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Marketing Performance Analyst Jobs (NOW HIRING)

We're looking for a Marketing Performance Analyst to be a part of making this happen. About the Role The strategic and detail-oriented Marketing Performance Analyst is critical in helping us ...

The Marketing Performance Analyst will assist with the implementation of the analytics strategy impacting all marketing functional areas. This role will be responsible for managing analytics and ...

Within the Consumer Marketing team, the Performance Marketing team is responsible for driving ... We're looking for a curious, highly analytical, and detail-oriented individual to join our team to ...

Performance Marketing Analyst

Atlanta, GA · On-site +1

$25 - $28/hr

We are the top Creative, Marketing & Design Staffing firm looking for a Performance Marketing Analyst to join our team. In this role, you will be the backbone of our data operations-optimizing our ...

Within the Consumer Marketing team, the Performance Marketing team is responsible for driving ... We're looking for a curious, highly analytical, and detail-oriented individual to join our team to ...

The Performance Marketing Analyst will use data, reporting, and market insights to evaluate marketing performance, identify opportunities, and support strategic decision-making across SECU ...

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Marketing Performance Analyst information

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How much do marketing performance analyst jobs pay per hour?

As of Jul 24, 2026, the average hourly pay for marketing performance analyst in the United States is $50.32, according to ZipRecruiter salary data. Most workers in this role earn between $49.52 and $50.96 per hour, depending on experience, location, and employer.

How does a Marketing Performance Analyst typically collaborate with other departments to drive campaign success?

Marketing Performance Analysts frequently work cross-functionally, partnering closely with marketing strategists, digital campaign managers, and sales teams. They provide actionable insights by interpreting data and presenting clear reports, ensuring all stakeholders understand campaign performance and areas for improvement. Collaboration often involves regular meetings to align on KPIs, discuss findings, and recommend optimizations, making strong communication skills essential. This teamwork not only helps fine-tune campaigns in real time but also fosters a data-driven culture across the organization.

What does a Marketing Performance Analyst do?

A Marketing Performance Analyst is responsible for tracking, analyzing, and reporting on the effectiveness of marketing campaigns and initiatives. They use data and analytics tools to evaluate key metrics such as ROI, conversion rates, and customer engagement. Their insights help marketing teams make data-driven decisions to optimize future campaigns and improve overall marketing performance. Analysts often work closely with marketing managers, digital strategists, and sales teams to ensure marketing goals are met.

What are the key skills and qualifications needed to thrive as a Marketing Performance Analyst, and why are they important?

To thrive as a Marketing Performance Analyst, you need strong analytical skills, proficiency in data interpretation, and usually a degree in marketing, business, or a quantitative field. Familiarity with analytics tools such as Google Analytics, Tableau, and marketing automation systems, as well as experience with Excel and SQL, are typically required. Strong communication, problem-solving, and attention to detail help analysts effectively share insights and collaborate with cross-functional teams. These skills are crucial for driving data-driven marketing strategies and optimizing campaign performance.

What is the difference between Marketing Performance Analyst vs Digital Marketing Specialist?

AspectMarketing Performance AnalystDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications like Google AnalyticsBachelor's in Marketing, Communications, or related; certifications like Google Ads
Work EnvironmentData-driven roles, analytics teams, marketing departmentsCreative teams, campaign management, digital platforms
Employer & Industry UsageUsed across industries focusing on data analysis and campaign performanceCommon in advertising, e-commerce, and digital media companies
Search & Comparison IntentFocuses on analyzing marketing data and performance metricsFocuses on executing and managing digital marketing campaigns

The main difference is that a Marketing Performance Analyst primarily analyzes marketing data to assess campaign effectiveness, while a Digital Marketing Specialist actively manages digital campaigns. Both roles require similar credentials but differ in focus: analysis versus execution.

More about Marketing Performance Analyst jobs
What cities are hiring for Marketing Performance Analyst jobs? Cities with the most Marketing Performance Analyst job openings:
What states have the most Marketing Performance Analyst jobs? States with the most job openings for Marketing Performance Analyst jobs include:
Infographic showing various Marketing Performance Analyst job openings in the United States as of July 2026, with employment types broken down into 89% Full Time, 6% Part Time, 1% Temporary, and 4% Contract. Highlights an 83% Physical, 7% Hybrid, and 10% Remote job distribution, with an average salary of $104,660 per year, or $50.3 per hour.
Marketing Performance Analyst

