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Marketing Research Analyst Jobs (NOW HIRING)

Hour Media

Marketing Research Internship

Troy, MI · On-site

Marketing Research Intern Location: Troy, MI Department: Marketing Research Position Type: Paid ... analysis. Preferred qualifications include: * Current enrollment in a college or university ...

General Motors

GMI Customer Research Sr. Analyst

Warren, MI · On-site

$109K - $109K/yr

Bachelor's degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or a related field. * 5+ years of experience in consumer research, insights, analytics ...

General Motors

GMI Customer Research Sr. Analyst

Warren, MI · Hybrid

$109K - $109K/yr

Bachelor's degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or a related field. * 5+ years of experience in consumer research, insights, analytics ...

Hp

Marketing Research & Intelligence

Spring, TX

$105K - $161K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • PTO

Marketing Research & Intelligence Description - Job Summary This role is responsible for leading ... Determines key industry issues and conducts analysis on topics and issues, translates industry ...

Omniscient

Research Analyst

New York, NY · On-site +1

$70K - $85K/yr

Familiarity with SEO, content marketing, or the B2B SaaS landscape * Published original research that earned media coverage or industry attention * Experience with NLP, LLM-related analysis, or AI ...

Page Group

Marketing/Research Assistant

Manhattan, NY · On-site

$100K - $130K/yr

Marketing & Communications Assist in preparing investor presentations, pitchbooks, quarterly ... Strong analytical and research capabilities. Ability to take initiative and proactively identify ...

webfx.com

Market Research Analyst

Harrisburg, PA · On-site

Existing experience in marketing is expected, but additional training will be provided on the job ... Interpret web analytics, demographic data, market research, and buyer behaviors, and update ...

webfx.com

Market Research Analyst

Harrisburg, PA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Existing experience in marketing is expected, but additional training will be provided on the job ... Interpret web analytics, demographic data, market research, and buyer behaviors, and update ...

webfx.com

Market Research Analyst

Harrisburg, PA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Existing experience in marketing is expected, but additional training will be provided on the job ... Interpret web analytics, demographic data, market research, and buyer behaviors, and update ...

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Marketing Research Analyst information

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$24K

$78.8K

$175K

How much do marketing research analyst jobs pay per year?

As of Aug 15, 2026, the average yearly pay for marketing research analyst in the United States is $78,816.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $88,500.00 per year, depending on experience, location, and employer.

What does a marketing research analyst do?

A marketing research analyst collects and analyzes data related to market conditions, consumer preferences, and competitors to help companies make informed marketing decisions. They use tools like surveys, statistical software, and data visualization to identify trends and insights. The role often requires strong analytical skills, attention to detail, and knowledge of research methodologies.

How does a marketing research analyst collaborate with other departments?

Marketing Research Analysts often work closely with cross-functional teams such as product development, sales, and marketing. They gather and analyze data to provide actionable insights, which inform marketing strategies and product improvements. Regular collaboration with these teams ensures that research findings are integrated into business decisions, and analysts may present their findings in meetings or through reports. Effective communication and teamwork are essential, as analysts translate complex data into clear, practical recommendations for various stakeholders.

Is a marketing research analyst a good career?

A marketing research analyst is a valuable role that involves analyzing market data to help companies make informed decisions. It typically requires strong analytical skills, proficiency with data tools like Excel or SPSS, and often offers opportunities for career growth and competitive salaries.

What skills and qualifications are needed to be a marketing research analyst?

To thrive as a Marketing Research Analyst, you need strong analytical skills, proficiency in data interpretation, and often a bachelor’s degree in marketing, statistics, or a related field. Familiarity with statistical analysis tools like SPSS, SAS, or Excel, as well as experience with survey platforms and CRM systems, is typically required. Strong communication, critical thinking, and attention to detail help you present insights effectively and collaborate with cross-functional teams. These skills and qualities are crucial for accurately translating market data into actionable business strategies that drive organizational success.

Do marketing research analysts make good money?

