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How much do marketing intelligence manager jobs pay per hour?

As of Jul 28, 2026, the average hourly pay for marketing intelligence manager in the United States is $49.16, according to ZipRecruiter salary data. Most workers in this role earn between $46.15 and $49.28 per hour, depending on experience, location, and employer.

How does a Marketing Intelligence Manager typically collaborate with other departments to drive business strategy?

Marketing Intelligence Managers work closely with cross-functional teams such as sales, product development, and executive leadership to translate data-driven insights into actionable strategies. They frequently participate in interdepartmental meetings to share market trends, competitor analysis, and customer insights, ensuring alignment between marketing initiatives and overall business goals. This collaboration helps create cohesive campaigns, informed product launches, and effective sales approaches, making strong communication and stakeholder management skills essential for success in the role.

What does a Marketing Intelligence Manager do?

A Marketing Intelligence Manager is responsible for gathering, analyzing, and interpreting data related to market trends, competitors, and customer behaviors. Their goal is to provide actionable insights that guide marketing strategies and business decisions. They use various tools and methodologies to monitor the competitive landscape, identify opportunities or threats, and report findings to stakeholders. This role often collaborates closely with marketing, sales, and product teams to help drive company growth.

What is the difference between Marketing Intelligence Manager vs Market Research Analyst?

AspectMarketing Intelligence ManagerMarket Research Analyst
CredentialsBachelor's or Master’s in Marketing, Business, or related fields; experience in data analysisBachelor's or Master’s in Marketing, Statistics, or related fields; strong analytical skills
Work EnvironmentStrategic planning teams, marketing departments, data analysis teamsResearch firms, marketing departments, consulting agencies
Industry UsageUsed across industries to inform marketing strategies and competitive intelligenceCommonly used in market research firms and marketing departments for consumer insights

The Marketing Intelligence Manager focuses on gathering and analyzing competitive and market data to inform strategic decisions, while the Market Research Analyst primarily conducts research to understand consumer behavior and market trends. Both roles require strong analytical skills and industry knowledge, but the Manager has a broader strategic focus, whereas the Analyst concentrates on specific research projects.

What are the key skills and qualifications needed to thrive as a Marketing Intelligence Manager, and why are they important?

To thrive as a Marketing Intelligence Manager, you need strong analytical skills, proficiency in market research methodologies, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analytics tools like Tableau, Google Analytics, and CRM systems, as well as certifications in data analysis or digital marketing, are commonly expected. Exceptional communication, strategic thinking, and attention to detail are critical soft skills for translating data into actionable insights and influencing business decisions. These skills enable effective data-driven strategies, ensuring that marketing efforts are aligned with market trends and organizational goals.
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Marketing Intelligence Manager jobs near you
Infographic showing various Marketing Intelligence Manager job openings in the United States as of July 2026, with employment types broken down into 89% Full Time, 8% Part Time, and 3% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $102,261 per year, or $49.2 per hour.
Director, Consumer Marketing and Insights

