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Marketing Researcher Jobs in Florida (NOW HIRING)

Raymondjames

Marketing Coordinator

Saint Petersburg, FL · On-site

$40.20K - $55.30K/yr

Conducts basic marketing research and compiles project results and insights as assigned. * Coordinates the creation and production of marketing and communications materials (including copy, layout ...

Naviga

FL

$14.25 - $19/hr

Conduct in-depth research on the Forbes Top Recruiting Firms methodology, criteria, and past honorees. * Analyze competitors and industry best practices in marketing and brand positioning for ...

Naviga

Marketing Intern

Tampa, FL · On-site +1

$14.25 - $19/hr

Conduct in-depth research on the Forbes Top Recruiting Firms methodology, criteria, and past honorees. * Analyze competitors and industry best practices in marketing and brand positioning for ...

Next Step Systems

Marketing Specialist

Miami, FL · On-site

Develop marketing research (market studies, competitor analysis, design of new solutions, etc.) in order to know the market trends. * Contribute to the identification of customer benefits with the ...

TRI Fusion Marketing

Marketing Assistant

Cape Coral, FL · On-site

$36.60K - $46.10K/yr

Company Description TRI Fusion Marketing is a full service marketing company, we are currently ... research As training progresses, there could be some social media posting & email market assistance ...

TRI Fusion Marketing

Marketing Assistant

Cape Coral, FL · On-site

$36.60K - $46.10K/yr

Company Description TRI Fusion Marketing is a full service marketing company, we are currently ... research • As training progresses, there could be some social media posting & email market ...

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$28K

$88.6K

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How much do marketing researcher jobs pay per year?

As of May 28, 2026, the average yearly pay for marketing researcher in Florida is $88,637.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,300.00 and $115,100.00 per year, depending on experience, location, and employer.

What Is a Marketing Researcher?

A market researcher or market research analyst uses data and statistics to make suggestions to a business or company. Their job duties as an analyst are to collect information and develop reports that predict future movements in the market. In addition to quantitative data, a market researcher collects qualitative data by conducting or designing interviews with consumers or industry professionals. Career qualifications include a bachelor’s degree in statistics, communications, business administration, or a related field.

What are the key skills and qualifications needed to thrive as a Marketing Researcher, and why are they important?

To thrive as a Marketing Researcher, you need strong analytical skills, data interpretation abilities, and a background in marketing, statistics, or a related field, often supported by a relevant degree. Familiarity with data analysis tools like SPSS, Excel, or survey platforms, as well as experience with market research methodologies, are commonly required. Excellent communication, critical thinking, and attention to detail are vital soft skills for presenting findings and making actionable recommendations. These skills ensure accurate market insights that drive strategic business decisions and competitive advantage.

How does a Marketing Researcher typically collaborate with product development and marketing teams?

Marketing Researchers play a pivotal role in bridging the gap between consumer insights and business strategy. They regularly collaborate with product development teams to provide data-driven recommendations on features and improvements, ensuring products align with market demand. Additionally, they work closely with marketing teams to test campaigns, segment target audiences, and track campaign effectiveness. This role often involves cross-functional meetings, sharing research findings, and translating complex data into actionable insights for various stakeholders.

What are Marketing Researchers?

Marketing Researchers are professionals who gather, analyze, and interpret data about markets, customers, and competitors to help businesses make informed decisions. They use a variety of methods, such as surveys, focus groups, and data analytics, to understand consumer behaviors and preferences. Their insights guide marketing strategies, product development, and advertising campaigns. Ultimately, Marketing Researchers help organizations identify opportunities, reduce risks, and improve their overall marketing effectiveness.

What is the difference between Marketing Researcher vs Market Analyst?

AspectMarketing ResearcherMarket Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; often some certifications in research methodsBachelor's degree in economics, finance, or marketing; similar certifications may apply
Work EnvironmentResearch firms, marketing departments, consulting agenciesFinancial institutions, consulting firms, corporate strategy teams
Employer & Industry UsageUsed across marketing, advertising, and market research industriesCommon in finance, investment, and business strategy sectors

While both roles involve analyzing data to inform business decisions, a Marketing Researcher focuses on gathering and analyzing consumer insights and market trends, whereas a Market Analyst emphasizes evaluating market conditions and financial data to guide investment or strategic decisions. Understanding these distinctions helps in choosing the right career path or job search focus.

More about Marketing Researcher jobs
What are popular job titles related to Marketing Researcher jobs in Florida? For Marketing Researcher jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Marketing Researcher jobs in Florida look for? The top searched job categories for Marketing Researcher jobs in Florida are:
What cities in Florida are hiring for Marketing Researcher jobs? Cities in Florida with the most Marketing Researcher job openings:
What are popular job titles related to Marketing Researcher jobs in FL? For Marketing Researcher jobs in FL, the most frequently searched job titles are:
Marketing Researcher jobs near you
Infographic showing various Marketing Researcher job openings in Florida as of May 2026, with employment types broken down into 87% Full Time, and 13% Part Time. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $88,637 per year, or $42.6 per hour.
Marketing Manager - Clinical Research

