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How much do marketing intelligence manager jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for marketing intelligence manager in the United States is $49.16, according to ZipRecruiter salary data. Most workers in this role earn between $46.15 and $49.28 per hour, depending on experience, location, and employer.

What does a Marketing Intelligence Manager do?

A Marketing Intelligence Manager is responsible for gathering, analyzing, and interpreting data related to market trends, competitors, and customer behaviors. Their goal is to provide actionable insights that guide marketing strategies and business decisions. They use various tools and methodologies to monitor the competitive landscape, identify opportunities or threats, and report findings to stakeholders. This role often collaborates closely with marketing, sales, and product teams to help drive company growth.

How does a Marketing Intelligence Manager typically collaborate with other departments to drive business strategy?

Marketing Intelligence Managers work closely with cross-functional teams such as sales, product development, and executive leadership to translate data-driven insights into actionable strategies. They frequently participate in interdepartmental meetings to share market trends, competitor analysis, and customer insights, ensuring alignment between marketing initiatives and overall business goals. This collaboration helps create cohesive campaigns, informed product launches, and effective sales approaches, making strong communication and stakeholder management skills essential for success in the role.

What are the key skills and qualifications needed to thrive as a Marketing Intelligence Manager, and why are they important?

To thrive as a Marketing Intelligence Manager, you need strong analytical skills, proficiency in market research methodologies, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analytics tools like Tableau, Google Analytics, and CRM systems, as well as certifications in data analysis or digital marketing, are commonly expected. Exceptional communication, strategic thinking, and attention to detail are critical soft skills for translating data into actionable insights and influencing business decisions. These skills enable effective data-driven strategies, ensuring that marketing efforts are aligned with market trends and organizational goals.

What is the difference between Marketing Intelligence Manager vs Market Research Analyst?

AspectMarketing Intelligence ManagerMarket Research Analyst
CredentialsBachelor's or Master’s in Marketing, Business, or related fields; experience in data analysisBachelor's or Master’s in Marketing, Statistics, or related fields; strong analytical skills
Work EnvironmentStrategic planning teams, marketing departments, data analysis teamsResearch firms, marketing departments, consulting agencies
Industry UsageUsed across industries to inform marketing strategies and competitive intelligenceCommonly used in market research firms and marketing departments for consumer insights

The Marketing Intelligence Manager focuses on gathering and analyzing competitive and market data to inform strategic decisions, while the Market Research Analyst primarily conducts research to understand consumer behavior and market trends. Both roles require strong analytical skills and industry knowledge, but the Manager has a broader strategic focus, whereas the Analyst concentrates on specific research projects.

Is a marketing intelligence manager a high paying job?

A marketing intelligence manager typically earns a competitive salary that reflects their expertise in market analysis, data interpretation, and strategic planning. Salaries vary by industry, location, and experience, but the role is generally considered well-compensated within marketing and analytics careers.

What is the role of marketing intelligence manager?

A marketing intelligence manager is responsible for gathering, analyzing, and interpreting market data to support strategic decision-making. They use tools like market research, data analytics, and competitive analysis to identify trends, customer needs, and opportunities, often working closely with marketing and sales teams to optimize campaigns and business growth.

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What are the most commonly searched types of Marketing Intelligence jobs?

The most popular types of Marketing Intelligence jobs are:

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Marketing Intelligence Manager jobs near you
Infographic showing various Marketing Intelligence Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $102,261 per year, or $49.2 per hour.

Marketing Analytics & Business Intelligence Manager

FMC Corporation

Philadelphia, PA • On-site

Full-time

Posted 15 days ago

Job description

FMC Corporation is a global leader in agricultural sciences, driven by our purpose: Innovation for Agriculture. Solutions for the Planet. We are passionate about the power of science to solve agriculture's biggest challenges. With one of the most productive and diversified pipelines in the industry, FMC is delivering cutting-edge and next-generation crop protection technologies - including Dodhylex™ active, Isoflex™ active, rimisoxafen, and fluindapyr - to help farmers increase the productivity and resilience of their land. Our employees are at the heart of this innovation. We're looking for bold thinkers and collaborative doers. At FMC, your ideas matter. From day one, you'll contribute to meaningful work that drives progress in agriculture, supported by a culture that values integrity, safety, respect, and results. Join us in advancing the future of agriculture. Together, we're building a more resilient planet - one innovation at a time.
Location: Philadelphia, PA (3 days a week in office)
Marketing Analytics & Business Intelligence Manager
Overview
The Marketing Analytics & Business Intelligence Manager supports data-driven decision making across the Crop Protection and Agribusiness portfolio by converting complex market, competitive, and commercial data into actionable insights. The role partners closely with Commercial, Marketing, Supply Chain, Regulatory, Finance, and Product teams to inform strategy, portfolio decisions, pricing, and go-to-market effectiveness at a regional or assigned global scope.
This position is a hands-on analytics and insight leadership role, emphasizing execution, interpretation, and influence rather than enterprise BI ownership.
Responsibilities
Market & Competitive Intelligence
  • Develop, maintain, and continuously enhance market and competitive intelligence across key crops, geographies, and product segments.

  • Monitor competitor activity including pricing, product launches, registrations, and promotional strategies.

  • Track retail channel & product-on-ground (POG) performance versus competitors across channels (retailer to grower) and assess share gains or losses.

  • Partner with Regulatory, Supply Chain, and Commercial teams to identify risks and opportunities related to registrations, supply constraints, and market access.

  • Proactively communicate insights, emerging trends, and risks to commercial and marketing teams to support sales effectiveness.

Reporting & Visualization
  • Develop and maintain standardized dashboards, reports, and ad-hoc analyses using business intelligence and data visualization tools (e.g., Power BI, Tableau, Excel).

  • Ensure clarity, accuracy, and business relevance of KPIs and performance metrics.

  • Translate analytical outputs into clear commercial implications and recommendations.

Stakeholder Collaboration & Communication
  • Act as a trusted analytics partner to Marketing, Commercial, Product Management, and cross-functional stakeholders.

  • Present insights and recommendations to senior and regional leadership on a regular cadence.

  • Support strategic planning and budgeting processes with data-driven inputs.

Market Research Management
  • Coordinate custom market research (both qualitative and quantitive) studies including pre-launch assessments, pricing elasticity, and customer research.

  • Manage local relationships with external market research partners, ensuring alignment with global methodologies and agreements.

  • Consolidate and synthesize research findings into actionable business insights.

Education and Experience
  • Bachelor's degree in Marketing, Business, Statistics, Economics, or a related discipline.

  • Master's degree preferred.

  • 5+ years of experience in marketing intelligence, business intelligence, market research, or data analytics, preferably within agriculture, chemicals, or industrial markets.

Skills & Competencies
  • Strong analytical and problem-solving skills with advanced proficiency in Excel.

  • Experience using data visualization tools (Power BI, Tableau, etc.).

  • Solid understanding of statistical analysis, forecasting, and modeling techniques.

  • Proven ability to translate complex data into commercially relevant insights.

  • Strong written and verbal communication skills, including executive level presentations.

  • Highly collaborative, detail oriented, and capable of working independently in a matrix organization.

FMC is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all individuals are treated with respect and dignity. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status. Employment decisions at FMC are based on business needs, job requirements, and individual qualifications. We value diversity and strive to ensure that our hiring and employment practices support a work environment that is free from discrimination and harassment.

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