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Marketing Intelligence Manager Jobs (NOW HIRING)

Aston Carter

Marketing Intelligence Analyst

Atlanta, GA · On-site

$38.46 - $43.77/hr

... business intelligence, or data analysis who enjoys turning numbers into actionable insights ... Familiarity with HubSpot, CRM systems, or marketing automation platforms. * Experience with Azure ...

Synergis

Market Intelligence Manager

Somerset, NJ · On-site

$135K - $160K/yr

Manage junior analysts and drive continuous improvement of intelligence processes. Requirements ... Bachelor's degree in Business, Marketing, Economics, Engineering, Data Analytics, or related field ...

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How much do marketing intelligence manager jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for marketing intelligence manager in the United States is $49.16, according to ZipRecruiter salary data. Most workers in this role earn between $46.15 and $49.28 per hour, depending on experience, location, and employer.

What does a Marketing Intelligence Manager do?

A Marketing Intelligence Manager is responsible for gathering, analyzing, and interpreting data related to market trends, competitors, and customer behaviors. Their goal is to provide actionable insights that guide marketing strategies and business decisions. They use various tools and methodologies to monitor the competitive landscape, identify opportunities or threats, and report findings to stakeholders. This role often collaborates closely with marketing, sales, and product teams to help drive company growth.

How does a Marketing Intelligence Manager typically collaborate with other departments to drive business strategy?

Marketing Intelligence Managers work closely with cross-functional teams such as sales, product development, and executive leadership to translate data-driven insights into actionable strategies. They frequently participate in interdepartmental meetings to share market trends, competitor analysis, and customer insights, ensuring alignment between marketing initiatives and overall business goals. This collaboration helps create cohesive campaigns, informed product launches, and effective sales approaches, making strong communication and stakeholder management skills essential for success in the role.

What are the key skills and qualifications needed to thrive as a Marketing Intelligence Manager, and why are they important?

To thrive as a Marketing Intelligence Manager, you need strong analytical skills, proficiency in market research methodologies, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analytics tools like Tableau, Google Analytics, and CRM systems, as well as certifications in data analysis or digital marketing, are commonly expected. Exceptional communication, strategic thinking, and attention to detail are critical soft skills for translating data into actionable insights and influencing business decisions. These skills enable effective data-driven strategies, ensuring that marketing efforts are aligned with market trends and organizational goals.

What is the difference between Marketing Intelligence Manager vs Market Research Analyst?

AspectMarketing Intelligence ManagerMarket Research Analyst
CredentialsBachelor's or Master’s in Marketing, Business, or related fields; experience in data analysisBachelor's or Master’s in Marketing, Statistics, or related fields; strong analytical skills
Work EnvironmentStrategic planning teams, marketing departments, data analysis teamsResearch firms, marketing departments, consulting agencies
Industry UsageUsed across industries to inform marketing strategies and competitive intelligenceCommonly used in market research firms and marketing departments for consumer insights

The Marketing Intelligence Manager focuses on gathering and analyzing competitive and market data to inform strategic decisions, while the Market Research Analyst primarily conducts research to understand consumer behavior and market trends. Both roles require strong analytical skills and industry knowledge, but the Manager has a broader strategic focus, whereas the Analyst concentrates on specific research projects.

Is a marketing intelligence manager a high paying job?

A marketing intelligence manager typically earns a competitive salary that reflects their expertise in market analysis, data interpretation, and strategic planning. Salaries vary by industry, location, and experience, but the role is generally considered well-compensated within marketing and analytics careers.

What is the role of marketing intelligence manager?

A marketing intelligence manager is responsible for gathering, analyzing, and interpreting market data to support strategic decision-making. They use tools like market research, data analytics, and competitive analysis to identify trends, customer needs, and opportunities, often working closely with marketing and sales teams to optimize campaigns and business growth.

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Marketing Intelligence Manager jobs near you
Infographic showing various Marketing Intelligence Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $102,261 per year, or $49.2 per hour.

Director, Marketing Intelligence & Operations

Amika

New York, NY • On-site

Full-time

Re-posted 19 days ago

Job description

amika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.
we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.
we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.
having grown up in salons, we know better than anyone how important stylists are-they're our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™.
the job:
This is a foundational intelligence and operational leadership role for a fast-growing prestige brand entering its next phase of scale.
The Director, Marketing Intelligence & Operations serves as the neutral intelligence hub for the marketing organization. You will build the data systems, consumer insights infrastructure, AI tooling, and operational excellence that enable all marketing functions-Brand, Product Marketing, Consumer Engagement, and field teams-to make faster, evidence-driven decisions while maintaining agility and creative excellence. You'll lead a small, high-impact team (Consumer Intelligence / Data Analytics Manager reports to you) and provide oversight of Creative Operations and GTM Operations workflows to ensure cross-functional alignment and execution discipline.
location: Brooklyn, NY (must be based in + have the right to work in the US)
what you'll do:
Marketing Intelligence & Insights
  • Own and govern centralized marketing intelligence: consumer segmentation (Mintel cohorts, Tracksuit demographics, psychographics); brand equity and awareness tracking; competitive intelligence; campaign performance hindsight and learnings; attribution and funnel analysis; KPI dashboards; and market trend analysis.
  • Establish single source of truth for all marketing data-reconciling insights across multiple tools and teams so leaders operate from aligned data, not competing narratives.
  • Create and maintain marketing intelligence dashboards, reporting cadences, and playbooks that surface consumer insights, competitive moves, campaign learnings, and performance trends.
  • Conduct ongoing campaign hindsight analysis-post-mortems, learnings documentation, attribution modeling, ROI analysis-to build institutional knowledge and improve future campaign performance.

