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Marketing Research Associate Jobs in Reston, VA (NOW HIRING)

ICF

Research Associate, Social Marketing

Reston, VA

As a Research Associate, you will have: Required Qualifications * Bachelor's degree in public health, the social sciences, marketing or a related field * 5+ years of experience in social science ...

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EAB

Research Associate

Washington, DC · Hybrid

... marketing and enrollment solutions to meet the unique needs of every leadership team, as well as ... Research Associate EAB is the leading global provider of research and advice to higher education ...

EAB

Research Associate

Washington, DC · Hybrid

... marketing and enrollment solutions to meet the unique needs of every leadership team, as well as ... Research Associate EAB is the leading global provider of research and advice to higher education ...

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All JobsMarketing Research Associate JobsMarketing Research Associate Jobs in Reston, VA

Marketing Research Associate information

See Reston, VA salary details

$32.8K

$84.4K

$193.5K

How much do marketing research associate jobs pay per year?

As of Aug 24, 2026, the average yearly pay for marketing research associate in Reston, VA is $84,431.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,500.00 and $111,800.00 per year, depending on experience, location, and employer.

What is a marketing research associate?

Marketing Research Associates are professionals who gather, analyze, and interpret data about consumers, competitors, and market conditions to help companies make informed business decisions. They design surveys, conduct interviews, and use statistical tools to understand market trends and customer preferences. Their insights guide marketing strategies, product development, and promotional campaigns, making them essential contributors to a company's success. Marketing Research Associates often work closely with marketing teams, product managers, and executives to translate data into actionable recommendations.

What skills and qualifications are needed to be a marketing research associate?

To thrive as a Marketing Research Associate, you need strong analytical skills, attention to detail, and a background in marketing, business, or statistics, often supported by a relevant degree. Familiarity with data analysis tools such as SPSS, Excel, and survey platforms, as well as experience with CRM and reporting systems, is typically required. Excellent communication, critical thinking, and teamwork skills help you interpret data and present actionable insights to stakeholders. These abilities are crucial for accurately understanding market trends and supporting data-driven business decisions.

What are common challenges faced by marketing research associates, and how can they be addressed?

Marketing Research Associates often encounter challenges such as synthesizing large volumes of data, balancing tight deadlines, and ensuring data accuracy. Collaborating closely with cross-functional teams like marketing, sales, and product development is essential to clarify research objectives and deliver actionable insights. Adopting robust data management tools and clear communication practices can help address these challenges, making it easier to provide valuable recommendations and meet project milestones.

What is the difference between Marketing Research Associate vs Market Analyst?

AspectMarketing Research AssociateMarket Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; some roles may require certifications in research methodsBachelor's degree in finance, economics, or marketing; often requires analytical or statistical certifications
Work EnvironmentOffice setting, collaborating with marketing teams and conducting research projectsOffice environment, analyzing market data, preparing reports for strategic decisions
Employer & Industry UsageUsed by marketing departments across various industries to gather consumer insightsUtilized by finance, consulting, and marketing firms to analyze market trends and forecasts

While both roles involve analyzing market data, a Marketing Research Associate primarily focuses on gathering consumer insights and conducting research to support marketing strategies. A Market Analyst emphasizes analyzing market trends and data to inform business decisions. The roles often overlap but differ in their specific focus and application within organizations.

Is marketing research a stressful job?

Marketing research can be stressful at times due to tight deadlines, the need for accurate data analysis, and managing multiple projects simultaneously. However, it often involves a structured environment with the use of analytical tools and collaboration, which can help manage workload and reduce stress levels.

What are the most commonly searched types of Marketing Research jobs in Reston, VA?

The most popular types of Marketing Research jobs in Reston, VA are:

What cities near Reston, VA are hiring for Marketing Research Associate jobs?

Cities near Reston, VA with the most Marketing Research Associate job openings:

Marketing Research Associate jobs near you
Infographic showing various Marketing Research Associate job openings in Reston, VA as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 27% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $84,431 per year, or $40.6 per hour.

Research Associate, Social Marketing

ICF International, Inc.

Reston, VA • On-site

Full-time

Posted 4 days ago

Job description

Our strategic health communications and social marketing work tackles some of society's greatest challenges and drives audiences to make positive attitudinal and behavioral changes.
A growing research team needs a self-starter to support formative, process, and summative evaluations that guide the planning, implementation, and revision of national health communications and social marketing campaigns. This entry-level position is ideal for someone who is starting a career in mixed methods (i.e., qualitative and quantitative) research and likes to support multiple projects.
We seek to hire a Research Associate to support formative, process, and summative evaluations that guide the planning, implementation, and revision of national health communications and social marketing efforts.
As a Research Associate, you will:
  • Help develop recruitment and data collection materials (e.g., format surveys or interview guides).
  • Support sampling (e.g., search for sources in EBSCO, Google Scholar, and other portals; schedule individual or group interviews with potential participants; distribute survey invitations).
  • Assist with data collection (e.g., abstract information from the sources, take notes during individual or group discussions).
  • Enter data using software such as Microsoft Excel.
  • Support data analysis (e.g., code text using software such as NVivo or MaxQDA).
  • Assist with reporting (e.g., create and format tables and graphs using software such as Microsoft Excel, Power BI, Looker Studio or PowerPoint, manage reference lists using software such as EndNote).
  • Coordinate purchasing, subcontracting, and consulting requisitions by obtaining and comparing vendor and consultant quotes, establishing suitable justifications, developing or modifying forms, and processing payments.

As a Research Associate, you will have:
Required Qualifications
  • Bachelor's degree in public health, the social sciences, marketing or a related field
  • 5+ years of experience in social science research or marketing analytics to include experience conducting qualitative and/or quantitative research, including research design, data collection, analysis, and interpretation

Professional Skills
  • Strong verbal and written communication, organizational, and administrative skills
  • Ability to prioritize, multi-task, and work under strict deadlines in a fast-paced environment
  • High level of attention to detail
  • High level of comfort with learning new skills and/or working with unfamiliar topic areas
  • Strong self-starting and self-motivation skills

Desired Qualifications
  • Master's degree in public health, social or behavioral sciences, marketing, or a related field
  • 2+ years of experience in social science research, market research, or marketing analytics
  • Knowledge of behavioral science or behavior change principles and their application to communications, programs, or interventions
  • Experience with human-centered design, Design Thinking, user-centered design, or similar approaches to understanding audience needs
  • Fluent in Spanish

Bot and Third-Party Applications
Please note that this application must be submitted directly by the applicant for consideration. Failure to do so may result in the application being excluded for consideration. Applicants needing an accommodation for disability or religious purposes in connection with the application process should contact Candidateaccommodation@icf.com for assistance.
Working at ICF
ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.
We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy.
We will consider for employment qualified applicants with arrest and conviction records.
Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email Candidateaccommodation@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.
Candidate AI Usage Policy
At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.
However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.
Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.
The pay range for this position based on full-time employment is:
$61,232.00 - $104,094.00
Nationwide Remote Office (US99)

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