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Marketing Research Associate Jobs (NOW HIRING)

Northwestern University

Research Associate

Evanston, IL · On-site

$80K/yr

The State of Local News Project at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications is seeking candidates for a full-time research associate position.

NCAT

Research Associate

Greensboro, NC · On-site +1

... of Research Associate with a track record of work in agribusiness finance, farm risk management ... marketing. Prospective candidates are expected to provide the ability to use statistical analysis ...

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Marketing Research Associate information

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$31.5K

$81.2K

$186K

How much do marketing research associate jobs pay per year?

As of Jul 13, 2026, the average yearly pay for marketing research associate in the United States is $81,156.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,000.00 and $107,500.00 per year, depending on experience, location, and employer.

What are Marketing Research Associates?

Marketing Research Associates are professionals who gather, analyze, and interpret data about consumers, competitors, and market conditions to help companies make informed business decisions. They design surveys, conduct interviews, and use statistical tools to understand market trends and customer preferences. Their insights guide marketing strategies, product development, and promotional campaigns, making them essential contributors to a company's success. Marketing Research Associates often work closely with marketing teams, product managers, and executives to translate data into actionable recommendations.

Will AI replace market research analysts?

AI can automate data collection and analysis tasks within the role of a marketing research associate, but it is unlikely to fully replace market research analysts. Human skills such as interpreting insights, understanding consumer behavior, and strategic decision-making remain essential, and analysts will increasingly work alongside AI tools to enhance their work. Proficiency in data analysis software and critical thinking are valuable in this evolving environment.

What does a market research associate do?

A market research associate collects and analyzes data to help companies understand market trends, customer preferences, and competitive landscapes. They use tools like surveys, focus groups, and statistical software to generate reports that inform marketing strategies and decision-making.

What are the key skills and qualifications needed to thrive as a Marketing Research Associate, and why are they important?

To thrive as a Marketing Research Associate, you need strong analytical skills, attention to detail, and a background in marketing, business, or statistics, often supported by a relevant degree. Familiarity with data analysis tools such as SPSS, Excel, and survey platforms, as well as experience with CRM and reporting systems, is typically required. Excellent communication, critical thinking, and teamwork skills help you interpret data and present actionable insights to stakeholders. These abilities are crucial for accurately understanding market trends and supporting data-driven business decisions.

What are some common challenges faced by Marketing Research Associates, and how can they be addressed?

Marketing Research Associates often encounter challenges such as synthesizing large volumes of data, balancing tight deadlines, and ensuring data accuracy. Collaborating closely with cross-functional teams like marketing, sales, and product development is essential to clarify research objectives and deliver actionable insights. Adopting robust data management tools and clear communication practices can help address these challenges, making it easier to provide valuable recommendations and meet project milestones.

Is market research a high paying job?

Market research roles, including Marketing Research Associates, typically offer median salaries that are competitive but not among the highest in the business field. Salary levels depend on experience, education, location, and industry, with advanced roles or specialized skills like data analysis often commanding higher pay.

What jobs roles are entry level in market research?

Entry-level roles in market research include positions such as Research Assistant, Data Analyst, or Market Research Intern. These roles typically require strong analytical skills, proficiency with tools like Excel or SPSS, and a bachelor's degree in marketing, business, or a related field. They often involve supporting research projects, collecting data, and preparing reports.

What is the difference between Marketing Research Associate vs Market Analyst?

AspectMarketing Research AssociateMarket Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; some roles may require certifications in research methodsBachelor's degree in finance, economics, or marketing; often requires analytical or statistical certifications
Work EnvironmentOffice setting, collaborating with marketing teams and conducting research projectsOffice environment, analyzing market data, preparing reports for strategic decisions
Employer & Industry UsageUsed by marketing departments across various industries to gather consumer insightsUtilized by finance, consulting, and marketing firms to analyze market trends and forecasts

While both roles involve analyzing market data, a Marketing Research Associate primarily focuses on gathering consumer insights and conducting research to support marketing strategies. A Market Analyst emphasizes analyzing market trends and data to inform business decisions. The roles often overlap but differ in their specific focus and application within organizations.

What cities are hiring for Marketing Research Associate jobs? Cities with the most Marketing Research Associate job openings:
What are the most commonly searched types of Marketing Research jobs? The most popular types of Marketing Research jobs are:
What states have the most Marketing Research Associate jobs? States with the most job openings for Marketing Research Associate jobs include:
Marketing Research Associate jobs near you
Infographic showing various Marketing Research Associate job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 67% Full Time, 30% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $81,156 per year, or $39 per hour.
Marketing Research Assistant

Marketing Research Assistant

The Widewaters Group

East Syracuse, NY • On-site

$22 - $24/hr

Full-time

Re-posted 2 days ago

Job description

The Marketing and Research Assistant provides support to the Marketing and Research activities within the office daily as required.
Pay: $22.00-24.00 / per hour depending on experience.
Key Responsibilities:
Market & Real Estate Research
  • Assist with requests in finding information on companies, contacts, competition, site locations, etc. Inclusive of; location mapping, internet research, creation of demographic reports, traffic counts, and maintaining an updated property photo library.
  • Communicates results of the searches and shares the information to Office Administration, the Director of Marketing and Research, Senior Management and/or sales associates.
  • Research computer software to upgrade/improve capabilities and assist office staff and/or sales associates in creating client presentations.

Information Systems/ Database Management
  • Assist with any data entry updates necessary for m2M listing system.
  • Supports inhouse Real Estate software such as Mapping, Demographics, County Database, Tax Map software and any other sites or applications as are useful.
  • Proficient in Microsoft Office suite, Outlook and Teams.

Marketing Support
  • Assist Office Administration and sales associate's in marketing tasks for commercial properties, including assistance with exclusive flyers, compilation of targeted mailing lists, assisting with marketing presentations and proposals.

Marketing & Research Projects
  • Assist with projects within the office, coordinated by the Director of Marketing and Research and/or Senior Management.
  • Assist with Pyramid Brokerage Company marketing and research projects company wide as needed.

Other
  • Must demonstrate the highest level of professionalism, confidentiality, integrity, and respect with candidates, team and business partners.
  • Effective communication skills to partner with all administrative staff and Senior management.
  • Attends all weekly sales meetings and any other council meetings as deemed necessary
  • May be required to travel.

Preferred Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be provided for individuals with disabilities to perform the essential functions.
Associate degree (A.A) or equivalent from a two (2) year accredited or recognized university in Business and Marketing Information Systems; or six months to one-year related experience and/or training or an equivalent combination of education and experience.
You must have the ability to operate general office equipment, including: telephones, photocopiers, printers, typewriters, postage machines, etc. Familiar with Microsoft Office Suite software including Outlook and Teams.
The position requires a valid New York State Driver's License.
Physical Requirements:
While performing the duties of this job, the employee is regularly required to sit; use hands and fingers to handle or feel; talk or hear. The employee frequently is required to stand and walk. The employee is occasionally required to reach with hands and arms; climb or balance; and stoop, kneel, crouch or crawl. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Walking 10.00%
Sitting 80.00%
Standing 10.00%
Lifting nominal, up to 25lbs.
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. The Widewaters Group Inc. reserves the right to modify position duties at any time, to reflect process improvements and business necessity. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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