AI, Data & Tooling Strategy
  • Evaluate and recommend AI and analytics tools that enhance consumer segmentation, audience targeting, creative optimization, attribution modeling, and operational efficiency.
  • Own assessment of how much demand marketing is driving: build attribution frameworks and models that quantify marketing's contribution to revenue and key business outcomes. Track and communicate marketing's ROI across channels, campaigns, and initiatives.
  • Manage marketing budget tracking and KPI governance: establish clear frameworks for budget allocation, spend tracking, ROI measurement, and KPI definition across all marketing functions. Ensure financial accountability and visibility into marketing performance vs. objectives.
  • Own the technology stack roadmap: marketing automation, analytics, planning, and reporting platforms. Reduce tool fragmentation and ensure systems work together seamlessly.
  • Develop and implement governance framework for AI adoption-managing vendor relationships, integrations, data access, training, and ongoing optimization.
  • Partner with IT, Operations, and Enterprise Data teams to ensure proper data governance, security, infrastructure support, and integrated reporting across marketing and business systems.

Go-to-Market Planning & Launch Orchestration
  • Own annual marketing planning process with Creative, International, Product Marketing, and Brand leaders: integrated go-to-market calendar across product launches, retailer moments, seasonal campaigns, Pro initiatives, international priorities, and creative production roadmap.
  • Design and operate recurring marketing operating rhythms with all functions: weekly prioritization reviews, monthly business reviews by function, launch readiness gates, quarterly strategic planning, and board-level reporting cadence.
  • Lead integrated go-to-market orchestration across Creative, Product Marketing, Digital + CRM, Integrated Media, NA Marketing, International, and Pro Marketing-partnering with each function to ensure alignment on messaging, channel strategy, timing, dependencies, and resource alignment.
  • Build prioritization frameworks with key leaders that create visibility, sequencing, and tradeoff discipline across the organization. Establish clear decision-rights and escalation paths for conflicting priorities.
  • Create portfolio visibility: workload assessments, resourcing gaps, timeline risks, and dependency mapping across all marketing initiatives.
  • Lead launch governance reviews: readiness criteria, approval gates, contingency planning, and post-launch performance analysis.

Operational Excellence & Modernization
  • Modernize marketing workflows, project management processes, and operating tools in partnership with key functions to improve visibility, reduce friction, and enable faster execution.
  • Establish centralized marketing playbooks, launch templates, messaging frameworks, operating documentation, and institutional knowledge repositories shared across all functions.
  • Build training and enablement materials for marketing operations processes, tool adoption, and workflow best practices.
  • Establish upstream leadership alignment mechanisms with key marketing and business leaders to surface risks, clarify strategy, and resolve conflicts early before cascading to broader organization.

Team Building & Leadership
  • Build and lead the Marketing Intelligence & Operations team and growing as scale demands.
  • Provide oversight of Creative Operations and GTM Operations workflows to ensure operational excellence, cross-functional alignment, and execution discipline across all marketing initiatives.
  • Develop team expertise in marketing operations discipline, consumer insights, data analysis, and cross-functional leadership.

must haves:
  • 10+ years of experience in marketing operations, GTM operations, analytics leadership, business operations, program management, or operating-model roles.
  • Proven track record building marketing intelligence functions or centralized analytics organizations.
  • Deep experience with go-to-market planning, product launch orchestration, and portfolio prioritization in complex, multi-function organizations.
  • Hands-on comfort with data analysis, dashboarding, attribution modeling, and business intelligence tools-or the ability to learn quickly.
  • Familiarity with modern marketing technology stacks, workflow automation, and operational platforms.
  • Experience evaluating and implementing AI tools for marketing applications (forecasting, segmentation, optimization).

Industry & Context
  • Experience working within fast-growing consumer, beauty, prestige, fashion, lifestyle, or DTC brands (strongly preferred).
  • Familiarity with multi-channel retail (Sephora, Ulta, independent salons, Amazon, DTC) and omnichannel go-to-market strategy.
  • Understanding of creator economy, influencer partnerships, and earned media channels.

Leadership & Collaboration
  • Strong systems thinking and the ability to influence senior stakeholders without direct authority.
  • Exceptional written and verbal communication skills-especially the ability to distill complexity into clear, actionable insights.
  • Comfortable operating as a neutral hub: building trust across competing functions by remaining objective and focused on organizational success, not personal alignment.
  • Ability to build structure and discipline from ambiguity-creating planning processes, governance frameworks, and operating rhythms that feel natural, not burdensome.
  • Facilitation and conflict-resolution skills: steering conversations and meetings back to aligned objectives, clear deliverables, and concrete next steps.
  • Growth mindset: comfort with ambiguity, continuous learning, and evolving processes as the organization scales.

ready to apply?
please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!

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