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Manager Marketing Research Jobs in Reston, VA (NOW HIRING)

FMI

Manager, Marketing

Arlington, VA

Coordinate market research and competitive insights, as needed, to inform campaign planning ... Manage marketing budgets, ensuring efficient allocation of resources to achieve business objectives.

FMI

Manager, Marketing

Arlington, VA

Use insights from research to inform product development, pricing strategies, and marketing campaigns. Budgeting and Resource Management: Manage marketing budgets, ensuring efficient allocation of ...

JP Systems, Inc.

Marketing Coordinator

Fairfax, VA · Remote

$43K - $59K/yr

Be part of a team influencing the future of global clinical data management by helping us to ... Daily opportunity marketing research on GovWin and other Federal related procurement portals.

JP Systems, Inc.

Marketing Coordinator

Fairfax, VA · On-site

$62K - $81K/yr

Be part of a team influencing the future of global clinical data management by helping us to ... Daily opportunity marketing research on GovWin and other Federal related procurement portals.

Dewberry

Pursuit/Proposal Manager-Marketing

Fairfax, VA · On-site +1

Support client management and operational personnel in market research, competitor analysis, and ... Mentor junior marketing coordinators and assistants to complete proposal demands. * Perform QA/QC ...

Dewberry

Pursuit/Proposal Manager-Marketing

Fairfax, VA · On-site

$95K - $125K/yr

Support client management and operational personnel in market research, competitor analysis, and ... Mentor junior marketing coordinators and assistants to complete proposal demands. * Perform QA/QC ...

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Manager Marketing Research information

See Reston, VA salary details

$39.5K

$118.4K

$199.7K

How much do manager marketing research jobs pay per year?

As of Aug 24, 2026, the average yearly pay for manager marketing research in Reston, VA is $118,374.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,100.00 and $145,100.00 per year, depending on experience, location, and employer.

What does a manager marketing research do?

A Manager of Marketing Research oversees the collection and analysis of data related to consumer behavior, market trends, and competition. They design research studies, interpret findings, and provide insights to guide marketing strategies and business decisions. Their role often includes managing a team of analysts, coordinating with other departments, and presenting actionable recommendations to leadership. This position requires strong analytical, organizational, and communication skills to ensure that research efforts align with company goals.

How does a manager marketing research typically collaborate with product development and sales teams?

A Manager Marketing Research works closely with both product development and sales teams to ensure that research insights are effectively translated into actionable business strategies. They frequently present findings, interpret market trends, and recommend adjustments to product features or sales tactics based on consumer data. Regular cross-functional meetings are common, fostering a collaborative environment where research-driven decisions help align product offerings with market demand and support targeted sales initiatives.

What are the key skills and qualifications needed to thrive as a manager marketing research, and why are they important?

To thrive as a Manager Marketing Research, you need expertise in data analysis, market research methodologies, and a relevant degree, often in marketing, statistics, or business. Familiarity with statistical analysis software (such as SPSS or SAS), survey platforms, and data visualization tools is typically required. Strong leadership, critical thinking, and effective communication skills set standout professionals apart in this role. These skills are essential for turning complex data into actionable insights that guide strategic business decisions.

What is the difference between Manager Marketing Research vs Market Research Analyst?

AspectManager Marketing ResearchMarket Research Analyst
CredentialsBachelor's or Master's in Marketing, Business, or related fields; often requires experience in research managementBachelor's or Master's in Marketing, Business, Statistics, or related fields; may require some experience in data analysis
Work EnvironmentLeads research teams, manages projects, and collaborates with marketing departmentsConducts data collection, analysis, and reporting, often working independently or in small teams
Employer & Industry UsageUsed by marketing departments in various industries to guide strategic decisionsUsed by market research firms and corporate marketing teams for consumer insights

The main difference is that a Manager Marketing Research oversees research projects and teams, focusing on strategic management, while a Market Research Analyst primarily conducts data analysis and reporting. Managers typically have more experience and leadership responsibilities, whereas analysts focus on data collection and insights.

What are the most commonly searched types of Marketing Research jobs in Reston, VA?

The most popular types of Marketing Research jobs in Reston, VA are:

What cities near Reston, VA are hiring for Manager Marketing Research jobs?

Cities near Reston, VA with the most Manager Marketing Research job openings:

Manager Marketing Research jobs near you

Marketing Research Manager (Top Secret cleared)

Washington, DC • On-site

ICF
Business Management Consulting • 5 - 10K employees
Learn more about ICFexternal

Full-time

Re-posted 4 days ago

Job description

The Company

At ICF Next, we are driven by the opportunity to solve complex challenges that matter. Our teams combineexpertisein science, technology, analytics, and program management to help government clients tackle critical national priorities. We are fearless in exploringnew ideas, relentless in delivering results for our clients, and committed to making a meaningful impact. We bring together strategists, creatives, technologists, and communicators to deliver integrated marketing and recruitment solutions that strengthen mission-driven organizations.

