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Marketing Effectiveness Manager Jobs (NOW HIRING)

KPMG

Director, Marketing Effectiveness

Atlanta, GA

A minimum of eight years of management consulting experience related to marketing effectiveness, marketing management, campaign management, channel process transformation: Strong advertising ...

KPMG

Director, Marketing Effectiveness

Atlanta, GA · On-site

A minimum of eight years of management consulting experience related to marketing effectiveness, marketing management, campaign management, channel process transformation: Strong advertising ...

Paychex

Sales Effectiveness Manager

Saint Petersburg, FL · Remote

$70K - $110K/yr

Marketing - Preferred * Auditing - Preferred * Expense Reports - Preferred * Product Lining ... Management - Preferred * Budgeting - Preferred * Leadership - Preferred * Business Administration ...

Paychex

Sales Effectiveness Manager

Cincinnati, OH · Remote

$70K - $110K/yr

Marketing - Preferred * Auditing - Preferred * Expense Reports - Preferred * Product Lining ... Management - Preferred * Budgeting - Preferred * Leadership - Preferred * Business Administration ...

Paychex

Sales Effectiveness Manager

Irving, TX · Remote

$70K - $110K/yr

Marketing - Preferred * Auditing - Preferred * Expense Reports - Preferred * Product Lining ... Management - Preferred * Budgeting - Preferred * Leadership - Preferred * Business Administration ...

Paychex

Sales Effectiveness Manager

Rochester, NY · On-site

$70K - $110K/yr

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and ... Marketing - Preferred * Auditing - Preferred * Expense Reports - Preferred * Product Lining ...

Paychex

Sales Effectiveness Manager

Rochester, NY · Remote

$70K - $110K/yr

Marketing - Preferred * Auditing - Preferred * Expense Reports - Preferred * Product Lining ... Management - Preferred * Budgeting - Preferred * Leadership - Preferred * Business Administration ...

Paychex

Sales Effectiveness Manager

Phoenix, AZ · Remote

$70K - $110K/yr

Marketing - Preferred * Auditing - Preferred * Expense Reports - Preferred * Product Lining ... Management - Preferred * Budgeting - Preferred * Leadership - Preferred * Business Administration ...

Paychex

Sales Effectiveness Manager

Tempe, AZ · Remote

$70K - $110K/yr

Marketing - Preferred * Auditing - Preferred * Expense Reports - Preferred * Product Lining ... Management - Preferred * Budgeting - Preferred * Leadership - Preferred * Business Administration ...

Lowe's

Manager Recruitment Marketing

Mooresville, NC · On-site

Lead team performance and measure results to improve effectiveness and efficiency. Encourage ... managing recruitment marketing for a large scale organization with high volume needs, or ...

Dentsu, Inc.

SVP, Marketing Effectiveness

San Francisco, CA · On-site

$217K - $275K/yr

Leads client engagements and manages analytics delivery teams. * Provides thought leadership on ... Interacts with Marketing Effectiveness leadership team; crafts and implements the ME vision. * Is ...

Dentsu, Inc.

SVP, Marketing Effectiveness

New York, NY · On-site

You'll also be responsible for setting the tone of the wider Marketing Effectiveness teams learning ... Management & Leadership: Agency departmental leadership ability * Executive stakeholder management ...

Everlane

Retention Marketing Manager

Los Angeles, CA · On-site

$81K - $120K/yr

We're looking for a Manager of Retention Marketing to deepen engagement and grow customer lifetime value across the full lifecycle. You will go beyond managing email and SMS, focusing on ...

Everlane

Retention Marketing Manager

Los Angeles, CA · Hybrid

$81K - $120K/yr

We're looking for a Manager of Retention Marketing to deepen engagement and grow customer lifetime value across the full lifecycle. You will go beyond managing email and SMS, focusing on ...

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$99.5K

$114.9K

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How much do marketing effectiveness manager jobs pay per year?

As of Jul 7, 2026, the average yearly pay for marketing effectiveness manager in the United States is $114,871.00, according to ZipRecruiter salary data. Most workers in this role earn between $107,500.00 and $122,500.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Effectiveness Manager vs Marketing Analyst?

AspectMarketing Effectiveness ManagerMarketing Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; often certifications in analytics or marketing toolsBachelor's degree in Marketing, Statistics, or related field; certifications in data analysis preferred
Work EnvironmentStrategic planning, cross-department collaboration, campaign evaluationData collection, analysis, reporting, and insights generation
Employer & Industry UsageUsed in marketing departments across various industries to optimize campaignsCommonly employed in marketing teams for data-driven decision making

The Marketing Effectiveness Manager focuses on evaluating and improving marketing strategies' overall impact, while the Marketing Analyst primarily analyzes data to support marketing decisions. Both roles require analytical skills and marketing knowledge but differ in scope and responsibilities.