Marketing Manager - Clinical Research

DermCare Management

Hollywood, FL • On-site

Full-time

Posted 13 days ago

Job description

Skin Care Research (SCR) is the clinical research division of DermCare Management Group, operating across six dermatology sites in Florida, Texas, and California. We screen and enroll participants in FDA-regulated clinical trials for conditions including eczema, psoriasis, prurigo nodularis, hidradenitis suppurativa, alopecia, vitiligo, and chronic hives.
The Marketing Research Manager will own the full lifecycle of clinical trial participant recruitment marketing, from campaign strategy and budget allocation through lead generation, performance optimization, and reporting. This is a hands-on role that sits at the intersection of marketing, data, and clinical operations. You will manage campaigns across multiple paid and organic channels, oversee lead management workflows, and drive measurable improvements in participant scheduling and enrollment rates.
This role is being created to bring dedicated marketing oversight to a research operation that currently generates 3,000+ leads per month across 7+ sources with no centralized campaign management. You will be the first marketing resource embedded in SCR and will have a direct impact on trial enrollment, site revenue, and the growth of the clinical research program.
Responsibilities
Campaign Management
  • Own end-to-end marketing campaign management for clinical trial participant recruitment across all channels: Meta (Facebook/Instagram), PatientsVIP, Accelerate Recruitment, Social Media, organic website traffic, and LocalIQ
  • Plan, launch, monitor, and optimize paid campaigns by study, site, and geography to maximize qualified lead volume and scheduling conversion rates
  • Manage campaign creative, targeting, and budget pacing in partnership with external vendors (Advice Media, Accelerate) and internal teams
  • Establish a systematic campaign review process: flag underperforming campaigns (sub-3% conversion at 50+ leads) for pause/revision and scale high performers (6%+ conversion)
  • Coordinate with site managers and research coordinators to align campaign launches with study enrollment needs and site capacity
Budget Management
  • Own and manage the clinical research marketing budget, including both DermCare-funded advertising and sponsor-provided recruitment budgets
  • Develop budget allocation recommendations by study and site based on enrollment targets, lead cost, and conversion performance
  • Track and report on marketing spend vs. enrollment outcomes to demonstrate ROI to leadership and pharmaceutical sponsors
  • Manage vendor relationships and contracts with Advice Media, Accelerate Recruitment, PatientsVIP, and any future recruitment partners
  • Provide budget forecasts and scenario analyses to support expansion planning
Lead Management & Platform Administration
  • Administer and optimize the lead management platform (transitioning from Performance Center CRM to HubSpot), including form standardization, lead routing rules, and automated workflows
  • Ensure all lead forms capture consistent, standardized fields across sources with proper site-level tagging
  • Build and maintain automated lead routing (round-robin assignment, priority rules) to balance CSR workload and reduce time to first touch
  • Configure automated notifications (lead acknowledgment texts, CRC scheduling alerts) to improve response times and handoff quality
  • Monitor lead data quality and resolve issues (field inconsistencies, null values, duplicate submissions)
Performance Reporting & Analytics
  • Produce weekly campaign performance reports covering lead volume, scheduling conversion, source/channel performance, and cost metrics
  • Analyze campaign-level and source-level conversion data to identify optimization opportunities and inform budget reallocation
  • Partner with the Head of Data Analytics on lead funnel reporting, CSR performance tracking, and site-level enrollment analysis
  • Present marketing performance insights to SCR leadership, DermCare VP of Marketing, and COO on a regular cadence
Strategy & Growth
  • Develop and execute the marketing research strategy aligned with SCR enrollment goals and DermCare growth targets
  • Evaluate and recommend new patient acquisition channels, tools, and approaches including AI-driven outreach solutions
  • Build internal patient acquisition workflows: identify eligible patients across DermCare's 94+ locations through EHR data, provider referrals, and internal marketing channels
  • Coordinate with clinic staff and call center teams on research advertising awareness and lead handling

Required
  • 3-5 years of marketing experience with direct campaign management responsibility, including budget ownership
  • Demonstrated experience managing paid digital campaigns (Meta/Facebook Ads, Google Ads, or similar platforms) with measurable performance outcomes
  • Experience with CRM or marketing automation platforms (HubSpot preferred; Salesforce, Marketo, or similar acceptable)
  • Strong analytical skills with the ability to interpret conversion data, identify trends, and make data-driven optimization decisions
  • Experience managing vendor relationships and coordinating with external agencies or partners
  • Excellent written and verbal communication skills with the ability to present performance data to leadership
  • Bachelor's degree in marketing, Business, Communications, or a related field
Preferred
  • Experience in healthcare, clinical research, or pharmaceutical marketing
  • Familiarity with clinical trial recruitment, patient engagement, or health-related lead generation
  • HubSpot certification or demonstrated HubSpot administration experience
  • Experience with patient recruitment platforms (PatientsVIP, Accelerate, Clara, or similar)
  • Bilingual (English/Spanish) is a plus given our patient population
About Skin Care Research
Skin Care Research is a dermatology clinical research organization with 25+ years of experience conducting FDA-regulated clinical trials. We are part of DermCare Management Group, a PE-backed dermatology and aesthetics management organization operating 94+ locations across California, Texas, Virginia, Florida, and North Carolina. SCR operates six active research sites and works with leading pharmaceutical sponsors including AbbVie, Pfizer, Novartis, Lilly, and Galderma.

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