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Marketing Intelligence Analyst Jobs (NOW HIRING)

Cyabra

Social Intelligence Analyst

Manhattan, NY · On-site

$80K - $100K/yr

Cyabra's technology filters through social conversations to empower brands and marketing agencies ... We're looking for a highly analytical and curious Social Intelligence Analyst to join our Insights ...

Cyabra

Social Intelligence Analyst

Manhattan, NY

Cyabra's technology filters through social conversations to empower brands and marketing agencies ... We're looking for a highly analytical and curious Social Intelligence Analyst to join our Insights ...

Airgas

Marketing Intelligence & Solutions Analyst

Radnor, PA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

R10093037 Marketing Intelligence & Solutions Analyst (Open) Location: Radnor, PA (Airgas HO) - Management How will you CONTRIBUTE and GROW? At Airgas, we are committed to building a diverse and ...

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Marketing Intelligence Analyst information

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How much do marketing intelligence analyst jobs pay per year?

As of Aug 18, 2026, the average yearly pay for marketing intelligence analyst in the United States is $81,694.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What does a marketing intelligence analyst do?

A Marketing Intelligence Analyst is responsible for collecting, analyzing, and interpreting data related to market trends, customer behavior, and the competitive landscape. They use various data sources and analytical tools to provide insights that inform marketing strategies and business decisions. Their work helps companies identify new opportunities, optimize marketing campaigns, and stay ahead of competitors. Ultimately, they play a key role in ensuring that marketing efforts are data-driven and aligned with organizational goals.

What are the key skills and qualifications needed to thrive as a marketing intelligence analyst, and why are they important?

To thrive as a Marketing Intelligence Analyst, you need strong analytical abilities, statistical knowledge, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analytics platforms (like Tableau, Google Analytics, or Power BI), CRM systems, and advanced Excel skills are typically required. Attention to detail, critical thinking, and effective communication are vital soft skills that enable you to interpret data insights and present them to stakeholders. These skills and qualities are crucial for driving data-driven decisions and shaping effective marketing strategies.

What are some common challenges faced by marketing intelligence analysts and how can they be overcome?

Marketing Intelligence Analysts often encounter challenges such as synthesizing large volumes of disparate data, ensuring data accuracy, and translating insights into actionable recommendations for stakeholders. Staying updated with the latest analytical tools and industry trends, collaborating closely with marketing and sales teams, and developing strong communication skills can help overcome these hurdles. Additionally, prioritizing tasks and focusing on impactful metrics ensures that analysts provide relevant insights that drive business growth.

What is the difference between Marketing Intelligence Analyst vs Market Research Analyst?

AspectMarketing Intelligence AnalystMarket Research Analyst
CredentialsBachelor's in Marketing, Business, or related field; certifications like CIM or Market Research SocietyBachelor's in Marketing, Business, or Statistics; certifications like CASRO or Insights Association
Work EnvironmentCorporate marketing teams, data analysis departmentsResearch firms, consulting agencies, corporate marketing teams
Industry UsageUsed across industries to inform marketing strategiesCommonly employed in market research firms and consulting
Search & Comparison IntentUnderstanding roles, skills, and career pathsComparing research methods and insights generation

The Marketing Intelligence Analyst focuses on analyzing market data to inform strategic decisions, while the Market Research Analyst conducts research to gather consumer insights and market trends. Both roles require similar credentials and often work in overlapping environments, but their primary focus differs: intelligence analysts emphasize data analysis for strategic insights, whereas research analysts focus on collecting and interpreting market data.

How much do marketing intelligence analysts get paid?

Marketing intelligence analysts typically earn a median annual salary of around $65,000 to $85,000, depending on experience, location, and industry. Entry-level roles may start lower, while experienced analysts with advanced skills in data analysis and tools like Tableau or SQL can earn higher salaries. Salaries can also vary based on certifications and the size of the organization.

Is marketing intelligence a good career?

Marketing Intelligence Analysts analyze market data and consumer trends to inform business strategies, often using tools like data analytics software and market research techniques. The role offers opportunities for growth in data-driven environments and typically requires strong analytical skills and knowledge of marketing concepts. It can be a rewarding career for those interested in data analysis and strategic decision-making.
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Marketing Intelligence Analyst jobs near you
Infographic showing various Marketing Intelligence Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $81,694 per year, or $39.3 per hour.

