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Audience Marketing Manager Jobs (NOW HIRING)

This person will work with NewsPicks' editorial and marketing teams to ensure the effective use of ... experience managing social platforms and building community engagement around various kinds of ...

Marketing Manager

Colorado Springs, CO ยท On-site

$66K - $83K/yr

Marketing Manager Marketing Books & Digital Resources At Cook Media Global we believe great content ... Identify new audience growth opportunities, marketing channels, and innovative promotional ...

Marketing Manager Marketing | Books & Digital Resources At Cook Media Global we believe great ... Identify new audience growth opportunities, marketing channels, and innovative promotional ...

Marketing Manager (Remote - U.S.) This is a fully remote position. To support coloration with our ... Support multi-channel B2B lead generation campaigns for developers, HOAs, and related audiences ...

This role leads marketing initiatives for priority audiences in the US and owns Optiver's global ... What you'll do As a Marketing Manager, your key responsibilities include: * Lead initiatives for ...

Marketing Manager

Portland, OR ยท On-site

$62K - $73K/yr

This role leads campaign planning, audience engagement, storytelling, and communication alignment across assigned operational portfolios. Within assigned operational portfolios, the Marketing Manager ...

Marketing Manager

Chicago, IL ยท On-site

$112K - $140K/yr

This role leads marketing initiatives for priority audiences in the US and owns Optiver's global ... What you'll do As a Marketing Manager, your key responsibilities include: * Lead initiatives for ...

Media Marketing Manager

Chicago, IL ยท On-site

$60K - $62K/yr

Drive awareness, listener growth, and audience retention across multiple channels. Execute High-Impact Campaigns * Manage marketing campaigns from concept through execution, working closely with ...

Media Marketing Manager

Chicago, IL ยท On-site

$60K - $62K/yr

Manage marketing campaigns from concept through execution, working closely with internal ... Advance Digital Growth & Audience Engagement * Lead marketing efforts for digital initiatives ...

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Audience Marketing Manager information

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$33K

$83.5K

$145.5K

How much do audience marketing manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for audience marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

How does an audience marketing manager typically collaborate with sales and product teams to drive targeted campaigns?

An Audience Marketing Manager plays a key role in bridging marketing, sales, and product teams by leveraging audience insights to inform campaign strategies. They frequently meet with sales to align on customer needs and with product teams to understand new features or updates, ensuring campaigns are tailored and relevant. This cross-functional collaboration enables more precise segmentation, messaging, and timing, ultimately driving higher engagement and conversion rates. Open communication and regular feedback loops are essential for success in this collaborative environment.

What is the difference between Audience Marketing Manager vs Content Marketing Manager?

AspectAudience Marketing ManagerContent Marketing Manager
Primary FocusTargeting and engaging specific audience segments to drive brand awareness and conversionsCreating and distributing valuable content to attract and retain customers
Required SkillsAudience segmentation, data analysis, digital advertising, campaign managementContent creation, storytelling, SEO, editorial skills
Work EnvironmentMarketing teams, digital advertising platforms, analytics toolsContent teams, editorial calendars, content management systems
Common UsageUsed in digital marketing, advertising, and audience engagement strategiesUsed in inbound marketing, brand storytelling, and content strategy

The Audience Marketing Manager focuses on understanding and targeting specific audience segments through data-driven campaigns, while the Content Marketing Manager emphasizes creating compelling content to attract and retain customers. Both roles are essential in digital marketing but serve different strategic purposes.

What are the key skills and qualifications needed to thrive as an audience marketing manager?

To thrive as an Audience Marketing Manager, you need expertise in audience segmentation, data analysis, and content strategy, typically supported by a degree in marketing or a related field. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and analytics tools like Google Analytics is crucial. Strong communication, creativity, and project management skills help you craft compelling campaigns and collaborate across teams. These competencies enable effective targeting, engagement, and growth of key audience segments, driving business results.
More about Audience Marketing Manager jobs
What cities are hiring for Audience Marketing Manager jobs? Cities with the most Audience Marketing Manager job openings:
What states have the most Audience Marketing Manager jobs? States with the most job openings for Audience Marketing Manager jobs include:
Infographic showing various Audience Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Head of Audience Growth

NewsPicks

Manhattan, NY โ€ข On-site

Full-time

Re-posted 3 days ago


Job description

Company Description
NewsPicks, is a digital aggregated news product differentiated by sharing and commenting features. Given public concern over news quality, publishers' growing frustration with the dominant online distribution platforms and advertisers' increasing focus on brand safety, we believe the time is right for an innovative, subscription driven product. The fake news cycle and growing discontent with disruptive influences has created a pivotal moment for publishers to renew focus on premium authentic news. (See http://newspicks.us/about/ for more info.)
Job Description
NewsPicks is looking for someone with strong digital and social media skills to lead its audience engagement efforts. This person will work with NewsPicks' editorial and marketing teams to ensure the effective use of social media and partnerships to build NewsPicks' readership, and fully engage that audience.
Responsibilities:
- Develop best practices for social media, SEO and analytics from an editorial perspective and communicate these to the team on a regular basis.
- Run social media accounts, in collaboration with editors and marketing team, and monitor effectiveness of social media.
- Track app downloads as well as whether NewsPicks retains those users-and problem solve when there are problems to be solved.
- Monitor developments in social media and the app world on an ongoing basis to ensure that NewsPicks stays ahead of significant trends.
- Produce competitive analysis to improve our understanding of best practices and reader behavior.
- Flag potential media partnerships around content.
- Act as a central point of excellence on newsletters, podcasts, social video, alerts, tweets and Facebook messages and other points of editorial contact with readers and users.
Qualifications
- Has led projects that have proven the value of great social media engagement.
- Has familiarity with the app ecosystem and driving audience/engagement in that environment.
- Has experience managing social platforms and building community engagement around various kinds of coverage.
- Is able to identify audience growth, search, social media, and content partnership opportunities
- Is very comfortable with a range of analytics tools.
If this job looks interesting, please send a resume and a cover letter citing a couple of instances when you grew an audience -- and tell us how you did it.
We would also love some feedback on our application! Tell us: what you like and don't like about it, and quick thoughts about possible ways to build out/better engage the audience.
Additional Information
http://newspicks.us/about/