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Marketing Intelligence Analyst Jobs (NOW HIRING)

Gerdau

Market Intelligence Analyst

Tampa, FL · On-site

... marketing and sales processes and practices The role should also continually develop and manage ... The Market Intelligence Analyst will regularly work with minimal supervision from the Pricing and ...

FAM Brands

Support image-based analysis using OCR and AI tools to extract visual trend attributes - colors ... Marketing Activation & Campaign Intelligence * Brief internal brand, sales, design, and ambassador ...

Gerdau

Market Intelligence Analyst

Tampa, FL

... marketing and sales processes and practices The role should also continually develop and manage ... The Market Intelligence Analyst will regularly work with minimal supervision from the Pricing and ...

PSEG

Intelligence Analyst

Newark, NJ · On-site

Job Number: 6731 External Description: xxxxxx Job Number: 81216 Community / Marketing Title: Intelligence Analyst Location_formattedLocationLong: Newark, New Jersey US

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How much do marketing intelligence analyst jobs pay per year?

As of Jul 28, 2026, the average yearly pay for marketing intelligence analyst in the United States is $81,694.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Intelligence Analyst vs Market Research Analyst?

AspectMarketing Intelligence AnalystMarket Research Analyst
CredentialsBachelor's in Marketing, Business, or related field; certifications like CIM or Market Research SocietyBachelor's in Marketing, Business, or Statistics; certifications like CASRO or Insights Association
Work EnvironmentCorporate marketing teams, data analysis departmentsResearch firms, consulting agencies, corporate marketing teams
Industry UsageUsed across industries to inform marketing strategiesCommonly employed in market research firms and consulting
Search & Comparison IntentUnderstanding roles, skills, and career pathsComparing research methods and insights generation

The Marketing Intelligence Analyst focuses on analyzing market data to inform strategic decisions, while the Market Research Analyst conducts research to gather consumer insights and market trends. Both roles require similar credentials and often work in overlapping environments, but their primary focus differs: intelligence analysts emphasize data analysis for strategic insights, whereas research analysts focus on collecting and interpreting market data.

Is market intelligence a good career?

A career as a Marketing Intelligence Analyst involves analyzing market trends, competitor activities, and consumer data to support strategic decision-making. It requires strong analytical skills, proficiency with data tools, and an understanding of industry dynamics, making it a valuable and growing field for those interested in data-driven marketing roles.

What is a marketing intelligence analyst?

A marketing intelligence analyst is a professional who gathers, analyzes, and interprets data related to market trends, competitors, and customer behavior to support strategic marketing decisions. They often use tools like data analytics software and require strong analytical skills to provide actionable insights for marketing teams.

Does an intelligence analyst pay well?

A Marketing Intelligence Analyst's salary varies based on experience, location, and industry, but generally it offers competitive pay within marketing and data analysis fields. Entry-level roles may start lower, while experienced analysts with skills in data tools and market research can earn higher salaries. Certifications and advanced skills can also influence compensation levels.

How to become a market intelligence analyst?

To become a market intelligence analyst, typically one needs a bachelor's degree in business, marketing, economics, or a related field. Developing skills in data analysis, market research, and proficiency with tools like Excel, SQL, or Tableau is essential, and gaining experience through internships or entry-level roles can help build expertise in gathering and interpreting market data.

What are some common challenges faced by Marketing Intelligence Analysts and how can they be overcome?

Marketing Intelligence Analysts often encounter challenges such as synthesizing large volumes of disparate data, ensuring data accuracy, and translating insights into actionable recommendations for stakeholders. Staying updated with the latest analytical tools and industry trends, collaborating closely with marketing and sales teams, and developing strong communication skills can help overcome these hurdles. Additionally, prioritizing tasks and focusing on impactful metrics ensures that analysts provide relevant insights that drive business growth.

What does a Marketing Intelligence Analyst do?