Marketing Performance Analyst

Arctic Wolf

Remote

Full-time

Medical, Dental, Life, Retirement

Posted 23 days ago


Job description

At Arctic Wolf, you won't just watch the cybersecurity industry evolve - you'll help lead the change. Our global Pack is made up of people who thrive on solving hard problems, moving fast, and building technology that protects organizations around the world. We're proud to be recognized by Forbes, CNBC, Fortune, CRN, Gartner Peer Insights and IDC MarketScape - but what matters most is the work behind it: delivering real outcomes for customers through award winning innovation like our Aurora Platform.
If you're looking for meaningful work, smart teammates and the chance to make a real impact in a high-growth company that's redefining security operations, Arctic Wolf is the right place for you.
Our mission is simple: End Cyber Risk. We're looking for a Marketing Performance Analyst to be a part of making this happen.
About the Role
The strategic and detail-oriented Marketing Performance Analyst is critical in helping us understand and improve the effectiveness of our marketing activities by providing deep insights into performance metrics, return on investment, and pipeline and revenue contribution. You'll partner closely with our Revenue and Growth Marketing Leaders, Revenue Operations and Finance teams to surface actionable insights that inform our marketing strategy and investment decisions.
Responsibilities
Build and Maintain Marketing Performance Dashboards
  • Design, build, and manage comprehensive dashboards in tools like Tableau, Power BI, or Looker to visualize key metrics across the full marketing funnel.
  • Ensure dashboards are user-friendly, automated, and aligned with business goals for easy consumption by stakeholders across marketing, sales, and executive leadership.
  • Manage and update the core artifacts that the marketing leadership team use to run the business and report on performance to the rest of the go-to-customer organization

Analyze Marketing Funnel Performance
  • Track and interpret key funnel metrics including lead volume, MQLs, SQLs, pipeline creation, opportunity velocity, and closed-won revenue.
  • Identify conversion bottlenecks and provide data-backed recommendations to improve funnel health and efficiency.

Campaign and Channel Effectiveness Analysis
  • Evaluate the performance of marketing campaigns across digital, events, email, partner, and ABM channels.
  • Analyze marketing spend effectiveness across channels, campaigns, and segments
  • Work closely with field and global demand teams to align reporting and actionable insights with business goals

Marketing Attribution & ROI Measurement
  • Support the implementation and refinement of attribution models (first-touch, last-touch, multi-touch, W-shaped, algorithmic) to measure the influence of marketing on pipeline and revenue.
  • Deliver insights that influence channel mix, investment strategies, and content planning.

Forecasting and Planning Support
  • Use historical data and predictive analytics to build models that forecast MQLs, pipeline generation, and marketing-sourced revenue.
  • Partner with finance and RevOps to support quarterly and annual planning processes with accurate, data-driven projections.

Who You Are
  • Strong analytical skills and expertise with data analysis tools such as Excel, SQL, Tableau, Power BI, or Looker.
  • Naturally inquisitive style, always searching for the why behind the numbers
  • Demonstrated ability to translate complex data into clear, actionable insights.
  • Excellent communication and storytelling skills to present findings to both technical and non-technical audiences.
  • Comfortable working in a fast-paced, results-oriented, cross-functional environment.

Minimum Qualifications
  • 2+ years of experience in a marketing analytics, marketing operations, or business intelligence role, ideally within a B2B SaaS environment.

On-Camera Policy
  • To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.
  • Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.
  • We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

About Arctic Wolf
At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2025), Best Places to Work - USA (2021-2025), Great Place to Work - Canada (2021-2024), Great Place to Work - UK (2024-2026), and Kununu Top Company - Germany (2024-2026). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 10,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.
Our Values
Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that-by protecting people's and organizations' sensitive data and seeking to end cyber risk- we get to work in an industry that is fundamental to the greater good.
We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.
We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.
All wolves receive compelling compensation and benefits packages, including:
  • Equity for all employees
  • Flexible time off and paid volunteer days
  • 401k match
  • Training and career development programs
  • Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
  • Robust Employee Assistance Program (EAP) with mental health services
  • Fertility support and paid parental leave

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodation by emailing recruiting@arcticwolf.com. View our Hiring Page to learn more about our application process.
Security Requirements
  • Conducts duties and responsibilities in accordance with AWN's Information Security policies, standards, processes, and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).
  • Background checks are required for this position.
  • This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations ("EAR"). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations.

The base salary range for this job family is 54,000 to 205,000 USD annually. This range reflects the base pay the company reasonably expects to offer for this position, aligned to the broader job family base pay structure. Actual base pay may vary based on skills, experience, and location, including job family level. In addition to base pay, Arctic Wolf offers variable incentive compensation, new hire equity grants, and a comprehensive benefits package.