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Manager Marketing Research Jobs (NOW HIRING)

Visa

Sr. Manager - Marketing Research

San Francisco, CA · On-site

Visa is seeking a Senior Research Manager, Marketing Insights to join the North America Insights & Analytics team supporting North America Marketing Services. As an individual contributor reporting ...

Tri counties bank

Marketing Research Manager

Roseville, CA · On-site

$95K - $115K/yr

The Marketing Research Manager identifies marketing research opportunities, scopes and gains approval of new research projects, and ensures that marketing research projects are completed on-time and ...

Tri Counties Bank

Marketing Research Manager

Roseville, CA · On-site

$95K - $115K/yr

The Marketing Research Manager identifies marketing research opportunities, scopes and gains approval of new research projects, and ensures that marketing research projects are completed on-time and ...

Metaprise

Marketing Research Intern

New York, NY · On-site

$18 - $25/hr

Ability to manage research projects and deliver on deadlines * Pursuing a degree in marketing, communications, journalism, business, or a related field Experience with Notion, Canva, Figma, HubSpot ...

Metaprise

Marketing Research Intern

New York, NY

$18 - $25/hr

Ability to manage research projects and deliver on deadlines * Pursuing a degree in marketing, communications, journalism, business, or a related field Experience with Notion, Canva, Figma, HubSpot ...

Snapology

Marketing Manager

Lancaster, PA · On-site

$2.5K/mo

Bonus based on performance Marketing Manager Marketing Manager Marketing Manager Marketing Manager ... Snapology's approach is based on proven research that children's best learning experiences come ...

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How much do manager marketing research jobs pay per year?

As of Aug 4, 2026, the average yearly pay for manager marketing research in the United States is $113,783.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,500.00 and $139,500.00 per year, depending on experience, location, and employer.

What is the difference between Manager Marketing Research vs Market Research Analyst?

AspectManager Marketing ResearchMarket Research Analyst
CredentialsBachelor's or Master's in Marketing, Business, or related fields; often requires experience in research managementBachelor's or Master's in Marketing, Business, Statistics, or related fields; may require some experience in data analysis
Work EnvironmentLeads research teams, manages projects, and collaborates with marketing departmentsConducts data collection, analysis, and reporting, often working independently or in small teams
Employer & Industry UsageUsed by marketing departments in various industries to guide strategic decisionsUsed by market research firms and corporate marketing teams for consumer insights

The main difference is that a Manager Marketing Research oversees research projects and teams, focusing on strategic management, while a Market Research Analyst primarily conducts data analysis and reporting. Managers typically have more experience and leadership responsibilities, whereas analysts focus on data collection and insights.

What are the key skills and qualifications needed to thrive as a manager marketing research, and why are they important?

To thrive as a Manager Marketing Research, you need expertise in data analysis, market research methodologies, and a relevant degree, often in marketing, statistics, or business. Familiarity with statistical analysis software (such as SPSS or SAS), survey platforms, and data visualization tools is typically required. Strong leadership, critical thinking, and effective communication skills set standout professionals apart in this role. These skills are essential for turning complex data into actionable insights that guide strategic business decisions.

What does a manager marketing research do?

A Manager of Marketing Research oversees the collection and analysis of data related to consumer behavior, market trends, and competition. They design research studies, interpret findings, and provide insights to guide marketing strategies and business decisions. Their role often includes managing a team of analysts, coordinating with other departments, and presenting actionable recommendations to leadership. This position requires strong analytical, organizational, and communication skills to ensure that research efforts align with company goals.

How does a manager marketing research typically collaborate with product development and sales teams?

A Manager Marketing Research works closely with both product development and sales teams to ensure that research insights are effectively translated into actionable business strategies. They frequently present findings, interpret market trends, and recommend adjustments to product features or sales tactics based on consumer data. Regular cross-functional meetings are common, fostering a collaborative environment where research-driven decisions help align product offerings with market demand and support targeted sales initiatives.
What cities are hiring for Manager Marketing Research jobs? Cities with the most Manager Marketing Research job openings:
What are the most commonly searched types of Marketing Research jobs? The most popular types of Marketing Research jobs are:
What states have the most Manager Marketing Research jobs? States with the most job openings for Manager Marketing Research jobs include:
Manager Marketing Research jobs near you