Marketing research analysts typically earn a median annual salary that is above the national average for all occupations, with salaries varying based on experience, education, and location. Entry-level positions may start lower, but experienced analysts with specialized skills or certifications can earn higher compensation, often including bonuses and benefits.

What is the difference between Marketing Research Analyst vs Market Research Coordinator?

AspectMarketing Research AnalystMarket Research Coordinator
CredentialsBachelor's degree in marketing, business, or related field; often some experience in researchBachelor's degree; entry-level or some experience in research coordination
Work EnvironmentAnalyzing data, preparing reports, and interpreting market trendsAssisting with data collection, managing surveys, and coordinating research activities
Industry UsageUsed across marketing, advertising, and consulting firmsCommon in market research firms and corporate marketing departments

The main difference is that Marketing Research Analysts focus on analyzing data and interpreting market trends, while Market Research Coordinators handle the logistics of data collection and research project management. Both roles require similar educational backgrounds but differ in responsibilities and daily tasks.

What is a marketing research analyst?

Marketing Research Analysts are professionals who study market conditions to identify potential sales opportunities for a product or service. They gather and analyze data about consumers, competitors, and market trends to help organizations make informed decisions about marketing strategies. Their work involves designing surveys, interpreting data, and presenting insights to guide business planning. Marketing Research Analysts play a crucial role in helping companies understand what products people want, who will buy them, and at what price.
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What are the most commonly searched types of Marketing Research Analyst jobs?

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For Marketing Research Analyst jobs, the most frequently searched job titles are:

Marketing Research Analyst jobs near you
Infographic showing various Marketing Research Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $78,816 per year, or $37.9 per hour.

Marketing Research Analyst

Auto-Owners Insurance

Lansing, MI • On-site

Full-time

Retirement, PTO

Posted 4 days ago

Auto-Owners Insurance rating

9.2

Company rating: 9.2 out of 10

Based on 35 frontline employees who took The Breakroom Quiz

21st of 308 rated insurance

Job description

A career at Auto-Owners is challenging and rewarding. Our group of caring associates create financial security by helping individuals and businesses make a new start when a loss occurs.
Job Description
We offer a merit-based work-from-home program based on job responsibilities. After initial training in-person, you could have the flexibility of work-from-home time as defined by the leadership team.
Auto-Owners Insurance, a top-rated insurance carrier, is looking for a motivated Marketing Research Analyst to join our Marketplace Intelligence team. This job requires the person to:
  • Coordinate marketing research related to business analysis and predictive analytics.
  • Work independently as well as in a team setting.
  • Clearly communicate by telephone and with proper grammar in all methods of correspondence, such as emails and letters.

Desired Skills & Experience
  • Bachelor's degree in marketing research, marketing, business, analytics, or related field.
  • Experience researching, collecting, and compiling information from multiple internal and external sources.
  • Experience analyzing and synthesizing quantitative and qualitative data to identify trends, themes, risks, opportunities, and implications.
  • Experience developing, administering, and analyzing surveys or other primary research.
  • Ability to read, interpret and react to documents.
  • Ability to assemble information, develop opinions and clearly express decisions using sounds reasoning and judgement.
  • Ability to write reports and compose correspondences.
  • Ability to organize assigned work,
  • The associate should demonstrate the potential for advancement.

Benefits
Auto-Owners offers a wide range of career opportunities, and we are seeking talent that will help us continue our long tradition of success. We offer a friendly work environment, structured training program, employee mentoring and an excellent compensation/benefits package. Along with a competitive base salary, matched 401(k), fully-funded pension plan (once vested), and bonus programs, Auto-Owners also provides generous paid time off including holidays, vacation days, personal time, and sick leave. If you're looking to do rewarding work alongside great people, Auto-Owners is the place for you!
Equal Employment Opportunity
Auto-Owners Insurance is an equal opportunity employer. The Company hires, transfers, and promotes on the basis of ability, without consideration of disability, age, sex, race, color, religion, height, weight, marital status, sexual orientation, gender identity or national origin, or any factor contrary to federal, state or local law.
*Please note that the ability to work in the U.S. without current or future sponsorship is a requirement.
#LI-KC1 #LI-Hybrid

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