Director, Consumer Marketing and Insights

The HEAT Group

Miami, FL • On-site

Full-time

Posted 21 days ago

Job description

The Consumer Marketing & Insights Director is the division's revenue strategist and single authority on the fan. This role is the division's strategic partner to BI - turning fan data into the division's complete picture of who our fans are, how they behave, and where revenue is being left on the table. This role is responsible for translating insights into strategy: the promotions, campaigns, and audience recommendations that tell the division exactly what to activate to close the gap and hit the goal. The primary day-to-day responsibility is partnering with BI to track pacing toward our single game ticketing budget and other revenue verticals and ensuring the division always knows where it stands and what it needs to do next. Beyond pacing, this role identifies under-monetized segments, unmet product demand, and white space across individual game tickets, memberships, premium, and corporate revenue - and builds the strategic recommendation around each. For corporate revenue, this role develops a deep understanding of who the HEAT fan is as a consumer, their demographics, spending behavior, brand affinities, and lifestyle characteristics, and translates that into audience insights the corporate sales team can use to build compelling, data-backed cases for prospective partners.
Essential Duties and Responsibilities
ESSENTIAL FUNCTIONS: The following are examples of the various functions required. The job requirements are not limited to the items on this list.
  • Own the division's complete understanding of the fan, who they are, how they behave, what they value, and where they are in their relationship with the HEAT brand. This role serves as the division's primary authority on the consumer, ensuring that audience knowledge is current, commercially relevant, and actively informing decisions across all revenue verticals.
  • Partner closely with BI to track revenue pacing daily against budget across all verticals - individual game tickets, memberships, premium, and corporate - and translate gaps into concrete strategic recommendations.
  • Partner with BI to turn fan data into revenue strategy, defining the questions that need answering, reviewing and interpreting the outputs BI produces, and owning the strategic and revenue implications that come from it.
  • Maintain a formal data-sharing relationship with the Performance Marketing team to access behavioral signals sitting in CDP and channel tools - including location data, paid media attribution, and engagement data - that enrich the division's understanding of the fan and sharpen the accuracy of revenue strategy.
  • Identify where demand exists in the fan base that the current product lineup is not capturing - under-monetized segments, lapsed buyers, upgrade candidates, and fan cohorts with no clear product home.
  • Turn BI's fan personas into revenue strategy, analyzing them for under-served audiences and fans with untapped lifetime value potential, and setting the next steps for moving fans through the pipeline.
  • Own marketing measurement, define how marketing activity is tied to revenue performance across all channels and initiatives, so the division always knows what is working, what isn't, and where to reallocate.
  • Develop a deep understanding of who the HEAT fan is as a consumer - their demographics, spending behavior, brand affinities, and lifestyle characteristics - and translate that into audience intelligence that supports corporate sales prospecting. This includes articulating how fan profiles differ across specific assets, such as a lounge, a section, or a game night, so the corporate team can match the right partner to the right opportunity.
  • Develop and maintain Fan Lifetime Value (FLV) scoring in partnership with BI to help the division prioritize effort - identifying which fans to invest in, which to reactivate, and which segments represent the highest-upside revenue opportunity.
  • Define the intelligence inputs that inform CRM-driven marketing, the fan segment, the commercial goal, and the trigger logic, and hand those off clearly to Performance Marketing for execution.
  • Interpret campaign and revenue performance data in partnership with the Marketing Intelligence Manager, who owns division reporting, and translate those results into strategic recommendations that inform the next campaign, audience priority, or promotional decision.
  • Manage and develop the Marketing Intelligence Manager, providing clear analytical priorities, development support, and direction on how to structure and deliver intelligence outputs across the division.
  • Represent the fan intelligence and revenue analytics function in division planning, budget reviews, and commercial strategy sessions, bringing the data perspective to every conversation where revenue decisions are made.

Desired Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
  • 8+ years of experience in marketing analytics, business intelligence, consumer insights, or data-driven revenue strategy, preferably in sports, entertainment, or a consumer-facing industry where pacing and budget attainment are active, ongoing responsibilities.
  • Experience partnering closely with BI or analytics teams, with enough fluency in data and dashboards to ask sharp questions, interpret output independently, and translate it into strategy
  • Experience working with CRM platforms (Salesforce, Microsoft Dynamics, etc.) and BI and marketing analytics systems. Familiarity with customer engagement platforms such as Braze is a plus.
  • Proven ability to identify revenue gaps and product opportunities from data - not just describe what the data shows, but diagnose what it means for the business and recommend what to do about it.
  • Familiarity with live sports or entertainment revenue dynamics, including how ticketing, membership, premium, and corporate revenue operate on different sales cycles and require different audience strategies.
  • Demonstrated ability to present revenue analytics and consumer data to senior leadership in a clear, commercially framed way - focused on decisions and implications, not methodology.
  • Strong cross-functional communicator who can translate analytical findings into plain-language recommendations for marketing, sales, and executive stakeholders who don't live in the data.
  • Familiarity with AI tools and their applications in data analysis, audience segmentation, and predictive modeling.
  • Experience managing direct reports and leading a function.

Education and/or Experience
Bachelor's degree (B. A.) from four-year college or university; or 8+ years of experience in consumer insights, business or marketing intelligence, audience strategy, or data-driven marketing, preferably in sports, entertainment, or a consumer-facing industry; or equivalent combination of education and experience. Deep expertise in audience segmentation, persona development, and consumer research methodologies. Experience working with CRM platforms (Salesforce, HubSpot, etc), BI tools, and marketing analytics systems. Familiarity with live sports ticketing dynamics, including single game, membership, and premium sales cycles, and how consumer behavior differs across each. Experience managing direct reports and leading a function
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender/gender identity, age, disability, marital status, sexual orientation, pregnancy, genetic information, national origin, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. EOE & DFWP
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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