A Marketing Intelligence Analyst is responsible for collecting, analyzing, and interpreting data related to market trends, customer behavior, and the competitive landscape. They use various data sources and analytical tools to provide insights that inform marketing strategies and business decisions. Their work helps companies identify new opportunities, optimize marketing campaigns, and stay ahead of competitors. Ultimately, they play a key role in ensuring that marketing efforts are data-driven and aligned with organizational goals.

What are the key skills and qualifications needed to thrive as a Marketing Intelligence Analyst, and why are they important?

To thrive as a Marketing Intelligence Analyst, you need strong analytical abilities, statistical knowledge, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analytics platforms (like Tableau, Google Analytics, or Power BI), CRM systems, and advanced Excel skills are typically required. Attention to detail, critical thinking, and effective communication are vital soft skills that enable you to interpret data insights and present them to stakeholders. These skills and qualities are crucial for driving data-driven decisions and shaping effective marketing strategies.
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Marketing Intelligence Analyst jobs near you
Infographic showing various Marketing Intelligence Analyst job openings in the United States as of July 2026, with employment types broken down into 89% Full Time, 6% Part Time, 1% Temporary, and 4% Contract. Highlights an 83% Physical, 7% Hybrid, and 10% Remote job distribution, with an average salary of $81,694 per year, or $39.3 per hour.

Marketing Intelligence & Solutions Analyst

Airliquidehr

Radnor, PA • Hybrid

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago

Job description

R10093037 Marketing Intelligence & Solutions Analyst (Open)

Location:

Radnor, PA (Airgas HO) - ManagementHow will you CONTRIBUTE and GROW?At Airgas, we are committed to building a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.Airgas is Hiring for a Marketing Intelligence & Solutions Analyst in Radnor, PA!

We are looking for you !

  • Hybrid, 3 days a week from Radnor, PA

  • Must have proficiency with Salesforce

  • Comprehensive Family Benefits: Airgas offers a full benefits package designed to support your whole life, including Medical, Dental, Vision, Life, AD&D, and Disability Insurance.

  • Support for Parents: We offer up to 14-week paid child birth benefits to support growing families.

  • Future Security: 401(k) Retirement Plan with company match, Tuition Assistance, Paid Holidays, Vacation, and Sick time.

  • Early Access: Your benefits start after just 30 days of employment.

Recruiter: Roseanne Khachikyan / Roseanne.Khachikyan@airliquide.com / 424-318-0169

The main object of this position is to research and study market conditions, technology trends and other indicators to derive actionable insights and recommendations for key stakeholders to support strategic decisions that maximize sales, volume growth and prots.

This position is responsible for Airgas market analysis and for ad-hoc evaluations of new business ventures in collaboration with the other commercial groups and regional opportunities.

Strategic Market & Competitive Intelligence

  • Market Research: Develop and maintain a comprehensive repository of current and trending information from publications, webinars, databases, and SME interviews to aid in strategic planning.

  • Competitive Analysis: Gather competitive data, analyze financial statements, and review annual reports to build robust market and opportunity studies.

  • Industry Deep-Dives: Collect, analyze, and map cross-functional data to create national market studies in key sectors including healthcare, life sciences, advanced fabrication, and manufacturing.

  • Intelligence Distribution: Support a standardized enterprise-wide process to share insights. Curate and distribute newsletters, flash updates, and executive summaries. Utilize media monitoring and competitive intelligence platforms tools to identify new opportunities.

Data Analysis & Reporting

  • Insight Generation: Analyze multi-source data to uncover insights on market segments, opportunity sizing, audience preferences, and buying habits. Identify recurring themes, trends, or anomalies and translate them into actionable business narratives.

  • Standardized Reporting: Build and maintain standardized reporting, dashboards, and performance tracking (Power BI, Salesforce, SAP) to measure marketing and business development success metrics.

  • Presentations: Share findings and data-driven recommendations through clear reporting and presentations with management and key business stakeholders.

