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Sport Marketing Graduate Jobs (NOW HIRING)

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Sport Marketing Graduate information

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$23K

$45.4K

$59.5K

How much do sport marketing graduate jobs pay per year?

As of Aug 26, 2026, the average yearly pay for sport marketing graduate in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is a sport marketing graduate?

Sport Marketing Graduates are individuals who have completed a degree or diploma in sport marketing, preparing them for careers in the sports industry. They are trained in marketing principles, event management, sponsorship, public relations, and digital media, all tailored to the context of sports organizations and events. These graduates often work for sports teams, leagues, agencies, or brands, helping to promote sports events, engage fans, and develop marketing strategies. Their education equips them to understand both the business and athletic aspects of the sports world.

What are the key skills and qualifications needed to thrive as a sport marketing graduate?

To thrive as a Sport Marketing Graduate, you need a solid understanding of marketing principles, sports industry trends, and a relevant degree in marketing, sports management, or a related field. Familiarity with digital marketing platforms, social media analytics tools, and CRM systems is highly valued. Strong communication, creativity, and teamwork skills help you build relationships and craft engaging campaigns. These competencies are crucial for effectively promoting sports organizations, engaging fans, and driving brand growth in a competitive industry.

What types of projects and responsibilities can a sport marketing graduate expect to handle in their first year?

As a Sport Marketing Graduate, you can expect to work on a variety of projects such as assisting with promotional campaigns, coordinating social media content, supporting event planning efforts, and conducting market research to analyze fan engagement. You'll often collaborate closely with marketing managers, designers, and external partners to execute campaigns and report on their effectiveness. Early-career roles typically provide hands-on experience with both digital and traditional marketing, offering valuable exposure to the fast-paced, team-oriented environment common in the sports industry.

What is the difference between Sport Marketing Graduate vs Sport Marketing Coordinator?

AspectSport Marketing GraduateSport Marketing Coordinator
Required CredentialsBachelor's degree in marketing, sports management, or related fieldBachelor's degree; some roles prefer experience or certifications in marketing or sports management
Work EnvironmentEntry-level, internship, or trainee roles in sports organizations, agencies, or teamsEntry to mid-level roles involving campaign planning, event coordination, and client communication
Employer & Industry UsageUniversities, sports teams, marketing agencies focusing on sportsSports teams, leagues, marketing agencies, and event organizers

In summary, a Sport Marketing Graduate typically refers to someone starting their career with an academic background in sports marketing, often in internships or entry-level roles. A Sport Marketing Coordinator is a more experienced role involving active campaign management and coordination within sports organizations. Both roles share similar educational backgrounds but differ in experience and responsibilities.

More about Sport Marketing Graduate jobs

What cities are hiring for Sport Marketing Graduate jobs?

Cities with the most Sport Marketing Graduate job openings:

What states have the most Sport Marketing Graduate jobs?

States with the most job openings for Sport Marketing Graduate jobs include:

Infographic showing various Sport Marketing Graduate job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.

Club Sports Marketing Graduate Student Worker

Lynchburg, VA • On-site


Liberty University
Colleges, Universities, and Professional Schools • 10K+ employees

8.0

Company rating: 8.0 out of 10

Based on 84 frontline employees who took The Breakroom Quiz

190th of 623 rated colleges and universities

Good employer

Recommended by students

Recommended by parents


Part-time

Posted 14 days ago


Job description

Provide support as directed by designated supervisor.
JOB SUMMARY
Working independently and exercising good judgment and discretion, this position would assist the ongoing development and performance of Club Sports marketing, promotions, game day coordination, and digital content management. The person performing this role will understand, follow, and disseminate Liberty University policies regarding planning for upcoming men's hockey, men's lacrosse, and men's volleyball seasons, administrative marketing tasks, and ordering of marketing and promotional materials. This position will work closely with all marketing and game day staff to organize and oversee administrative marketing/promotional tasks, any marketing student workers and interns, and overall contribute to the organization of gameday functions.
**This position is not a full time role and is intended for those interested in pursuing a graduate program at Liberty University.
1. Coordinate and execute integrated marketing projects and promotional campaigns for Club Sports programs, including but not limited to Men's Division I Hockey, Men's Lacrosse, and Men's Volleyball, ensuring initiatives align with departmental goals and timelines.
2. Manage the intake, organization, and prioritization of marketing requests, serving as the primary point of coordination between Club Sports and internal creative, marketing, and communications teams.
3. Develop and maintain project timelines, monitor the status of marketing initiatives, and proactively communicate updates to ensure projects are completed on schedule and in accordance with established priorities.
4. Coordinate the production and distribution of marketing collateral by collaborating with Liberty Marketing, the Print Shop, creative services, and other campus partners to ensure timely delivery of promotional materials.
5. Create, update, and maintain website content and digital assets to ensure Club Sports platforms remain accurate, current, and aligned with brand standards.
6. Utilize BuyLU and other departmental systems to procure marketing materials and manage purchasing requests in accordance with university policies.
7. Supervise and coordinate the work of student employees, interns, and content contributors supporting social media, digital content creation, marketing initiatives, and game-day operations.
8. Support game-day marketing and fan engagement efforts by coordinating promotional activities, sponsorship activations, digital displays, giveaways, and other in-game experiences.
9. Collaborate with campus departments, athletic partners, and external sponsors to develop and execute creative marketing initiatives that enhance brand awareness, attendance, and the overall game-day experience.
10. Assist with events during evenings and weekends and support additional responsibilities as assigned.
11. Work in Concessions as needed throughout the year.
12. Complete necessary University trainings to stay in compliance.
13. Works effectively as a team member, embracing and fostering LU's mission.
14. Remains abreast of existing and emerging technologies, processes, products, services and leading industry performance benchmarks.
SUPERVISORY RESPONSIBILITIES
This position will oversee various interns each semester, and some marketing staff.
QUALIFICATIONS AND CREDENTIALS
Education and Experience
Four-year college degree, with a concentration in communications, sport management, or related degree, experience with administrative marketing experience.
ABILITIES AND COMPETENCIES ESSENTIAL TO THE FUNCTION OF THE JOB
Communication and Comprehension
  • Ability to effectively communicate both verbally and in writing to convey clear, well articulated information.

  • Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner.

  • Possess public communication skills that allow professional representation of Liberty University to a variety of business and community customers and associates.

  • Strong organizational skills with meticulous attention to detail.

Problem Solving
  • Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.

Physical and Sensory Abilities
  • Regularly required to hear and speak in order to effectively communicate orally.

  • Occasionally required to stand, walk, and climb stairs to move about the building.

  • Handle materials, reach overhead, kneel or stoop in order to conduct business.

WORKING CONDITIONS
Work Environment
The working environment in which one will typically perform the essential functions of this position is a climate-controlled office setting. It is well lighted and the noise level is moderate. Attending events may cause some exposure to outdoor elements.
Driving Requirements
Use of one's personal vehicle (or LU vehicles) is required for travel in the performance of the essential functions of this position. Proof of a valid Virginia driver's license, an acceptable DMV record, and liability insurance is required.
Time Type
Part time
Location
Onsite
Pay Rate
Starting at $12.77
Student employees are paid at least the current Virginia minimum wage per hour. Pay may vary by position and department based on job responsibilities, required skills, available funding, and market conditions.
The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University's hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the "religion" component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs.


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