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Marketing Performance Analyst Jobs (NOW HIRING)

Omega Media

WI · On-site

$60 - $80/hr

We are looking for a new Marketing Performance Analyst Are you passionate about turning data into decisions and insights into growth? Do you enjoy uncovering what drives marketing performance and ...

New

CarGurus

Performance Marketing Analyst

Boston, MA · On-site

Within the Consumer Marketing team, the Performance Marketing team is responsible for driving ... We're looking for a curious, highly analytical, and detail-oriented individual to join our team to ...

SECU

Performance Marketing Analyst

Linthicum, MD · On-site

$75 - $85/hr

What you will do The Performance Marketing Analyst will use data, reporting, and market insights to evaluate marketing performance, identify opportunities, and support strategic decision‑making ...

CarGurus LLC

Performance Marketing Analyst

Boston, MA · On-site

$76 - $96/hr

Within the Consumer Marketing team, the Performance Marketing team is responsible for driving ... We're looking for a curious, highly analytical, and detail-oriented individual to join our team to ...

SECU

Performance Marketing Analyst

Linthicum, MD · Hybrid

$73K - $95K/yr

The Performance Marketing Analyst will use data, reporting, and market insights to evaluate marketing performance, identify opportunities, and support strategic decision-making across SECU ...

Ninjakitchen

Performance Marketing Analyst

Needham, MA · On-site

$73 - $112/hr

This is an excellent position for a Paid Media Analyst looking to grow their skills in performance marketing and optimization in a fast-paced, results-oriented environment and a blue-sky mentality.

CarGurus

Performance Marketing Analyst

Boston, MA · On-site

Within the Consumer Marketing team, the Performance Marketing team is responsible for driving ... We're looking for a curious, highly analytical, and detail-oriented individual to join our team to ...

Socket.dev

Performance Marketing Analyst

Needham, MA · On-site

$73 - $112/hr

Overview The Performance Marketing Analyst is a critical role as a part of an integrated SharkNinja analytics & media team and essential in driving the profitable growth of the business. You will ...

CarGurus

Performance Marketing Analyst

Boston, MA · On-site

Within the Consumer Marketing team, the Performance Marketing team is responsible for driving ... We're looking for a curious, highly analytical, and detail-oriented individual to join our team to ...

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How much do marketing performance analyst jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for marketing performance analyst in the United States is $50.32, according to ZipRecruiter salary data. Most workers in this role earn between $49.52 and $50.96 per hour, depending on experience, location, and employer.

What does a Marketing Performance Analyst do?

A Marketing Performance Analyst is responsible for tracking, analyzing, and reporting on the effectiveness of marketing campaigns and initiatives. They use data and analytics tools to evaluate key metrics such as ROI, conversion rates, and customer engagement. Their insights help marketing teams make data-driven decisions to optimize future campaigns and improve overall marketing performance. Analysts often work closely with marketing managers, digital strategists, and sales teams to ensure marketing goals are met.

How does a Marketing Performance Analyst typically collaborate with other departments to drive campaign success?

Marketing Performance Analysts frequently work cross-functionally, partnering closely with marketing strategists, digital campaign managers, and sales teams. They provide actionable insights by interpreting data and presenting clear reports, ensuring all stakeholders understand campaign performance and areas for improvement. Collaboration often involves regular meetings to align on KPIs, discuss findings, and recommend optimizations, making strong communication skills essential. This teamwork not only helps fine-tune campaigns in real time but also fosters a data-driven culture across the organization.

What are the key skills and qualifications needed to thrive as a Marketing Performance Analyst, and why are they important?

To thrive as a Marketing Performance Analyst, you need strong analytical skills, proficiency in data interpretation, and usually a degree in marketing, business, or a quantitative field. Familiarity with analytics tools such as Google Analytics, Tableau, and marketing automation systems, as well as experience with Excel and SQL, are typically required. Strong communication, problem-solving, and attention to detail help analysts effectively share insights and collaborate with cross-functional teams. These skills are crucial for driving data-driven marketing strategies and optimizing campaign performance.