Marketing Intelligence Analyst

Tech Electronics

Saint Louis, MO • On-site

Full-time

Medical, Dental, Vision, PTO

Posted 6 days ago

Job description

Who is Tech Electronics?
We provide systems and services that help our customers work smarter, feel safer, and collaborate more effectively. Tech Electronics is a technology services organization headquartered in St. Louis, Missouri with seven offices across the Midwest.
At Tech Electronics, we specialize in low voltage life safety and communication systems in the education, healthcare, construction, government, commercial-industrial, and worship industries. From fire alarm installation and testing to security cameras and video surveillance, our tailor-made solutions deliver connection and protection.
Why Tech Electronics?
At Tech Electronics, we pride ourselves on bringing a unique family atmosphere to an ever-evolving technology marketplace. We recognize that our people made us special when we opened our doors over 60 years ago, and they continue to do so today.
We prioritize giving motivated individuals opportunities to find their gifts, develop their talents, and live their lives to the fullest. If you're looking for a job that's more than just a job, our Tech family is waiting for you!
What's in it for you
  • Health, Vision & Dental Insurance on DAY ONE
  • Paid Time Off & Accrued Personal Time
  • Tuition Reimbursement
  • Long term & Short-term disability
  • Generous Holiday Schedule
  • Hybrid office schedule (select positions)
  • Immense Growth Opportunities
  • Relaxed Family Culture
  • Teladoc, SurgeryPlus, & other medical benefits
  • Ongoing training and manufacturer certification opportunities
  • Career advancement within a growing technology integrator
Position Objective
To execute and optimize Tech Electronics' marketing intelligence and operations activities through market research, customer and prospect data analysis, audience development, marketing technology, automation, reporting, and sales enablement support. This role provides the data, tools, and operational execution needed to support demand generation, campaign performance, and alignment between Marketing and Sales.
Job Summary
The Marketing Intelligence Analyst transforms customer data, market intelligence, sales insights, and performance analytics into actionable opportunities that support lead generation and sales enablement.
Working cross-functionally with Marketing, Sales, Technology Directors, and company leadership, this role researches customer and market growth opportunities, builds target audiences, executes the data and workflow components of campaigns, optimizes marketing and sales enablement technologies, and uses data, automation, and reporting to improve marketing effectiveness, sales productivity, and pipeline growth.
Key Responsibilities
Marketing Intelligence & Market Research
  • Conduct market and customer research to identify growth opportunities by geography, industry, technology, customer type, and market trends.
  • Analyze Tech Electronics' customer base and target markets to identify cross-sell, upsell, whitespace, and new business opportunities.
  • Develop Ideal Customer Profiles (ICPs), target account strategies, and audience recommendations to support marketing and sales initiatives.
  • Research initiatives based on regional sales needs, Technology Director initiatives, company priorities, and competitive or market activity.

Data Analytics & Insights
  • Analyze customer, lead, opportunity, campaign, website, and sales data to identify trends, gaps, and opportunities that support lead generation and sales effectiveness.
  • Develop and maintain dashboards and reporting for MQLs, SQLs, conversion rates, campaign performance, pipeline activity, website performance, and other key marketing metrics.
  • Maintain website analytics and Google Analytics reporting to evaluate traffic, user behavior, conversions, lead sources, and overall website effectiveness.
  • Translate data into actionable insights and recommendations for Marketing, Sales, and company leadership.

Demand Generation & Campaign Intelligence
  • Support campaign discovery by using customer, market, and performance data to identify audiences and opportunities for demand generation.
  • Partner with the Digital Marketing Strategist to translate research, regional requests, and business needs into targeted campaign opportunities.
  • Build campaign audiences, target account lists, segmentation, and supporting data, while coordinating the data and workflow components needed for launch.
  • Monitor campaign results and provide insights to improve targeting, future campaign strategy, and lead generation performance.

Sales Enablement
  • Build and maintain prospect lists, account intelligence, sales cadences, workflows, and other resources that support Sales outreach and campaign follow-up.
  • Configure and maintain sales enablement tools and processes that improve prospecting, lead follow-up, customer engagement, and sales productivity.
  • Execute sales enablement components of marketing campaigns, including audience assignment, outreach workflows, lead routing, and follow-up processes.

Marketing Operations, Technology & Automation
  • Serve as a key user and resource for Account Engagement/Pardot, Salesforce Sales Engagement, ZoomInfo, Acumatica, GovSpend, Dodge/CMD, Google Analytics and other applicable marketing and sales technologies.
  • Build, maintain, and troubleshoot workflows, integrations, and automation supporting data movement, lead management, campaign execution, reporting, and sales follow-up.
  • Maintain platform data quality, segmentation, system processes, and documentation to support accurate and efficient marketing operations.
  • Implement approved technology, workflow, automation, and process improvements that increase efficiency and scalability., automation, and process enhancements that improve efficiency, data quality, and scalability.

Qualifications & Skills
  • Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
  • 3-5 years of experience in marketing analytics, marketing operations, demand generation, sales enablement, business intelligence, or a related role.
  • Strong analytical and critical-thinking skills with the ability to interpret data, identify trends, and translate findings into actionable business recommendations.
  • Experience with CRM, marketing automation, sales enablement, data intelligence, and reporting platforms.
  • Strong understanding of lead management, audience segmentation, campaign workflows, sales processes, and marketing performance measurement.
  • Strong Microsoft Excel and data analysis skills, including experience developing reports, dashboards, target account lists, and data-driven recommendations.
  • Excellent organizational, project management, and communication skills with the ability to manage multiple priorities and collaborate across Marketing, Sales, Technology, and leadership.

Tech Electronics is an Equal Opportunity Employer. Tech Electronics does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
This job description is not intended to be a complete list of all duties, responsibilities, or qualifications associated with the position. Additional tasks may be assigned as needed to support business operations.
Must be able to pass a drug and background screen.

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