What does a Marketing Effectiveness Manager do?

A Marketing Effectiveness Manager is responsible for evaluating and improving the impact of a company's marketing activities. They use data analysis, market research, and performance metrics to assess which strategies drive the best results and optimize marketing campaigns accordingly. Their goal is to maximize return on investment (ROI) by identifying successful initiatives and eliminating underperforming ones. This role often involves close collaboration with marketing, sales, and analytics teams to ensure that business objectives are met efficiently.

How does a Marketing Effectiveness Manager typically collaborate with other departments to optimize campaign performance?

A Marketing Effectiveness Manager works closely with teams such as marketing, sales, finance, and data analytics to evaluate and enhance the impact of marketing campaigns. They often lead cross-functional meetings to review campaign data, share insights, and recommend adjustments to strategies for better ROI. This collaboration ensures that marketing initiatives align with business objectives and that feedback loops are in place for continuous improvement. Building strong relationships with stakeholders across departments is key to effectively driving data-informed decision-making.

What are the key skills and qualifications needed to thrive as a Marketing Effectiveness Manager, and why are they important?

To thrive as a Marketing Effectiveness Manager, you need strong analytical skills, expertise in marketing strategy, and a background in business, statistics, or marketing, often supported by a relevant degree. Proficiency with data analytics tools like Google Analytics, Tableau, and marketing automation platforms, as well as knowledge of attribution modeling and ROI measurement, is essential. Exceptional communication, stakeholder management, and problem-solving abilities set top performers apart in this role. These skills are crucial for translating data insights into actionable marketing strategies that drive business growth and optimize budget allocation.
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Marketing Effectiveness Manager jobs near you
Infographic showing various Marketing Effectiveness Manager job openings in the United States as of July 2026, with employment types broken down into 2% As Needed, 85% Full Time, 12% Part Time, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $114,871 per year, or $55.2 per hour.
Director, Marketing Effectiveness

Director, Marketing Effectiveness

KPMG

Atlanta, GA

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 10 days ago

Job description

The KPMG Advisory practice is at the forefront of transformation, offering excellent opportunities for individuals to advance their careers and expertise with KPMG. Looking ahead, we anticipate continued evolution and success within the practice, fostering both personal and professional development, thereby creating new pathways for growth. In this ever-changing market environment, our professionals must be adaptable and thrive in a collaborative, team-driven culture. At KPMG, our people are our number one priority. With a wealth of learning and career development opportunities, a world-class training facility, and leading market tools, we help our people continue to grow both professionally and personally. If you're looking for a firm with a strong team connection where you can be your whole self, have an impact, advance your skills, deepen your experiences, and have the flexibility and access to constantly find new areas of inspiration and expand your capabilities, then consider a career in Advisory.

KPMG is currently seeking a Director in Customer & Operations for our Consulting practice.

Responsibilities :

  • Lead key activities for our customer engagement practice related to marketing strategy and transformation, including defining and execution of integrated creative strategies across brand, campaign, and customer experience design, ensuring alignment to business objectives and measurable outcomes
  • Lead highly skilled client and KPMG work teams throughout the project lifecycle by leveraging approaches in customer experience, loyalty programs, sales and marketing strategies
  • Develop Visual and verbal identity for clients, including brand voice, tone, and design systems
  • Participate in continual development and publication of thought leadership and service offerings
  • Assist partners with practice administration including resource allocation, career development of staff, and other people management decisions

Qualifications :

  • A minimum of eight years of management consulting experience related to marketing effectiveness, marketing management, campaign management, channel process transformation: Strong advertising background across integrated campaigns (digital, social, TV, and paid media), from concept through execution and performance optimization  
  • Bachelor's degree in a related field from an accredited college/university; MBA from an accredited college/university preferred
  • Experience leading art direction across channels, ensuring consistency and quality of visual execution with customer-centric storytelling grounded in insights and data as well as creative leadership and team development (multi-disciplinary teams)
  • Demonstrated ability to analyze critical business requirements, identify deficiencies and potential opportunities, and develop innovative methodologies for enhancing competitiveness, revenue and customer service offerings
  • Excellent written and verbal communication, facilitation, and presentation skills
  • Travel may be up to 80-100%
  • Must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)
KPMG LLP and its affiliates and subsidiaries (“KPMG”) complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, KPMG is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year KPMG publishes a calendar of holidays to be observed during the year and provides eligible employees two breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at Benefits & How We Work.

Follow this link to obtain salary ranges by city outside of CA:
https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=M101_2_25
KPMG offers a comprehensive compensation and benefits package. KPMG is an equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding KPMG's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.

KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them. 

Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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