ZipRecruiter

Log In

1

Marketing Researcher Jobs (NOW HIRING)

Meta

Marketing Insights Researcher

New York, NY

$160K/yr

Marketing Insights Researcher Responsibilities: * Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science ...

Meta

Marketing Insights Researcher

Menlo Park, CA

$160K/yr

Marketing Insights Researcher Responsibilities: * Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science ...

Meta

Marketing Insights Researcher

Los Angeles, CA

$160K/yr

Marketing Insights Researcher Responsibilities: * Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science ...

White and Case LLP

Researcher

Los Angeles, CA · Hybrid

$113K - $170K/yr

Our Business Development & Marketing team plays a critical role in enhancing the Firm's reputation ... They conduct market research to identify industry trends and client needs, positioning the Firm ...

White and Case LLP

Researcher

Washington, DC · Hybrid

$113K - $170K/yr

Our Business Development & Marketing team plays a critical role in enhancing the Firm's reputation ... They conduct market research to identify industry trends and client needs, positioning the Firm ...

Thumbtack

Staff Market Researcher

$227K - $294K/yr

Marketing & Cross-Functional Partnership: Partner closely with marketing, brand, product, design, and data science to identify high-impact research opportunities, and influence decisions. * AI ...

OpenAI

Marketing Scientist

New York, NY · On-site

$198K - $230K/yr

We partner closely with Sales, Partnerships, Product, Engineering, Research, Comms, and Design to ... Reporting to Marketing Science leadership, you'll be a senior individual contributor who combines ...

McMaster-Carr

Market Researcher

Santa Fe Springs, CA · On-site

$103K - $118K/yr

Evaluative Research Skills: Assess existing publications and research to become subject matter ... to identify marketing prospects. * Resourceful Problem-Solving: Learn new technology, be ...

McMaster-Carr

Market Researcher

Santa Fe Springs, CA

$103K - $118K/yr

Evaluative Research Skills: Assess existing publications and research to become subject matter ... to identify marketing prospects. * Resourceful Problem-Solving: Learn new technology, be ...

next page

Showing results 1-20

All JobsMarketing Researcher Jobs

Marketing Researcher information

See salary details

$37.5K

$118.6K

$178.5K

How much do marketing researcher jobs pay per year?

As of Jul 2, 2026, the average yearly pay for marketing researcher in the United States is $118,611.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,000.00 and $154,000.00 per year, depending on experience, location, and employer.

What does a marketing researcher do?

A marketing researcher collects and analyzes data to understand market trends, customer preferences, and competitive landscapes. They use tools like surveys, focus groups, and statistical software to inform marketing strategies and decision-making. Strong analytical skills and knowledge of research methods are essential for this role.

What qualifications do I need to be a market researcher?

To become a market researcher, a bachelor's degree in marketing, business, statistics, or a related field is typically required. Strong analytical skills, proficiency with data analysis tools like Excel or SPSS, and the ability to interpret consumer data are essential for success in this role.

What are the key skills and qualifications needed to thrive as a Marketing Researcher, and why are they important?

To thrive as a Marketing Researcher, you need strong analytical skills, data interpretation abilities, and a background in marketing, statistics, or a related field, often supported by a relevant degree. Familiarity with data analysis tools like SPSS, Excel, or survey platforms, as well as experience with market research methodologies, are commonly required. Excellent communication, critical thinking, and attention to detail are vital soft skills for presenting findings and making actionable recommendations. These skills ensure accurate market insights that drive strategic business decisions and competitive advantage.

How much do market researchers get paid?

Market researchers typically earn a median annual salary of around $65,000, with entry-level positions starting at approximately $40,000 and experienced professionals earning over $90,000. Salaries vary based on experience, location, industry, and education, and many use data analysis tools like SPSS or Excel in their work.

How does a Marketing Researcher typically collaborate with product development and marketing teams?

Marketing Researchers play a pivotal role in bridging the gap between consumer insights and business strategy. They regularly collaborate with product development teams to provide data-driven recommendations on features and improvements, ensuring products align with market demand. Additionally, they work closely with marketing teams to test campaigns, segment target audiences, and track campaign effectiveness. This role often involves cross-functional meetings, sharing research findings, and translating complex data into actionable insights for various stakeholders.