Cross-Functional Collaboration & Campaign Support

  • Stakeholder Partnership: Collaborate with Division/Region management, Financial Planning, Business Development, and Product Line Management to develop actionable plans based on market insights.

  • Marketing Support: Partner with the Lead Generation Manager and Marketing Communications to support campaigns across various channels, helping to ensure the highest possible ROI.

Technology & Innovation

  • Tool Optimization: Identify and leverage tools and technologies-including AI (Gemini), Python scripts, and data science methodologies-to enhance our databases and current intelligence processes within the Salesforce ecosystem.

  • Solution Roll-outs: Serve as a key player in rolling out new intelligence solutions. Collaborate with R&D, Data Science, and IT Product Managers to implement best practices and keep the organization at the forefront of market intel technology.

________________________Are you a MATCH?

Required Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Engineering, Computer Science, or a related field or equivalent experience

  • 5+ years of relevant experience in sales, marketing, or business intelligence.

  • Technical Skills: * Proficiency within the Salesforce ecosystem.

    • Experience with ERP systems (SAP/BW).

    • Advanced data visualization skills (Power BI or Tableau).

    • Familiarity with AI tools (Gemini) and programming languages (Python).

  • Core Competencies: Strong foundational knowledge of business, research, finance, and sales/marketing principles. Excellent written, presentation, and oral communication skills.

Preferred Qualifications:

  • An MBA or equivalent advanced degree is an asset.

  • English required, French added value

  • Google Scripting or Python or coding highly preferred

________________________

Benefits

We care about and support our Airgas Families. This is evident not only through our competitive compensation but also through a comprehensive benefits package that includes medical, dental, and vision plans, short-term and long-term disability, life and accidental death and dismemberment (AD&D) insurance, Employee Assistance Program (EAP), pre-tax commuter transportation benefit, parental leave, vacation, sick time, floating holidays, jury duty and funeral/bereavement leave, and paid holidays for all eligible full-time employees.

Additionally, we offer our eligible employees a 401k plan with company matching funds, tuition reimbursement, discounted college tuition for eligible employees' dependents, and an Airgas Scholarship Program for dependent children.

Associates who are members of collective bargaining units should review their bargaining agreement to determine whether they are eligible for some or all of the benefits described here and to see any special terms or conditions for eligibility.

_________________________

Your DIFFERENCES enhance our PERFORMANCE

At Airgas, we are committed to building a workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.

We welcome and consider applications from all qualified applicants, regardless of their race, gender, sexual orientation, religion, disability or any other protected characteristic. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.

_________________________

About Airgas

Airgas, an Air Liquide company, is a leading U.S. supplier of industrial, medical and specialty gases, as well as hardgoods and related products; one of the largest U.S. suppliers of safety products; and a leading U.S. supplier of ammonia products and process chemicals. Through the passion and diversity of its 18,000 associates, Airgas fosters a culture of safety, customer success, sustainability and innovation. Airgas associates are empowered to share ideas, take initiative and make decisions.

Airgas is a subsidiary of Air Liquide, a world leader in gases, technologies and services for industry and healthcare. Present in 60 countries with approximately 66,500 employees, Air Liquide serves more than 4 million customers and patients.

Join us for a stimulating experience: At Airgas, you matter and so does the work you do. As a member of our team, you play an important role in the success of your team, making sure our products are created sustainably and delivered safely and efficiently. In turn, you'll find a welcoming workplace where you're valued for who you are and where you can fill your potential while growing a fulfilling career - whatever path you choose.

_________________________

Equal Employment Opportunity Information

We are an equal opportunity employer. We welcome all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.

Airgas, an Air Liquide Company is a Government contractor subject to the Vietnam Era Veterans' Readjustment Assistance Act of 1974 and Section 503 of the Rehabilitation Act of 1973.

Airgas does not discriminate against qualified applicants with disabilities, and is committed to providing reasonable accommodations to the known disabilities of such individuals so as to ensure equal access to benefits and privileges of employment. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact us by email at us-accommodationrequest@airgas.com.

_________________________

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