Sr. Manager - Marketing Research

Visa

San Francisco, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 27 days ago

Visa rating

8.6

Company rating: 8.6 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

5th of 21 rated payment service providers

Job description

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.
Job Description
Visa is seeking a Senior Research Manager, Marketing Insights to join the North America Insights & Analytics team supporting North America Marketing Services.
As an individual contributor reporting to the Director of NA Insights & Analytics, this role will partner with Visa clients - including financial institutions, merchants, fintechs, and other ecosystem partners - to deliver marketing insights that inform client strategy, campaign development, activations, and performance measurement. The Senior Research Manager will work directly with external clients, internal Marketing Services stakeholders, and research vendors to design and deliver research that drives decision-making.
The ideal candidate is a seasoned market research professional with strong quantitative and qualitative research experience, excellent presentation skills, and the ability to translate insights into clear, actionable marketing recommendations. This person should be comfortable working in a client-facing environment, managing multiple projects, and building trusted relationships with both clients and internal partners.
Key Responsibilities:
Client Insights & Strategic Advisory:
  • Partner directly with Visa clients and internal stakeholders to understand business objectives, marketing priorities, campaign goals, and research needs.
  • Translate client business questions into research plans that inform marketing strategy, campaign development, audience understanding, messaging, channel planning, and activations.
  • Build strong relationships with client stakeholders by demonstrating credibility, responsiveness, curiosity, and business acumen.

Research Design & Execution:
  • Lead quantitative and qualitative research initiatives, including campaign effectiveness studies, brand lift, creative testing, positioning and messaging testing, concept testing, journey research, experiential research, audience insights/segmentation, and brand and competitive positioning.
  • Develop research briefs, questionnaires, discussion guides, sample plans, analysis plans, and reporting frameworks in partnership with vendors and internal stakeholders.
  • Ensure research is methodologically sound, aligned to client business objectives, and designed to produce actionable recommendations.
  • Manage external research vendors from scoping and proposal review through execution, analysis, reporting, and final presentation.

Insight Storytelling & Stakeholder Partnership:
  • Synthesize complex findings into clear, compelling narratives that connect insights, implications, and recommended actions.
  • Develop executive-ready presentations and present findings confidently to clients, internal teams, and senior stakeholders.
  • Collaborate with Marketing Services, strategy, creative, media, analytics, and account teams to shape insight-led recommendations for clients.
  • Contribute to the broader Insights & Analytics agenda by identifying opportunities to improve research processes, share learnings, and scale insights across clients.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications
Basic Qualifications:
  • 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications:
  • 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD.
  • 8+ years of relevant professional experience, with the majority in market research, consumer insights, or a related insights function.
  • Demonstrated experience designing and executing both quantitative and qualitative research.
  • Experience using research to support marketing strategy, campaign development, brand strategy, customer experience, or consumer behavior analysis.
  • Strong experience managing external research vendors (or direct vendor side experience) and overseeing research projects from brief through final presentation.
  • Proven ability to translate research findings into actionable business and marketing recommendations.
  • Excellent written, verbal, visual communication, and presentation skills.
  • Strong interpersonal skills with the ability to build rapport and credibility with clients, internal stakeholders, and cross-functional partners.
  • Ability to manage multiple projects simultaneously in a fast-paced, client-focused environment.
  • High attention to detail, intellectual curiosity, and comfort working with ambiguity.
  • Experience working at a market research agency, insights consultancy, or similar client-service environment.
  • Experience in financial services, payments, retail, commerce, technology, or consumer marketing.
  • Familiarity with campaign effectiveness, brand lift, creative testing, message testing, segmentation, and consumer/B2B journey research.
  • Experience working in a matrixed organization with multiple internal and external stakeholders.

U.S. Applicants Only
The estimated salary range for this position is $180,600.00 to $ 289,300.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Work Hours
Varies upon the needs of the department.
Travel Requirements
This position requires travel 5-10% of the time.
Mental/Physical Requirements
This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

What Visa employees say

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About Visa

Sourced by ZipRecruiter

Visa is a global leader in digital payments, facilitating over 215 billion transactions annually across more than 200 countries and territories. Our mission is to connect the world through an innovative, reliable, and secure payments network, empowering individuals, businesses, and economies to thrive. When you become a part of Visa, you join a purpose-driven culture that values growth, embraces diversity, and recognizes the significance of your contributions. We believe in creating inclusive economies that uplift everyone, everywhere. Your work at Visa will directly impact billions of people worldwide, enabling access to financial services and shaping the future of money movement.

Industry

Finance and insurance

Company size

10,000+ Employees

Headquarters location

San Francisco, CA, US

Year founded

1958

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