What is the difference between Marketing Performance Analyst vs Digital Marketing Specialist?

AspectMarketing Performance AnalystDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications like Google AnalyticsBachelor's in Marketing, Communications, or related; certifications like Google Ads
Work EnvironmentData-driven roles, analytics teams, marketing departmentsCreative teams, campaign management, digital platforms
Employer & Industry UsageUsed across industries focusing on data analysis and campaign performanceCommon in advertising, e-commerce, and digital media companies
Search & Comparison IntentFocuses on analyzing marketing data and performance metricsFocuses on executing and managing digital marketing campaigns

The main difference is that a Marketing Performance Analyst primarily analyzes marketing data to assess campaign effectiveness, while a Digital Marketing Specialist actively manages digital campaigns. Both roles require similar credentials but differ in focus: analysis versus execution.

Do marketing performance analysts make a lot of money?

Marketing performance analysts typically earn a competitive salary that varies based on experience, location, and industry. Entry-level roles may start around $50,000 annually, while experienced analysts can earn over $80,000 or more, especially with certifications in analytics tools like Google Analytics or Tableau. The role often requires strong analytical skills and knowledge of digital marketing metrics.
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Marketing Performance Analyst jobs near you
Infographic showing various Marketing Performance Analyst job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $104,660 per year, or $50.3 per hour.

Marketing Performance Analyst

Omega Media

WI • On-site

$60 - $80/hr

Other

Posted 2 days ago

New

Job description

We are looking for a new Marketing Performance Analyst

Are you passionate about turning data into decisions and insights into growth? Do you enjoy uncovering what drives marketing performance and using analytics to optimize results across channels and markets? If so, you might be the Marketing Performance Analyst we are looking for.

We are seeking a curious, analytical, and commercially minded professional who thrives at the intersection of marketing, technology, and data. You are naturally driven by numbers, but you also understand the business stories behind them. You enjoy creating meaningful reports, and helping teams make smarter decisions based on facts rather than assumptions.

In this role, you will become a key contributor to our international marketing team, helping us improve campaign performance, strengthen our digital presence, and maximize the return on our marketing investments. You will work closely with colleagues across marketing and sales with transforming complex data into clear insights that create real business value.

Key responsibilities

  • Campaign and communication optimization: Monitor, testing and optimizing daily performance metrics across all marketing channels (organic and paid search, social media, newsletters and other relevant channels)
  • Data management: Clean, organize, and synthesize large marketing datasets from multiple platforms
  • Reporting & dashboards: Design and maintain automated performance dashboards using BI tools. ROI calculations.
  • Cross-functional collaboration: Translate technical data into clear insights for actionable ideas for growth and improvement
  • Segmentation: Develop target audiences and personalization of customer communications
  • Analysis; Identifying low performance conversions and evaluate A/B tests.
  • Budget allocation: Recommend strategic budget shifts toward high-performing audience segments and assist in finding new growth opportunities.
  • Teamwork & cooperation; Participate in planning and execution of marketing activities, marketing automations and tasks. Always focusing on growth and improving results.

Required qualifications and background

  • Strong understanding of digital marketing
  • Bachelor's degree in Marketing, Statistics, Data Analytics, Economics, or a related work experience.
  • 2-4 years of experience in marketing analytics, digital marketing, or business intelligence.
  • Proficiency in SQL, Microsoft Excel, CRM and Google Analytics.
  • Hands-on experience with Google Analytics 4 (GA4), Salesforce Marketing, or similar platforms.
  • Proven ability to build dashboards in Looker Studio, or BI-system.
  • Strong understanding of core metrics like ROAS, CPA, CTR, conversions etc.
  • Experience with advanced data modeling, setting up multi-touch attribution frameworks.
  • Certifications in Google Analytics and major ad platforms (Google Ads, Meta).

What can we offer?

  • Position in a growing international company, headquartered in Norway.
  • Terms according to experience and competence

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