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Marketing Researcher Jobs (NOW HIRING)

WilsonCTS

Marketing Researcher

San Francisco, CA · On-site +1

$55 - $58/hr

Marketing Researcher / Market Research Contractor Location: San Francisco, California Work Arrangement: Onsite or hybrid preferred; fully remote may be considered for candidates based in San ...

Intuit

Principal Market Researcher

Mountain View, CA

$199K - $269K/yr

... marketing, GTM, pricing, and growth strategy. * Lead complex mixed-method research programs ... integrating qualitative research, quantitative studies to develop holistic perspectives on ...

Intuit

Principal Market Researcher

San Francisco, CA

$199K - $269K/yr

... marketing, GTM, pricing, and growth strategy. * Lead complex mixed-method research programs ... integrating qualitative research, quantitative studies to develop holistic perspectives on ...

Intuit

Principal Market Researcher

San Diego, CA

$199K - $269K/yr

... marketing, GTM, pricing, and growth strategy. * Lead complex mixed-method research programs ... integrating qualitative research, quantitative studies to develop holistic perspectives on ...

OpenAI

Marketing Scientist

New York, NY · On-site

$234K - $260K/yr

We partner closely with Sales, Partnerships, Product, Engineering, Research, Comms, and Design to ... Reporting to Marketing Science leadership, you'll be a senior individual contributor who combines ...

McMaster-Carr

Market Researcher

Santa Fe Springs, CA · On-site

$103K - $118K/yr

Evaluative Research Skills: Assess existing publications and research to become subject matter ... to identify marketing prospects. * Resourceful Problem-Solving: Learn new technology, be ...

McMaster-Carr

Market Researcher

Los Angeles, CA · On-site

$103K - $118K/yr

Evaluative Research Skills: Assess existing publications and research to become subject matter ... to identify marketing prospects. * Resourceful Problem-Solving: Learn new technology, be ...

McMaster-Carr

Market Researcher

Chicago, IL

$103K - $118K/yr

Evaluative Research Skills: Assess existing publications and research to become subject matter ... to identify marketing prospects. * Resourceful Problem-Solving: Learn new technology, be ...

McMaster-Carr

Market Researcher

Chicago, IL · On-site

$103K - $118K/yr

Evaluative Research Skills: Assess existing publications and research to become subject matter ... to identify marketing prospects. * Resourceful Problem-Solving: Learn new technology, be ...

McMaster-Carr

Market Researcher

Fort Worth, TX · On-site

$103K - $118K/yr

Evaluative Research Skills: Assess existing publications and research to become subject matter ... to identify marketing prospects. * Resourceful Problem-Solving: Learn new technology, be ...

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Marketing Researcher information

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$37.5K

$118.6K

$178.5K

How much do marketing researcher jobs pay per year?

As of Sep 1, 2026, the average yearly pay for marketing researcher in the United States is $118,611.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,000.00 and $154,000.00 per year, depending on experience, location, and employer.

What is a marketing researcher?

A market researcher or market research analyst uses data and statistics to make suggestions to a business or company. Their job duties as an analyst are to collect information and develop reports that predict future movements in the market. In addition to quantitative data, a market researcher collects qualitative data by conducting or designing interviews with consumers or industry professionals. Career qualifications include a bachelor’s degree in statistics, communications, business administration, or a related field.

What are the key skills and qualifications needed to thrive as a marketing researcher, and why are they important?

To thrive as a Marketing Researcher, you need strong analytical skills, data interpretation abilities, and a background in marketing, statistics, or a related field, often supported by a relevant degree. Familiarity with data analysis tools like SPSS, Excel, or survey platforms, as well as experience with market research methodologies, are commonly required. Excellent communication, critical thinking, and attention to detail are vital soft skills for presenting findings and making actionable recommendations. These skills ensure accurate market insights that drive strategic business decisions and competitive advantage.

How does a marketing researcher typically collaborate with product development and marketing teams?

Marketing Researchers play a pivotal role in bridging the gap between consumer insights and business strategy. They regularly collaborate with product development teams to provide data-driven recommendations on features and improvements, ensuring products align with market demand. Additionally, they work closely with marketing teams to test campaigns, segment target audiences, and track campaign effectiveness. This role often involves cross-functional meetings, sharing research findings, and translating complex data into actionable insights for various stakeholders.

What is the difference between Marketing Researcher vs Market Analyst?

