ZipRecruiter

Log In

1

Direct Marketing Analyst Jobs (NOW HIRING)

Advastar, Inc

Marketing Analyst

Kansas City, MO

$70K - $80K/yr

#jobalert | DIRECT HIRE | MARKETING ANALYST | POWER SYSTEMS [KCMO] We are seeking a Marketing Analyst for a leading provider of power solutions in the energy and infrastructure sector. This role ...

Advastar Group

Marketing Analyst

Kansas City, MO · On-site

$70K - $80K/yr

#jobalert | DIRECT HIRE | MARKETING ANALYST | POWER SYSTEMS [KCMO] We are seeking a Marketing Analyst for a leading provider of power solutions in the energy and infrastructure sector. This role ...

PangeaTwo

Marketing Analyst

Birmingham, AL · On-site

$70K - $90K/yr

Marketing Analyst Marketing Analyst (Growth & Insights) Birmingham, AL | Fully Onsite | $70K-$90K ... Direct exposure to leadership and influence on key business decisions * Clear path for advancement ...

Advastar, Inc

Marketing Analyst

Kansas City, MO

$70K - $80K/yr

#jobalert | DIRECT HIRE | MARKETING ANALYST | POWER SYSTEMS [KCMO] We are seeking a Marketing Analyst for a leading provider of power solutions in the energy and infrastructure sector. This role ...

ArenaNet

Direct experience in online direct marketing or online media performance analysis. * Familiarity with tools like Level Up, Gamesight and Google Analytics. * A desire to find the right data from the ...

ifaw

Direct Marketing Specialist

Yarmouth Port, MA · On-site +1

Provide, and keep current, an analysis of direct mail appeals for various donor giving levels ... Support the decision making for each marketing appeal ensuring effective and efficient donor ...

Conventus

Marketing Analyst

Westlake Village, CA

$107.40K - $132.66K/yr

... social ads, direct mail and other digital marketing channels. * Quantitative Processes ... Analytics Tools & Systems Development - Develop and oversee marketing analytics tools and systems ...

ARGO

Marketing Analyst

Richardson, TX

The Marketing Analyst role encompasses ensuring ongoing product suite market competitiveness and ... directed. 4. Marketing Automation a. Oversee the marketing automation strategy inclusive of ...

LPL Financial

Marketing Analyst

Fort Mill, SC · On-site

A Marketing Analyst is a core member of the Consulting team and plays a key role in enhancing the ... Gather direct advisor feedback and partner with leadership to identify and implement actionable ...

Soco Solar Energy

Direct Marketing Manager

Bayfield, CO · On-site

$40K - $70K/yr

Direct Marketing Manager Oversees the planning, execution, and optimization of direct marketing ... Collaborates with creative, analytics, and product teams to maximize ROI and customer engagement.

next page

Showing results 1-20

People also search for

All JobsDirect Marketing Analyst Jobs

Direct Marketing Analyst information

See salary details

$11K

$51.5K

How much do direct marketing analyst jobs pay per year?

As of May 28, 2026, the average yearly pay for direct marketing analyst in the United States is $50,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $50,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Direct Marketing Analyst, and why are they important?

To thrive as a Direct Marketing Analyst, you need strong analytical skills, a background in marketing or statistics, and experience with data interpretation. Familiarity with marketing automation platforms, CRM systems, and data visualization tools like Tableau or Excel is typically required. Attention to detail, critical thinking, and effective communication help you translate complex data into actionable marketing strategies. These skills are crucial for optimizing campaigns, measuring ROI, and driving targeted customer engagement.

How does a Direct Marketing Analyst typically collaborate with other departments to optimize campaign performance?

Direct Marketing Analysts regularly work alongside teams such as creative, sales, and product management to ensure campaigns are data-driven and aligned with business goals. They provide insights from campaign analytics to inform messaging and targeting strategies, and they often participate in cross-functional meetings to review campaign progress and recommend adjustments. This collaborative approach helps ensure that marketing efforts are both creative and effective, ultimately driving improved results for the organization.

What are Direct Marketing Analysts?

Direct Marketing Analysts are professionals who evaluate the effectiveness of direct marketing campaigns, such as emails, mailers, and telemarketing. They analyze data to understand customer responses, segment audiences, and recommend strategies to improve campaign performance. These analysts often use statistical tools and marketing software to track metrics like response rates, conversions, and ROI. Their insights help companies optimize their marketing efforts and achieve better results with targeted communication.

What is the difference between Direct Marketing Analyst vs Digital Marketing Analyst?

