construction, hospitality, agriculture, and retail. Many work in roles that require physical labor, customer service, or skilled trades, often with opportunities for bilingual communication and on-the-job training.

How to target the Hispanic market?

Hispanic marketing professionals focus on culturally relevant messaging, bilingual content, and community engagement to effectively reach Hispanic audiences. Utilizing data analytics and market research helps identify preferences and behaviors, while understanding cultural nuances enhances campaign effectiveness.

What are the key skills and qualifications needed to thrive in Hispanic Marketing, and why are they important?

To thrive in Hispanic Marketing, you need a deep understanding of Hispanic cultures, fluency in Spanish and English, and a background in marketing or communications. Familiarity with digital marketing tools, analytics platforms, and multicultural marketing certifications are commonly required. Strong interpersonal skills, cultural sensitivity, and creativity help professionals build authentic connections with diverse audiences. These skills ensure campaigns are both culturally relevant and effective, driving brand engagement and business growth within Hispanic markets.

What jobs are Latino stereotypes?

Latino stereotypes in the workplace often involve assumptions about roles such as manual labor, service industry positions, or low-skilled jobs. These stereotypes can lead to biased hiring practices and limit opportunities for Latino professionals in diverse fields like management, technology, or healthcare. Recognizing individual skills and qualifications is essential to avoid such misconceptions.
What cities are hiring for Hispanic Marketing jobs? Cities with the most Hispanic Marketing job openings:
What are the most commonly searched types of Hispanic Marketing jobs? The most popular types of Hispanic Marketing jobs are:
What states have the most Hispanic Marketing jobs? States with the most job openings for Hispanic Marketing jobs include:
Infographic showing various Hispanic Marketing job openings in the United States as of July 2026, with employment types broken down into 42% Full Time, 54% Part Time, 3% Temporary, and 1% Contract. Highlights an 97% Physical, and 3% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.
Hispanic Market Creative Lead

Hispanic Market Creative Lead

Avacend, Inc.

Bellingham, WA • On-site

Other

This job post has expired today. Applications are no longer accepted.


Job description

Role:           Hispanic Market Creative Lead

Location:    Hybrid, 3 days/week in office. Bellevue, WA; Overland Park, KS; or Frisco, TX.

Duration:    09-07-2026 to 01-25-2027

Role Summary

·       Cover the Hispanic Market Creative Lead role during leave, driving in-culture advertising across lines of business while owning assigned projects end to end, from intake through delivery, across T-Studios and external agency partners.


Engagement

·       Serve as Hispanic Market creative lead on assigned initiatives, driving in-culture creative across LOB touchpoints

·       Lead Hispanic ATL campaign strategy and creative direction across TV, OLV, OTT, radio, and audio

·       Oversee BTL executions across digital, OOH, and print to keep look, tone, and feel consistent across channels

·       Partner with the Hispanic Marketing org and in-culture agencies on the development, production, and execution of acquisition and brand advertising

·       Own Hispanic OEM partner relationships where applicable, such as Apple and Samsung

·       Drive alignment with LOB leads, agency partners, and cross-functional teams

·       Present creative work and rationale to senior leadership

Project & Creative Partner Management

·       Own assigned projects end to end, from intake and resourcing through kickoff, timelines, reviews, approvals, and final delivery

·       Act as the day-to-day point of contact for internal partners, T-Studios, and external agencies on assigned work

·       Develop and own the Universal Creative Brief (UCB) for assigned projects

·       Open and manage Workfront tickets for T-Studios work, and keep Airtable current as the source of truth for project tracking for Consumer Advertising team

·       Keep projects on strategy, on time, on budget, and within brand standards

·       Troubleshoot day-to-day delivery issues, and surface and drive process improvements

Ad Trafficking & Creative Operations

·       Traffic and deliver finished creative across broadcast, CTV, digital, social, audio, and OOH endpoints, on spec and on schedule

·       Manage Ad-ID assignment and version control across deliverables

·       QC assets against platform specs, trafficking instructions, and compliance requirements before release

·       Coordinate with media, agency, and vendor partners to confirm specs, destinations, and timing

·       Maintain trafficking documentation and follow established SOPs, flagging gaps or improvements

Required Qualifications

·       Bilingual English/Spanish, with native or fluent Spanish strongly preferred

·       4+ years advertising or marketing communications experience in consumer products, with wireless or consumer tech preferred, or equivalent agency account-management experience

·       4+ years broadcast experience, plus solid print and digital experience

·       Hands-on ad trafficking or creative operations experience, delivering finished assets across broadcast and digital endpoints

·       Experience presenting creative to senior leadership

·       Comfort managing multiple projects and deadlines in a fast-moving, evolving environment

Preferred Qualifications

·       Experience inside in-house creative or production studio workflows, such as T-Studios

·       Familiarity with Workfront, Airtable, and Teams

·       Familiarity with ad trafficking platforms such as Extreme Reach, Innovid, Adstream, or MediaOcean

·       Digital testing and optimization experience, and experience using consumer research