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How much do direct marketing manager jobs pay per year?

As of Jun 12, 2026, the average yearly pay for direct marketing manager in the United States is $58,968.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,000.00 and $67,500.00 per year, depending on experience, location, and employer.

What does a direct marketing manager do?

A direct marketing manager develops and implements marketing campaigns that communicate directly with targeted customers through channels such as email, direct mail, telemarketing, or digital advertising. They analyze customer data, measure campaign performance, and optimize strategies to increase sales and customer engagement, often using tools like CRM software. Strong communication, analytical skills, and knowledge of marketing analytics are essential for this role.

What is the difference between Direct Marketing Manager vs Digital Marketing Specialist?

AspectDirect Marketing ManagerDigital Marketing Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; often some experience in direct marketingBachelor's degree in marketing, digital media, or related; certifications like Google Ads or HubSpot are common
Work EnvironmentTypically in marketing departments, focusing on direct channels like email, direct mail, telemarketingPrimarily digital platforms, including social media, email, SEO, PPC campaigns
Employer & Industry UsageUsed across retail, finance, and consumer goods industries for targeted campaignsCommon in tech, e-commerce, and advertising sectors for online brand promotion

The main difference is that a Direct Marketing Manager oversees targeted direct marketing campaigns using channels like email and direct mail, while a Digital Marketing Specialist focuses on online digital channels such as social media and search engines. Both roles require marketing knowledge but differ in their primary platforms and strategies.

What are some common challenges a Direct Marketing Manager faces when launching new campaigns?

A Direct Marketing Manager often encounters challenges such as accurately segmenting target audiences, ensuring compliance with data privacy regulations, and optimizing messaging for various channels (email, mail, SMS, etc.). Additionally, measuring ROI and attributing results to specific campaigns can be complex, especially when multiple touchpoints are involved. Collaboration with creative teams, data analysts, and sales is crucial to overcome these hurdles and achieve campaign objectives.

What is the highest salary for a marketing manager?

The highest salary for a marketing manager can exceed $150,000 annually, especially for those with extensive experience, advanced skills in digital marketing, and leadership roles in large organizations or industries like technology and finance. Compensation varies based on location, company size, and individual qualifications.

How much does direct marketing pay?

The salary for a Direct Marketing Manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Many roles also include bonuses and benefits, and proficiency in data analysis and marketing tools can influence compensation.

What is the typical salary for a marketing manager?

The typical salary for a marketing manager varies by experience and location but generally ranges from $65,000 to $135,000 annually. In the context of a direct marketing manager, salaries tend to be on the higher end due to specialized skills in digital campaigns and data analysis.

What are the key skills and qualifications needed to thrive as a Direct Marketing Manager, and why are they important?

To thrive as a Direct Marketing Manager, you need expertise in campaign strategy, data analysis, and audience segmentation, typically supported by a degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and analytics software is also essential. Strong project management, creativity, and effective communication skills help you lead campaigns and coordinate with cross-functional teams. These abilities are crucial for delivering targeted, measurable marketing initiatives that drive engagement and revenue growth.
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Direct Marketing Manager jobs near you

Direct Marketing Associate - SLC

Andersen

Salt Lake City, UT

$17.48 - $26.22/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 26 days ago

Job description

ANDERSEN CORPORATION SUMMARY:

At Andersen, we see possibility everywhere, every day and in everything we do. The possibility for our employees to achieve their full potential, for our communities to be stronger and for everyone to have a healthier, happier place to live.

Our portfolio of brands - Andersen Windows & Doors, Renewal by Andersen and Fenetres MQ - is crafted to serve customers across the new residential, home improvement and light commercial building sector.

Join our more than 13,000 employees who are inspired every day to deliver exceptional experiences that turn possibility into reality.

JOB DESCRIPTION:

Position Purpose:

This position is responsible for engaging in generating highly qualified leads by engaging in door-to-door canvassing. While doing so it is the responsibility of the Direct Marketing Associate to record accurate data regarding the information of prospective customers, and the targeted market area. Individuals in this role will be eligible for a base monthly driving incentive with variable mileage reimbursement.

Position Responsibilities:

  • Vigorously and diligently work to generate leads while engaging in door-to-door campaigning in assigned territory generating qualified sales opportunities as instructed by the Direct Marketing Manager

  • Transport self to assigned territory and work independently to while always representing Renewal by Andersen with the utmost degree of professionalism.

  • Utilize Renewal by Andersen mapping program, and business applications, to accurately keep records on house-to-house information and data tracking.

  • Be courteous, neat, clean and in proper uniform with required municipality always permitting

  • Master Renewal by Andersen methodology, product, and current promotional offerings. Become a Signature Service expert

  • Communicate with Direct Marketing Manager ideas that can improve effectiveness of the canvassing program policies of Renewal by Andersen.

  • Attend company meetings, as required.


Qualifications:

  • High School Diploma or equivalent required OR minimum 2 years of experience.

  • Valid Driver's License with a clean driving record.

  • Minimum age of 18 to be covered under company driving insurance policy

  • Reliable transportation to navigate through territory

  • Excellent Verbal and Written Communication skills

  • Goal-oriented and self-motivated

  • Able to navigate through multiple platforms on tablets

Starting Rates for this role $20.00 plus incentives.

PAY RANGE:

$17.48 - $26.22

CULTURE AND BENEFITS:

At Andersen, we believe our people are at the heart of everything we do. Every day, theirtalent, dedication and passion enables us to be the most trusted window & door company. To support our employees, we provide a comprehensive Total Rewards Package - a thoughtful combination of pay and benefits that reflects our commitment to investing in each team member's wellbeing and success. While specific benefits may vary by position or location, we're proud to offer a comprehensive Total Rewards Package designed to support your wellbeing, growth, and future. Our benefits include:

  • 401 (k) Plan, Employer Fixed Contributions & Company Matching

  • Profit Sharing*

  • Medical, Dental and Vision Coverage*

  • Flexible Spending Accounts (FSAs)*, Health Savings Account (HSA) and Health Reimbursement Account (HRA)

  • Life Insurance

  • Paid Time Off & Paid Holidays

  • Paid Maternity Leave & Paid Parental Leave*

  • Career Growth Planning & Nationwide Career Opportunities

*For employees covered by a collective bargaining agreement, some benefits may differ or may not be available based on the terms of the agreement.

PROFIT SHARING: In 2026 Andersen has set a profit-sharing target of $3,600 per eligible employee, prorated as appropriate. Profit Sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.

EEOC EMPLOYER: Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law. Andersen Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable federal, state and local laws.

We look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today.

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