AspectDirect Marketing AnalystDigital Marketing Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; certifications like DMA or Google AnalyticsBachelor's in Marketing, Digital Media, or related; certifications like Google Analytics, AdWords
Work EnvironmentOffice-based, focusing on direct mail, email campaigns, telemarketingOnline platforms, social media, website analytics, digital ad campaigns
Employer & Industry UsageRetail, direct mail companies, telemarketing firmsE-commerce, tech companies, digital agencies
Common Search & ComparisonOften compared for campaign strategies and analytics focus

The main difference between a Direct Marketing Analyst and a Digital Marketing Analyst lies in their focus areas. Direct Marketing Analysts primarily handle traditional channels like direct mail and telemarketing, while Digital Marketing Analysts focus on online platforms and digital campaigns. Both roles require similar credentials and are used across various industries, but their work environments and tools differ significantly.

More about Direct Marketing Analyst jobs
What job categories do people searching Direct Marketing Analyst jobs look for? The top searched job categories for Direct Marketing Analyst jobs are:
What are popular job titles related to Direct Marketing Analyst jobs? For Direct Marketing Analyst jobs, the most frequently searched job titles are:
Direct Marketing Analyst jobs near you
Casino Marketing Analyst

Casino Marketing Analyst

Full House Resorts

Las Vegas, NV

Full-time

Posted 8 days ago

Full House Resorts rating

6.8

Company rating: 6.8 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

71st of 133 rated casinos

Job description

Casino Marketing Analyst – Campaign Analytics & AI-Enabled Measurement
Location: Las Vegas, NV (On-site)
If This Sounds Like You...
• Do you use data to tell clear, actionable stories about what is and isn't working in marketing?
• Do you focus on driving **profitable** customer behavior and long-term value, not just clicks
or visits?
• Are you fluent in AI-enabled modeling and excited to use it to improve targeting, offers, and
media effectiveness?
• Do you enjoy collaborating across marketing, operations, finance, and IT to get to better
business outcomes?
• Are you a self-starter who is intellectually curious and comfortable testing, learning, and
iterating?
• Do you think in terms of customer lifetime value, incremental revenue, and ROI instead of
vanity metrics?
If yes, we'd like to talk with you.
Do Not Apply If...
• You are not a collaborator or dislike cross-functional work
• You are not willing to travel as business needs require
• You are not currently located in the Las Vegas area
• You are not fluent in AI-enabled modeling and analytics
• You require a rigid, inflexible schedule
• You lack an undergraduate degree with 4+ years of relevant experience, or a graduate degree
with relevant experience
• You are looking for a systems/data engineering role rather than an analyst/insights role
About the Role
This senior individual contributor supports the Chief Marketing Officer in developing
measurements and making recommendations for campaign optimization across a network of
strategic business units. You will design, measure, and optimize direct marketing and media
campaigns to drive customer lifetime value (CLV), incremental trips, and incremental revenue,
using advanced analytics and AI-based modeling.
What You'll Do
• Design test-and-learn approaches (A/B, multivariate, control vs. test) for direct mail, email,
SMS, app, and paid media
• Build and maintain AI/ML models (segmentation, propensity, churn, offer optimization, next-
best-action)
• Analyze heavy direct marketing programs (reinvestment, tier, reactivation, high-value players)
and connected media spend
• Develop frameworks to measure incrementality and distinguish true lift from natural behavior
• Partner with leaders across strategic business units to define KPIs and turn insights into clear
recommendations
• Build dashboards and recurring reports on campaign performance, customer value, and
media effectiveness
What We're Looking For
• Undergraduate degree with 4+ years in analytics/marketing, or a quantitative graduate
degree with relevant experience
• Deep experience in direct marketing analytics (direct mail, email, SMS, loyalty, reinvestment)
• Strong skills in AI-enabled modeling (e.g., propensity, look-alike, churn, optimization) using
Python/R, SQL, or similar
• Experience with visualization tools (Tableau, Power BI, Looker, etc.)
• Ability to connect analytics to business outcomes (CLV, incremental revenue, profitability)
• Comfort working with large casino and loyalty datasets
• Self-starter, intellectually curious, highly collaborative, and adaptable
Nice to Have
• Casino, gaming, hospitality, or entertainment experience
• Hands-on work with patron management systems (Konami), casino data warehouses, CMS,
and player loyalty databases
• Experience with media mix, attribution, or cross-channel measurement
Work Environment
• On-site in Las Vegas, NV
• Travel as needed for property visits and cross-unit collaboration
• Reports to the Chief Marketing Officer and works closely with the VP of Advertising across
five properties
Do you meet these requirements and want to use AI-driven analytics to shape the future
of casino marketing? Apply now.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

Apply