AspectMarketing ResearcherMarket Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; often some certifications in research methodsBachelor's degree in economics, finance, or marketing; similar certifications may apply
Work EnvironmentResearch firms, marketing departments, consulting agenciesFinancial institutions, consulting firms, corporate strategy teams
Employer & Industry UsageUsed across marketing, advertising, and market research industriesCommon in finance, investment, and business strategy sectors

While both roles involve analyzing data to inform business decisions, a Marketing Researcher focuses on gathering and analyzing consumer insights and market trends, whereas a Market Analyst emphasizes evaluating market conditions and financial data to guide investment or strategic decisions. Understanding these distinctions helps in choosing the right career path or job search focus.

Do marketing researchers get paid well?

Marketing researchers typically earn a median annual salary that is competitive within the market research and marketing fields, with salaries varying based on experience, education, and location. Entry-level roles may start lower, while experienced professionals or those with specialized skills in data analysis and survey tools can earn higher wages. Overall, the role offers a reasonable compensation package relative to other research and marketing positions.
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Marketing Researcher jobs near you
Infographic showing various Marketing Researcher job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $118,611 per year, or $57 per hour.

Marketing Researcher

WilsonCTS

San Francisco, CA • On-site, Remote

$55 - $58/hr

Full-time

Posted 20 days ago

Job description

Job Title: Marketing Researcher / Market Research Contractor
Location: San Francisco, California
Work Arrangement: Onsite or hybrid preferred; fully remote may be considered for candidates based in San Francisco
Employment Type: Contract
Contract Length: 1 year
Pay Rate: $55-58 per hour

Position Summary

We are seeking a hands-on Marketing Researcher / Market Research Contractor to support the Services organization within a leading financial software company, focused on Workforce and Money offerings.

This role will support do-it-yourself research projects across both qualitative and quantitative research methods. The contractor will be responsible for programming and launching surveys, supporting quick-turn research requests, helping analyze and summarize findings, and building standardized tools, templates, and processes to make research execution faster and more consistent across the team.

This is an execution-focused role best suited for someone who enjoys building surveys, running studies independently, working with stakeholders, organizing research workflows, and creating repeatable research assets. The role will also support the team in exploring AI tools and documenting research best practices.

The client is a leading financial software platform that helps businesses manage their finances, payroll, payments, banking, and cash flow needs.

This role sits within the Services organization, supporting Workforce and Money offerings. Workforce includes payroll, HR, and workforce management tools, while Money products include banking, payments, and cash flow solutions for businesses.

Key Responsibilities
  • Program and launch surveys in Qualtrics for ad-hoc and quick-turn research needs.
  • Build and manage survey logic, including branching, display logic, randomization, embedded data, piped text, and quotas.
  • Support qualitative research efforts, including recruiting coordination, interview support, moderating, note-taking, and synthesis of findings.
  • Partner with stakeholders across the Services organization to understand research needs, scope project requests, and recommend appropriate research approaches.
  • Execute qualitative and quantitative research projects independently.
  • Clean, analyze, and summarize research data to support internal reporting and decision-making.
  • Build standardized survey templates to streamline future research requests.
  • Create repeatable research tools, templates, processes, and documentation to improve consistency and speed across the team.
  • Support basic statistical analysis, data visualization, and reporting using tools such as SPSS, DisplayR, Excel, Google Sheets, or similar platforms.
  • Explore and pilot AI tools within the research workflow.
  • Help document AI research best practices for the broader team and organization.
  • Manage multiple research projects simultaneously while ensuring project objectives, timelines, and quality standards are met.
  • Communicate research progress, findings, and recommendations clearly to internal stakeholders and vendors.
Required Qualifications
  • Bachelor's degree in Market Research, Statistics, Psychology, or a related field.
  • 3+ years of market research experience.
  • Strong hands-on experience with Qualtrics.
  • Advanced Qualtrics experience, including branching, display logic, randomization, embedded data, piped text, and quotas.
  • Strong understanding of qualitative and quantitative research methodologies.
  • Experience building, launching, and managing surveys independently.
  • Experience cleaning, analyzing, and summarizing research data.
  • Proficiency with data analysis and reporting tools such as SPSS, DisplayR, Excel, Google Sheets, or similar tools.
  • Basic statistical analysis and data visualization experience.
  • Strong organizational skills and attention to detail.
  • Strong written and verbal communication skills.
  • Ability to work independently in an execution-focused role.
  • Strong project management skills with the ability to manage multiple projects at the same time.
  • Ability to partner effectively with internal stakeholders and vendors.
Preferred Qualifications
  • Experience supporting research within SaaS, fintech, payroll, HR, workforce management, banking, payments, or financial services products.
  • Experience supporting both quick-turn and structured research projects.
  • Experience creating standardized survey templates, research playbooks, process documentation, or repeatable research tools.
  • Hands-on experience using AI tools to support research workflows.
  • Interest in helping define AI best practices for market research teams.
  • Experience working with product, marketing, services, customer experience, or operations stakeholders.

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