Direct Marketing Manager Jobs in Appleton, WI (NOW HIRING)

The Marketing Manager at UW-Green Bay is a strategic and tactical leader who leverages strategy, creativity, and performance marketing into action to elevate the University's brand and drive student recruitment. This role contributes to the development of integrated marketing strategy and leads execution of multi-channel campaigns that inspire prospective students to see themselves as future
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Working within the Office of Marketing and University Communication, the Marketing Manager partners across campus and with external agencies to bring UW-Green Bay's story to life- highlighting innovative academics, strong community partnerships and the transformative impact of higher education in our region.

Reporting to the Marketing Associate Director, the Marketing Manager plays a key role in advancing UW-Green Bay's access mission, directly supporting enrollment growth through data-informed, audience-centered marketing initiatives.

• Lead the planning, development and execution of integrated marketing campaigns that align with UW-Green Bay's strategic priorities and enrollment goals
• Translate marketing strategy into actionable plans, managing timelines, budgets, resources and project workflows to ensure high-quality, on-time delivery
• Segment and analyze target audiences to identify opportunities, optimize channel mix and continuously improve campaign performance
• Guide creative development across channels (digital, traditional, emerging), ensuring brand alignment and compelling storytelling rooted in UW-Green Bay's "RISE" identity
• Collaborate across the University to amplify stories of student success, academic innovation and regional impact
• Monitor performance metrics and deliver insights that inform ongoing optimization and future campaign strategy
• Provide direction, coaching and feedback to team members contributing to student recruitment marketing initiatives
• Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets
• Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results
• Develops, edits, monitors, and provides feedback on content
• Oversees creative development and project management processes for marketing activities

July 27, 2026

July 26, 2027

Marketing & University Communications

Compensation range of $59,000 - $64,921

• Bachelor's degree at time of application
• 5 years relevant experience

• Bachelor's degree in marketing, communications, advertising, public relations or related field
• 5-7 years of experience in integrated marketing, brand management or agency environments
• Experience in higher education or mission-driven organizations is highly valued
• Strong strategic thinking paired with hands-on campaign execution across multiple channels
• A data-informed mindset with the ability to translate insights into action
• Exceptional project management, communication and collaboration skills
• A passion for higher education and belief in the power of access, opportunity and student success

This position may have the option to work on-campus or a hybrid schedule, subject to approved telecommuting request.

The home campus of this position is Green Bay and the successful candidate may occasionally be required to travel to or work at the Marinette, Sheboygan or Manitowoc Campus, based on operational needs.

Position is a full-time Academic Staff appointment. A pre-employment education check which includes, but is not limited to, the verification of academic credentials will be conducted on the finalist(s). A criminal conviction investigation will be conducted on the finalist(s) and if there is prior work history within the last 7 years with Universities of Wisconsin, a personnel file review check for employee misconduct. In compliance with the Wisconsin Fair Employment Act, the University does not discriminate on the basis of arrest or conviction record.

The University of Wisconsin-Green Bay does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources.

Click the Apply button and follow the prompts on the screen.

Please be sure to complete all required fields, and include all required documents before submitting your application. Once submitted, you will not be able to edit or attach any application materials. Files must be complete to be considered. Please include the following documents:

• Cover letter specifically addressing qualifications for the essential job functions
• Resume

To ensure consideration, please submit application materials by Sunday June 21, 2026.

If you have any questions, need accommodations, or submitted your application with missing materials, call or email:

Human Resources

Phone: (920) 465-2390

Email:jobs@uwgb.edu

The successful candidate will be expected to work inclusively and respectfully within a diverse campus community and practice civility in the workplace. The University welcomes applicants who are dedicated to the appreciation and promotion of inclusivity and equity as crucial components in the pursuit of organizational excellence.

In addition, the successful candidate will have strong oral, written, interpersonal, and organizational skills, demonstrated integrity and strong leadership, and the willingness to work independently and as part of a collaborative team. The University invites applicants who are dedicated to enriching the quality of life for students and the community by embracing the educational value of diversity, promoting environmental sustainability, encouraging engaged citizenship, and serving as an intellectual, cultural, and economic resource.

The Universities of Wisconsin provides an excellent benefits package to meet the diverse needs of its employees. For benefits eligible positions, this includes several health insurance options, with annual deductibles as low as $250/individual and $500/family. Our benefits package also includes dental, vision, several life insurance options, AD&D and Accident insurance and Flexible Spending and Health Savings Accounts. We participate in the Wisconsin Retirement System (WRS), where employer contributions begin immediately, and employees are fully vested after 5 years of service. The Universities of Wisconsin also provides supplemental retirement savings programs including a 403(b) and Deferred Compensation.

In addition, eligible employees receive several types of paid leave benefits, which are prorated for employees working less than 100%. This includes 9 legal holidays, 36 hours of personal holiday and between 96-130 hours of sick leave annually and paid parental leave. Eligible employees earn 13-27 days of vacation each year, depending on years of service and employment type.

For more details, please review the benefit quick guide linked below.

• UW System Employee Benefits Brochure

• Total Compensation Estimator

All final candidates will be asked to provide names, email contact information, and/or phone numbers for three (3) references, with at least one being from a manager or supervisor, during the interview process. All final candidates must be asked, prior to hire, whether they have been found to have engaged in, are currently under investigation for, or left employment during an active investigation in which they were accused of employee misconduct, sexual violence or sexual harassment. When obtaining employment reference checks, these same misconduct, sexual violence or sexual harassment questions must also be asked.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis.Stat. sec. 19.36(7).

For more information regarding the University of Wisconsin-Green Bay and the surrounding area, see ourCampus and Communitysection. For Campus Safety information see ourUniversity Police websiteand ourAnnual Security Report(for a paper copy please contact the Office of Human Resources at (920) 465-2390). This report includes statistics about reported crimes, as well as information about crime prevention and campus security policies and procedures.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.