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Manager Hispanic Marketing Jobs (NOW HIRING)

Austin Allen Company, LLC

Brand Manager

Chicago, IL · On-site

$140K - $150K/yr

Brand Manager Hispanic Dairy Salary $140,000 - $150,000 + Bonus + Benefits + Paid relocation to the ... As our Brand Manager, your focus will be: · Develop and execute marketing strategies that drive ...

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All JobsManager Hispanic Marketing Jobs

Manager Hispanic Marketing information

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$99.5K

$114.9K

$128K

How much do manager hispanic marketing jobs pay per year?

As of Jun 16, 2026, the average yearly pay for manager hispanic marketing in the United States is $114,871.00, according to ZipRecruiter salary data. Most workers in this role earn between $107,500.00 and $122,500.00 per year, depending on experience, location, and employer.

What is the difference between Manager Hispanic Marketing vs Marketing Coordinator?

AspectManager Hispanic MarketingMarketing Coordinator
Required CredentialsBachelor's degree in Marketing, Business, or related field; experience in Hispanic marketing preferredBachelor's degree in Marketing, Communications, or related field; entry-level experience acceptable
Work EnvironmentStrategic planning, team leadership, client meetings, campaign managementAssisting with campaign execution, research, administrative tasks
Employer & Industry UsageUsed in marketing departments of companies targeting Hispanic marketsCommon entry-level role in marketing teams across industries
Search & Comparison IntentUnderstanding managerial roles in Hispanic marketingEntry-level marketing roles related to Hispanic marketing

The main difference between a Manager Hispanic Marketing and a Marketing Coordinator lies in their responsibilities and experience level. The manager oversees strategic planning and team leadership, while the coordinator supports campaign execution. Both roles require marketing knowledge, but the manager typically has more experience and a focus on leadership.

What does a Manager of Hispanic Marketing do?

A Manager of Hispanic Marketing is responsible for developing and executing marketing strategies specifically targeted at Hispanic audiences. This role involves researching cultural trends, consumer behaviors, and media habits within Hispanic communities to create effective campaigns. Responsibilities often include managing bilingual advertising, collaborating with multicultural agencies, ensuring cultural relevance, and analyzing campaign performance to reach business goals. The manager acts as a bridge between brands and the Hispanic market, ensuring that messaging resonates authentically and effectively.

How does a Manager of Hispanic Marketing typically collaborate with other departments to ensure culturally relevant campaigns?

A Manager of Hispanic Marketing often works closely with product development, sales, and creative teams to tailor messaging that resonates with Hispanic audiences. This involves sharing cultural insights, reviewing campaign materials for authenticity, and coordinating with bilingual staff or external agencies. Effective collaboration ensures marketing strategies are both inclusive and aligned with broader company goals. Regular meetings and feedback sessions are common to refine campaigns and measure their impact.

What are the key skills and qualifications needed to thrive as a Manager Hispanic Marketing, and why are they important?

To thrive as a Manager Hispanic Marketing, you need expertise in marketing strategy, consumer insights, and cultural fluency within Hispanic markets, often supported by a degree in marketing or a related field. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and CRM systems is typically required. Strong cross-cultural communication, creativity, and leadership skills help you connect with Hispanic audiences and manage diverse teams effectively. These competencies ensure that marketing initiatives resonate authentically, drive engagement, and achieve organizational goals in multicultural markets.
More about Manager Hispanic Marketing jobs
What cities are hiring for Manager Hispanic Marketing jobs? Cities with the most Manager Hispanic Marketing job openings:
What are the most commonly searched types of Hispanic Marketing jobs? The most popular types of Hispanic Marketing jobs are:
What states have the most Manager Hispanic Marketing jobs? States with the most job openings for Manager Hispanic Marketing jobs include:
What job categories do people searching Manager Hispanic Marketing jobs look for? The top searched job categories for Manager Hispanic Marketing jobs are:
Manager Hispanic Marketing jobs near you
Infographic showing various Manager Hispanic Marketing job openings in the United States as of June 2026, with employment types broken down into 66% Full Time, 33% Part Time, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $114,871 per year, or $55.2 per hour.

Business Development Manager - Hispanic Business

GRUMA

Lawrenceville, GA • On-site

Full-time

Posted 7 days ago

Job description

The Hispanic Business Development Manager is a revenue-focused role responsible for identifying, developing, and growing sales opportunities within the Hispanic and multicultural retail channels across the Southeast and Gulf major markets. Based in Lawrenceville, GA, this individual will serve as a key member within the Hispanic community-building strong relationships with account decision-makers, working with our field sales team to ensure execution, build ACV with our portfolio of brands while driving sustainable revenue and market share growth.
Sales & Revenue Growth
Develop and execute a regional business plan to achieve or exceed annual sales volume and revenue targets across the Region.
Identify and pursue new business opportunities within Hispanic grocery chains, independent tiendas, and carnicerias retailers.
Grow existing accounts by expanding SKU assortment, securing secondary placement, and improving shelf presence for Mission Foods tortillas and chips.
Negotiate pricing, promotions, and contract agreements in alignment with company guidelines.
Account Management & Relationship Building
Serve as the primary point of contact for key Hispanic retail accounts across the three-market territory.
Conduct regular in-person store visits, business reviews, and promotional sell-in presentations.
Build and maintain strong relationships with store owners, buyers, and category managers.
Partner with field sales team to ensure proper execution of programs, secondary displays, and shelf standards.
Market Development & Intelligence
Analyze market trends, competitive activity, and consumer insights within the Hispanic segment to inform go-to-market strategies.
Identify white-space opportunities and recommend new product introductions relevant to local consumer preferences.
Monitor and report on market share, pricing dynamics, and competitor promotions within the region.
Collaborate with trade marketing to plan and execute culturally relevant in-store events, demos, and seasonal promotions.
Reporting & Cross-Functional Collaboration
Provide weekly and monthly sales performance reports, pipeline updates, and market feedback to regional leadership.
Work cross-functionally with field sales, independent distributors, and customer service teams to ensure on-time, in-full delivery to accounts.
Maintain accurate account records, opportunity pipelines, and activity logs.
This position will report to the East Zone Director of Sales and will work closely with the Sr. Director of Operations for the Southeast/Gulf Region.
EDUCATION & EXPERIENCE
Bachelor's degree in business administration or related field and 5 to 8 years of progressive sales or business development experience, preferably in CPG, food manufacturing, or consumer goods. Any equivalent combination of related education and/or experience may be considered for the above.
KNOWLEDGE, SKILLS, & ABILITIES
  • Demonstrated success selling into Hispanic retail channels (grocery chains, independent grocery, foodservice) in the Southeast U.S.
  • Bilingual fluency in Spanish and English - written and verbal - is required.
  • Established relationships within the Hispanic business community across the Atlanta, Charlotte, and/or Nashville markets preferred.
  • Willingness and ability to travel approximately 50% of the time within the territory.
  • Strong negotiation, presentation, and relationship-building skills.
  • Proficiency in Microsoft Office (Excel, PowerPoint, Outlook)
  • Valid driver's license and clean driving record required
  • Experience with DSD (Direct Store Delivery) or distributor-based sales models.
  • Background in tortilla, bakery, snack food, or Latin food categories.
  • Knowledge of planogram principles, category management, and shelf optimization.

Gruma Corporation and its affiliates, including but not limited to Azteca Milling, L.P., are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely for the purposes of determining suitability for employment, verifying your identity, and maintaining employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act as well as state and local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity with-out imposing undue hardship on Gruma. Please inform the company's personnel representative if you need assistance completing any forms or to otherwise participate in the application process.

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