The Work

ICF Next is seeking aMarketing Research Manager/Strategistto support a high-visibility federal client within the national security space, focused on large-scale recruitment marketing and employer branding initiatives.This is a fully onsite role within a secure government environment requiring close, day-to-day collaboration with client stakeholders.

Therole supports data-informed strategy development by analyzing market trends, audience insights, and campaign performance to inform recruitment marketing efforts and improve overall program effectiveness.

The roleoperatesat the intersection of research, analytics, and marketing, translating data into actionable insights that support targeting, messaging, and campaign optimization in a fast-paced, mission-driven environment.

Job Location

Onsite - Washington, DC (government facility, Metro accessible). All work is performedonsitein a secure federal environment. Limited telework may be authorized only aspermittedby the client and contract requirements.

What You Will Do

  • Conduct market, audience, and competitive research to support recruitment marketing strategies

  • Analyze marketing and campaign performance data toidentifytrends and opportunities.Develop insights and recommendations to improve targeting, messaging, and engagement

  • Support development of audience segmentation and data-informed marketing approaches

  • Collaborate onsite with government stakeholders and cross-functional teams to align research with program objectives

  • Contribute to reporting, briefings, and presentations for stakeholders

  • Utilize analytics and marketing technology platforms (e.g., Google Analytics, Google Tag Manager, data visualization tools such as Tableau or Power BI, and platform-native analytics across paid media and social channels) tomonitorperformance andidentifyopportunities for improvement

  • Assistin development of measurement frameworks, tracking methodologies (e.g., UTM tagging, conversion tracking, and cross-channel attribution), and performance benchmarks to support KPI reporting and optimization

  • Support integration and alignment of data across platforms (e.g., CRM/email systems, web analytics, and media platforms) to enable cohesive reporting and full-funnel performance insights

  • Identifyemerging trends in workforce behavior and digital engagement

  • Supportongoing optimization efforts through testing and analysis

Basic Qualifications

  • Active Top Secret (TS) clearancerequired

  • Ability to work onsite full-time in Washington, DC

  • U.S. citizenshiprequired

  • Bachelor's degree in marketing, communications, business, economics, or a related field

  • 3+ years of professional experience in marketing research, analytics, or related field

Preferred Qualifications

  • Experience supporting federal government or public-sector programs

  • Familiarity with recruitment marketing or employer branding

  • Experience analyzing data to generate actionable insights

  • Experience using analytics and reporting tools such as Google Analytics (GA4), Tableau, Power BI, or similar platforms to interpret performance data and generate insights

  • Familiarity with digital marketing analytics, including paid media, social media, and web performance measurement

Professional Skills

  • Strong analytical and problem-solving skills

  • Ability to translate data into clear, actionable insights

  • Excellent written and verbal communication skills

  • Ability to manage multiple priorities in a fast-paced environment

  • Collaborative mindset with the ability to work across teams


Bot and Third-Party Applications

Please note that this application must be submitted directly by the applicant for consideration.Failure to do so may result in the application being excluded for consideration.Applicants needing an accommodation for disability or religious purposes in connection with the application process should contactCandidateaccommodation@icf.comfor assistance.

Working at ICF

ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer.Together, our employees are empowered to share theirexpertiseand collaborate with others to achieve personal and professional goals. For more information, please read ourEEOpolicy.

We will consider for employment qualified applicants with arrest and conviction records.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals withsincerely heldreligious beliefs, in all phases of the application and employment process. To requestan accommodation,please emailCandidateaccommodation@icf.comand we will be happy toassist. All information you provide will be kept confidential and will be used only to the extentrequiredto provide needed reasonable accommodations.

Read more aboutworkplacediscriminationrightsor our benefit offerings which are included in theTransparency in (Benefits) CoverageAct.

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate orassistwith responses during interviews (whether in-person or virtual) is notpermitted. This policy is in place tomaintainthe integrity and authenticity of the interview process.

However, we understand that some candidates may require accommodationthat involves the use of AI. Ifsuch anaccommodation is needed, candidates are instructed to contact us in advance atcandidateaccommodation@icf.com. Weare dedicated to providingthe necessary support to ensure that all candidates have an equal opportunity to succeed.


Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:

$81,147.00 - $137,949.00DC Client Office (DC88)

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