Do market researchers get paid well?

Market researchers typically earn a median salary that varies by experience, education, and location, with entry-level positions starting around industry standard and experienced professionals earning higher wages. Skills in data analysis, survey design, and familiarity with tools like SPSS or Excel can influence earning potential. Overall, compensation for market researchers is generally considered competitive within the research and marketing fields.

What Is a Marketing Researcher?

A market researcher or market research analyst uses data and statistics to make suggestions to a business or company. Their job duties as an analyst are to collect information and develop reports that predict future movements in the market. In addition to quantitative data, a market researcher collects qualitative data by conducting or designing interviews with consumers or industry professionals. Career qualifications include a bachelor’s degree in statistics, communications, business administration, or a related field.

What are Marketing Researchers?

Marketing Researchers are professionals who gather, analyze, and interpret data about markets, customers, and competitors to help businesses make informed decisions. They use a variety of methods, such as surveys, focus groups, and data analytics, to understand consumer behaviors and preferences. Their insights guide marketing strategies, product development, and advertising campaigns. Ultimately, Marketing Researchers help organizations identify opportunities, reduce risks, and improve their overall marketing effectiveness.

What is the difference between Marketing Researcher vs Market Analyst?

AspectMarketing ResearcherMarket Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; often some certifications in research methodsBachelor's degree in economics, finance, or marketing; similar certifications may apply
Work EnvironmentResearch firms, marketing departments, consulting agenciesFinancial institutions, consulting firms, corporate strategy teams
Employer & Industry UsageUsed across marketing, advertising, and market research industriesCommon in finance, investment, and business strategy sectors

While both roles involve analyzing data to inform business decisions, a Marketing Researcher focuses on gathering and analyzing consumer insights and market trends, whereas a Market Analyst emphasizes evaluating market conditions and financial data to guide investment or strategic decisions. Understanding these distinctions helps in choosing the right career path or job search focus.

More about Marketing Researcher jobs
What cities are hiring for Marketing Researcher jobs? Cities with the most Marketing Researcher job openings:
What are the most commonly searched types of Marketing Researcher jobs? The most popular types of Marketing Researcher jobs are:
Who are the top companies hiring for Marketing Researcher jobs? The top employers for Marketing Researcher jobs are:
What states have the most Marketing Researcher jobs? States with the most job openings for Marketing Researcher jobs include:
What job categories do people searching Marketing Researcher jobs look for? The top searched job categories for Marketing Researcher jobs are:
What are popular job titles related to Marketing Researcher jobs? For Marketing Researcher jobs, the most frequently searched job titles are:
Marketing Researcher jobs near you
Marketing Insights Researcher

Marketing Insights Researcher

Meta

New York, NY

$160K/yr

Full-time

Posted 23 days ago

Meta rating

7.5

Company rating: 7.5 out of 10

Based on 44 frontline employees who took The Breakroom Quiz

130th of 202 rated software companies

Job description

The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team is composed of experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.
Marketing Insights Researcher Responsibilities:
  • Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
  • Responsible for framing strategy decisions, driving alignment, and unblocking progress – ensuring the right conversations are happening and marketing is set up to succeed
  • Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy
  • Translate research findings into actionable insights with clear recommendations
  • producing highly effective communication that motivates people to apply learnings in marketing and across the organization

Minimum Qualifications:
  • Research Expertise: 8+ years of research experience. Deep experience with qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
  • Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
  • Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and driving decision-making in ambiguous or evolving contexts. Track record of prioritizing competing workstreams and delivering quality outcomes within tight timelines

Preferred Qualifications:
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  • A proven track record of solving both blank slate/undefined problems and well-defined problems with a suitable methodology, and driving impact by influencing Marketing and Product decision-making
  • 10+ years research experience
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
  • 4+ years experience leading insights-driven product launches from problem definition and foundational exploration to GTM execution and campaign development
  • MA or PhD degree in a relevant field
  • Prior experience partnering with Product Marketing, User Research, Product Management, and Product Design teams

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$160,000/year to $219,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

What Meta employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply